Yahoo! Blended Search Dec 2009

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Yahoo! Search has been offering a "blended search" experience for several years. This presentation highlights the latest developments in how we blend richer multimedia results, vertical sources, and data into the search results page.

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Microsoft unveiled the Bing search engine in early June, and since then, its market share of search engine traffic has been steadily growing. According to Hitwise, Bing nearly doubled Microsoft\'s search engine market share in June alone. With all of the excitement around the new engine, though, and its focus on relevancy, marketers are clamoring to ensure their websites get ranked well in the up-and-coming engine.

• Are you trying to justify ROI for online marketing strategies? • Looking to develop a plan for your web-based communication initiatives? This presentation offers an actionable plan for success. Gain direct insight into how to leverage data-driven, ROI-focused online strategies to profitably thrive in today\'s economy. This session promises to provide a professional game plan that can be implemented by business of all sizes to dramatically enhance their online presence, increase conversion rates, and directly connect with target audiences through search engines, emerging social networks and online communities. From research, to strategy and execution this informative and actionable presentation will provide a roadmap for success with specific case studies along the way.

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