- SocialToaster is a social marketing automation platform that allows companies to leverage their existing brand ambassadors and supporters to promote content and drive traffic to websites through their social networks. - It provides centralized content creation and distribution, automated link tracking and reporting of key metrics like visits, leads, and conversions to evaluate campaign effectiveness. - Brand ambassadors are self-selected fans, customers, employees or others who approve content for distribution to their social networks, with SocialToaster tracking engagement and results.