The Real-time Marketing & Loyalty+ Platform leverages real-time analytics for personalization and engagement to provide a seamless customer experience and build loyalty, allowing for real-time engagement, lead and campaign management, and social media sentiment analysis and messaging alongside a total marketing-enabled loyalty solution. The platform enables customized banners, chat support, forms, and scoring to provide personalized offers and capture new leads while tracking members' social media sentiment to provide relevant offers.

1. Real-time Marketing & Loyalty+ Platform
Leveraging real time analytics for personalization and engagement at right time
for seamless customer experience & Loyalty
Real Time
Analytics
Real Time
Engagement
Lead &
Campaign
Management
Social Media
Sentiment &
Messaging
Total Marketing
enabled Loyalty
Solution
 BLISS ad:tech

2. WITH RML+P
Customer visits to apply for a
new service/application
New visitors/Leads visiting to
check for products/services new
purchase
Customized Banner for viewing the right offers. Chat Support for
real-time recommendations. Forms for submitting requests. Scores
provided to valuate the consumer purchasing behavior and provide
the matching offers. Capture email id of unknown visitors using
personalized forms and start email campaigning. Track the members
social media sentiment and provide relevant offers.
Customer satisfied with the
immediate attention and
specialized offers provided to
him, Purchases the required
services without any hesitation.
Immediate Sale conversion.
Loyalty increases.
Leads/visitors convert to
immediate customers. Thus
increasing your customer base
using real-time marketing
strategies.
WITHOUT RML+P
Customer visits to apply for a
new service/application
New visitors/Leads visiting to
check for products/services new
purchase
Provide banner offers irrelevant to the what the customer is
searching for. No immediate responsiveness for support. Needs to
call up merchant or email with query and wait for a response. No
discounts/offers for premium customers. No capture of email ids for
incoming unknown visitors/leads.
Customer leaves and starts
searching for better
products/services at competitive
prices. Attrition increases and
Loyalty decreases.
No immediate conversion of
unknown visitors to potential
prospects as details are not
captured.

3. In a nutshell...
Loyalty+ Management
Points allocation, Personalized
offers on redemption based on
customer behavior
Provide
Personalization
Email, online chat, forms
management, Widget/Banners
Visitor score carding/
segmentation
Automation
Analyze and target anonymous
visitors/leads using web
interactions and social media
sentiments
Set the rules/permissions, ready
the report dashboards, and set
it on Auto Pilot!
Unify
Real-time Marketing & Loyalty+ Platform
•Anonymous visitors
interactions and
behavior
•Customers interactions
and behavior
•Mobile App Usage
Social
•Customer Historical
database/Offline
Data/Customer
Support Data
•Customer
Transactional Data
Web/Mobile
Client Systems
Gather
•Customers Social
media accounts
•Potential
Leads/visitors Social
accounts
 BLISS ad:tech

4. Visitor Score Carding & Segmentation
 BLISS ad:tech

5. Unified Customer Profile in Real-time
 BLISS ad:tech

6. Visitor Scorecards
 BLISS ad:tech

7. Audience Profiling
Know if the visitor
is a stranger,
prospect or a
customer
Know from
which source
they came
from, for each
session
Auto-segment
visitors using
scores and enable
workflows
Know from
which city the
visitor arrives
Know the details
of the different
sessions of every
unique visitor
 BLISS ad:tech

8. Unified Customer Profile
 BLISS ad:tech

9. Personalization
 BLISS ad:tech

10. Personalization
Widget/ Banner Based Personalization:
Can be used as offers, Coupons,
Content recommendation,
Product Suggestions or Messaging
Chat Based Personalization:
Can be used Recommendation,
Product Suggestions or Customer
Support
Form Based Personalization:
Can be used as Lead gen forms,
Surveys, Reviews, Feedback, Asks ,
personalized offers or Messaging
Email & Drip Based Personalization:
In built Campaign Management
& Lead Management to engage,
nurture & empower prospects
 BLISS ad:tech

11. Widgets/Banner Based Personalization
You can change
banner
messages based
on visitor
information
 BLISS ad:tech

12. Forms (unknown visitors)
Connect with us
Please share your email and
we will send more details on
value banking with high
returns
SHARE
 BLISS ad:tech

13. Forms (known visitors)
Hi John,
Get Health Savings Plan
Sign up annually and get one
month free
SAVE NOW
 BLISS ad:tech

14. Targeting (Leads)
Personalization & Targeting (For Leads)
Connect with us
Biz growth
assured
Open a business account and
avail the full benefit scheme
OPEN
 BLISS ad:tech

15. Targeting (Leads)
Personalization & Targeting Location/Source Based
Location Based
Personalization
Source Based
Personalization
Get Health Savings Plan
 BLISS ad:tech

16. Targeting
Strong Customer Support for the best service experience
Real time
suggestions &
recommendations
More suggestive than Intrusive – Being there at the right time matters
 BLISS ad:tech

17. Targeting
On Demand Form based Engagement & Conversions
Real time On
demand Forms
•Forms can be used for Lead Gen, Surveys, Asks, Reviews & Rating
 BLISS ad:tech

18. Automation
 BLISS ad:tech

19. Just Set it – Forget it
 BLISS ad:tech

20. tools comparison by features
RML+P
available
customizable
not available

21. Campaign Management
RML+P
Email Campaigns
Track all your email campaigns and its
responses
Affiliate Campaigns
Configure the script to track all affiliate
campaigns and measure effectiveness of the
channel/campaigns
Paid Campaigns
Track Paid Campaign effectiveness by
assigning values for clicks and impressions
to measure ROI
Campaign Goals
Set up attributes to track from campaigns
to conversions
Email Campaign Setup
Set up your campaigns and use it for
website communication or delivering it to
the mailbox. Comes with Template Library,
Contact Management, Workflows and
Reporting
Landing Page Setup
Setup reusable landing pages that supports
videos, external widgets, and forms
Landing Page Analytics
Measure the performance of your Landing
Page along with video analytics

22. Traffic Analysis
Traffic
Preset reports by direct, referral and
search.
Referral Traffic
Configure the script to further analyze
referral traffic by Paid or Email or Affiliate
Location
Preset reports to know visitors by
location: City, State, Region, Country,
Continent, Lat/Long
System Information
Configure script to understand system
information like browsers, OS, Flash
enabled, Java enabled, Mobile Devices,
Connection speeds, Service provider and
Screen resolutions
Visitor Type
Know visitors by their frequency whether
new visitor or returning visitor
RML+P

23. Content Measurement
Popular Pages
Preset reports to know most popular
content by Day, Week, Month and Year
Entry Pages
Preset reports to know where visitors
enter your site.
Exit Pages
Preset reports to know where visitors
leaves your site. Helps in fall-out analysis
Page Funnels
Configurable page paths for conversion
optimization. No resource required
Fallout Tracking
Identify exit pages and set rules to optimize
fall-outs during transaction
Heat map
Identify which links on the page gets
maximum response.
Event Tracking
Track for downloads, form exits on your
pages
A/B Testing
Preset reports to know where visitors
enter your site.
FB Like/Share Widget Analysis
Preset reports to know where visitors
enter your site.
RML+P

24. Conversion Optimization
Behavioral Targeting
Set rules to load content based on visitor
behavior. Rules can be contextual,
geographic or based on past behavior or
transaction
Win-back Configuration
Configure forms, polls, feedback, questions
on the fly based on behavior
Workflows
Set 3 tier workflows if you need to engage
visitors and turn them to customers
Messaging
Enable messaging from your website based
on behaviors
Follow-ups
Set Time and Templates to follow-up with
customers based on previous responses
Responses
Get response reports for all activities:
Targeted content to Forms to Messages
Conversation History
Know all your conversations with all
customers across mediums along with their
responses
Recommendations
Based on past behavior, you can
recommend products or set them based
on specific rules
RML+P

25. Visitors/Customers/Leads
Visitor Information
Know every visitor by location, by source,
browsing behavior, system information,
connection speeds, and screen type
By Source
Preset Report to understand how the
visitor reaches the site
By Behavior
Get complete click-stream report of every
individual visitor. This helps in advanced
conversion optimization
By Transaction
Know transactions of every customer. This
helps in recommendations, (up-sell, crosssell analysis), and understand buying cycle
By Responses
Know responses by every customer to all
the communications. Helps in tone analysis
By Engagement
Aggregate responses from loyalty sites.
Helps in Customer retention and Buying
behavior
By Buzz
Aggregate social findings based on
individual customer to understand
sentiment
Unified Profiling
Aggregate all these data and get a profile
map of every customer
RML+P

26. Engagement
Community Configurator
Configure a community site which works
as a loyalty site or product community
Screeners
Enable screeners to start open targeted
communities
Discussions
Enable Discussion on the site
Surveys
Enable surveys to get feedback, understand
buying behavior or understanding product
sentiment
Polls
Create Polls to gather quick insights of our
customers
Internal Messaging
Enable message box for your customers for
all internal communication
Chat
Enable Group chat or One-on-one chat in
your community
RML+P

27. Engagement
Video Sessions
Enable Video Sessions with your
customers. Broadcast/Record product
launches. Record Voice of your customer
Offers
Create Offers based on points or
transactions or browsing behavior of the
customer
Points Configuration
Configure Points for each interaction. Set
conditions for bonus points
Rewards
Update Rewards list and set rules for
redemption
Advanced Profiles
Create Forms to collect advanced profile
information or tag it from other sources
Engagement Analysis
Understand frequency of engagement and
set rules for further engagement
Customer Sentiments
Gather all customer responses and under
customer sentiments within the
community. This data can be mapped with
profile search data for deep web
sentiments
RML+P

28. Research & Customer Advocacy
Profile Search
Configure the crawler to search the web
based on email address
Topic Search
Configure the crawler to search the web
based on keywords or topics
Brand Sentiments
Collect Reviews and Discussions around
your brand and analyze user sentiments
Influencers
Analyze User sentiments to understand
your key influencers and advocate them
List Creation
Configure crawler to mine contact
information based on keywords
Configuration
Simple easy to use setup
RML+P

29. Multi Channel Data Aggregation
Data Import
Import Data from external data sources for
unified analysis and reporting
Data Tagging
Helps in tagging disparate data sets for
unified reporting
Data Scoring
Assign scores to each interaction or any
column type of the data set for
segmentation
Score Configuration
Assign Scores to imported data sets and
deduce overall scores for unified profiles
Analysis
Use the online spreadsheet for all analysis.
Reporting
Wizard Driven reporting engine for multi
dimensional analysis
Visualization
Generate graphs and export them to pdf,
presentations or word documents
Predictions
Utilize PMML models to arrive at
predictions
Re-use insights
Update insights to your existing scripts for
new rules and conversion optimization
RML+P

30. PRICE COMPARISON
Customization is charged separately | With On-Demand Models, few customization options | All prices in USD
RML+P
FREE
ON
DEMAND
+ resource
support
150k
150k
100k
45k
70k
25k
10k
ON
DEMAND
ON
PREMISE
ON
PREMISE
ON
DEMAND
ON
DEMAND
ON
PREMISE
ON
DEMAND
ON
DEMAND
+ resource
support
+ resource
support
RML+P
RML+P On-Premise available

31. Loyalty+ Management
 BLISS ad:tech

32. Loyalty+ Management: A Breeze
•Customer participates in a
merchant partnership program
and does a transaction
Client Systems
RML+P
•Customer is rewarded the
equivalent amount of reward
points for the positive
transactional action
•Customer checks account for
redeemable reward points
•Customer redeems points as
per the redemption offers
designed for him personally
Customer Login Acc
Portal/Mobile App
 BLISS ad:tech

33. Loyalty+ Management
Retain to Grow
Acquisition
Growth
Loyalty+
Learn
Customer
Insights
Experience
Reduce
Customer
Attrition
Rewards
Measure
Advocacy
•Track Loyal
customers with a
Loyalty Matrix
•Loyalty is
rewarded by
returning.
•Provide innovative
marketing over
Brand
Rewards for
Usage to
provide
New
Experience
Score
Customer
Behavior
Retention
•Points based
Rewards.
•Generate
Customer Loyalty
to Brand
•Loyalty for Usage
and Transaction
•Unified customer
experience at
every touch point.
•Enable differential
servicing.
•Enable Social
Connection
•Points + Pay
based rewards and
transaction
growth.
•Soft rewards for
Loyal Usage (ex –
social media
sharing)
Growth
Measure
Participation
In
Campaigns
•Increase Customer
Spend
•Gain Competitive
Edge
•Enable Targeted
and broadcasted
marketing offers.
•Understand your
Customer Life
Time Value.
•Enable Up selling
and Cross selling.
•Manage product
portfolio better
with data.
Assess
Brand Value
Establish
Customer
Satisfaction
Customers
as
Marketing
force
•Drive value for
Merchants
 BLISS ad:tech

34. Loyalty+ Management
Loyalty +
Points Accrual
Points Redemption
Rewards Management
Reward Customers for Usage
and Transaction
Enable Rewards distribution
Enable Rewards
administration
Unified Tracking
Customer Scoring
Social Connect
Track Customer Usage from
all channels
Score Customers on Usage
Enable Customers as Brand
ambassadors on Social media
Email Connect
Mobile/Web Connect
Merchant Connect
Connect your Loyalty
customers using email.
Drive transactions by
integrating loyalty on
Mobile/Web platforms
Derive strategy to better
relationship with Merchants
Targeted Marketing
Merchant Offers
Vendor Management
Leverage 360° Customer View
for targeted selling
Partner with Merchant for
Customer offers
Manage vendors for Rewards
selection and delivery.
 BLISS ad:tech

35. Points+ Accrual
Members receive points for their
engagement/social media sharing and
transactional activity with
Bank/participating Merchants
Customer
advocacy
High member
engagement
/lower
attrition
Conversion & Sales
Convert unknown customers to
members by personalization
techniques using real-time data
captured
Real-time data of users
collected and used for
Marketing/visitor score
carding/segmentation
unknown visitors
known visitors
Web/mobile app portals
customers/unknown visitors
Promote products/offers to
already members with the help of
segmentation techniques using
score card points
RML+P Integrated with
web/mobile portals
 BLISS ad:tech

36. Advantages of RML+P
NO
INTEGRATION
REQUIRED
NO DATA
REDUNDANCY
Its real-time
Its On-Demand
NO
COMPLEXITY
NO DATA
SILOS
UNIFIED
DASHBOARDS
Its Plug & Play
Its configurable
Its on an unified
system
NO IT
INVESTMENTS
Across Systems and at
every node

37. :Appendix

38.  BLISS ad:tech

39. Can enable you to talk to your
customer, when he is online
Most analytics give you 8 – 48 hr old statistics after the
event has occurred in your website. By the time you do
something about it; the visitor is long gone.
 BLISS ad:tech

40. Can fetch custom information in real time
based on search
Prospects come to your website for a specific purpose – Just like one
walks into a departmental store - if he/she doesn’t find anything
interesting – they just walk off – until ... there is an interaction by a
salesman in real time
 BLISS ad:tech

41. Can increase the potential to convert
online visitors
Prospects come to your website for a specific purpose , needs and
wants – some have immediate needs & wants. If one cant identify
them, one can’t exploit the opportunity as well.
 BLISS ad:tech

42. Can ensure agility in customer support and
engagement
Visitors will always have more choices and they will go to your
competitors if you are not fast enough to know the needs of
the customers
 BLISS ad:tech

43. Can define a personalized customer experience
Visitors have lots of choices – they will buy the product only from those who
will give them a great customer experience
Great customer experience comes with personalization and personalization
comes with knowing the immediate needs and wants of visitors
 BLISS ad:tech

44.  BLISS ad:tech

45. Listening to customers across channels
Website/Mobile
/Other
Business Touch
point Analytics
Insights
Targeting
Campaign
Management
Engagement
 BLISS ad:tech

46. Understanding the depth of their interaction
AWARENESS
KNOWLEDGE
INTENT
SELECTION
SATISFACTION
ADVOCAT
E
LOYAL
 BLISS ad:tech

47. Unifying all interaction data for each customer
 BLISS ad:tech

48. Rewarding customers at the right touch points to increase loyalty
Customer
Bank
 BLISS ad:tech

49.  BLISS ad:tech

50.  BLISS ad:tech

51. TO MAKE REAL-TIME MARKETING
TO ITS OPTIMAL LEVEL
 BLISS ad:tech

52. we built
Real-time Marketing & Loyalty+ Platform
RMLP is a real-time marketing loyalty+ platform ,that
tags, captures and profiles customers & prospects by
scores from all interaction touch points and unifies
data for more accurate actionable insights
 BLISS ad:tech

53.  BLISS ad:tech

54. And a lot many features. This is just the tip of the iceberg!
Content
Popularity
Analysis
Visitor Attention
Profiling
Loyalty Scoring
& Management
Heat Map
Analysis
Real Time ecommerce
Tracking
Real Time
Behavioral
Scoring &
Segmentation
Multivariate
Testing
Lead & Contact
Management
Interaction
Management
Community &
Loyalty
Management
Mobile & Social
apps Tracking &
Measurement
Live Event
Tracking
Reverse Goal
Paths
Visualization
Offline Data
Integration
Work Flow
Management
List Creation
 BLISS ad:tech

55. Dashboard Screens for reference
 BLISS ad:tech

56. Prescriptive Dashboard in Real-time
 BLISS ad:tech

57. Sample Dashboards. Create & manage complex dashboards on the fly!
 BLISS ad:tech

58. Real-time Marketing & Loyalty+ Platform
Customer is important : Reward Loyalty
 BLISS ad:tech

59. Loyalty+ Management
Points+
 BLISS ad:tech

60. Points+ Redemption
Member
Web/mobile app portals
Selects a reward that is personalized to that
particular member
Logs into account to
redeem membership/reward
points
Rewards member takes
Voucher/Coupon with
unique ID in store to
redeem a specific
product.
Rewards member uses
Voucher/Coupon with
unique ID online to
redeem a specific
product/service/Air
Flight Ticket.
Member receives
Merchandise/other
physical products
through delivery or
pickup
Programme
deducts
required
points from
Member’s
Rewards
account and
sends the
Reward to
the Member
either
electronically
or through
courier
(whichever
applicable)
Vouchers/Discount
Coupons/other
redeemable coupons
(Unique voucher/coupon
ID generated)
Merchandise
Cash/Other Rewards
AIR Miles Redemption
 BLISS ad:tech