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THE BEHAVIOR PERSPECTIVE
THE BEHAVIOR PERSPECTIVE 
Behaviorism psychology , is an approach to psychology that combines elements of philosophy, methodology, 
and theory. 
Behaviorism psychology is the psychology that concerns with the observable behavior of humans and animals, 
not with the unobservable events that takes place in their minds. 
The behaviorist school of thought maintains that a persons behavior can be described scientifically through 
internal psychological events or through hypothetical concerns such as: thoughts and beliefs.
THE BEHAVIOR PERSPECTIVE 
Behavioral psychology is a perspective that focuses on learned behavior . 
The learned behavior of a person is that which he has adopted from the society, from the environment, 
from the internal psychological events or from his beliefs and his thoughts.
The condition of the behavior of a person can be determined through various different means. Some of those 
conditions are : 
Operant conditioning. 
Classical conditioning. 
Behavior shaping. 
Observational learning. 
Influence learning and performance.
B.F SKINNER 
B.F. SKINNER, AN AMERICAN PSYCHOLOGIST, IS CREDITED WITH 
FIRST DEVELOPING THIS PRACTICE IN THE MID 1900S. 
HIS THEORY OF OPERANT CONDITIONING FORMED THE BASIS FOR 
THE PRINCIPLES BEHIND THE BEHAVIOUR MODIFICATION APPROACH
OPERANT 
Any active behavior that operates upon the environment to 
generate consequences .
OPERANT CONDITIONING 
(INSTRUMENTAL CONDITIONING) 
a learning process first described by B. F. Skinner. In operant 
conditioning, reinforcement or punishment are used to either 
increase or decrease the probability that a behavior will occur again 
in the future.
Skinner experiment on rat 
to achieve behavior result
Operant Chamber (“Skinner Box”) 
◦ soundproof chamber with a 
bar or key that an animal can 
manipulate to obtain a food 
or water reinforce
Operant Chamber (“Skinner Box”) 
when a lab rat presses a 
blue button, he receives a 
food pellet as a reward, 
but when he presses the 
red button he receives a 
mild electric shock. As a 
result, he learns to press 
the blue button but avoid 
the red button.
COMPONENTS OF OPERANT CONDITIONING 
Reinforcement 
Punishment
REINFORCEMENT 
is any event that strengthens or 
increases the behavior it follows. 
It also states the positive side of 
Thorndike’s Law of Effect. 
2 types of reinforcement. 
Positive 
negative
TYPES OF REINFORCEMENT 
1. Positive Reinforcement : are favorable events that are presented 
after the behavior. 
2. Negative Reinforcement : a response or behavior is strengthened 
by stopping, removing or avoiding a negative outcome or aversive 
stimulus (escape-avoidance learning).
TYPES OF POSITIVE REINFORCES 
A. Natural reinforces 
B. Token reinforces 
C. Social reinforces 
D. Tangible reinforces
WHEN POSITIVE REINFORCEMENT 
MOST EFFECTIVE? 
According to a behavioral guidelines checklist 
published by Utah State University, positive 
reinforcement is most effective when it 
occurs immediately after the behavior.
WHEN NEGATIVE REINFORCEMENT 
MOST EFFECTIVE? 
it is most effective when reinforces are presented immediately 
following a behavior.
PUNISHMENT 
Punishment is a term used 
in operant conditioning to refer to 
any change that occurs after a 
behavior that reduces the 
likelihood that that behavior will 
occur again in the future. While 
positive and negative 
reinforcement are used 
to increase behaviors, punishment 
is focused on reducing or 
eliminating unwanted behaviors.
KINDS OF PUNISHMENT 
positive punishment 
negative punishment
POSITIVE PUNISHMENT 
is to decrease the behavior that it follows. In the case of positive 
punishment, it involves presenting an unfavorable outcome or event 
following an undesirable behavior. 
Example : Your cell phone rings in the middle of a class lecture, and 
you are scolded by your teacher for not turning your phone off prior 
to class.
NEGATIVE PUNISHMENT 
is to decrease the behavior that precedes it. In the case of negative 
punishment, it involves taking something good or desirable away in 
order to reduce the occurrence of a particular behavior. 
Example :after getting low grades in her subjects because of 
spending more time in texting rather than in studying, her mother 
takes her cellphone away.
CLASSICAL CONDITIONING 
Classical conditioning is a type of learning that had a major 
influence on the school of thought in psychology known as 
behaviorism. 
Discovered by Russian physiologist Ivan Pavlov, classical 
conditioning is a learning process that occurs through associations 
between an environmental stimulus and a naturally occurring 
stimulus.
CLASSICAL CONDITIONING 
Behaviorism is based on the assumption that learning occurs through 
interactions with the environment. Two other assumptions of this 
theory are that the environment shapes behavior and that taking 
internal mental states such as thoughts, feelings, and emotions into 
consideration is useless in explaining behavior.
BEHAVIOR SHAPING 
It is one of the five main types of child discipline. It's based on an 
underlying principle that guides a lot of discipline strategies. 
Techniques involving environmental manipulations to change 
behavior.
REINFORCEMENT 
Positive : Positive reinforcement refers to giving a child 
something that will reinforce the behavior and motivate the child to 
repeat the behavior. 
Negative: Negative reinforcement is when a child is motivated to 
change his behavior because it will take away something 
unpleasant.
PURPOSES 
Behavior modification is used to treat a varieties of problems in adults and children. Behavior 
modification has been successfully used to treat obsessive compulsive disorder (OCD), 
attention deficit/ hyperactivity disorder (ADHD).
RESULTS 
It is a teaching method to help cope with everyday life. Depending on individual needs, a person 
may only need it on a short-term basis. The exact length of a treatment plan depends on individual 
goals and progress made.
OBSERVATIONAL LEARNING 
Learning through observing the behavior of another person called 
model. 
Modeling is a form of learning where individuals ascertain how to 
act or perform by observing another individual. 
It also plays an important role in the socialization process, as 
children learn how to behave and respond to others by observing 
how their parents and other people interact with each other.
EXAMPLES OF OBSERVATIONAL LERANING 
oAn infant learns to make and 
understand facial expressions. 
oA child learns how to play 
a game while watching others.
STAGES OF OBSERVATIONAL LEARNING 
Attention 
Retention 
Production 
Motivation
ATTENTION 
In order to learn, you need to be paying full attention.
RETENTION 
The ability to store information is an important part of the learning 
process.
PRODUCTION 
Once you have paid attention to the model and retained the 
information, is time to actually perform the behavior you observed.
MOTIVATION 
In order for observational learning to be successful, you have to be 
motivated to imitate the behavior that has been modeled.
LEARNING AND PERFORMANCE BEHAVIOR 
Our performance is mostly a result of our learning but the relationship between learning and 
performance is not that simple as we have always believed. There are times when learning affects 
performance in an undesirable manner. It is important to distinguish between learning (including 
conditioning) and performance.
Learning is the process that continues lifeLlonEg iAn thRe lNivesI oNf huGman beings as long as there is desire and 
motivation to learn. 
Learning is all about mastering new skills, and developing a greater understanding about things not known to 
us and also about making a better sense of our surroundings. 
We grow and develop mentally with the help of this process of learning as our mind or brain develops to its 
full potential.
PERFORMANCE 
Performance is a goal that is achievable through learning. 
Performance is how we fare in an exam or situation or our productivity in the work environment. 
Performance is our output that can be judged and evaluated. 
Performance is something that is tangible and can be measured.
FACTORS INFLUENCING LEARNING 
Amount of practice and training. 
Amount of reward 
Delay of reward. 
Partial reinforcement.
FACTORS INFLUENCING PERFORMANCE 
Motivation. 
Stimulus intensity. 
Effort.
INFLUENCE LEARNING AND PERFORMANCE 
Learning and Performance of a person in some cases goes hand-in-hand, whereas, in other it doesn’t. 
The mind set of human behavior is that whatever a person learns later on he can implement it and improve 
their performance.
CONCLUSION 
There are many different ways to think about human thought and behavior. The many perspectives 
in modern psychology provide researchers and students a way to approach different problems and 
find new ways to explain and predict human behavior as well as develop new treatment approaches 
for problem behaviors.
Behavioral Perspectives

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Behavioral Perspectives

  • 2. THE BEHAVIOR PERSPECTIVE Behaviorism psychology , is an approach to psychology that combines elements of philosophy, methodology, and theory. Behaviorism psychology is the psychology that concerns with the observable behavior of humans and animals, not with the unobservable events that takes place in their minds. The behaviorist school of thought maintains that a persons behavior can be described scientifically through internal psychological events or through hypothetical concerns such as: thoughts and beliefs.
  • 3. THE BEHAVIOR PERSPECTIVE Behavioral psychology is a perspective that focuses on learned behavior . The learned behavior of a person is that which he has adopted from the society, from the environment, from the internal psychological events or from his beliefs and his thoughts.
  • 4. The condition of the behavior of a person can be determined through various different means. Some of those conditions are : Operant conditioning. Classical conditioning. Behavior shaping. Observational learning. Influence learning and performance.
  • 5. B.F SKINNER B.F. SKINNER, AN AMERICAN PSYCHOLOGIST, IS CREDITED WITH FIRST DEVELOPING THIS PRACTICE IN THE MID 1900S. HIS THEORY OF OPERANT CONDITIONING FORMED THE BASIS FOR THE PRINCIPLES BEHIND THE BEHAVIOUR MODIFICATION APPROACH
  • 6. OPERANT Any active behavior that operates upon the environment to generate consequences .
  • 7. OPERANT CONDITIONING (INSTRUMENTAL CONDITIONING) a learning process first described by B. F. Skinner. In operant conditioning, reinforcement or punishment are used to either increase or decrease the probability that a behavior will occur again in the future.
  • 8. Skinner experiment on rat to achieve behavior result
  • 9. Operant Chamber (“Skinner Box”) ◦ soundproof chamber with a bar or key that an animal can manipulate to obtain a food or water reinforce
  • 10. Operant Chamber (“Skinner Box”) when a lab rat presses a blue button, he receives a food pellet as a reward, but when he presses the red button he receives a mild electric shock. As a result, he learns to press the blue button but avoid the red button.
  • 11. COMPONENTS OF OPERANT CONDITIONING Reinforcement Punishment
  • 12. REINFORCEMENT is any event that strengthens or increases the behavior it follows. It also states the positive side of Thorndike’s Law of Effect. 2 types of reinforcement. Positive negative
  • 13. TYPES OF REINFORCEMENT 1. Positive Reinforcement : are favorable events that are presented after the behavior. 2. Negative Reinforcement : a response or behavior is strengthened by stopping, removing or avoiding a negative outcome or aversive stimulus (escape-avoidance learning).
  • 14. TYPES OF POSITIVE REINFORCES A. Natural reinforces B. Token reinforces C. Social reinforces D. Tangible reinforces
  • 15. WHEN POSITIVE REINFORCEMENT MOST EFFECTIVE? According to a behavioral guidelines checklist published by Utah State University, positive reinforcement is most effective when it occurs immediately after the behavior.
  • 16. WHEN NEGATIVE REINFORCEMENT MOST EFFECTIVE? it is most effective when reinforces are presented immediately following a behavior.
  • 17. PUNISHMENT Punishment is a term used in operant conditioning to refer to any change that occurs after a behavior that reduces the likelihood that that behavior will occur again in the future. While positive and negative reinforcement are used to increase behaviors, punishment is focused on reducing or eliminating unwanted behaviors.
  • 18. KINDS OF PUNISHMENT positive punishment negative punishment
  • 19. POSITIVE PUNISHMENT is to decrease the behavior that it follows. In the case of positive punishment, it involves presenting an unfavorable outcome or event following an undesirable behavior. Example : Your cell phone rings in the middle of a class lecture, and you are scolded by your teacher for not turning your phone off prior to class.
  • 20. NEGATIVE PUNISHMENT is to decrease the behavior that precedes it. In the case of negative punishment, it involves taking something good or desirable away in order to reduce the occurrence of a particular behavior. Example :after getting low grades in her subjects because of spending more time in texting rather than in studying, her mother takes her cellphone away.
  • 21. CLASSICAL CONDITIONING Classical conditioning is a type of learning that had a major influence on the school of thought in psychology known as behaviorism. Discovered by Russian physiologist Ivan Pavlov, classical conditioning is a learning process that occurs through associations between an environmental stimulus and a naturally occurring stimulus.
  • 22. CLASSICAL CONDITIONING Behaviorism is based on the assumption that learning occurs through interactions with the environment. Two other assumptions of this theory are that the environment shapes behavior and that taking internal mental states such as thoughts, feelings, and emotions into consideration is useless in explaining behavior.
  • 23. BEHAVIOR SHAPING It is one of the five main types of child discipline. It's based on an underlying principle that guides a lot of discipline strategies. Techniques involving environmental manipulations to change behavior.
  • 24. REINFORCEMENT Positive : Positive reinforcement refers to giving a child something that will reinforce the behavior and motivate the child to repeat the behavior. Negative: Negative reinforcement is when a child is motivated to change his behavior because it will take away something unpleasant.
  • 25. PURPOSES Behavior modification is used to treat a varieties of problems in adults and children. Behavior modification has been successfully used to treat obsessive compulsive disorder (OCD), attention deficit/ hyperactivity disorder (ADHD).
  • 26.
  • 27.
  • 28. RESULTS It is a teaching method to help cope with everyday life. Depending on individual needs, a person may only need it on a short-term basis. The exact length of a treatment plan depends on individual goals and progress made.
  • 29. OBSERVATIONAL LEARNING Learning through observing the behavior of another person called model. Modeling is a form of learning where individuals ascertain how to act or perform by observing another individual. It also plays an important role in the socialization process, as children learn how to behave and respond to others by observing how their parents and other people interact with each other.
  • 30. EXAMPLES OF OBSERVATIONAL LERANING oAn infant learns to make and understand facial expressions. oA child learns how to play a game while watching others.
  • 31. STAGES OF OBSERVATIONAL LEARNING Attention Retention Production Motivation
  • 32. ATTENTION In order to learn, you need to be paying full attention.
  • 33. RETENTION The ability to store information is an important part of the learning process.
  • 34. PRODUCTION Once you have paid attention to the model and retained the information, is time to actually perform the behavior you observed.
  • 35. MOTIVATION In order for observational learning to be successful, you have to be motivated to imitate the behavior that has been modeled.
  • 36. LEARNING AND PERFORMANCE BEHAVIOR Our performance is mostly a result of our learning but the relationship between learning and performance is not that simple as we have always believed. There are times when learning affects performance in an undesirable manner. It is important to distinguish between learning (including conditioning) and performance.
  • 37. Learning is the process that continues lifeLlonEg iAn thRe lNivesI oNf huGman beings as long as there is desire and motivation to learn. Learning is all about mastering new skills, and developing a greater understanding about things not known to us and also about making a better sense of our surroundings. We grow and develop mentally with the help of this process of learning as our mind or brain develops to its full potential.
  • 38. PERFORMANCE Performance is a goal that is achievable through learning. Performance is how we fare in an exam or situation or our productivity in the work environment. Performance is our output that can be judged and evaluated. Performance is something that is tangible and can be measured.
  • 39. FACTORS INFLUENCING LEARNING Amount of practice and training. Amount of reward Delay of reward. Partial reinforcement.
  • 40. FACTORS INFLUENCING PERFORMANCE Motivation. Stimulus intensity. Effort.
  • 41. INFLUENCE LEARNING AND PERFORMANCE Learning and Performance of a person in some cases goes hand-in-hand, whereas, in other it doesn’t. The mind set of human behavior is that whatever a person learns later on he can implement it and improve their performance.
  • 42. CONCLUSION There are many different ways to think about human thought and behavior. The many perspectives in modern psychology provide researchers and students a way to approach different problems and find new ways to explain and predict human behavior as well as develop new treatment approaches for problem behaviors.