Pitch Perfect - How to create an effective presentation and sell your ideas effectively.

Pitch
Perfect
www.designmyslides.com

Hello!
We are Meraqi Digital, a digital marketing consultancy based
in Calcutta India. We also have a service dedicated to
presentation design – www.designmyslides.com.

Great ideas don’t come cheap so
let’s talk about how to
CREATE and SELL them

A quick primer

What are clients really like?

Clients don’t know
what they want

They have
more customers
than ever

They have
more stakeholders
than ever

They have
more channels
to cover

It used to be really
SIMPLE

20 years ago...
BRAND
HR
PR
Finance
Sales
Operations
Product
Development
Strategy
R&D
Marketing
Learning
Consultants Accountants Management Consultants Branding and Ad agencies
PR
Sales
consultants
Product design and innovation
agencies
Training consultants

And then the web came along...
BRAND
HR
PR
Finance
Sales
Operations
Product
Development
Strategy
R&D
Marketing
Learning
Brand website / Online Ads

And got useful for more things...
BRAND
HR
PR
Finance
Sales
Operations
Product
Development
Strategy
R&D
Marketing
Learning
eCommerce / SEM
Brand website / Online Ads / Apps
Social / Apps

And more things...
BRAND
HR
PR
Finance
Sales
Operations
Product
Development
Strategy
R&D
Marketing
Learning
eCommerce / SEM
/ Apps
Brand website / Online Ads / Apps
Social / Apps
eRecruiting Multiple collation
channels
Product & service design
Testing
Training consultants
Digital supply
chains
Digital transformation /
Change management
Co-creation
Crowdsourcing

Everybody’s getting into each other’s business...
Mgmt.
Consultancies
Design
Social Advertising
PR Data Analytics
Advertising Digital
+
+
+
+
buys Fjord
W+K aces social with Old Spice
WCG buys predictive analytics firm
WPP buying AKQA

So what’s the
overall effect?

Brief’s are getting
more confusing

“The goals is conversation
and awareness...
…leading to direct ROI
via sales leads”
...but ultimately a
simple experience”
“We’re looking for a completely
immersive experience...
...the audience is anyone
from ages 18-50”
“We’re looking for a focused
campaign...

2
So, how do
you answer a brief?

2
Step 1
Deconstruct / Rewrite / Reframe
Boil it down and create a one sentence
brief

Step 2
Address client thinking
Address the emotional and rational
needs of the client

So what’s the
overall effect?
2
Step 3
Build insights
All great pitches have one thing in
common - great insights.

Step 4
Zero in on the pitch winning
strategy - your P.O.V
Look for those nuggets about the brand,
market, target audience that will make
you win the pitch

Step 5
Create the outline
Create the master outline for your pitch
with key roles

2
The idea isn’t enough.
SELL IT.

Be a clock slave
Know the time limit and prepare
the presentation accordingly
About time

Think flow
Tell them what you are going to tell
them, tell them, tell them what you
told them

It’s sales after all
Think like the client, involve them,
answer the questions, deliver value,
be dynamic

KISS
Keep it simple and stupid always
works

Who’s in the room?
Know the audience and prepare the
presentation accordingly

Presenter chemistry
Take your best persuaders with
charisma, interpersonal skills and
the ability to connect

Listen up!
Speak, stop, ask, listen, answer and
then continue

Be gentle and role play
Take the appropriate cast for the
pitch and ensure each role required
is covered

Use an impartial critic
Get your presentation judged by an
impartial critic

Body language
Observe the client’s body language,
adapt to it and observer your own
body language

Rehearse
Rehearse, rehearse, rehearse

Thank You!
Get in touch - hello@designmyslides.com

Pitch Perfect - How to create an effective presentation and sell your ideas effectively.

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