— a look into the changing face of design
THE NEW
INVISIBLES
#thenewinvisiblesSami Niemelä
Founding partner, designer @ Nordkapp
@samin
DesignConsulting
Tech
Marketing
DesignConsulting
Tech
Marketing
PeopleNumbers
Systems
Attention
Design gets people.
“the new agency”
SAFE
NOT selling OUR way of doingThis is not the design process you are looking for
Design competence mostly
as an external asset
Design competence
internalized from a design
department
Design competence owned
by every end to end product
team
Design is embedded
throughout the whole
organisation
TIME +1 Years +2 Years +3 Years
Degrees of Maturity
WATERFALL
PROFIT
HIERARCHIES
CONTROL
PLANNING
PRIVACY
AGILE
PURPOSE
NETWORKS
RESPONSIVITY
EXPERIMENTATION
TRANSPARENCY
Agility is about flexibility and the
ability of an organization to rapidly
adapt and steer itself in a new
direction. It’s about minimizing
handovers and bureaucracy, and
empowering people.
Bart Schlatmann, ING
Efficiency Empathy
YES
TRUST
Transparency
"When you are a good coach, winning or
losing is secondary to you. You care more
about the morale of your team," said
Daniel, 13. Most of you respect coaches
who put winning in perspective and teach
players it's just one part of the game.
http://kidshealth.org/en/teens/good-coach.html
https://www.competitivedge.com/special-what-makes-good-coach
Change is a leap of faith.
SAFETY
Vision
Proof
FRICTION
POSITIVE
— a look into the changing face of design
THANK YOU
#thenewinvisiblesSami Niemelä
Founding partner, designer @ Nordkapp
@samin

The new invisibles — a look into the changing face of design