[As presented on Friday, October 2 at Midwest UX 2015 in Pittsburgh] Much of the discussion about user experience design is focused on use, but there are additional issues to consider. In particular, issues of meaning. John will present the concept of Cultural Affordances—qualities of objects that help people to understand through the frame of their own past experience—and discuss the ways that we as designers can use cultural affordances to more effectively design for our audience.