Brennan Hartich: "Communicating and Establishing DesignOps as a New Function"
DesignOps Summit 2018 • November 7-8, 2018 • New York, NY
http://www.designopssummit.com
Shaping and implementing a DesignOps functionMatt Gottschalk
Matt Gottschalk and Ben Franck, both UX & DesignOps Managers at Centrica, will share the journey they have been on since setting up their DesignOps function at the beginning of 2018. They will discuss the types of problems that come with managing and supporting a de-centralised design team of 40+ User Experience designers, how they defined the role and how having a design operations function enabled them to streamline processes and drive efficiency and consistency.
DesignOps supports design teams (Interaction'23)Peter Boersma
Recently, several responsibilities of design managers, particularly those that focus on improving the organization of design work, have been re-assigned to DesignOps specialists. By now, the field of DesignOps has its own communities, conferences, and education programs.
This talk gives an overview - and some details - of how DesignOps specialists can support design teams and is based on the presenter’s experience as someone who has had the DesignOps mindset forever, who needed DesignOps services for his teams, and who has had the role of DesignOps Manager at Miro.
Efficient Teams Do Not Happen. They are Designed. It's called DesignOpsPatrizia Bertini
There's an art behind happy and efficient teams and it's called DesignOps. Several studies demonstrate that designers spend up to 60% of their time doing non-design work.
But do you know where your team is spending their time instead of working on doing great design? Have you ever thought to measure your teams' inefficiencies?
DesignOps is the facilitating function that supports design teams to scale by improving ways of working, x-functional collaboration and processes so that designers can focus 100% on doing design.
This talk, based on first-hand experiences and learnings, will focus on key best practices to help position DesignOps at the right altitude, identify the right allies, and assess design teams’ performance and opportunities.
Measuring & Evaluating Your DesignOps PracticeDave Malouf
This premiere version of this talk was given at WAQ in Quebec City on April 10, 2019.
It has a brief introduction to DesignOps and then goes into how to measure and understand value of designOps to the team and business.
This is a condensation of InVisions DesignOps Handbook on https://www.designbetter.co/designops-handbook plus some additionel notes and quotes from podcasts and articles. These slides are put together in order to create a better overview of all the areas and focuses in DesignOps
DesignOps has rapidly become a thing: with design becoming a strategic function within the business and with the growth and globalisation of design teams, managing teams effectively to create operational and spending efficiencies has become a growing need.
Moreover, recent studies have demonstrated that during the pandemic, organisations that had a DesignOps function performed better and were able to adapt quicker to the new working models.
Nevertheless, there are still a few key questions: What is exactly DesignOps? What can DesignOps do for me and my teams? How do I know when should I start considering it? This presentation will answer the key questions about DesignOps and how Tide’s have invested in DesignOps today.
Presentation Shared at the Fintech Design Summit 2021.
Shaping and implementing a DesignOps functionMatt Gottschalk
Matt Gottschalk and Ben Franck, both UX & DesignOps Managers at Centrica, will share the journey they have been on since setting up their DesignOps function at the beginning of 2018. They will discuss the types of problems that come with managing and supporting a de-centralised design team of 40+ User Experience designers, how they defined the role and how having a design operations function enabled them to streamline processes and drive efficiency and consistency.
DesignOps supports design teams (Interaction'23)Peter Boersma
Recently, several responsibilities of design managers, particularly those that focus on improving the organization of design work, have been re-assigned to DesignOps specialists. By now, the field of DesignOps has its own communities, conferences, and education programs.
This talk gives an overview - and some details - of how DesignOps specialists can support design teams and is based on the presenter’s experience as someone who has had the DesignOps mindset forever, who needed DesignOps services for his teams, and who has had the role of DesignOps Manager at Miro.
Efficient Teams Do Not Happen. They are Designed. It's called DesignOpsPatrizia Bertini
There's an art behind happy and efficient teams and it's called DesignOps. Several studies demonstrate that designers spend up to 60% of their time doing non-design work.
But do you know where your team is spending their time instead of working on doing great design? Have you ever thought to measure your teams' inefficiencies?
DesignOps is the facilitating function that supports design teams to scale by improving ways of working, x-functional collaboration and processes so that designers can focus 100% on doing design.
This talk, based on first-hand experiences and learnings, will focus on key best practices to help position DesignOps at the right altitude, identify the right allies, and assess design teams’ performance and opportunities.
Measuring & Evaluating Your DesignOps PracticeDave Malouf
This premiere version of this talk was given at WAQ in Quebec City on April 10, 2019.
It has a brief introduction to DesignOps and then goes into how to measure and understand value of designOps to the team and business.
This is a condensation of InVisions DesignOps Handbook on https://www.designbetter.co/designops-handbook plus some additionel notes and quotes from podcasts and articles. These slides are put together in order to create a better overview of all the areas and focuses in DesignOps
DesignOps has rapidly become a thing: with design becoming a strategic function within the business and with the growth and globalisation of design teams, managing teams effectively to create operational and spending efficiencies has become a growing need.
Moreover, recent studies have demonstrated that during the pandemic, organisations that had a DesignOps function performed better and were able to adapt quicker to the new working models.
Nevertheless, there are still a few key questions: What is exactly DesignOps? What can DesignOps do for me and my teams? How do I know when should I start considering it? This presentation will answer the key questions about DesignOps and how Tide’s have invested in DesignOps today.
Presentation Shared at the Fintech Design Summit 2021.
Impact of DesignOps at ServiceNow (EuroIA 2019)Peter Boersma
This talk describes the way that the DesignOps team at ServiceNow operates, and what it means for the design organisation in ServiceNow. Its products and services include: the definition and maintenance of the product design lifecycle, a design project tracking system, a design review process and procedures, and more.
I also describe some of the other impactful developments in ServiceNow, such as our Design System, the alignment of designers to product management, the Insights team that does both market and customer research, and our BizOps team that manages headcount, identifies and creates education opportunities, handles sponsoring, and organizes events for designers.
In recent years, activities that focus on improving the organisation of design work have been re-labeled Design Operations (or DesignOps) and specialist roles and communities have been created. People with this role focus on coordinating and executing initiatives that improve the conditions for all designers, often in-house or at agencies. One aspect of DesignOps is improving the culture, craft, and collaboration between design practitioners. I present ways in which this happens at Miro as well as a few other companies, in the hopes of encouraging attendees to work on these – and other – aspects of DesignOps.
DesignOps is all about scaling up design teams while creating organizational efficiencies yet it is not always evident how impact and gained efficiencies can be quantified and measured.
There’s a certain confusion around what are the inefficiencies and there is no established process to determine those metrics. This session is not about providing a list of metrics to be replicated. It’s about providing a tested approach on how to identify, quantify, and measure inefficiencies and how to define measurable and realistic targets. This approach can be applied and replicated in any context to support the DesignOps community to gain additional credibility and to ensure DesignOps professionals are able to demonstrate the value of their work to the business with objective data points and quantifiable gains.
Presented at DesignOps2020 by Rosenfeld Media on October 22, 2020.
Impact of DesignOps at ServiceNow (DesignX DesignOps Day)Peter Boersma
This talk describes the way that the DesignOps team at ServiceNow operates, and what it means for the design organisation in ServiceNow. Its products and services include: the definition and maintenance of the product design lifecycle, a design project tracking system, a design review process and procedures, and more.
I also describe some of the other impactful developments in ServiceNow, such as our Design System, the alignment of designers to product management, the Insights team that does both market and customer research, and our BizOps team that manages headcount, identifies and creates education opportunities, handles sponsoring, and organizes events for designers.
Overview of the function that DesignOps plays in the overall design organization.
1. What is DesignOps?
2. Who “Does” DesignOps?
3. What DesignOps “Does”
4. How DesignOps Does it
5. Why DesignOps Matters Now
6. Implementing DesignOps
7. Final Takeaways
DesignOps and the design of efficient teams: the metrics and the processes th...Patrizia Bertini
How efficient is your design team?
Do you know which are the most time consuming tasks for your team? And how are you measuring your team’s efficiency?
As Design teams grow both in size and scope, it is important to ensure that the operation is seamless operation and the ways of working can empower designers to work and collaborate easily. Yet today, in many teams, there are a number of invisible and hidden inefficiencies.
Understanding those inefficiencies, quantifying their impact, and identifying the biggest opportunities for the teams and the business is what DesignOps does, and these are the topics of this presentation.
Because efficient design teams do not happen. They are designed.
A Deep Dive Into Value and Outcomes (Kristin Skinner and Kamdyn Moore at Desi...Rosenfeld Media
Kristin Skinner and Kamdyn Moore: “A Deep Dive Into Value and Outcomes”
DesignOps Summit 2019 • October 23-24, 2019 • New York, NY, USA
http://www.designopssummit.com
Org Design for Design Orgs - The WorkshopPeter Merholz
As the move to establish in-house design teams accelerates, it turns out there’s very little common wisdom on what makes for a successful design organization. Books and presentations focus on process, methods, tools, and outcomes, leaving a gap of knowledge when it comes to organizational and operational matters. This workshop seeks to address this lacuna by shining a light on the unsung activities of actually running a design team, and what works and what doesn’t.
Topics include:
- How a service design mindset shifts standard organizational approaches
- Organizational models for design teams, from centralized to decentralized and back again
- Breadth and depth of skills and strategic thinking
- The 5 Stages of Organisational Evolution
- A New Taxonomy of Design Team Roles
Keynote given on May 30 @ DesignOps Global Conference.
In the world of design and Design Operations, leaders struggle to create insight into the success level of their design teams so that appropriate resources can be attained.
Applying ResearchOps and DesignOps in globally distributed teams @ the Global...Patrizia Bertini
How can we organise and manage globally distributed teams, harmonise design and research processes and tools, increase spending efficiencies, boost teams’ productivity, decrease research and design lead time, and create a OneTeam mentality? How can we foster a rapid experimentation mentality, increase our data informed, customer-backed, and insight lead approach to design across 7 regions? These were few of the challenges I faced when I started my journey in DesignOps leading the designOps for 7 teams across the globe. This talk will highlight the strategic planning and execution behind the establishment of a global DesignOps practice through a case study that will describe how we identified the priorities and executed a global roadmap and how we have been promoting an insight and research focused approach to design to empower designers and to strengthen Design’s strategic role within the company.
You can do better! Improve your design process (UX South Africa)Peter Boersma
In order to do great work you need to influence more parts of the design process than creating wireframes or front-end code. In this interactive presentation (have pen & paper ready!), I will walk you through the expanded sphere of influence on the user experience. I will encourage you to look beyond your deliverables, outside of your department, and past your current way of working. I will help you spot opportunities and draft a plan to improve your design process.
Org Design is (Largely) Information ArchitecturePeter Merholz
Given at the IA Conference in 2019, this talk connects the practices of org design with the practices, skills, and values from information architecture.
SDL added strategists to a UX team (UX STRAT Europe 2015)Peter Boersma
This presentation shows how UX strategists contribute to the way SDL helps the world's best brands deliver exceptional customer experiences. Using several of our enterprise software product releases as examples, Peter shows how he and his fellow UX strategists are promoting service design and design thinking, how they develop visions and roadmaps for products and cross-product capabilities, and how they collect user and usage data. He also talks about the link between UX Strategy and Product Management, and the future of UX Strategists at SDL.
DESIGN LEADERSHIP TRUISMS and COACH, DIPLOMAT, CHAMPION, ARCHITECTPeter Merholz
For the DesignX 2019 Design Leadership Summit, I did something a little strange: two talks in one. The first talk was a series of Jenny Holzer-inspired truisms about design leadership. The second talk was my latest version of Coach, Diplomat, Champion, Architect: The 4 Archetypes of the Complete Design Leader.
Design Systems First: Everyday Practices for a Scaleable Design Processuxpin
You'll learn:
- How to create, adopt, and maintain your first design system
- How to practice a “design systems first” process of product development
- How to build and govern a design systems operations team
What can we expect to happen to services and design in the next 10 years? In this presentation, our head of Insight, Marzia Arico, explores four drivers of change that will significantly impact services and design in the future. #SDGC17
As you and your leadership have recognized that you need to build a DesignOps Function. But where do you start?
In this session, Z will talk talk through her journey of establishing DesignOps at Cloudflare. She will touch on:
- Where to focus as you start building the function,
- What should be prioritised,
- What challenges you will encounter (and how to address them); and
- How to ensure that the function scales with your product & teams
Want to foster a culture of innovation at work? Here are 3 tips to be an effective agent of change. We will share a framework to assess your organizational readiness for innovation and offer strategies to help you in your journey.
Visit: http://fosterinnovationculture.com/
Impact of DesignOps at ServiceNow (EuroIA 2019)Peter Boersma
This talk describes the way that the DesignOps team at ServiceNow operates, and what it means for the design organisation in ServiceNow. Its products and services include: the definition and maintenance of the product design lifecycle, a design project tracking system, a design review process and procedures, and more.
I also describe some of the other impactful developments in ServiceNow, such as our Design System, the alignment of designers to product management, the Insights team that does both market and customer research, and our BizOps team that manages headcount, identifies and creates education opportunities, handles sponsoring, and organizes events for designers.
In recent years, activities that focus on improving the organisation of design work have been re-labeled Design Operations (or DesignOps) and specialist roles and communities have been created. People with this role focus on coordinating and executing initiatives that improve the conditions for all designers, often in-house or at agencies. One aspect of DesignOps is improving the culture, craft, and collaboration between design practitioners. I present ways in which this happens at Miro as well as a few other companies, in the hopes of encouraging attendees to work on these – and other – aspects of DesignOps.
DesignOps is all about scaling up design teams while creating organizational efficiencies yet it is not always evident how impact and gained efficiencies can be quantified and measured.
There’s a certain confusion around what are the inefficiencies and there is no established process to determine those metrics. This session is not about providing a list of metrics to be replicated. It’s about providing a tested approach on how to identify, quantify, and measure inefficiencies and how to define measurable and realistic targets. This approach can be applied and replicated in any context to support the DesignOps community to gain additional credibility and to ensure DesignOps professionals are able to demonstrate the value of their work to the business with objective data points and quantifiable gains.
Presented at DesignOps2020 by Rosenfeld Media on October 22, 2020.
Impact of DesignOps at ServiceNow (DesignX DesignOps Day)Peter Boersma
This talk describes the way that the DesignOps team at ServiceNow operates, and what it means for the design organisation in ServiceNow. Its products and services include: the definition and maintenance of the product design lifecycle, a design project tracking system, a design review process and procedures, and more.
I also describe some of the other impactful developments in ServiceNow, such as our Design System, the alignment of designers to product management, the Insights team that does both market and customer research, and our BizOps team that manages headcount, identifies and creates education opportunities, handles sponsoring, and organizes events for designers.
Overview of the function that DesignOps plays in the overall design organization.
1. What is DesignOps?
2. Who “Does” DesignOps?
3. What DesignOps “Does”
4. How DesignOps Does it
5. Why DesignOps Matters Now
6. Implementing DesignOps
7. Final Takeaways
DesignOps and the design of efficient teams: the metrics and the processes th...Patrizia Bertini
How efficient is your design team?
Do you know which are the most time consuming tasks for your team? And how are you measuring your team’s efficiency?
As Design teams grow both in size and scope, it is important to ensure that the operation is seamless operation and the ways of working can empower designers to work and collaborate easily. Yet today, in many teams, there are a number of invisible and hidden inefficiencies.
Understanding those inefficiencies, quantifying their impact, and identifying the biggest opportunities for the teams and the business is what DesignOps does, and these are the topics of this presentation.
Because efficient design teams do not happen. They are designed.
A Deep Dive Into Value and Outcomes (Kristin Skinner and Kamdyn Moore at Desi...Rosenfeld Media
Kristin Skinner and Kamdyn Moore: “A Deep Dive Into Value and Outcomes”
DesignOps Summit 2019 • October 23-24, 2019 • New York, NY, USA
http://www.designopssummit.com
Org Design for Design Orgs - The WorkshopPeter Merholz
As the move to establish in-house design teams accelerates, it turns out there’s very little common wisdom on what makes for a successful design organization. Books and presentations focus on process, methods, tools, and outcomes, leaving a gap of knowledge when it comes to organizational and operational matters. This workshop seeks to address this lacuna by shining a light on the unsung activities of actually running a design team, and what works and what doesn’t.
Topics include:
- How a service design mindset shifts standard organizational approaches
- Organizational models for design teams, from centralized to decentralized and back again
- Breadth and depth of skills and strategic thinking
- The 5 Stages of Organisational Evolution
- A New Taxonomy of Design Team Roles
Keynote given on May 30 @ DesignOps Global Conference.
In the world of design and Design Operations, leaders struggle to create insight into the success level of their design teams so that appropriate resources can be attained.
Applying ResearchOps and DesignOps in globally distributed teams @ the Global...Patrizia Bertini
How can we organise and manage globally distributed teams, harmonise design and research processes and tools, increase spending efficiencies, boost teams’ productivity, decrease research and design lead time, and create a OneTeam mentality? How can we foster a rapid experimentation mentality, increase our data informed, customer-backed, and insight lead approach to design across 7 regions? These were few of the challenges I faced when I started my journey in DesignOps leading the designOps for 7 teams across the globe. This talk will highlight the strategic planning and execution behind the establishment of a global DesignOps practice through a case study that will describe how we identified the priorities and executed a global roadmap and how we have been promoting an insight and research focused approach to design to empower designers and to strengthen Design’s strategic role within the company.
You can do better! Improve your design process (UX South Africa)Peter Boersma
In order to do great work you need to influence more parts of the design process than creating wireframes or front-end code. In this interactive presentation (have pen & paper ready!), I will walk you through the expanded sphere of influence on the user experience. I will encourage you to look beyond your deliverables, outside of your department, and past your current way of working. I will help you spot opportunities and draft a plan to improve your design process.
Org Design is (Largely) Information ArchitecturePeter Merholz
Given at the IA Conference in 2019, this talk connects the practices of org design with the practices, skills, and values from information architecture.
SDL added strategists to a UX team (UX STRAT Europe 2015)Peter Boersma
This presentation shows how UX strategists contribute to the way SDL helps the world's best brands deliver exceptional customer experiences. Using several of our enterprise software product releases as examples, Peter shows how he and his fellow UX strategists are promoting service design and design thinking, how they develop visions and roadmaps for products and cross-product capabilities, and how they collect user and usage data. He also talks about the link between UX Strategy and Product Management, and the future of UX Strategists at SDL.
DESIGN LEADERSHIP TRUISMS and COACH, DIPLOMAT, CHAMPION, ARCHITECTPeter Merholz
For the DesignX 2019 Design Leadership Summit, I did something a little strange: two talks in one. The first talk was a series of Jenny Holzer-inspired truisms about design leadership. The second talk was my latest version of Coach, Diplomat, Champion, Architect: The 4 Archetypes of the Complete Design Leader.
Design Systems First: Everyday Practices for a Scaleable Design Processuxpin
You'll learn:
- How to create, adopt, and maintain your first design system
- How to practice a “design systems first” process of product development
- How to build and govern a design systems operations team
What can we expect to happen to services and design in the next 10 years? In this presentation, our head of Insight, Marzia Arico, explores four drivers of change that will significantly impact services and design in the future. #SDGC17
As you and your leadership have recognized that you need to build a DesignOps Function. But where do you start?
In this session, Z will talk talk through her journey of establishing DesignOps at Cloudflare. She will touch on:
- Where to focus as you start building the function,
- What should be prioritised,
- What challenges you will encounter (and how to address them); and
- How to ensure that the function scales with your product & teams
Want to foster a culture of innovation at work? Here are 3 tips to be an effective agent of change. We will share a framework to assess your organizational readiness for innovation and offer strategies to help you in your journey.
Visit: http://fosterinnovationculture.com/
This is a short presentation on Design Thinking for a PM audience, showing the benefits of incorporating Design on projects and providing a very high-level overview of methods and tools.
Costanoa Expert Series: What Business Leaders Should Know About Design- Order 4Costanoa Ventures
What do you measure to make sure your user experience improvements move the needle for your product and go to market strategies? How do you invest in UX wisely?
Audrey Crane from DesignMap presents the last of the four orders of design: Value, Vision, and Hiring.
Utilize service design methods, processes, and tools for DesignOps
Roadmapping, 2×2 prioritization, and data analysis all sound too familiar for product development teams; these are the same essential skills for running a successful Design operation org, especially if we are the DesignOps team-of-one. The product management skills create stability, scalability, and maps out a process.
Care personally and challenge directly is what Kim Scott taught people managers; this is the heart of a DesignOps manager, even if we are the DesignOps team-of-one who doesn’t manage any reports. We lead the entire design team with influence, and we care for the design team with empathy.
How to choose if we had to make a hard decision between people and process? This talk tells my story of transitioning from a product-lead to a DesignOps-lead and lessons I’ve learned in my day-to-day decisions while leading and supporting my design team.
End Resource Management Smackdowns: How To Make Allocating a Breezejzapin
Digital Project Managers are masters of getting things done without doing “anything:” They take talented resources, enable them to work together so seamlessly that the sum is much greater than the parts.
That said, figuring out who is doing what and when is one the supreme challenges of an agency. Resource conflicts are inevitable and, often, chaotic.
During this session, we will explore the problem provide some tangible solutions by looking at the people, processes and tools that need to be leveraged to get this done.
End Resource Management Smackdowns: How To Make Allocating a BreezeJosh Zapin
Digital Project Managers are masters of getting things done without doing “anything:” They take talented resources, enable them to work together so seamlessly that the sum is much greater than the parts.
That said, figuring out who is doing what and when is one the supreme challenges of an agency. Resource conflicts are inevitable and, often, chaotic.
During this session, we will explore the problem provide some tangible solutions by looking at the people, processes and tools that need to be leveraged to get this done.
Intranätets förankring i organisationenIntranätverk
Sara Redin beskiver om hur viktigt det är att intranätet är förankrat i organisationen. Alla de lyckade intranätprojekt hon har tagit del av har en gemensam nämnare: en projektägare som aktivt jobbade med att hantera de många intressenter/nyckelpersoner som måste inkluderas för att intranätet är och blir en succé och kan fortsätta utvecklas. Presentation handlar om hur du som projektledare bör prioritera för att skapa en bred förståelse och stöd för de förändringar som krävs för att optimera utbytet och utveckla intranätet.
Presenterad på Intranätverk 2014: Malmö den 30 september av Sara Redin, Think! Digital
Design Systems: Designing out Waste, Designing in ConsistencyEqual Experts
Design Systems help modern innovative companies build new software quickly without waste and with a consistent look and feel.
They are the single source of truth to allow the teams to design, realise and develop a product.
From our work with Design Systems for Equal Experts' clients we have many learnings to share about benefits and risks and what needs to be overcome to get a system live and adopted.
SPEAKER: David Hawdale. Product and UX person at Equal Experts.
Contact www.equalexperts.com
Contact David: david.hawdale@hawdale-associates.co.uk
Take a deep dive look at my world, mentality, and processes. Here, I share past work like web design and illustration. I also share some thoughts about the future.
IdeaClouds transforms online meetings (with low
participation) into short high-productive digital workshops. DIGITAL WORKSHOP: Real-time team collaboration combined
with a result-oriented lean workshop process.
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Carla Casariego and Sarah Spencer: “DesignOps in Wonderland”
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Alastair Simpson: “Debunking the Myths of Cross-Disciplinary Collaboration”
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You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
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This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
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Communicating and Establishing DesignOps as a New Function (Brennan Hartich at DesignOps Summit 2018)
1. Brennan Hartich
Head of Design Operations, Intuit Small Business
Communicating & Establishing
DesignOps as a New Function
2. What have I been up to…
Current: Intuit – Head of Design Operations
Past: Facebook – Design Program Manager
Intuit: Lead – Design Program Management
Mirum/Various Agencies: Producer
A few things about me…
From: Los Angeles
Major: International Business and Vocal/Cello
Performance
Food: Indian, French, and Mexican
3. The Intuit Design Team
500 12
Designers, content designers,
researchers
Design Program Managers
5. Going Global
The future of our company was
to operate successfully at a global
level, we needed improved
connections between offices.
Constant Changes
Continuous re-prioritization from
Product Management and
Marketing was causing churn and
duplicate work.
Communication Gaps
Teams were siloed and had no
visibility into work that was in
progress or had launched.
Why did we need a DesignOps team?
The teamwasgettingto a scalethatneeded morethanjust ‘workarounds’tomanageoperations.
7. How did we lay the ground work
to build a DesignOps team?
8. Before you hire your first DesignOps team member…
Roadshow with cross functional leadership
Design Program Management Menu
People, Processes, Priorities Matrix
9. Let’s talk about what DesignOps actually can offer...
How DesignOps partners with designers and design leadership1
Operations
• Headcount Planning
• Roadmap Planning
• Support ResearchTrips
• X-Geo location growth strategy
Project Management
• AirTraffic Control
• Design Sprints
• ProjectTimelines/Scoping
• Daily Standups
Communication Strategy
• Weekly digest of design projects
• OnDemands (agendas, content)
• Manage/create team spaces (wikis)
Onboarding
• Create a new hire program
• Mentorship Programs
• n00b buddies
• Training sessions
Process Design
• Tool Management
• Create collaboration frameworks
• Design System Management
Teambuilding/Culture
• Offsites, workshops, L&D, team
events
• Building a design community
• Therapist/Emotional Support
10. Now, let’s talk about what DesignOps actually does...
How DesignOps partners with cross functional partners2
Relationships
• Conduit to other Design Program Managers, Product
Managers, etc
• Build relationships with cross functional partners
• Act as the initial point of contact for product and
marketing teams
Global Partnerships
• Bridge between headquarters and global offices
• Coordinate X-Geo and X-Segment projects
• X-Geo ‘best practices’ sharing (design
critiques/templates/agendas)
11. People, Process, and Priorities (The Three PPPs)
• Designers’ career growth and
guidance on design quality
• Manage recruiting/hiring for direct
hires
• Staffing - knows each designer’s
skills, career trajectory, etc
• Syncs with other design managers
(talent mobility, design best
practices, etc)
People
Design Manager
• Project/Program Management
• Resourcing for projects
• Events planning (offsites, team
building)
• Onboarding new employees
• Solving design team satisfaction
scores (Pulse)
• Manage X-team documents, tools,
wikis, etc
Process
DesignOps
• Design/Product roadmap
• Headcount planning
• End-to-end product vision across all
competencies
• Drives outside-in, customer centric
thinking
• Vision and exploration to narrowing
down product touch points
Priorities
Design Director
12. Things we all
do together
Resource planning
Priority Planning
People Updates
Work Updates
Leadership Updates
13. Now we had a brand new team.
This is how we did it...
14. Which areas we tackled first…
DesignOps team members began to
create a web of knowledge sharing.
• Weekly DesignOps syncs surfaced
duplicate work from various teams
• Re-evaluate current meetings
• IntroductionAND removal of tools
• Creation of a communication matrix
• Creating a more open dialogue due to
our reporting structure
Bridging Communication
We began to create a model for the
company to work across multiple
geographic locations.
• Incorporate ‘global mindset training’ into
new hire onboarding
• Creation of a global buddy system
• Using the new communication matrix to
respect cultural and time zone
differences
• Having a DesignOps member own global
collaboration
Going Global
There was now a dedicated role that
could collect and organize all design
needs.
• Require briefs from partners in order for
any work to be started
• Implementing ‘maker time’
• Acting as a shield for the design team
• Designers spent less time in meetings, as
Design Leadership could attend instead
Increasing efficiency
15. What didn’t work well
• Allocating a DPM to a Design team that did
not want one
• Allocating a DPM to a design team of 80
• Hiring: one size does not fit all
• Initial confusion around how this role was
different from others
• Trying to standardize too many things for the
larger design team
• Retaining design talent: through Pulse survey
ownership
• Allocating a DPM to a design team of 14
• Having DPMs report to DesignOps, not to
Design Managers
• Having programs that the DesignOps team
could ‘own’ – onboarding, team finances,
headcount tracking
• Word of mouth is the best ‘sales’ tool
What worked well