Seeketing provides a solution to analyze passenger traffic and behavior at Madrid and Barcelona airports. The solution tracks passengers using the airport's existing WiFi network and mobile app to understand traffic patterns and shopping behaviors. It then sends targeted messages to passengers on their phones based on their location in the airport to improve the customer experience and increase sales. The airports can use the data to optimize operations, layouts, and retail mix. Seeketing installed sensors to track passenger movement and integrated with the WiFi network to analyze traffic from different entry points like parking lots. This allows messages to be sent in real-time to app users as they move around the airport.

1. El Prat/ Barajas Use Case
Tracking, interaction and passenger flow analysis tool for
Airports
MONITORING TRACKING COMMUNICATING

2. Knowing wishes and interests of buyers is the key
that allows companies to meet the needs of their
customers at the right time and in the most
appropriate way. Knowing well what they want, the
way they want it, how and when it is valuable and
first quality information for companies when they go
out to the market.
Time and technological developments have made
that marketing methodologies changed and new,
more practical and efficient ways emerged.
Everything being transferred to the cell phone is the
current trend. People want to be connected all the
time, anywhere
Knowing the customer through Seeketing

3. Customers today demand a consistent and
personalized purchase experience across all channels:
physical, web, and mobile. In this new multichannel
environment, retailers are faced with the difficulty of
accessing the shopping experience that occurs in
online channels
Seeketing provides a coherent and integrated
solution based on mobile technology which allows
the tracking of visitors either online or at the store.
This facilitates the understanding of the full shopper
funnel while also offering the capability to push
targeted communications to clients when visiting the
facilities
Knowing the customer through Seeketing
Draw them in
Get people in and make the most of their
experience once they are in
Visits cycle
Understand and act on your customers’ path in
the online and offline channel to improve their
experience and conversion rates
Conversions and sales
Increase sales, average ticket and recurrence
of visits, ensuring operational efficiency

4. AENA is the company responsible for the
operational management of the Madrid and
Barcelona Airports.
The airport needs to improve the
management of technical issues (response
times), launch new value-added services, and
optimize the profitability of its commercial
areas based on more information on
passenger behavior and traffic flows.
Issue

5. Have a solution that allows the analysis
by profiles of visits to the airport
(passengers, VIP passengers, Shenghen
passengers, escorts, employees, etc ...)
integrating with the airport's current
WIFI and APP infrastructure to obtain
detailed analysis of the profiles’ behavior,
and the possibility of interaction with
them through the mobile.
Challenge
Analytics are combined with the Airport APP / WEB to
understand the full cycle of conversion of messages to visit
and shopping.
Enables to locate passengers within the airport, functioning
as an indoor location system, even without APP
We send SMS, WhatSAPP, email, or push notifications
based on the passenger’s profile and position to increase
satisfaction and sales.

6. Seeketing installed nodes along the airport and was
integrated with data from the available WIFI network.
The data obtained can be filtered by Employees and
Passengers, depending on their behavior patterns
based on zones, being able to know how many
people come from the car park, taxi, bus, etc.
Solution

7. • Use for the technical management by the
commercial direction and the direction of the
airport
• Help in the optimization of layout and retail
mix based on objective data
• Real-time messaging with information based
on behavioral profile to APP users when they
move around the Airport
Results

8. +34 915024409 / +34 670463223
contact@seeketing.com
Skype: Seeketing
www.seeketing.com
Seeketing develops Marketing Intelligence solutions for:
 Malls
 Retailers
 Airports and railway stations
 Hotels and hospitals
 Leisure parks, attractions, museums
 Digital Signage
 Municipality
Profile - High
recurrence
Conversion: 32%
Visits Historic: 42
Channel App
+ 30% sales
frozen