+TLA April 2012: Leveraging Your Skills & Rewrite theResume and Market YourselfKaren M. Landolt,Director of Career Design Center, College of Natural Sciences, UT AustinTara Iagulli,Director of Career Services Office, School of Information (iSchool), UT Austin
+ Leveraging Your Skills & Rewrite the Resume and Market Yourself• Two career-services directors discuss ways job seekers can expand their resumes to appeal to a broader audience of hiring managers in and out of libraries.• Find out the practices to use and avoid during interviews. Why Are You Here?
+ Tara IagulliCounselor – Coach – Connector 7 years of career counseling, teaching, managing events & recruiting programs in the university environment Director, School of Information (iSchool) Career Services, UT Before iSchool, Sr. Career Advisor for College of Nat Sci, UT Work with CS, HDFS, T&A, and Pre-Law students Previously a Career Counslor at Tulane Law School Masters of Education in Counseling; Bachelor’s in Spanish Worked in federal gov’t, mental health, and secondary education fields Oh the Places I’ve Lived… LA, AK, WY, Spain, TX, Germany, FL, VA, GA, Philippines
+ Karen M. Landolt Karen M. Landolt, Director, Career Design Center, College of Natural Sciences, UT Austin 16 years’ experience in organizational programming, teaching, and advising in non-profit, legal, and academic settings. Previous roles at UT since 2004: the Senior Associate Director and an Adjunct Lecturer at the McCombs School of Business – MBA, BBA Practiced IP law at a large venture capital/intellectual property firm. Founding partner of a boutique business & IP firm. Certified Mediator and is admitted to the MA bar. Before the Bar: Worked in the non-profit arena as an Emergency Housing Counselor with the YWCA, a Development Officer with St. Vincent de Paul Society, and as a Community Organizer with the Hunger Action Network of New York State. Degrees: Juris Doctor at Northeastern University School of Law; Bachelor of Arts in Government from The University of Texas at Austin.
+ How Can We Brand LIS?Don’t Assume Inherent ValueWhat do Information Professionals Do?“Brain Freeze”— how the deluge of information impairs our ability to make decisions -NewsweekAdaptive Competence – Invent and Reinvent yourself, the job
+ Personal BrandBrand provides the big picture – Who you are and what you stand forConveys what makes you differentHow you are perceived by othersResults in: Your Pitch or Tagline
+ Starting Point - IntrospectionKnow Yourself – Goals, passions, skills & motivations Formal & Informal assessmentBrand is based in authenticity- what is genuine and real to youAssuming you’ve done this introspective work…
+ Perceptions Are Reality What Others Think Counts— have a complete and accurate understanding of their perceptions of your brand attributes Conduct a 360 interview what do they think are your greatest strengths, most serious weaknesses, & attributes that make you stand out www.reachcc.com/360personalprofiler Compare -realize that what you project may not match what you feel or intend
+ Brand = Rational + Emotional Rational Attributes are Foundation: Dependability, Trustworthiness, Ethics & Competence Emotional Attributes are Icing: Confident, Vulnerable, Empathic, Witty, Passionate, Forgiving, Appreciative, Caring Ever met a MAC only user? Youcan feel their emotional bond to their preferred brand
+ Positive Branding & Re-BrandingValue your Education – Sell It!Be Adaptable, ignore job descriptionsNew? Embrace your FRESH perspectiveStand OUT – what’s your bonus prize? Capitalize on your personal strengths
+ Easy Image Points…Dress to ImpressBe Early, Stay LateEmail— be formal, limit them, be strategic - not demandingCreate a Tagline Get someone’s attention A reputation is hard to earn and easy to burn!
+ The Art of Storytelling How do you spot a good story? Translate what you already know about what makes a story compelling to create your own stories. Haveenthusiasm and an interesting story about your work/project Tellme about yourself – Foundation to self- pitch, cover letters, interviewing, profile
+ Creating a Tagline, Pitch, Self-Spiel1. Simple2. Concrete3. UnexpectedWhat do you do and why should I care?Start developing yours now
+ Joel Lang – iSchool Alum - TaglineWas the GRA for the Business Lib at UT & Intern for Austin VenturesStraddling multiple fields—looking for common threadHis tagline: “ I accelerate the process of business discovery.”Had 4 points backing up how he did that
+ Tara’s TaglinesWhen emphasizing counseling/coaching aspect “I foster growth of human capital” Identifyunique strengths & help clients own them Ask probing questions, listen attentively, note incongruence Provide instantaneous feedback & concrete examples Give permission to claim excellence – unlock chainsWhen emphasizing recruiting aspect “I develop and source quality candidates for employers.”
+ Unmil’s Tagline- iSchool ProfessorI harness technology to advance discovery and engage learners. study the work practices of teachers, students, and scholars design software solutions to support existing practices and envision new practices evaluate the impact of the designed software on the work practices
+ What’s Your Tagline? - ExerciseTodayTomorrow…For This Audience or That (externally)For Yourself (internally)Use this as a jumping off point for “Tell Me About Yourself”
Behavioral Style Interview Questions Past behavior is predictive of future performance Format: Tell me about a time when…or Give me an example of… Answer using brief, specific examples Use Wikipedia or dictionary to define abstract concepts like teamwork, leaderships, adaptability, communication Use the STAR method to keep you on track Situation Task Action Result
+ Interview Diary or Journal Information Retrieval Strategy Need to Catalog Stories Metatag them with the associate positive behavioral traits Review stories w/tags like you would study for a test
+ I’m Searching for a… Reverse Engineer what Recruiters are doing LinkedIn (good photo is essential) Blogs Twitter YouTube What does your resume, cover letter & web presence say about you?
+ You are the Hiring Manager Take2 minutes to review the job description and resumes by yourself Select your top candidate Share your vote with the group
+ Position Description User Experience/User Interface: interaction design, visual design/ graphic arts, and usability research craft easy-to-use products for a varied use population on the Windows, Linux, and Mac OS X platforms. They are experts in human- computer interaction (HCI) who are both detail-oriented and technical in nature. Pursuing Bachelors or Masters Degree in Computer Science or equivalent School or industry projects involving significant design and development Previous internship experience is a plus
+ Reflections on ExerciseHow much time did you devote to reviewing each resume?Was it easy to select the top candidate?Think about your own resume… Would you hire yourself?
+ Make an Impact – Describing Your Experience Ensure bullets show a specific task, action, and quantifiable result/impact One main idea per bullet point Tailoryour bullets to the job description, emphasize transferable skills
+ Use Job Descriptionsresponsible for coordinating the implementation of new electronicproducts and services to enhance our digital users’experience. The person in this position will take a leadershiprole in the continued development of digital library resources, ensuringcoordination between technical and public services in theimplementation and delivery of services.Responsibilities will include but not be limited to evaluatingemerging technology products for potential application, overseeing aspects ofcitation management software integration and support, developing plans forimplementation of mobile services, and enhancing the library experience ofdistance learners. The Digital User Services Librarian will alsoparticipate in appropriate public service activities in order tounderstand the RUL user perspective and needs.
Structure of Bullets Rank bullets in order of importance – most important bullet first Begin with powerful, past tense verbs Avoid “participated in,” “worked with,” “responsible for,” etc. Don’t reuse the same verbs
What Recruiters Look At During The 6 Seconds They+ Spend On Your Resume In the short time that they spend with your resume, the study showed recruiters will look at: your name current title and company current position start and end dates previous title and company previous position start and end dates educationVivian Giang | Apr. 9, 2012, 12:04 PM | www.businessinsider.comRead more: http://www.businessinsider.com/heres-what-recruiters-look-at-during-the-6-seconds-they-spend-on-your-resume-2012-4?utm_source=twbutton&utm_medium=social&utm_campaign=careers#ixzz1sEdUDnoH
+ How to Quantify Your Accomplishments From a student résumé: • Answer questions, shelve books, check out books, answer phone Replace with: • Provided print and online reference services to students, faculty, and staff in the research library of a university with 52,000 students and 19,000 faculty and staff • Taught faculty, staff, and students the use of online reference resources such as Lexis-Nexis, Dialog, and Factiva • Maintained the stacks of a major research library using Library of Congress and Dewey Decimal classification systems
+ Action Statements that Reflect Results Original Entry: • Duties included Website re-design Revised Entry: • Created an effective association Website that resulted in a 25% increase in hits within 2 weeks through usability testing and re-design as a member of a 3-person team
+ Action Statements that Reflect Results Original Entry: • Responsible for cataloging Revised Entry: • Managed the trouble-free migration of a card catalog system into an online catalog system through a comprehensive cataloging vendor selection process
+ Action Statements that Reflect Results Original Entry: • Responsible for children’s programs Revised Entry: • Increased participation in a children’s summer reading program by 20% through the redesign of the program and the development of Web-based marketing
Trendy Job TitlesDigital Assets ManagerBusiness Intelligence ArchitectSocial Media Strategist/ManagerKnowledge ManagerInformation Management SpecialistContent ManagerUser Experience DesignerDirector of User Educator (software company)
+ HandoutResume GuideAction Verbs ListSuper Resume Example
+ Morale of the StoryKnow Your AudienceOne Size Does Not Fit AllDisclaimer:Creating An Effective Brand is a lot of Work that Results in More Work!
+ Bizologie.com Slides will be posted on Bizologie.com next week
+References Arruda, W. (2006, October 9). Personal Branding: Enough about Me. What Do YOU Think of Me?. Reach. Retrieved April 16, 2012, from http://www.reachcc.com/reachdotcom.nsf/3d3ab85617c37d52c1256af500687f55/e555913ef 749140bc12572b8004a9fc4 Arruda, W. (2009, October 29). 10 Ways to Wreck Your Personal Brand. TheLadders Gets You a New Job Quicker | TheLadders. Retrieved April 16, 2012, from http://www.theladders.com/career-advice/10-ways-wreck-personal-brand Batman, C., & Denny, J. (2011, July 11). Librarians in the brave new world of today’s job market. Google HTML Powerpoint View. Retrieved April 7, 2012, from http://webcache.googleusercontent.com/search?q=cache:eYefbiLPqIMJ:https://secure.txla. org/secure/public/Strategic/Batman_Denny/Batman%2520Denny%2520Plus.pptx+&cd=2& hl=en&ct=clnk&gl=us Deckers, E. (2011, August 27). Three Expert Secrets to Winning Your Personal Branding Search | Personal Branding Blog - Dan Schawbel. Personal Branding Blog - Dan Schawbel. Retrieved April 16, 2012, from http://www.personalbrandingblog.com/three-expert-secrets- to-winning-your-personal-branding-search/ Giang, V. (2012, March 27). 7 Ways To Make Yourself Irreplaceable In The Office. Featured Articles From The Business Insider. Retrieved April 13, 2012, from http://articles.businessinsider.com/2012-03-27/news/31243490_1_perfect-decision- guarantee-success-perfect-action Ginsberg, S. (2009, March 23). Personal Branding: How to Rise Above the Competition . TheLadders Gets You a New Job Quicker | TheLadders. Retrieved April 16, 2012, from http://www.theladders.com/career-advice/how-to-rise-above-competition
+ References Paul, H. (2010, November 9). How To Monitor Your Reputation On Social Networks - Forbes.com. Information for the Worlds Business Leaders - Forbes.com. Retrieved April 16, 2012, from http://www.forbes.com/2010/11/09/social-media-network-privacy-forbes-woman-leadership- reputation.html Paul, H. (2011, September 7). A Resume Is Not Enough. News Worth Talking About | NetworkedBlogs by Ninua. Retrieved April 16, 2012, from http://networkedblogs.com/mGXmX?goback=%2Egde_48596_member_69584564 Robins, P., Homer, J., & French, M. (2011, March 2). Beauty and the Labor Market: Accounting for the Additional Effects of Personality and Grooming - Robins - 2011 - LABOUR - Wiley Online Library. Wiley Online Library. Retrieved April 10, 2012, from http://onlinelibrary.wiley.com/doi/10.1111/j.1467-9914.2010.00511.x/full Ryan, M. (2009, November 16). Self-Assessment: Are You a Leader By Nature or Nurture? TheLadders Gets You a New Job Quicker | TheLadders. Retrieved April 14, 2012, from http://www.theladders.com/career-advice/self-assessment-leader-nature-nurture Schoemaker, P. (2012, March 20). 6 Habits of True Strategic Thinkers | Inc.com. Small Business Ideas and Resources for Entrepreneurs. Retrieved April 13, 2012, from http://www.inc.com/paul- schoemaker/6-Habits-of-Strategic- Thinkers.html?goback=%2Egmp_108417%2Egde_108417_member_107788183 Spool, J. (2011, November 7). Fill Your Portfolio With Stories Â» UIE Brain Sparks. User Interface Engineering - Usability Research, Training, and Events - UIE. Retrieved April 16, 2012, from http://www.uie.com/brainsparks/2011/11/07/fill-your-portfolio-with-stories/ Vaas, L. (2011, July 12). An Introverts Guide to Resume Self-Promotion. TheLadders Gets You a New Job Quicker | TheLadders. Retrieved April 16, 2012, from http://www.theladders.com/career- advice/introverts-guide-to-resume-self-promotion