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Local Search Lawyernomics Presentation
This document discusses strategies for local search marketing. It begins with an overview of paid, organic, and local search results. It then covers Google's Pigeon update and the importance of links, structure, content, reviews, and location for local rankings. The document emphasizes the importance of developing a continuous local content strategy that includes identifying local audiences, setting goals, auditing websites, developing tactics, promoting content, and measuring results. It provides examples of local content like events, lists, questions and discusses tools for local listings, reviews, and measuring performance. The overall message is that ranking locally requires understanding the local audience and providing genuinely useful local content and experiences over time.
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Local Search Lawyernomics Presentation
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- 2. The Basics ofLocal Search Marketing and Beyond @MikeRamseyNiftyLaw.com
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- 11. The Pigeon Update OrganicAlgo Local Algo Links Website Structure Content Reviews Local Prominence Distance
- 12. The Pigeon Update OrganicAlgo Local Algo Links Website Structure Content Reviews Local Prominence Distance
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- 15. Set to Suburbof LV Tight Local Results
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- 33. Here’s A BookAbout It bit.ly/localforlaw
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- 35. You can’t waitMike, howdo we rank fast? @MikeRamsey
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- 49. bit.ly/localsegments @MikeRamsey This tool letsyou see personas by zip
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- 54. If I had8 hours to chop down a tree, I would spend 6 hours sharpening my axe -Abe Lincoln @MikeRamsey
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- 56. It’s critical foreach person to know what their role is and how it fits into the larger process. -Content Strategy For The Web @MikeRamsey “
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- 71. Local content isnot about being unique… It’s about BEING local and useful. @MikeRamsey
- 72. Things that are local. SportsTeams + Schools Well Known People Groups + Events @MikeRamsey News
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- 100. GetFiveStars.com Data showing how youare doing at getting feedback @MikeRamsey
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- 112. You can’t fake beinglocal. @MikeRamsey
- 113. Mike Ramsey Follow Meon Twitter @MikeRamsey Email: mike@niftymarketing.com
Editor's Notes
- #3 Excited to talk about onsite tatics. Year and a half ago, you didn’t even need a website to rank in Google Places.