This is the Nifty Report for 2011 that looks at local search ranking factors of 56 listings across 4 keywords.

1. Mike Ramsey NiftyMarketing.com @NiftyMarketing

2. I love twitter profile pictures @NiftyMarketing

4. The Eye follows you where ever you go.

5. Knock Out Smile.

6. Half the Face leaves you wanting to know what the other half looks like. @NiftyMarketing

7. @NiftyMarketing

8. Mattcula Edward McRed Eyes @NiftyMarketing

9. Captain Matt Sparrow @NiftyMarketing

10. Matt in Perfect Symmetry Image created by Darren Shaw At Whitespark.ca @NiftyMarketing

11. The Nifty Report 2011 Mike Ramsey @NiftyMarketing

12. “chicago personal injury lawyer” “new your divorce lawyer” “san diego dentist” “dallas dentist” @NiftyMarketing Search Queries used for study

13. Integrated O-Pack Results 7 Pack Results @NiftyMarketing The research was taken from O-Pack results

14. 1-7 : Top Ranking 50-56 : Not Ranking @NiftyMarketing Compared 28 Listings that ranked with 28 that don’t

15. Correlation is Not Causation More People Wear Speedos correlates with a rise in temperature @NiftyMarketing Wearing A Speedo Doesn’t Cause The Temperature To Rise

16. Places Page Data Local Search Ranking factors position of importance 3 48 5 28 The Graph represents the average/total of high ranked listings vs. low ranked @NiftyMarketing

17. Google’s “tip of the iceberg” list of Citations Google Places doesn’t show all they know. @NiftyMarketing

18. Offsite Data @NiftyMarketing Very Few Overall Citations shown on the Places Page

19. Custom Search Citations “Business Name”+”Address”+“Phone Number” Searching for N.A.P. Information reveals a different story @NiftyMarketing

20. Offsite Data LSRF Importance 6, 17 @NiftyMarketing Holy Cannoli that is a wide gap

21. Citations can still say… @NiftyMarketing

22. Offsite Data LSRF Importance 7 @NiftyMarketing Data Gathered From SeomozOpenSiteExplorer.org

23. Offsite Data @NiftyMarketing

24. Offsite Data LSRF Importance 8,9 2.89% of Total Links have an Exact Keyword Match. @NiftyMarketing

25. Offsite Data LSRF Importance 8,9 8.6% of Total Links have an Exact Keyword Match. @NiftyMarketing

26. If citations were the new links for local in 2009-10 Then links are the new citations for local in 2011-12 @NiftyMarketing

27. Onsite Data LSRF Importance 10 @NiftyMarketing

28. Onsite Data LSRF Importance 2 @NiftyMarketing

29. Onsite Data @NiftyMarketing

30. Only one out of all 56 listings had their phone number or address in the title tag of the landing page. @NiftyMarketing

31. Onsite Data LSRF Importance 4,9 @NiftyMarketing

32. The Power Of Landing Pages Before After 15 minutes later Changing the Landing Page increased ranking from position F to D @NiftyMarketing

33. Exactness in Place Citations + Categories + Content Authority in Website Quality of Links Trust in Reviews CTR + UGC @NiftyMarketing

34. The Nifty Report 2011 Mike Ramsey @NiftyMarketing