SEO isn't just about ranking factors or signals as single entities. Sustainable SEO requires understanding how several signals relate to each other and where search algorithms evaluate each of those to confirm initial understanding. Understanding these relationships is vital to ensuring maximum SEO ranking value.
In order to succeed in todays highly competitive and dynamic organic search engine optimization reality, it's vital to be able to identify issues preventing a site from maximum visibility in search engines, and then getting user experience polished and refined enough to win.
This deck, from my presentation at the 2014 Pubcon conference in Las Vegas, conveys insights, critical thinking considerations, and how-to regarding performing a proper best practices SEO site audit.
SEO Tasking Goals - Where & How to Compromisealanbleiweiss
SEO best practices require setting ideal goals, however they need to be implemented based on limitations and challenges that often require compromise. This presentation helps you understand what considerations go into deciding the compromise process.
My slide deck from #BlueglassLA 2012 where I spoke on the topic of how to perform SEO in spite of Google having hidden many organic referrer keywords in their "not provided" bucket
How to Perform SEO Audits for Maximized Efficiency & Valuealanbleiweiss
SEO audits require a standardized process to maximize efficiency, yet enough customization to ensure you find all the important issues. This deck is meant to help provide you with a standardized process to achieve that goal, from a world class forensic SEO audit professional.
SEO isn't just about ranking factors or signals as single entities. Sustainable SEO requires understanding how several signals relate to each other and where search algorithms evaluate each of those to confirm initial understanding. Understanding these relationships is vital to ensuring maximum SEO ranking value.
In order to succeed in todays highly competitive and dynamic organic search engine optimization reality, it's vital to be able to identify issues preventing a site from maximum visibility in search engines, and then getting user experience polished and refined enough to win.
This deck, from my presentation at the 2014 Pubcon conference in Las Vegas, conveys insights, critical thinking considerations, and how-to regarding performing a proper best practices SEO site audit.
SEO Tasking Goals - Where & How to Compromisealanbleiweiss
SEO best practices require setting ideal goals, however they need to be implemented based on limitations and challenges that often require compromise. This presentation helps you understand what considerations go into deciding the compromise process.
My slide deck from #BlueglassLA 2012 where I spoke on the topic of how to perform SEO in spite of Google having hidden many organic referrer keywords in their "not provided" bucket
How to Perform SEO Audits for Maximized Efficiency & Valuealanbleiweiss
SEO audits require a standardized process to maximize efficiency, yet enough customization to ensure you find all the important issues. This deck is meant to help provide you with a standardized process to achieve that goal, from a world class forensic SEO audit professional.
Redefining relevance: links in 2018 - #LeedsLovesSearchBranded3
At Branded3's Leeds Digital Festival event, Leeds Loves Search, Stephen Kenwright looks at link in 2018. How important are links for SEO performance in 2018? What are the most important factors we need to consider when we’re building links? Steve talks through two large-scale recent studies undertaken by Branded3, looking at ranking factors and link metrics – and how we can use these to drive better results.
An SEO's Guide to Website Migrations | Faye Watt | BrightonSEO's Advanced Tec...Faye Watt
In this presentation, Faye will take you through the necessary steps you need to take to ensure a successful website migration, how to avoid the loss of organic traffic and search visibility, and why migrations often fail.
This presentation includes:
How to redirect a domain
How to set up a local server
A migration timeline template
A migration checklist
Performing an SEO Audit of Your WebsiteBill Hartzer
In this presentation, Bill Hartzer will start by showing several crawlers to grab the data we need, and then start analyzing those results and make recommendations for changes. He'll cover everything from the tools needed to crawl and analyze sites, plus other tools and services, such as Google Webmaster Tools, that you can use to help gather the data.
Local Link Building - Pubcon Local 2021 - Patrick StoxAhrefs
Patrick covers different strategies to build local links such as getting listed on already ranking sites, finding common links for your competitors, competitors in your niche, and other businesses in your own city, reclaiming lost links, unlinked mentions, and internal links.
Are you sending mixed messages to Google? There are many different signals that feed into URL selection for search engines, and when these signals aren’t implemented correctly search engines have to make their own assumptions about your website and what’s important. In this talk, Rachel will share examples where a website’s signals can be ignored or overruled, as well as how to test your site setup. Don’t leave anything to chance – be sure that the most important areas of your site are getting the attention the attention they deserve.
SearchLeeds 2018 - Steve Chambers - Stickyeyes - How not to F**K up a Migration Branded3
Whether you’re migrating to HTTPS, domain or to a whole new website platform, there are crucial elements that you need to be considering to avoid substantial loss of organic traffic. Steve's presentation takes you through the most common pitfalls of site migrations and how you can avoid them, ensuring a smooth transition.
Kate Morris presented at State of Search 2014 on Web Site Crawling: What to Do and What to Look For. One of the top maintenance items that directly impacts search performance is doing a quarterly crawl of your site for issues like duplicate content, optimized text, internal linking, errors and overall structure. This session will give you an easy process to follow along with what to look for, what the data means, and action items after a crawl.
Most Valuable SEO Presentation - Advanced Search Summit - DMO Advanced 2021 -...Ahrefs
Patrick Stox presents the most valuable SEO presentation you'll ever see at DMO Advanced in Napa 2021.
What to prioritize, how to scale processes, what's really going to have an impact on your SEO.
It's time to rethink reporting - how useful are rankings anyway? How do we monitor SEO and convince the boss we're doing a good job? How much of this can we automate? This talk is from BrightonSEO April 2018.
SMX Keynote - SEO Horizons - Alexis' SectionAlexis Sanders
Alexis talks about what it means to be in an agency, things we're thinking about, shifts we've seen within our client-base, the future of marketing and SEO.
20 Free SEO Tools You Should be using for your daily, weekly or monthly SEO routine. Some of these tools may seem familiar, but you may be missing a killer use case. Other tools will make you go Awww. Don’t miss a session with 1 minute per tool and use-case, guaranteed take away for everyone.
BrightonSEO 2017 - SEO quick wins from a technical checkChloe Bodard
Actionable advice to drive more traffic and revenue to your site from carrying out a technical check. These slides look at technical issues such as 301 redirects, robots.txt files and crawl budget, sitemaps, canonical tags and optimisation, which can all be found by using the technical SEO tools, Screaming Frog, Deep Crawl, Google Search Console and Google Analytics.
What can you expect from these slides?
- To learn which key technical issues to look out for.
- To learn how these technical issues impact your SEO.
- To learn how to fix these technical issues for SEO quick wins.
Checking Google Index Status at Scale using Node.js - Jose Hernando - Brighto...Jose Luis Hernando Sanz
Gathering accurate index status data for websites with thousands or millions of URLs has been historically impossible. In this talk, I will show you a hands-on approach to get this data using Node.js and how you can use it to inform your SEO strategy.
This an update on my previous presentation on Kermit. This was presented at the Brighton SEO conference on April 7th 2017. This is for Kermit v0.8 and this client-side Javascript framework will help you with:
- tagging page views including virtual page views generated by single page applications using AngularJS for example
- tagging interactions (covered in the previous presentation)
- managing your cookie consent, in particular which elements will provide implicit consent
- catch potential losses of analytics reporting caused by code changes made by your developers before these changes go live
This is an example of Webbed Marketing's SEO audit. It includes a general analysis of your website's current SEO status, sample analysis of keywords, inbound link profile, and analysis against your top online competition. The complete audit package includes a PDF summary of our findings and also a Word Doc "detail" report, pointing out each error/compliance issue on a URL by URL basis.
SEO Service Corp (SSC) provides free preliminary SEO audit reports of websites upon request. The report is worth $799 in the market. Here is a sample audit report for reference. Visit our website to request a free audit report of your website and identify opportunities for enhancing your visibility.
Redefining relevance: links in 2018 - #LeedsLovesSearchBranded3
At Branded3's Leeds Digital Festival event, Leeds Loves Search, Stephen Kenwright looks at link in 2018. How important are links for SEO performance in 2018? What are the most important factors we need to consider when we’re building links? Steve talks through two large-scale recent studies undertaken by Branded3, looking at ranking factors and link metrics – and how we can use these to drive better results.
An SEO's Guide to Website Migrations | Faye Watt | BrightonSEO's Advanced Tec...Faye Watt
In this presentation, Faye will take you through the necessary steps you need to take to ensure a successful website migration, how to avoid the loss of organic traffic and search visibility, and why migrations often fail.
This presentation includes:
How to redirect a domain
How to set up a local server
A migration timeline template
A migration checklist
Performing an SEO Audit of Your WebsiteBill Hartzer
In this presentation, Bill Hartzer will start by showing several crawlers to grab the data we need, and then start analyzing those results and make recommendations for changes. He'll cover everything from the tools needed to crawl and analyze sites, plus other tools and services, such as Google Webmaster Tools, that you can use to help gather the data.
Local Link Building - Pubcon Local 2021 - Patrick StoxAhrefs
Patrick covers different strategies to build local links such as getting listed on already ranking sites, finding common links for your competitors, competitors in your niche, and other businesses in your own city, reclaiming lost links, unlinked mentions, and internal links.
Are you sending mixed messages to Google? There are many different signals that feed into URL selection for search engines, and when these signals aren’t implemented correctly search engines have to make their own assumptions about your website and what’s important. In this talk, Rachel will share examples where a website’s signals can be ignored or overruled, as well as how to test your site setup. Don’t leave anything to chance – be sure that the most important areas of your site are getting the attention the attention they deserve.
SearchLeeds 2018 - Steve Chambers - Stickyeyes - How not to F**K up a Migration Branded3
Whether you’re migrating to HTTPS, domain or to a whole new website platform, there are crucial elements that you need to be considering to avoid substantial loss of organic traffic. Steve's presentation takes you through the most common pitfalls of site migrations and how you can avoid them, ensuring a smooth transition.
Kate Morris presented at State of Search 2014 on Web Site Crawling: What to Do and What to Look For. One of the top maintenance items that directly impacts search performance is doing a quarterly crawl of your site for issues like duplicate content, optimized text, internal linking, errors and overall structure. This session will give you an easy process to follow along with what to look for, what the data means, and action items after a crawl.
Most Valuable SEO Presentation - Advanced Search Summit - DMO Advanced 2021 -...Ahrefs
Patrick Stox presents the most valuable SEO presentation you'll ever see at DMO Advanced in Napa 2021.
What to prioritize, how to scale processes, what's really going to have an impact on your SEO.
It's time to rethink reporting - how useful are rankings anyway? How do we monitor SEO and convince the boss we're doing a good job? How much of this can we automate? This talk is from BrightonSEO April 2018.
SMX Keynote - SEO Horizons - Alexis' SectionAlexis Sanders
Alexis talks about what it means to be in an agency, things we're thinking about, shifts we've seen within our client-base, the future of marketing and SEO.
20 Free SEO Tools You Should be using for your daily, weekly or monthly SEO routine. Some of these tools may seem familiar, but you may be missing a killer use case. Other tools will make you go Awww. Don’t miss a session with 1 minute per tool and use-case, guaranteed take away for everyone.
BrightonSEO 2017 - SEO quick wins from a technical checkChloe Bodard
Actionable advice to drive more traffic and revenue to your site from carrying out a technical check. These slides look at technical issues such as 301 redirects, robots.txt files and crawl budget, sitemaps, canonical tags and optimisation, which can all be found by using the technical SEO tools, Screaming Frog, Deep Crawl, Google Search Console and Google Analytics.
What can you expect from these slides?
- To learn which key technical issues to look out for.
- To learn how these technical issues impact your SEO.
- To learn how to fix these technical issues for SEO quick wins.
Checking Google Index Status at Scale using Node.js - Jose Hernando - Brighto...Jose Luis Hernando Sanz
Gathering accurate index status data for websites with thousands or millions of URLs has been historically impossible. In this talk, I will show you a hands-on approach to get this data using Node.js and how you can use it to inform your SEO strategy.
This an update on my previous presentation on Kermit. This was presented at the Brighton SEO conference on April 7th 2017. This is for Kermit v0.8 and this client-side Javascript framework will help you with:
- tagging page views including virtual page views generated by single page applications using AngularJS for example
- tagging interactions (covered in the previous presentation)
- managing your cookie consent, in particular which elements will provide implicit consent
- catch potential losses of analytics reporting caused by code changes made by your developers before these changes go live
This is an example of Webbed Marketing's SEO audit. It includes a general analysis of your website's current SEO status, sample analysis of keywords, inbound link profile, and analysis against your top online competition. The complete audit package includes a PDF summary of our findings and also a Word Doc "detail" report, pointing out each error/compliance issue on a URL by URL basis.
SEO Service Corp (SSC) provides free preliminary SEO audit reports of websites upon request. The report is worth $799 in the market. Here is a sample audit report for reference. Visit our website to request a free audit report of your website and identify opportunities for enhancing your visibility.
SMX West 2017 PowerPoint Presentation | BrightLocal: 5 Trends Shaping the Fut...Myles Anderson
Discover what trends will help you rank higher in local search results. At the SMX West 2017 conference, Sherry Bonelli from BrightLocal discussed five trends that will shape the future of Local Search.
Jon Kaufman, President of Advice Interactive Group, gives his talk on Local Search, "1,000,000 vs. Marketing" to the first-annual Dallas Digital Summit, December 4-5, 2012.
Go Epic with Content! Six Insights from Joe PulizziCision
View the full replay of the webinar for free, here: http://bit.ly/1c6Kbhh
Content marketing isn’t new any more. With 90 percent of brands now in the content game, how can you keep customers’ attention and earn their business?
Go epic, says Joe Pulizzi. This means creating content so valuable, compelling and different that customers can’t ignore you.
These slides are from Joe Pulizzi's Vocus Webinar, which teaches you to discover 10 techniques to create epic content, including how to:
-Produce hyper-targeted content by answering your top customers’ questions
-Build an epic content team using expertise from every department
-Use an easy-to-implement subscription strategy to keep audiences returning
View the full replay of the webinar for free, here: http://bit.ly/1c6Kbhh
About the Speaker:
Joe Pulizzi is the founder of the Content Marketing Institute, which offers consulting to LinkedIn, AT&T and PetCo among others. Joe recently authored “Epic Content Marketing” and has co-authored two other books. Joe has spoken about content marketing at more than 200 locations in 10 countries.
Presented at PubCon Las Vegas, October 2013
Local search can be extremely complicated, with many more moving parts than traditional SEO. This presentation walks you through the 3 most important elements of Local SEO: On-site optimization, Citations, and Google Places (also known as Google+ Local).
Based off of the 2013 Local Search Ranking Factors study by David Mihm at Moz, these 3 dimensions of the local search puzzle are the most powerful signals related to the local ranking algorithm. The presentation covers each element in depth, including the recently released Google Local Carousel.
Don't be intimidated by Local Search - this presentation will help you know exactly what to do to enable your site to rank higher in local searches.
Social Integration is Brain Surgery. Not a Bandaid!Brent Csutoras
The best way to integrate Social Media into your overall marketing plan, is to understand the value it provides. This presentation focuses on Links and the transition of value to Social Signals, along with tips on how to improve and increase the links and social signals you get from your content.
Surviving the Keyword Apocalypse: Keyword Research Post Keyword Tool, (Not Pr...Stoney deGeyter
With the recent changes at Google, accurate keyword data has become much more difficult, if not impossible to come by. Some say keyword research is dead as keywords are no longer specifically relevant to search queries and voice search. I'll show you what happened, why it matters and why keyword research is still valueable to any online marketing campaign.
Strategically Defining YOUR Social Media Tactics: Randall Turner at State of ...Advice Interactive Group
In failed social media campaigns, it's often because of a failed strategy. In this presentation from State of Search 2013, Randall Turner explains the difference between strategy and tactics and outlines how you can make social media work for your business.
Audience Reach & Competitive Intelligence Tools by Elisabeth Osmeloski Pubcon...Marketing Land
Social Media Audience Reach & Competitive Intelligence Tools by Elisabeth Osmeloski of http://searchengineland.com and http://marketingland.com given at Pubcon Las Vegas 2013.
Connect with us:
http://marketingland.com/connect
http://searchengineland.com/connect
A Proverbial Guide To Local Multi-Channel Marketing SuccessSMB SEO
Marketing your local business requires a holistic and multi-channel approach in today's fragmented directional media landscape. Mike Stewart shares some of the tactics and rules to be competitive in local search at PubCon Las Vegas Conference the week of October 20th 2013.
Competitive Intelligence using Social MediaMatt Siltala
Here is Matt Siltala's presentation on Competitive Intelligence using Social Media at Pubcon Vegas 2013 - Learn everything there is to know about keeping an eye on the competition in regards to Social Media - Shared is an outline and tools of how to do this.
How to perform a technical SEO Audit. From Bill Hartzer's session at the 2015 SearchFest conference in Portland, here is the presentation about performing a highly technical SEO Audit of a website. Bill Hartzer has literally performed hundreds of SEO Audits over the past 10 years, and is a master at performing highly technical SEO Audits of websites. He is the Senior SEO Strategist at Globe Runner, based in Dallas, Texas.
Search Engine Optimization, SEO Audits, and AnalyticsBill Hartzer
Want to learn the latest, up to date Search Engine Optimization techniques, tips, and best practices? Here’s your chance. Bill Hartzer will show you how to create websites that are search engine friendly, while taking advantage of all the latest SEO techniques and code markup. He’ll show you how to analyze websites that are currently ranking well in the search results, get your own web pages to rank well, and how to continually tweak and repeat the process. He’ll also discuss SEO audits and why they’re a necessary part of the overall SEO process and why analytics is so an integral part of SEO.
SEO Audit Workshop : Frameworks , Techniques and Tools NEW MEDIA GURU
This webinar will cover practical steps , tools and process for conducting SEO audit from time to time. SEO audits can be used for a variety of benefits and can yield data which can help other digital marketing initiatives and SEO strategy itself.
Webinar will cover the following
1. Framework and process for SEO audit
2. Tools and their usage in SEO audits
3. How to present your SEO audit reports to various levels of management
4. How to created actionable next steps from SEO audit
Slides from my presentation on how small businesses and non-profits can improve their search engine visibility and drive more qualified leads to their site.
In this presentation, Faye will take through the necessary steps you need to take to ensure a successful website platform migration and how to avoid the loss of organic traffic and keyword rankings.
In this webinar, we reviewed how to properly set up your own weekly, monthly or quarterly SEO reports and look at which metrics truly matter most.
Specifically, we examined:
~ Core SEO Reporting and Dashboards
~ Competitive Web Presence Reporting
~ Content Marketing Performance Reporting
Technical SEO Audits - SEO Consultant Bill Hartzer - Triangle Marketing ClubBill Hartzer
Bill Hartzer, an SEO Consultant with Hartzer Consulting, talked about performing Technical SEO Audits. Bill presented to the Triangle Marketing Club in Raleigh, North Carolina.
Essential SEO Tools for Your Website | AAO 2015 | Randall Wong, M.D.Randall Wong, M.D.
This a list of great SEO tools to use for your website to improve your website rankings.
This was delivered at the American Academy of Ophthalmology, 2015, in Las Vegas.
This Slideshare will review basic tools and requisite components of your website to improve your website rankings or "SEO."
Randall Wong, M.D.
Medical Marketing Enterprises, LLC
At the May 19th SEOyvr Meet-Up, local Vancouver SEO expert Julien Berard of Costal.com tells us how to conduct an SEO audit in 2016.
An SEO audit is an assessment of the SEO friendliness of one website at one point in time. It can reveal factors that slow down your SEO campaign, assess the severity of the problems, prioritize actions to implement, and find new levers to increase website traffic.
Bill Hartzer, Digital Marketing Expert, Speaks About On-Page and Off-Page SEOBill Hartzer
Everything You Must Know About On-Page and Off-Page SEO
SEO has evolved over the years and it’s alive and thriving in 2017. Some SEO concepts and techniques haven’t changed, but others must be adapted so they work. And, with mobile and local SEO being so important, you need to know what works and what doesn’t.
In this session, we’ll discuss everything you need to know about on-page and off-page SEO in 2017. Many on-page SEO techniques are against Google’s Webmaster Guidelines, while many techniques are encouraged by Google to make a site more accessible and crawlable. We’ll review what’s recommended and identify what will get a site penalized. We’ll also examine off-page techniques, including link building and social media marketing, that can be tricky as well.
Key takeaways include an on-page SEO checklist, new tips and tricks you can use to find more traffic for your site, and a review of off-page SEO techniques.
Performing an SEO Audit- Pubcon Vegas 2013Selena Vidya
For more information on SEO audit services from Orthris: http://orthris.com/consulting-services/seo-audits/
Walkthrough on high level items for SEO audits from onboarding to technical. From Pubcon Vegas 2013.
Technical SEO - An Introduction to Core Aspects of Technical SEO Best-PractiseErudite
On Thursday 28th November the group of search experts and business owners, who blog together as "the SEO Chicks" conducted a panel discussion at The Digital Marketing Show at Londons' Excel.
The presentation outlines each of the main considerations each of the presenters discussed; including critical concerns, best practise and common mistakes.
The SEO Chicks are Lisa Myers, Jackie Hole, Julie Joyce, Judith Lewis, Annabel Hodges, Hannah Smith, Bridget Randolph and Nichola Stott
Owning the Answer Box, Knowledge Graph and Featured Snippetsalanbleiweiss
If you want to win for SEO and organic voice search in today's internet, you need to find ways to get visibility in Google's Featured Snippets. This presentation provides step by step tasks on how to get shown in the knowledge graph.
In this slide deck from my presentation at Interactivity Digital in South Beach, I cover some of the most important, yet most often misunderstood or overlooked problems I encounter while performing SEO audits
Social Sharing is going to be critical to SEO in the coming months and years. In this slide deck of my presentation at SFIMA / Pubcon, I cover the most important considerations for getting social sharing implemented properly on your web sites.
Every in-house persona has a unique agenda. Use data to help shape your message to get buy-in and overcome the various objections different key decision makers come up with when you need to implement SEO strategies for your organization
Sustainable SEO Critical Thinking Requiredalanbleiweiss
Advanced, sustainable SEO now requires critical thinking more than ever. Without it, all you end up with is horror stories. With it, Google penalties can be a thing of the past.
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
1. How to Perform SEO Audits
Presented by:
Alan Bleiweiss
http://AlanBleiweiss.com
@AlanBleiweiss
2. Alan Bleiweiss
• Forensic SEO Consultant
• SEO Services Since 2001
• Audit Sites w/up to 150 million pages
@AlanBleiweiss
3. Why An Audit Is Vital
• Discover Issues You Weren’t Even Aware Of
• Know Where To Prioritize Efforts
• Establish a Step by Step Action Plan
• Everyone Works From The Same Roadmap
@AlanBleiweiss
4. Why An Audit Is Vital
• Get Real Results
@AlanBleiweiss
5. Why An Audit Is Vital
• Become Sustainable
@AlanBleiweiss
6. Caveats
• It’s impossible to include every factor, every
tactic, and every consideration I include in
my audits in a 20 minute presentation.
• Every situation is unique, so take what works
for you from this presentation, and leave the
rest.
@AlanBleiweiss
7. How To Perform SEO Audits
•
•
•
•
•
•
Strategic Vs. Tactical
Pre-Contract Questions
Info Needed To Get Started
Data To Gather
Evaluation Process
The Action Plan - What To Include
@AlanBleiweiss
8. Strategic SEO Audits
–
–
–
–
–
High Level / Bigger Picture
Macro View
Sample & Scan
Top Priority Recommendations Only
Don’t Overwhelm the Client
@AlanBleiweiss
9. Tactical SEO Audits
– One Tactical Audit to address each issue
found in strategic audit
– 1st Step in the implementation Sequence
– Granular Focus
– Details Matter
@AlanBleiweiss
10. Pre-Contract Questions
• What is the domain you want audited?
• Why do you think you need an audit?
• What are your goals?
– Short / mid-term / long term
@AlanBleiweiss
11. Info to Get Started
• List all the sites, domains, sub-domains you
own
– Check with site:domain.com –www
– site:domain.com –www –subd –subd2 etc.
• Have you received a manual penalty notice?
• What SEO have you done since January 1?
• Provide admin access to Analytics/GWT/BWT
@AlanBleiweiss
12. Data to Gather
• Competitive Landscape
– G Pgs Indexed / Inbound Followed Links / Inbound Followed
Roots / LTR Ratio
@AlanBleiweiss
13. Data to Gather
• SEMRush Top Competitor Visibility Timeline Charts
@AlanBleiweiss
14. Data to Gather
• SEMRush Rankings sort by highest volume
@AlanBleiweiss
33. Data to Gather
• Screaming Frog Sample Crawl
– 10,000 pages max for a strategic audit
– Export Important Data
•
•
•
•
•
•
•
•
Redirected Links
Dead End Links
Page Titles
H1 tags
HTML Page WordCounts (on 200 status pages only)
Meta Descriptions
Meta Keywords
Meta Robots
@AlanBleiweiss
34. Data to Gather
• Screaming Frog Sample Crawl Value
@AlanBleiweiss
36. Other Data To Gather
• When Appropriate Also Include
–
–
–
–
–
–
Local Directory Listing Report
City Specific Keyword Rankings
Panguin Tool Timeline Report
eCommerce Trends Report
Indexation & Inbound Link Report for SubDomains
Indexation & Inbound Link Report for Niche Domains
@AlanBleiweiss
37. Evaluation Process
• Look for Patterns that cause you to scratch you head
• Look for Obvious Outliers
• Ask – Does this signal confirm QUART?
–
–
–
–
–
Quality
Uniqueness
Authority
Relevance
Trust
@AlanBleiweiss
38. Evaluation Process
• Look for Conflicting Signals
– Robots.txt vs. Canonical vs. Meta Robots vs. Nofollow
– Topical Focus
•
•
•
•
•
•
Page Title – Phrase 1 & Phrase 2
URL – Phrase 3
Breadcrumb – Phrase 4
H1 Phrase 5
Content Phrases 1, 3, 4, 6, 11
Inbound Links Phrases 7 through 55
@AlanBleiweiss
39. Evaluation Process
• Look for Conflicting Signals
– Topical Dilution
• “Related Content” Widget
• “Also Viewed” Widget
• “Top Articles” Widget
• Not Enough Volume of Unique Content
@AlanBleiweiss
40. Evaluation Process
• Duplicate Content Issues
– www vs. non-www vs. https vs numeric IP
– On-site search
– Faceted navigation
• Most Popular / Highest to Lowest / Red / Newest / On Sale
– Too many pages with extremely thin content
– Multi-Site Duplication
@AlanBleiweiss
42. Action Plan
• PRIORITY ISSUE
–
–
–
–
–
–
–
–
Problem
Why this is important
Example URLs
Data Snippets
Reference to Tab X in accompanying Spreadsheet
Screen-Shots
Conclusion
Recommendation
@AlanBleiweiss
43. Action Plan
• PRIORITY ISSUE
– Problem
– Why this is important
– Sub-Issue 1
•
•
•
•
Example URLs
Reference to Tab X in accompanying Spreadsheet
Screen-Shots
Data Snippets
– Sub-Issue 2
•
•
•
•
Example URLs
Reference to Tab X in accompanying Spreadsheet
Screen-Shots
Data Snippets
– Conclusion
– Recommendation
@AlanBleiweiss
44. Action Plan
• Don’t Forget Disclaimers
–
–
–
Can’t know which links are passing false positive signals
May see short term drop in organics during transition
Can’t guarantee when stability will occur
• Acknowledge that other non-SEO business cases may override
recommendations
@AlanBleiweiss