This document discusses marketing your community and managing prospects. It covers topics such as marketing planning, developing a marketing strategy and plan, implementing marketing tactics like public relations, websites, trade shows and direct contact. It also discusses developing a marketing budget and trends like social media. A key point is that marketing and sales are different - marketing is about attracting prospects while sales is delivering what customers want. The document emphasizes that prepared communities who understand prospect needs and can keep their community in consideration throughout the site selection process have an advantage in winning projects.
The document is a presentation deck about technical debt that covers:
- What technical debt is and how it occurs through bad design decisions or quick development approaches that sacrifice quality
- How to identify technical debt through indicators like comments mentioning certain developers' code or difficulties with setup, deployment, or testing
- Sources of technical debt like time pressure, maintenance neglect, or using outdated libraries
- Why technical debt should be addressed to avoid issues like an uncontrollable codebase and development risks
- How to manage technical debt through practices like refactoring, continuous integration, and prioritizing technical debt in estimations
Remal Real Estate Branding & Marketing PlanManal Assaad
This document outlines a branding and marketing plan for a new real estate project called "Remal". The plan includes developing a brand identity, literature like brochures and catalogs, advertising through various media outlets, and a marketing strategy targeting high-income individuals. It also discusses creating a media center to hold launch events and distribute press releases to promote the project and company. The goal is to effectively communicate the vision for Remal to its target audience through different marketing concepts and tools.
EarlyWMC is a full-service marketing agency that was co-founded by Neal Fullman and Laurence Alexander to provide outsourced marketing solutions for companies. They aim to help clients accelerate sustainable commercial growth faster than if working alone. EarlyWMC provides strategic planning, creative services, digital marketing, public relations, and other services through flexible resourcing models. Their goal is to help clients achieve exponential market penetration and growth through outcome-focused solutions aligned with strategic goals and return on investment.
This document provides information about PRS International, a strategic communications consulting firm. It discusses the company's founding in 2007 with a focus on client service. PRS takes a relationship-based approach to PR rather than just contacting media. It ensures all clients receive high-level attention regardless of size. The company provides strategic PR and marketing services to connect businesses with customers globally. It prides itself on integrity, relationships, and attention to detail that have led to past success. Services include public relations, event management, media relations, branding, communications analysis, and strategy development. The document presents case studies and testimonials and provides information on fees, including a monthly retainer and services included.
If your company needs to submit a Marketing Advisory Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/31D94Rs
Horizonworks is a strategic marketing company that provides a range of services including strategy, management, communications, branding, and campaign management. They help businesses raise their profile, engage customers, and attract new business. Client testimonials praise Horizonworks' expertise, ability to understand clients' work, deliver results exceeding expectations, and provide a measurable increase in key metrics like industry engagement.
2018 Financial Advisor Revenue Architecture Smart Book™John Stone III
This document provides a 9-step guide for financial advisors to build a revenue architecture and growth strategy. It describes defining goals and metrics, developing persona-based messaging, crafting a brand identity, engaging a digital presence through websites and technology, gaining visibility through PR and search optimization, communicating value propositions, and personalizing client experiences. The overall goal is to provide a blueprint for marketing, sales, and revenue growth through strategic alignment of processes, systems, and programs.
Syndicate Creative Branding Business PlanRebecca Ralph
Syndicate Creative Branding is a Los Angeles based graphic design and visual communications firm launching with a team of 6 people. The company will focus on branding, marketing, and advertising for emerging and established apparel companies. Co-owners Rebecca Sato and Catherine Asanov both have over 10 years of experience in freelance art and design work in Los Angeles. They aim to provide clients with reasonably priced, creative design solutions that add more value than competitors. Syndicate Creative Branding expects to reach profitability by month 9 and generate $550,000 in revenue by year 1.
The document is a presentation deck about technical debt that covers:
- What technical debt is and how it occurs through bad design decisions or quick development approaches that sacrifice quality
- How to identify technical debt through indicators like comments mentioning certain developers' code or difficulties with setup, deployment, or testing
- Sources of technical debt like time pressure, maintenance neglect, or using outdated libraries
- Why technical debt should be addressed to avoid issues like an uncontrollable codebase and development risks
- How to manage technical debt through practices like refactoring, continuous integration, and prioritizing technical debt in estimations
Remal Real Estate Branding & Marketing PlanManal Assaad
This document outlines a branding and marketing plan for a new real estate project called "Remal". The plan includes developing a brand identity, literature like brochures and catalogs, advertising through various media outlets, and a marketing strategy targeting high-income individuals. It also discusses creating a media center to hold launch events and distribute press releases to promote the project and company. The goal is to effectively communicate the vision for Remal to its target audience through different marketing concepts and tools.
EarlyWMC is a full-service marketing agency that was co-founded by Neal Fullman and Laurence Alexander to provide outsourced marketing solutions for companies. They aim to help clients accelerate sustainable commercial growth faster than if working alone. EarlyWMC provides strategic planning, creative services, digital marketing, public relations, and other services through flexible resourcing models. Their goal is to help clients achieve exponential market penetration and growth through outcome-focused solutions aligned with strategic goals and return on investment.
This document provides information about PRS International, a strategic communications consulting firm. It discusses the company's founding in 2007 with a focus on client service. PRS takes a relationship-based approach to PR rather than just contacting media. It ensures all clients receive high-level attention regardless of size. The company provides strategic PR and marketing services to connect businesses with customers globally. It prides itself on integrity, relationships, and attention to detail that have led to past success. Services include public relations, event management, media relations, branding, communications analysis, and strategy development. The document presents case studies and testimonials and provides information on fees, including a monthly retainer and services included.
If your company needs to submit a Marketing Advisory Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/31D94Rs
Horizonworks is a strategic marketing company that provides a range of services including strategy, management, communications, branding, and campaign management. They help businesses raise their profile, engage customers, and attract new business. Client testimonials praise Horizonworks' expertise, ability to understand clients' work, deliver results exceeding expectations, and provide a measurable increase in key metrics like industry engagement.
2018 Financial Advisor Revenue Architecture Smart Book™John Stone III
This document provides a 9-step guide for financial advisors to build a revenue architecture and growth strategy. It describes defining goals and metrics, developing persona-based messaging, crafting a brand identity, engaging a digital presence through websites and technology, gaining visibility through PR and search optimization, communicating value propositions, and personalizing client experiences. The overall goal is to provide a blueprint for marketing, sales, and revenue growth through strategic alignment of processes, systems, and programs.
Syndicate Creative Branding Business PlanRebecca Ralph
Syndicate Creative Branding is a Los Angeles based graphic design and visual communications firm launching with a team of 6 people. The company will focus on branding, marketing, and advertising for emerging and established apparel companies. Co-owners Rebecca Sato and Catherine Asanov both have over 10 years of experience in freelance art and design work in Los Angeles. They aim to provide clients with reasonably priced, creative design solutions that add more value than competitors. Syndicate Creative Branding expects to reach profitability by month 9 and generate $550,000 in revenue by year 1.
Founded in 2009 and headquartered in Dublin, Firm Thinking is a Business Consulting and Coaching practice and developers of The Order® model performance coaching. With extensive experience in working with CEO and senior managements teams, in strategy design and implementation across a variety of sectors, Firm Thinking is uniquely positioned to deliver business advisory and coaching services to organisations seeking change, development and growth.
Learn how to go from traction to scale. The first stage is to understand your current team, your vision, and your long term goals. From there, you can start building and preparing your B2B SaaS team for growth.
This presentation teaches entrepreneurs and small businesses how to strategically market their company or organization from how to use the basic tools of marketing, to how to identify, create messages for, and deliver messages to target markets. Presented by Ellen Didier of Red Sage Communications, to the FastTrac class at Women's Business Center of North Alabama.
Media Mantra InfoSolutions_Corporate PresentationParixit Dwivedi
Media Mantra is a full-service strategic brand consulting and creative advertising agency that provides customized branding and advertising solutions. It has offices in several cities in India as well as global contact points. The agency helps clients strengthen their brand differentiation, maximize potential, and activate their brand. It offers various services including brand positioning, identity, advertising, video production, and digital platforms. Media Mantra's process involves research, engagement, planning, creative development, and implementation to transform brands.
If your company needs to submit a Online Marketing Advisory Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3ipTv6l
1. Kuno Creative saw declining revenues and implemented an inbound marketing strategy using blogging, landing pages, and email nurturing to drive traffic, leads, and sales. This approach doubled their revenue and profitability.
2. Their planning process included defining their offerings, resources, sales process, and pricing to attract better clients and qualify leads. They also eliminated unprofitable services and clients.
3. Through consistent blogging, offers, and email marketing, Kuno Creative was able to grow their website traffic from 500 to 18,000 monthly visits and leads from 5 to 400 per month. Their client retainers increased from 3 to 35.
This document summarizes the services of Marketri LLC, an outsourced marketing firm. It discusses how Marketri was founded to serve as an outsourced marketing department for privately-held companies. It then lists the benefits of outsourcing marketing and the various marketing services Marketri provides, including strategic planning, public relations, graphic design, and web development. Representative clients are also listed.
Our goal is to make the entire marketing process as easy and seamless as possible for you. We pride ourselves on being one of the best marketing companies for small businesses and work to deliver the ultimate customer experience every time.
We have recently introduced the Market Smart™ program to bring full scale marketing campaigns within the reach of the start-up or small businessperson.
To learn more about our approach, contact us today to speak with an expert.
If your company needs to submit a Product Marketing Strategy Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3jWOYJD
Founded in 1998, AdAsia is a full service ad agency providing effective ways to introduce, reinforce, or promote brands to the Asian Americans. We’ve worked with clients from technology, finance, beauty/health and automotive and generate over $31 million annually. We have experience collaborating with over 20 other agencies in strategy, creative and research development. AdAsia employs over 60 people from diverse backgrounds. We have also been ranked #1 on AdAge’s Top 10 Asian-American Advertising Agencies. Today, AdAsia is one of the most successful Asian American marketing advertising agencies in the United States.
Manar Ghanim is seeking a managerial position in marketing where she can utilize her skills in marketing, business development, content creation, and online reputation management. She has over 20 years of experience in marketing, market research, business development, project management, and finance. Her objective is to join an organization where she can maximize her management and marketing skills to benefit mutual growth and success.
Secrets of powerful B2B communications| Ed Field - Maverick MarketingEnterprise Ireland
This document discusses powerful B2B communications and marketing strategies. It recommends developing clear positioning, value propositions, and visual styles. Content should be comprehensive, engaging and move people to action. A three-phase approach is outlined: 1) Define position and plans, 2) Create clear content, 3) Bring plans to life consistently across all touchpoints. Content marketing and search marketing are highlighted as two successful tactics. Implementing the strategies requires leadership, investment, talent, trust, principles, work and time for long-term success and growth.
Supporting Your Internal Communications with ProteusChappy Cottrell
Learn how we at Proteus can help support you and your company with your employee engagement & internal communications. You'll learn how we have helped some major brands from Lloyds Banking Group and Great Western Railway to Ryder & Minster Law
The document provides information about Brand Pharmacy, a branding agency. It summarizes their services which include brand strategy, identity design, messaging, and other branding and design work. It includes testimonials from past clients praising the founder Abi Lemon and Brand Pharmacy's work in creating memorable brands. The document is a capabilities deck outlining Brand Pharmacy's approach, services, case studies, and rates.
CrystalSign is an experienced BTL and outdoor advertising agency with a pan-India presence. They have a team with specialized skills in direct marketing, promotions, events management, and database management. Many team members have worked with reputed brands. CrystalSign offers strategic planning, media planning and buying, public relations, BTL promotions, design services, printing and display solutions, and executes events, exhibitions, and promotions across India. They aim to help clients achieve their objectives through effective and optimized multichannel communication campaigns.
Realty fact business plan - Real estate brandingKumar Saurabh
Realty Fact – India’s No.1 International Real Estate Magazine . To be an innovative internet company. Realty fact is a highly innovative and emerging Internet technology company with deep interests in Real estate , e-tailing and Social media. At realty fact, we’re creating new ways to read real estate news on national and international. And Realty fact unique combination of “Innovation +Technology + Real estate news” approach has helped us to connect with over 1 million Internet users across the country.
Steve de Luca is the Managing Director of the Libertyville office of WSI, a full service marketing consulting agency that offers traditional and internet marketing services. WSI helps small and medium sized businesses grow their revenue even in tough economies by defining their value proposition, making them more visible online, attracting qualified prospects, converting prospects to clients, and maintaining profitable relationships. WSI provides services such as search engine marketing, social media marketing, marketing planning, mobile marketing, email marketing, and more.
CrystalSign is an experienced BTL and outdoor advertising agency with a pan-India presence. They have a team with specialized skills in direct marketing, promotions, events management, and database management. Many team members have worked with reputed brands. CrystalSign offers strategic planning, media planning and buying, public relations, BTL promotions, design services, printing and display solutions, and executes various on and offline promotional activities across India. They aim to effectively promote clients' brands through creative and cost-effective marketing solutions.
Digital Marketing Agency Business Plan Exampleupmetrics.co
If you are planning to start a new digital marketing business, the first thing you will need is a business plan. Use our sample Web Spice Consultancy - Digital Marketing Business Plan created using upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new digital marketing agency, spend as much time as you can reading through some examples of service-related business plans.
Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this sample Web Spice Consultancy - Digital Marketing Agency Business Plan for you to get a good idea about how a perfect digital marketing company's business plan should look like and what details you will need to include in your stunning business plan.
After getting started with upmetrics, you can copy this sample business plan into your business plan and modify the required information and download your digital marketing agency business plan pdf and doc file. It's the fastest and easiest way to start writing your business plan.
Source: https://upmetrics.co/template/digital-marketing-agency-business-plan-example
This short document promotes the creation of Haiku Deck presentations on SlideShare and encourages the reader to get started making their own presentation. It features stock photos without captions or accompanying text. In just a few words, the document advertises Haiku Deck and prompts the reader to use the tool.
This document provides an overview of pharmaceutical quality management. It discusses risk management in the pharmaceutical industry and the importance of a robust quality system. An effective quality system should focus on quality management, quality assurance, evaluation analysis, risk management, preventive action, and continuous improvement. It also describes the key subsystems of a modern pharmaceutical quality system: quality system, production system, facilities/equipment system, laboratory controls system, materials system, and packaging/labeling system. The document provides examples of quality management tools including check sheets, control charts, Pareto charts, scatter plots, Ishikawa diagrams, histograms, and others.
Founded in 2009 and headquartered in Dublin, Firm Thinking is a Business Consulting and Coaching practice and developers of The Order® model performance coaching. With extensive experience in working with CEO and senior managements teams, in strategy design and implementation across a variety of sectors, Firm Thinking is uniquely positioned to deliver business advisory and coaching services to organisations seeking change, development and growth.
Learn how to go from traction to scale. The first stage is to understand your current team, your vision, and your long term goals. From there, you can start building and preparing your B2B SaaS team for growth.
This presentation teaches entrepreneurs and small businesses how to strategically market their company or organization from how to use the basic tools of marketing, to how to identify, create messages for, and deliver messages to target markets. Presented by Ellen Didier of Red Sage Communications, to the FastTrac class at Women's Business Center of North Alabama.
Media Mantra InfoSolutions_Corporate PresentationParixit Dwivedi
Media Mantra is a full-service strategic brand consulting and creative advertising agency that provides customized branding and advertising solutions. It has offices in several cities in India as well as global contact points. The agency helps clients strengthen their brand differentiation, maximize potential, and activate their brand. It offers various services including brand positioning, identity, advertising, video production, and digital platforms. Media Mantra's process involves research, engagement, planning, creative development, and implementation to transform brands.
If your company needs to submit a Online Marketing Advisory Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3ipTv6l
1. Kuno Creative saw declining revenues and implemented an inbound marketing strategy using blogging, landing pages, and email nurturing to drive traffic, leads, and sales. This approach doubled their revenue and profitability.
2. Their planning process included defining their offerings, resources, sales process, and pricing to attract better clients and qualify leads. They also eliminated unprofitable services and clients.
3. Through consistent blogging, offers, and email marketing, Kuno Creative was able to grow their website traffic from 500 to 18,000 monthly visits and leads from 5 to 400 per month. Their client retainers increased from 3 to 35.
This document summarizes the services of Marketri LLC, an outsourced marketing firm. It discusses how Marketri was founded to serve as an outsourced marketing department for privately-held companies. It then lists the benefits of outsourcing marketing and the various marketing services Marketri provides, including strategic planning, public relations, graphic design, and web development. Representative clients are also listed.
Our goal is to make the entire marketing process as easy and seamless as possible for you. We pride ourselves on being one of the best marketing companies for small businesses and work to deliver the ultimate customer experience every time.
We have recently introduced the Market Smart™ program to bring full scale marketing campaigns within the reach of the start-up or small businessperson.
To learn more about our approach, contact us today to speak with an expert.
If your company needs to submit a Product Marketing Strategy Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3jWOYJD
Founded in 1998, AdAsia is a full service ad agency providing effective ways to introduce, reinforce, or promote brands to the Asian Americans. We’ve worked with clients from technology, finance, beauty/health and automotive and generate over $31 million annually. We have experience collaborating with over 20 other agencies in strategy, creative and research development. AdAsia employs over 60 people from diverse backgrounds. We have also been ranked #1 on AdAge’s Top 10 Asian-American Advertising Agencies. Today, AdAsia is one of the most successful Asian American marketing advertising agencies in the United States.
Manar Ghanim is seeking a managerial position in marketing where she can utilize her skills in marketing, business development, content creation, and online reputation management. She has over 20 years of experience in marketing, market research, business development, project management, and finance. Her objective is to join an organization where she can maximize her management and marketing skills to benefit mutual growth and success.
Secrets of powerful B2B communications| Ed Field - Maverick MarketingEnterprise Ireland
This document discusses powerful B2B communications and marketing strategies. It recommends developing clear positioning, value propositions, and visual styles. Content should be comprehensive, engaging and move people to action. A three-phase approach is outlined: 1) Define position and plans, 2) Create clear content, 3) Bring plans to life consistently across all touchpoints. Content marketing and search marketing are highlighted as two successful tactics. Implementing the strategies requires leadership, investment, talent, trust, principles, work and time for long-term success and growth.
Supporting Your Internal Communications with ProteusChappy Cottrell
Learn how we at Proteus can help support you and your company with your employee engagement & internal communications. You'll learn how we have helped some major brands from Lloyds Banking Group and Great Western Railway to Ryder & Minster Law
The document provides information about Brand Pharmacy, a branding agency. It summarizes their services which include brand strategy, identity design, messaging, and other branding and design work. It includes testimonials from past clients praising the founder Abi Lemon and Brand Pharmacy's work in creating memorable brands. The document is a capabilities deck outlining Brand Pharmacy's approach, services, case studies, and rates.
CrystalSign is an experienced BTL and outdoor advertising agency with a pan-India presence. They have a team with specialized skills in direct marketing, promotions, events management, and database management. Many team members have worked with reputed brands. CrystalSign offers strategic planning, media planning and buying, public relations, BTL promotions, design services, printing and display solutions, and executes events, exhibitions, and promotions across India. They aim to help clients achieve their objectives through effective and optimized multichannel communication campaigns.
Realty fact business plan - Real estate brandingKumar Saurabh
Realty Fact – India’s No.1 International Real Estate Magazine . To be an innovative internet company. Realty fact is a highly innovative and emerging Internet technology company with deep interests in Real estate , e-tailing and Social media. At realty fact, we’re creating new ways to read real estate news on national and international. And Realty fact unique combination of “Innovation +Technology + Real estate news” approach has helped us to connect with over 1 million Internet users across the country.
Steve de Luca is the Managing Director of the Libertyville office of WSI, a full service marketing consulting agency that offers traditional and internet marketing services. WSI helps small and medium sized businesses grow their revenue even in tough economies by defining their value proposition, making them more visible online, attracting qualified prospects, converting prospects to clients, and maintaining profitable relationships. WSI provides services such as search engine marketing, social media marketing, marketing planning, mobile marketing, email marketing, and more.
CrystalSign is an experienced BTL and outdoor advertising agency with a pan-India presence. They have a team with specialized skills in direct marketing, promotions, events management, and database management. Many team members have worked with reputed brands. CrystalSign offers strategic planning, media planning and buying, public relations, BTL promotions, design services, printing and display solutions, and executes various on and offline promotional activities across India. They aim to effectively promote clients' brands through creative and cost-effective marketing solutions.
Digital Marketing Agency Business Plan Exampleupmetrics.co
If you are planning to start a new digital marketing business, the first thing you will need is a business plan. Use our sample Web Spice Consultancy - Digital Marketing Business Plan created using upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new digital marketing agency, spend as much time as you can reading through some examples of service-related business plans.
Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this sample Web Spice Consultancy - Digital Marketing Agency Business Plan for you to get a good idea about how a perfect digital marketing company's business plan should look like and what details you will need to include in your stunning business plan.
After getting started with upmetrics, you can copy this sample business plan into your business plan and modify the required information and download your digital marketing agency business plan pdf and doc file. It's the fastest and easiest way to start writing your business plan.
Source: https://upmetrics.co/template/digital-marketing-agency-business-plan-example
This short document promotes the creation of Haiku Deck presentations on SlideShare and encourages the reader to get started making their own presentation. It features stock photos without captions or accompanying text. In just a few words, the document advertises Haiku Deck and prompts the reader to use the tool.
This document provides an overview of pharmaceutical quality management. It discusses risk management in the pharmaceutical industry and the importance of a robust quality system. An effective quality system should focus on quality management, quality assurance, evaluation analysis, risk management, preventive action, and continuous improvement. It also describes the key subsystems of a modern pharmaceutical quality system: quality system, production system, facilities/equipment system, laboratory controls system, materials system, and packaging/labeling system. The document provides examples of quality management tools including check sheets, control charts, Pareto charts, scatter plots, Ishikawa diagrams, histograms, and others.
Utility Issues and the Site Selection Process WebinarJoe Russo
The document provides a history of utilities in the United States. It discusses how utilities originally had independent generators and distributors that competed for customers, but then began consolidating in the 1920s under large holding companies. Abuses by these holding companies led to regulations being passed in the 1930s establishing the regulatory compact between utilities and government regulators. The document then covers the roles of the Federal Energy Regulatory Commission and state public service commissions in regulating utilities today.
The document discusses digital video recorders (DVRs) and security camera solutions provided by MetroCom Technologies. It describes that DVRs integrate components like color processors, motion sensors, multiplexers, camera connections and remote monitoring into a single unit without needing separate components. It then provides details about MetroCom, including that they specialize in custom security installations and provide different types of DVR systems and cameras.
Larry Snyder is a professional fundraising auctioneer who receives glowing recommendations from past clients. Multiple clients comment that Larry is passionate, committed to their mission, and easy to work with. They also note that events with Larry raised more funds than previous years. One client states that hiring Larry was a fantastic investment and enabled them to maximize revenues.
We were thrilled for our food tour to be featured in the first installment of Explore Georgia's new Culinary Explorer video series. It turned out beautifully and really shows off the delicious food, beautiful sights, and fun to be had by all in our amazing city of Savannah, Georgia.
This document discusses 5S in quality management. It provides definitions and explanations of the 5S steps - Sort, Straighten, Shine, Standardize, and Sustain. It also lists and briefly describes several quality management tools including check sheets, control charts, Pareto charts, scatter plots, Ishikawa diagrams, histograms, and others. Additional related topics are listed for download.
The document provides information about becoming a Certified Quality Management Professional, including an overview of a certificate program made up of 5 modules that teaches skills like Total Quality Management, Statistical Process Control, and ISO 9001. It also describes 6 common quality management tools: check sheets, control charts, Pareto charts, scatter plots, Ishikawa diagrams, and histograms. Other related topics like quality management systems, courses, and standards are also listed.
The document discusses ISO 9002 quality management systems. It provides an overview of ISO 9002 and lists several quality management tools that are useful for ISO 9002 implementation, including check sheets, control charts, Pareto charts, scatter plots, Ishikawa diagrams, and histograms. The document also provides examples and explanations of how each of these six tools can be used in quality management. It concludes by listing additional topics related to ISO 9002 quality management systems.
Creative Mindworks is a marketing and advertising firm that has received over 80 creative awards. It has been named Marketing Firm of the Year by the Latin Builder's Association and has received several other awards and accolades. The document provides details on the various services offered by Creative Mindworks, including account services, consumer research, creative services, copywriting, print and broadcast production, media planning and buying, internet development, online marketing, virtual solutions, call tracking software, customer relationship management software, and a list of clients.
How to Implement Integrated (pURL) CampaignsCustomXM
Presentation from the 2013 NPOA Spring Conference in New Orleans. Demonstrating how and why print service providers should consider implementing integrated campaigns as part of their service offerings
A business plan for a digital marketing agency lays out a strategic course for a firm that specializes in online marketing services. It includes important elements including market research, audience segmentation, service offerings, rivalry analysis, financial estimates, and marketing plans. The plan acts as a road map for achieving growth and profitability by outlining objectives, strategies, and financial constraints. For the agency to succeed in the dynamic digital environment, it is crucial for securing funds, directing activities, and assuring a clear direction. A solid business plan for a digital marketing agency is essential for remaining competitive and adaptive in the rapidly changing field of internet marketing.
The document summarizes key aspects of developing a marketing plan for a small business, including conducting market research, understanding customers and competitors, creating a unique value proposition, developing marketing strategies, setting budgets, and determining pricing, location, and distribution channels. It provides tips on different types of marketing such as search engine marketing, blogging, social media, and promotion through various industry-specific sites. The overall message is that a systematic marketing plan is needed to effectively promote a business and compete in the marketplace.
Are you searching for your dream home? Finding the perfect house involves more than just browsing listings; it’s about discovering a space that fits your lifestyle and needs. Whether you’re looking for a cozy suburban home, a chic urban apartment, or a spacious rural property, the right real estate can transform your life. Consider the location, amenities, and potential for future growth. Think about the community, nearby schools, and the convenience of shopping and transportation. A good real estate agent can guide you through the process, from identifying suitable properties to negotiating the best deal. Your dream home is out there, waiting to be found – let’s embark on this journey together!
This document discusses business coaching and marketing services. It notes that over 50% of small businesses fail within 3 years and over 90% fail within 10 years. However, it claims that marketing coaches can help reverse this trend by mentoring entrepreneurs and developing customized marketing plans to drive more customers. The document promotes a proprietary five step process for developing marketing strategies and increasing profitability through business coaching.
This document provides an ebook on digital marketing strategies for small businesses. It discusses building a customer avatar to truly understand target audiences. The ebook then outlines a six-step strategy to increase sales through digital marketing: 1) Build a customer avatar, 2) Grow awareness and visibility, 3) Drive website traffic, 4) Convert traffic, 5) Increase conversion rates, and 6) Increase sales. It emphasizes that understanding customers is key to developing effective ads and a successful strategy.
This document provides an ebook on digital marketing strategies for small businesses. It introduces the publisher, Lyfe Marketing, an agency that helps small businesses with digital marketing. The ebook then outlines a step-by-step digital marketing strategy to triple sales, including building a customer avatar, growing awareness and visibility, driving website traffic, converting traffic, increasing conversion rates, and increasing sales. It emphasizes the importance of truly understanding customers to develop a relevant strategy.
DNA \ LTB is a branding and marketing agency that helps clients consistently translate their brand DNA into various channels to attract loyal customers. They engage the right audience through direct, multi-channel content marketing strategies. Their services include developing brand strategies and values, managing social media presence, creating thought leadership content, running marketing campaigns, and testing new products and ideas. They aim to build long-term relationships between clients and their customers through relevance, interaction, and central management of the client's brand.
Your red hot action plan for soul preneurs by tarran deane, corporate cindere...Tarran Deane
The document discusses key tools and strategies for developing an effective business plan, including examining your company culture and values, creating a vision statement, and choosing from seven "Red Hot Planning Tools". These tools include conducting a situational analysis, developing marketing and operations plans, addressing personnel and legal matters, creating communication and financial plans. Planning is presented as an exciting process to help achieve goals and celebrate milestones, rather than adding stress.
Digital marketing is the promotion of products and services to consumers through electronic technologies and digital channels.
for more information visit: https://www.google.com/search?q=about+digital+marketing&sca_esv=584750333&rlz=1C1RXQR_enIN1003IN1003&sxsrf=AM9HkKkcI9xgMUc3OtEtchhxbhCACL1VbQ%3A1700708619993&ei=C8FeZZOUPLSTseMP9eeKiAE&oq=about+digi&gs_lp=Egxnd3Mtd2l6LXNlcnAiCmFib3V0IGRpZ2kqAggAMggQABiABBixAzIFEAAYgAQyBRAAGIAEMgUQABiABDIFEAAYgAQyBRAAGIAEMgUQABiABDIFEAAYgAQyBRAAGIAEMgUQABiABEjAL1COAVi-JHAEeAGQAQGYAacCoAHODKoBBTEuNi4yuAEDyAEA-AEBwgIKEAAYRxjWBBiwA8ICChAjGIAEGIoFGCfCAgsQABiABBixAxiDAcICCxAuGIAEGLEDGIMBwgIHEAAYgAQYDcICChAAGIAEGA0YsQPCAgYQABgWGB7iAwQYACBBiAYBkAYI&sclient=gws-wiz-serp
These simple steps will help you understand your business basics and how to go about promoting and marketing your business to get the returns you want. There are certain business fundamentals that when followed give you the greatest chance of success. If you have already been working at your business and you are not getting the results you want, use this as a refresher guide to see where you may have missed something.
I Spy With My Little Eye - How to Determine KPIs and Drive Website EffectivenessBoston Interactive
This document discusses how to determine key performance indicators (KPIs) and drive website effectiveness. It recommends identifying business goals, strategizing how a website can achieve those goals, developing KPIs to measure goals, and validating results through analytics. An example is provided of a law firm that identified attorney contact submissions, publication downloads, and event registrations as KPIs to measure goals of thought leadership, leads, and event attendance. The document emphasizes measuring KPIs and validating results through website traffic analytics.
4-Step Marketing Formula to Startup Success - Pure Design SolutionPure Design Solution
Are you prepared to get a free access to the formula that will kickstart your business’s marketing and skyrocket your startup? These 4 Step marketing formula to startup success.
Slides Dominic Gadoury recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
The document provides an overview of inbound marketing and how to build an inbound marketing campaign. It discusses visualizing an offer, creating landing pages and calls to action linked to the offer, optimizing content for search engines, promoting content on social media and paid search, using email drip campaigns to nurture leads, measuring campaign elements, and summarizing that targeted offers can generate leads, landing pages promote the offer, email nurtures contacts, content attracts traffic, and analytics measure improvements.
This document provides an overview of key concepts in digital marketing strategy and content marketing. It discusses frameworks like the AIDA model for customer journeys and SWOT/PEST analysis. It emphasizes creating customer personas and using a variety of content types and formats. The document also covers channels, branding, creating a content calendar, publishing/managing content, and using blogs/vlogs. The overall message is that an effective digital marketing strategy requires understanding customers, creating the right mix of content, and distributing it across owned, earned, paid, and shared channels.
A marketing plan is a document that contains information with the direct impact on the firm's marketing strategy that facilitates the alignment of decision makers.
Have you the marketing resources needed to generate plenty of sales?Richard Page
We provide on-demand marketing resources so that you can outsource workload and tasks that require specialist skills. This means you are freed up to concentrate on your core marketing activities.
Similar to MarketingYourCommunityandManagingProspects2014 (20)
Have you the marketing resources needed to generate plenty of sales?
MarketingYourCommunityandManagingProspects2014
1. ““Marketing Your CommunityMarketing Your Community
AndAnd
Managing ProspectsManaging Prospects””
NYS Basic Economic Development CourseNYS Basic Economic Development Course
Tuesday, June 24, 2013Tuesday, June 24, 2013
1:00 – 3:00 P.M.1:00 – 3:00 P.M.
CESTM - University at AlbanyCESTM - University at Albany
2. Marketing and SalesMarketing and Sales
What is marketing?What is marketing?
The process of planning and executingThe process of planning and executing
the conception, pricing, promotion, andthe conception, pricing, promotion, and
distribution of ideas, goods, anddistribution of ideas, goods, and
services to create exchanges thatservices to create exchanges that
satisfy individual and organizationalsatisfy individual and organizational
goals.goals.
3. Marketing and SalesMarketing and Sales
What is marketing?What is marketing?
The process of identifying and communicatingThe process of identifying and communicating
with qualified prospectswith qualified prospects
The ability to gain interest in your product orThe ability to gain interest in your product or
service from the customerservice from the customer
What is sales?What is sales?
The ability to deliver what the customer wantsThe ability to deliver what the customer wants
4. Marketing And SalesMarketing And Sales
The Marketing Planning ProcessThe Marketing Planning Process
Start with a StrategyStart with a Strategy
Strategy Encourages GrowthStrategy Encourages Growth
Budget Limits GrowthBudget Limits Growth
Budget Says “Can’t do it”Budget Says “Can’t do it”
Strategy Says “Do it or fail”Strategy Says “Do it or fail”
5. Example of a County Marketing StrategyExample of a County Marketing Strategy
1. Retain existing employers
2. Prepare communities for growth
3. Develop “Shovel-Ready” sites
4. Create global awareness of the County and
Region
5. Capitalize on opportunities created by growing
industries in the County and Region
6. Attract firms from targeted industry sectors
and suppliers
6. Create a Marketing PlanCreate a Marketing Plan
ED Marketing Expert Eric Canada SaysED Marketing Expert Eric Canada Says
““After building and implementing dozens ofAfter building and implementing dozens of
marketing plans, it has become clear that theremarketing plans, it has become clear that there
are two critical elements; it must be simple and itare two critical elements; it must be simple and it
must address points of challenge”.must address points of challenge”.
““Marketing is not about how much money you haveMarketing is not about how much money you have
to spend. It is about how you spend the moneyto spend. It is about how you spend the money
you have”.you have”.
9. Create a Marketing PlanCreate a Marketing Plan
The plan should be based on your strategyThe plan should be based on your strategy
From 65 to 80% of all new jobs come fromFrom 65 to 80% of all new jobs come from
existing business expansionsexisting business expansions
Don’t hold back on the researchDon’t hold back on the research
Be realistic about your targetsBe realistic about your targets
Be objective about your community’sBe objective about your community’s
advantages and disadvantagesadvantages and disadvantages
Your materials must be high qualityYour materials must be high quality
Identify a Unique Selling Proposition!Identify a Unique Selling Proposition!
Define Success before you begin!Define Success before you begin!
10. Developing the BudgetDeveloping the Budget
Major Expense ItemsMajor Expense Items
• What can you accomplish using in-houseWhat can you accomplish using in-house
resources, board members or strategicresources, board members or strategic
allies?allies?
• What needs to be contracted out?What needs to be contracted out?
• How do you raise the money you need?How do you raise the money you need?
11. Developing the BudgetDeveloping the Budget
Funding your Marketing ProgramFunding your Marketing Program
• Annual Outreach to Local Businesses thatAnnual Outreach to Local Businesses that
benefit from Economic Developmentbenefit from Economic Development
• Local Government (if elected officials are readyLocal Government (if elected officials are ready
to accept that marketing does not alwaysto accept that marketing does not always
produce immediate ribbon-cuttings)produce immediate ribbon-cuttings)
• Grant Programs – State, Utilities, otherGrant Programs – State, Utilities, other
12. Implementing Your PlanImplementing Your Plan
Getting Your Message Out - Tools You Can UseGetting Your Message Out - Tools You Can Use
AdvertisingAdvertising
13. Implementing Your PlanImplementing Your Plan
Getting Your Message Out - Tools You Can UseGetting Your Message Out - Tools You Can Use
Public RelationsPublic Relations
Speaking at conferences
Winning industry awards
Working with the press
Employee communication
14. Implementing Your PlanImplementing Your Plan
Getting Your Message Out - Tools You Can UseGetting Your Message Out - Tools You Can Use
Public RelationsPublic Relations
17. Implementing Your PlanImplementing Your Plan
Web SitesWeb Sites
Site selectors should find it easy to locate contact information andSite selectors should find it easy to locate contact information and
relevant content on your site through user-friendly navigation, siterelevant content on your site through user-friendly navigation, site
search and inter-site linking.search and inter-site linking.
Your website must offer information and data that is directlyYour website must offer information and data that is directly
pertinent to someone interested in locating their business in yourpertinent to someone interested in locating their business in your
municipality.municipality.
This includes information about your primary industry sectors, theThis includes information about your primary industry sectors, the
cost of doing business, work force data, proximity to highways andcost of doing business, work force data, proximity to highways and
local success stories.local success stories.
Think like a site selector – what data would they be seeking?Think like a site selector – what data would they be seeking?
A great sites and buildings database, with GIS is a must.A great sites and buildings database, with GIS is a must.
The website should encourage two-way communication andThe website should encourage two-way communication and
integrate social media.integrate social media. Incorporate interactive features such as blogs,Incorporate interactive features such as blogs,
videos, cost calculators, polls and surveys to encourage visitorvideos, cost calculators, polls and surveys to encourage visitor
participation.participation.
26. Marketing And SalesMarketing And Sales
When Marketing Your County - Think Regionally!When Marketing Your County - Think Regionally!
27. Other/MiscellaneousOther/Miscellaneous
Key Words and Tagging for Search EnginesKey Words and Tagging for Search Engines
• GoogleGoogle
• YahooYahoo
• BingBing
Fully integrate GIS into your web siteFully integrate GIS into your web site
• Fast GISFast GIS http://www.fastgis.biz/http://www.fastgis.biz/
• RoltaRolta http://www.rolta.comhttp://www.rolta.com
• Zoom ProspectorZoom Prospector http://www.zoomprospector.com/http://www.zoomprospector.com/
• ESRIESRI http://www.esri.com/http://www.esri.com/
iPads for Site Selection & Economic DevelopmentiPads for Site Selection & Economic Development
• Duke Energy gives iPads to economic development officialsDuke Energy gives iPads to economic development officials
http://www.journal-news.com/news/hamilton-news/duke-energy-giveshttp://www.journal-news.com/news/hamilton-news/duke-energy-gives
• iPad for Economic Development – Top Twenty-Five AppsiPad for Economic Development – Top Twenty-Five Apps
http://whittakerassociates.com/ipad-for-economic-development-top-twhttp://whittakerassociates.com/ipad-for-economic-development-top-tw
28. The Latest TrendsThe Latest Trends
Social MediaSocial Media
Establish Goals and Policies
Set up accounts
Build profiles consistent with other
marketing materials
Build an audience
Keep open forums for membership and
discussion
Add and control content
29. The Latest TrendsThe Latest Trends
Social MediaSocial Media
Promote your area and stakeholders.Promote your area and stakeholders.
Keep content focused and in line with your mission.Keep content focused and in line with your mission.
30. The Latest TrendsThe Latest Trends
Social MediaSocial Media
Be careful not to over
editorialize.
Define your value but
keep it simple.
Only post what is
relevant to your
mission
Follow local and national news
Post positive stories relevant to your
community, organization and/or mission
Post news about local employers or
stakeholders
Disseminate info about activities and
special events that impact your business
community.
Develop ContentDevelop Content
31. Social MediaSocial Media
Your social media activities should be part of
your communications plan
Third party content is trusted more than press
releases.
Be a source of stories for your local and
regional media. You know good story angles.
Obviously, you never compromise client
confidentiality.
Mainstream Media RelationsMainstream Media Relations
Reporters use twitter. Follow local reporters and newsReporters use twitter. Follow local reporters and news
outlets. Re-tweet their stories. They will notice.outlets. Re-tweet their stories. They will notice.
32. Social MediaSocial Media
World’s Largest Professional Network
Over 100 million members - a new member joins LinkedIn every
second.
Almost 12 million unique visitors visit LinkedIn every day
Executives from all Fortune 500 companies.
Of LinkedIn’s 60 million users, half are from outside US.
80% companies use LinkedIn as their primary recruitment tool.
33. Social MediaSocial Media
Start a LinkedIn group
Establish a loyal following
Groups are easy to manage
Groups are great distribution channels
When you add content, Linkedin distributes it via email to
everyone in the group.
B2B connections and community awareness
Become a trusted source of information and quality discussion
34. Social MediaSocial Media
World’s Largest Social Networking Site
Over 500 million active users
50% active users log in every day
More than 70 translations available on the site
About 70% of Facebook users are outside the
United States
35. Social MediaSocial Media
Become a trusted source of news
and information
Focus messages by using
#Hashtags
Get breaking news
Live tweeting on subject matter
Get re-tweeted and get attention
from stakeholders and targets
Easily searchable by keyword
36. Social MediaSocial Media
Designate someone to maintain
social media presence
Make it part of your day
Search for content or have it
come to you through google
alerts
Managing Social Media
37. Should I Sell or Market?Should I Sell or Market?
Market or Sell?Market or Sell?
Are we collecting leads or trying toAre we collecting leads or trying to
attract investment and jobs to ourattract investment and jobs to our
communities?communities?
Work the leads and prospects that youWork the leads and prospects that you
have, while you work on thehave, while you work on the
prospects you hope to have!prospects you hope to have!
38. Marketing And SalesMarketing And Sales
““Prepared Communities Win”Prepared Communities Win”
Mark SweeneyMark Sweeney
McCallum Sweeney ConsultingMcCallum Sweeney Consulting
39. Prepared Communities WinPrepared Communities Win
Site Location Studies are Shorter and Shorter
They use Technology and Data Bases
They are Market Driven & Cost Driven
They seek Existing Facilities & Infrastructure
Decision Making is Much Faster
41. Part IIPart II Lead and Prospect ManagementLead and Prospect Management
Your Marketing Plan is Producing ContactsYour Marketing Plan is Producing Contacts
Are You Prepared??????Are You Prepared??????
42. Part IIPart II Lead and Prospect ManagementLead and Prospect Management
Turning Leads into ProspectsTurning Leads into Prospects
• Recognize a “Good Lead” and follow-upRecognize a “Good Lead” and follow-up
• Recognize a “Bad Lead” and follow-upRecognize a “Bad Lead” and follow-up
ALWAYS FOLLOW-UP AND REMEMBER TO CYAALWAYS FOLLOW-UP AND REMEMBER TO CYA
43. Lead and Prospect ManagementLead and Prospect Management
Site Selection is a Process of EliminationSite Selection is a Process of Elimination
• Your job is to keep your community in theYour job is to keep your community in the
competitioncompetition
• Ask questionsAsk questions
• Credibility is something that is earnedCredibility is something that is earned
• Don’t assume anythingDon’t assume anything
• Confidentiality is a mustConfidentiality is a must
• A breach could end the gameA breach could end the game
44. Prospect ManagementProspect Management
Prepared Communities WinPrepared Communities Win
• Know Your ProspectKnow Your Prospect
Why are they expanding or relocating?Why are they expanding or relocating?
What are the decision drivers?What are the decision drivers?
What is their organizational structure andWhat is their organizational structure and
culture?culture?
What products or services do they provide?What products or services do they provide?
Who are their main suppliers and where areWho are their main suppliers and where are
their largest markets?their largest markets?
45. Prepared Communities WinPrepared Communities Win
According to Area Development Magazine’s Annual
Survey:
78% of companies performing a site search begin
by looking for an existing facility.
Of the 78% of companies looking for an existing
building, only about one in four find one that suits
their needs.
So, you must also have a great site or sites!!
46. Prospect ManagementProspect Management
Prepared Communities WinPrepared Communities Win
Know Your Prospect’s Site Location RequirementsKnow Your Prospect’s Site Location Requirements
For Manufacturing:For Manufacturing:
• Infrastructure – Water, sewer, powerInfrastructure – Water, sewer, power
• Ready-to-go sites – “Shovel-Ready” is the standardReady-to-go sites – “Shovel-Ready” is the standard
• Logistics – access to markets via highway, rail, airLogistics – access to markets via highway, rail, air
• Skilled workers – availability, skills, vocationalSkilled workers – availability, skills, vocational
trainingtraining
47. Prospect ManagementProspect Management
Prepared Communities WinPrepared Communities Win
Know Your Prospect’s Site Location RequirementsKnow Your Prospect’s Site Location Requirements
For Big Box Distribution CentersFor Big Box Distribution Centers
• Large Sites – 2,100’ x 2,800’ or 2,400’ x 2,800’Large Sites – 2,100’ x 2,800’ or 2,400’ x 2,800’
(this is changing)(this is changing)
• Logistics – access to markets via highwayLogistics – access to markets via highway
• Infrastructure – Water, sewer, powerInfrastructure – Water, sewer, power
• Workers – availabilityWorkers – availability
48. Prospect ManagementProspect Management
Prepared Communities WinPrepared Communities Win
Know Your Prospect’s Site Location RequirementsKnow Your Prospect’s Site Location Requirements
For Customer Service CentersFor Customer Service Centers
• Available spaceAvailable space
with telecom, reliable power, open floor planwith telecom, reliable power, open floor plan
• Available, trainable work forceAvailable, trainable work force
Concentration of customer contact centersConcentration of customer contact centers
Two and four year collegesTwo and four year colleges
Work ethic and service cultureWork ethic and service culture
49. Prospect ManagementProspect Management
Prepared Communities WinPrepared Communities Win
Know Your Prospect’s Site Location RequirementsKnow Your Prospect’s Site Location Requirements
For Data CentersFor Data Centers
Conflicting Requirements and Few JobsConflicting Requirements and Few Jobs
• InfrastructureInfrastructure
Heavy, reliable power, fiber/telecomHeavy, reliable power, fiber/telecom
• Remote LocationRemote Location
Proximity to a potential hazard is a deal–killerProximity to a potential hazard is a deal–killer
No rail, airports, highways nearby; No gas lines,No rail, airports, highways nearby; No gas lines,
environmental issues, etc.environmental issues, etc.
50. Prospect ManagementProspect Management
Maintain ConfidentialityMaintain Confidentiality
Know Your CompetitionKnow Your Competition
• Identify Other Communities on the Short ListIdentify Other Communities on the Short List
• Assess their Advantages and DisadvantagesAssess their Advantages and Disadvantages
• Enhance Your Position, if Possible.Enhance Your Position, if Possible.
• Be Respectful of your CompetitionBe Respectful of your Competition
• Emphasize your Community’s StrengthsEmphasize your Community’s Strengths
51. Prospect ManagementProspect Management
Maintain ConfidentialityMaintain Confidentiality
Working with Site Location ConsultantsWorking with Site Location Consultants
Companies Hire Consultants for DifferentCompanies Hire Consultants for Different
Reasons and Sometimes for DifferentReasons and Sometimes for Different
Sections of the Location and/or SiteSections of the Location and/or Site
SearchSearch
52. Prospect ManagementProspect Management
Maintain ConfidentialityMaintain Confidentiality
Working with Site Location ConsultantsWorking with Site Location Consultants
• Anyone Can Call Themselves a ConsultantAnyone Can Call Themselves a Consultant
• Qualify the Consultant as you would Qualify aQualify the Consultant as you would Qualify a
Suspect or LeadSuspect or Lead
• Be ResponsiveBe Responsive
53. Prospect ManagementProspect Management
Maintain ConfidentialityMaintain Confidentiality
Working with Site Location ConsultantsWorking with Site Location Consultants
• The RFI - Answer the Questions!The RFI - Answer the Questions!
Don’t respond with brochuresDon’t respond with brochures
• Meet Their DeadlinesMeet Their Deadlines
No matter how challengingNo matter how challenging
They are usually realThey are usually real
• Follow-up and Establish a RelationshipFollow-up and Establish a Relationship
• Be an “Expert Intermediary”Be an “Expert Intermediary”
54. Prospect ManagementProspect Management
Maintain ConfidentialityMaintain Confidentiality
The visit:The visit:
• Work with the prospect or consultant on theWork with the prospect or consultant on the
itinerary and don’t deviate from it (unless theyitinerary and don’t deviate from it (unless they
request it)request it)
• Assemble and coach your teamAssemble and coach your team
• Include only necessary players (Include only necessary players (if you can help itif you can help it))
• Practice, Practice, PracticePractice, Practice, Practice (do a dry run)(do a dry run)
• Be efficient – Communicate; don’t guessBe efficient – Communicate; don’t guess
• Leverage Required ResourcesLeverage Required Resources
• No Surprises!No Surprises!
55. Prospect ManagementProspect Management
Maintain ConfidentialityMaintain Confidentiality
The presentation during the visit:The presentation during the visit:
• Keep it focused on the vital information thatKeep it focused on the vital information that
the prospect or consultant requiresthe prospect or consultant requires
• Leverage required resourcesLeverage required resources
• ““Practice, Practice, Practice”Practice, Practice, Practice”
• Don’t Blow It – If you are not a goodDon’t Blow It – If you are not a good
presenter, use a board member or allypresenter, use a board member or ally
56. Prospect ManagementProspect Management
Maintain ConfidentialityMaintain Confidentiality
The site tour:The site tour:
• Assemble your team - The expertsAssemble your team - The experts mustmust
be presentbe present
• Now is the time to sellNow is the time to sell
• Try to have all the answers, but don’tTry to have all the answers, but don’t
guess. If in doubt just say, “I don’tguess. If in doubt just say, “I don’t
know, I will get you that information”know, I will get you that information”
• Know the sites well – don’t stumbleKnow the sites well – don’t stumble
57. Prospect ManagementProspect Management
Maintain ConfidentialityMaintain Confidentiality
The follow-up after the visit:The follow-up after the visit:
• Promptly address all issues raisedPromptly address all issues raised
• Promptly respond to all new informationPromptly respond to all new information
requestsrequests
• Make final incentive offer (if required)Make final incentive offer (if required)
• Maintain confidentialityMaintain confidentiality
58. Prospect ManagementProspect Management
Finally You Don’t Have to Maintain ConfidentialityFinally You Don’t Have to Maintain Confidentiality
The announcement:The announcement:
• Managing the announcement if you winManaging the announcement if you win
• Managing the announcement if you loseManaging the announcement if you lose
• Conducting the exit interviewConducting the exit interview
• Maintain a database of vital informationMaintain a database of vital information
about wins and lossesabout wins and losses
60. Contact InformationContact Information
Joseph D. RussoJoseph D. Russo
National GridNational Grid
Economic Development & Corporate CitizenshipEconomic Development & Corporate Citizenship
300 Erie Boulevard West300 Erie Boulevard West
Syracuse, NY 13202Syracuse, NY 13202
(315) 428-6798(315) 428-6798
Fax: (315) 460-8814Fax: (315) 460-8814
Joseph.Russo@nationalgrid.comJoseph.Russo@nationalgrid.com
Connect with me on Twitter (@EDNationalGrid), Facebook,Connect with me on Twitter (@EDNationalGrid), Facebook,
YouTube, LinkedIn, Google+ and Instagram (ngridjdr)YouTube, LinkedIn, Google+ and Instagram (ngridjdr)
Here is another, more convoluted definition. It looks like a committee created it. Is this good communication?
I like this one! It is succinct. Good communication should be direct, using as few words as possible. People tend to confuse marketing and sales.
Yesterday I talked about strategies, tactics and tools. Starting with a strategy is critical to creating a marketing plan.
Here is an example of a County Economic Development Marketing Strategy.
Eric Canada is an economic development consultant who, I think, has a real sense of what great economic development marketing is. Eric is originally from Rome, NY. He is a partner of Blane, Canada Ltd. His bio is here - http://www.blanecanada.com/bio_ericcanada.html
I hope this is a helpful take-away. You can find more on the Blane Canada website at http://www.blanecanada.com/consultingmain.html.
What is a Communications Plan?
A communication plan is a written document that describes what you want to accomplish with your communications (your objectives).
ways in which those objectives can be accomplished (your goals or program of work),
to whom your association communications will be addressed (your audiences),
how you will accomplish your objectives (the tools and timetable), and
how you will measure the results of your program (evaluation).
Communications include all written, spoken, and electronic interaction with association audiences. A communication plan encompasses objectives, goals, and tools for all communications, including but not limited to:
periodic print publications;
online communications;
meeting and conference materials;
media relations and public relations materials;
marketing and sales tools;
legal and legislative documents;
incoming communications, including reception procedures and voice mail content;
committee and board communiques;
corporate identity materials, including letterhead, logo, and envelopes; surveys; certificates and awards; annual reports; signage; speeches; and invoices.
Tips for creating your marketing plan. Without a unique selling proposition, you are just making the same noise as everyone else. If you do not define success, others will…and you may not like their definition.
One of the biggest excuses for not marketing enough is lack of funds. If you are not marketing, you are not practicing economic development, so figure out how to raise the funds needed and leverage in-kind resources from allies and stakeholders. Never just wait for the phone to ring. It probably won’t.
The most common fundraising method by County-based EDOs is annual outreach to business stakeholders. This should be used as a base to leverage other sources. Aggressive EDOs augment this with golf tournaments, annual meetings and other activities that bring people together. National Grid and other utilities can be counted on for matching grants and other marketing resources.
Advertising is expensive. Groups advertise to raise awareness or change people’s impression of their area. Ads do not to produce leads for investment. One or two ads, even if they are great, have little or no impact. Advertising is effective in campaigns; multiple ads in multiple publications or media can be effective in influencing or impacting large groups of decision-makers. For business attraction, advertising campaigns should be left to the state and regional groups. The Start-up NY ads are ubiquitous and criticized by some, but they are certainly effective in raising awareness. County-based EDOs can use advertising locally to garner support for their mission or projects.
This article in the Financial Times was the result of work by consultant, Development Counselors International. DCI is the only public relations consulting firm that specializes in marketing places by placing stories in national and international media. Articles and news stories have a great deal of credibility, a good deal more than advertisements, which most consumers know are propaganda. However, playing the media game can be a double-edged sword. Reporters can write about the positive aspects of a project or region, or the negative aspects; or both.
This article in the Financial Times was the result of work by consultant, Development Counselors International. DCI is the only public relations consulting firm that specializes in marketing places by placing stories in national and international media. Articles and news stories have a great deal of credibility, a good deal more than advertisements, which most consumers know are propaganda. However, playing the media game can be a double-edged sword. Reporters can write about the positive aspects of a project or region, or the negative aspects; or both.
Saratoga County and the Capital Region attracted a great deal of national and international media attention, with the GlobalFoundries project. The Saratoga EDC also used a consultant to get stories placed about their region. It would have been a mistake for Saratoga County and the Capital Region to sit back and wait for the media to fawn over their story, after GlobalFoundries broke ground. They aggressively pursued stories in the media. It is nice to have something like GlobalFoundiries to promote, but every region has attributes that can be featured in the media. It takes a strategy and a concentrated effort to realize public relations success in economic development.
Your website is your most important marketing tool, in my opinion. If you want to be a great economic development marketing organization, you must have a great website.
This slide speaks for itself. My advice is to use a website developer who specializes in economic development sites. Economic development marketing and sales is unique. One does not market states, regions, communities and places the same way one market consumer goods or B2B products and services.
I used to do an electronic newsletter titled SiteLines, but I do not have the time to continue it. It was not in my work plan. I did it when I had time. With the rise of social media, it seems to be more efficient to fill available time by posting on LinkedIn and Facebook and tweeting stories out on Twitter. Blogs are also time-consuming. If I were directing an local or regional economic development organization and had a Director of Marketing, I would have a newsletter of blog in their work plan.
Trade shows are high cost and often low value. This is why regional groups pitch in to share the cost. The Capital Region, Mohawk Valley and Genesee regions, under the NY Loves Nanotech banner, have used trade shows effectively as a part of their overall marketing strategy aimed at the nano-electronics industry.
Videos must be of high quality. Buffalo Niagara Enterprise and Hudson Valley EDC have produced highly effective videos, as has Saratoga EDC. They can be found on YouTube, Vimeo and their websites.
Direct mail is not used much anymore, but can still be an effective low-cost way to raise awareness and get responses. Unlike the uncreative postcard in this slide, your message and call to action must interesting and impactful.
I have found networking at special events or membership functions to be an effective way to meet important decision-makers and establish relationships with them. The Industrial Asset Management Council is made up of corporate real estate (CRE) executives from Fortune industrial 500 firms, economic development organizations (EDOs) and real estate service providers, including site location consultants. For the past ten years, New York State has sent a team to the two Forums help by this group each year. We have built relationships, which have led to leads and investment opportunities for New York State. This past April we heard much from members of this group about a certain marketing program called Start-Up NY (you may have heard of it). It is certainly making an impression around the country.
For the past 15 years, the Capital Region has been reaching out to the semiconductor industry through a variety of channels. The Semiconductor Industry Association Annual Awards Dinner in san Jose, CA is one of those channels. The region, under the banner of NY Loves Nanotech, has sponsored the dinner for the past decade or more. The Mohawk Valley, Hudson Valley and Genesee regions have joined the effort because each hosts or wants to host the industry (IBM and other SIA members reside in the Hudson Valley. The Mohawk Valley (Marcy Nanocenter) and Genesee (WNY STAMP Site) regions are preparing mega-sites for semiconductor fabs.
The larger the association, the larger the event! We used to send a large team to semi-annual CoreNet Global summits. CoreNet Global is a global organization made up of corporate real estate executives, economic development organizations and real estate service providers, including site location consultants (including lots of RE brokers and agents). CoreNet has over 2,500 members around the world. The two summits they host in the U.S. each year are so large, they can only be held in massive convention centers, typically found in Las Vegas, Orlando, San Diego and other major convention cities. When the Empire Zone Program was New York State’s flagship incentive and marketing program, our team was named The Empire Team. It was difficult to build relationships that produces results, so we shifted our emphasis to the Industrial Asset Management Council and discontinued our involvement in CoreNet. I am still a CoreNet member because I find value in access to the CoreNet membership directory.
In 2006, Empire State Development, National Grid and several regional economic development marketing groups collaborated on a marketing initiative aimed at New Jersey companies whose taxes had risen due to the closing of “loopholes” on businesses. Our strategy was to determine which companies were most adversely affected and meet with them to discuss the advantages of investing in New York State, especially in light of the substantial benefits of the Empire Zone program. We interviewed consulting firms who specialize in researching and contacting the industries we had targeted; then setting up meetings with decision-makers at those firms. Economic development organizations, no matter how resourceful, do not possess the personnel, skills and capacity to affordably accomplish this outcome. It should be purchased. We hired 310, LTD, a Virginia-based firm that, according to their website, “evolved best practice applications in research and forged direct access to the perspectives of senior corporate executives”. They set up meetings with New Jersey firms like Celgene, ADP and Catelli Meats; ten in all, over a six month period. The effectiveness of 310, LTD’s research was proven out at each meeting. The NJ companies’ interest in our value proposition was intense. Follow-up resulted in an upstate NY investment by Catelli Meats and a site visit by a second firm, all for the cost of three, full page ads in a real estate publication. Unfortunately, the initiative was discontinued due to the end of the Pataki administration and changes at Empire State Development.
Last year, ESD’s Vice President of Strategic Business, Jeff Janiszewski convinced the powers-that-be in New York State’s economic development hierarchy to invest in marketing again. The State’s desire to market the Start-Up NY program contributed to the approval of a budget for marketing, which included the same type of strategy to make direct contact with targeted industries and firms to pitch New York State advantages. This time the targets were growing U.S. and Canadian firms in the following industry sectors; life sciences, nanotechnology, optics & imaging, food and beverage processing, renewable energy, advanced materials processing, transportation equipment and financial services. ESD reached out to National Grid and NYSEG/RG&E who matched 75% of the State’s investment. Regional and local groups pitched in the other 25%, including BNE, CEG, MV EDGE, Drum Country Business, STEG, Steuben County and Suffolk County IDAs. Several consulting firms were interviewed and 310, LTD was selected again. The one-year program kicked off in October 2013 and we have reached 50% of the goal of 56 meetings, which in this case are conference calls, rather than face-to-face, like the New Jersey initiative. The calls have been high quality and the group expects site visits to result from three of them. The coalition has enough money to continue the initiative for another year or two. An evaluation by the participants will determine the program’s direction going forward.
Site Selector Familiarization Tours have been popular for a long time. It is important to design an interesting event and invite only the top site selection consultants to these events. This slide contains tips from a couple of those consultants.
Upstate New York is home to many regional economic development groups whose focus is marketing and sales. Counties in their regions should, and do, dovetail on their marketing activities to leverage this resource.
This slide is self explanatory. The instructor has experience with these resources, but makes no claims to their value to other individuals and organizations….LOL.
As an aging Baby Boomer, I have tried to not get out of touch with the communication methods of the day. Like most managers who cut their teeth on Number 2 pencils and yellow, legal pads, I was fearful that Social Media would take time away from work, by my direct reports. Having three sons in their twenties helped me understand the importance of texting, tweeting and Facebooking, if that is indeed a real word. I started in 2005 with LinkedIn, by creating a profile and building it, based on things I learned from discussion I read online. I was in the market for a new employer at the time and saw LinkedIn as an up-and-coming vehicle for networking to find new employment. It has since become a powerhouse for that very thing. I did not create a group until 2008, after I decided to stay at National Grid. At that time, National Grid blocked employees from using Facebook, YouTube and Twitter because the Company had not embraced Social Media. Within a couple years they did a 180 and completely bought into Social Media as another important method for communicating with customers and stakeholders.
The Big Four are LinkedIn, Twitter, Facebook and YouTube, but Pinterest, Google+, Tumblr, Flickr, Instagram and Vimeo are also popular.
This slide is self-explanatory. Most of the social media content that I consume is news. My economic development and site selection constituency, and probably yours, more often than not, posts news. Younger people use Twitter and Facebook to communicate in a more personal way.
This slide is self explanatory. Being in a corporate environment, I do not seek out reporters, with whom to interact (though some do follow me). Our Company’s policy is that only Corporate Communications staff speaks to reporters. Local economic developers are not burdened by that restriction.
I like to call LinkedIn, social media for adults. It is a networking vehicle designed to fill jobs and find jobs, but it also serves as a great forum for professional discussions and sharing best practices.
Starting a LinkedIn group is a great way to build a network of people who are interested in economic development and your community or region. I started National Grid Upstate NY Economic Development Allies in 2007 and have built it into a group of 360 members, mostly economic development professionals supported by National Grid economic development programs and site selection consultants I have gotten to know, over the years. One of the most populated economic development LinkedIn group that I know of is the Saratoga Economic Development Corporation, with 2,214 members. SEDC worked very hard to establish a top notch, social media marketing program, thanks mostly to the efforts of former marketing Director Shelby Schneider. Though she is likeable and possesses and great personality, I am certain that Shelby does not know all 2,214 group members. Most joined the group because they support SEDC and want to be involved, even if it is tangential.
While LinkedIn is a professional network, Facebook is more about personal relationships. It is a global network, so economic developers should take advantage by getting their message out to international users. Facebook is also a helpful tool in organizing groups of constituents around issues.
This slide is self-explanatory. Building a base of meaningful followers is the biggest challenge. Search for and follow stakeholders, so they will follow you. Search for and follow members of organizations to which you belong. The more you network in person, the easier it is to build an online network.
We are all busy. Our days are full of meetings, travel, assignments for the boss or providing direction to direct reports. If you are a CEO of an EDO and cannot devote any time to social media, designate a direct report to create and maintain a social media presence. Take in interest in it. Jointly establish benchmarks to measure progress.
Many EDO’s get caught up in filling the funnel with leads. Some sit back and wait for the phone to ring. Regional EDO’s usually have the capacity to keep marketing and filling the funnel, while working to cultivate the leads they have acquired and closing deals with the prospects who have put their region on a short list. Small three and four person EDOs do not have this capacity. Once a short list is developed and your community is on it, you must deliver to close the deal. The results that your supporters want are business attractions and expansions.
An example of a “bad lead” is a company or entrepreneur who contacts you and the first question is about incentives they want to “move their business” to your area. Companies rarely move, without good reasons, most of which are negative. Incentives are never a reason for a “good company” to pick up and move to another community.