Slides from an online workshop on creating a niche/specialist accounting firm. Part of Month of Marketing, a collaboration between Bizink and Pricing Power.
Being good isn't enough these days. Find out how to be a better marketer and drastically change the way you do any task - from dating to applying for a job.
Slides from an online workshop on creating a niche/specialist accounting firm. Part of Month of Marketing, a collaboration between Bizink and Pricing Power.
Being good isn't enough these days. Find out how to be a better marketer and drastically change the way you do any task - from dating to applying for a job.
The 5 secrets of building a winning sales culture - live@Saleshacker AmsterdamTerry van den Bemt
Nothing will grow your company as getting en keeping the right people. To be able to do so, you need to build a winning culture. Here I show you the 5 secrets to build that winning culture.
Business owners generally go into business because they are passionate about what they do, not because they are passionate about running a business. Yet in today’s economic climate, it is even more important to understand how to effectively manage the business in order to survive.
The Business Growth Masterclass series is designed for smaller businesses. Its cost effective masterclasses give you the chance to understand how a business works and how to grow your business by working smarter, not harder. It’s like getting the practical bits from an MBA at a fraction of the cost.
Transforming Your Career in Customer SuccessAndrea Webb
This content was presented to a group of Customer Success Professionals at the Customer Success Toronto MeetUp in March 2019.
Description:
Whether you’re a new CSM or experienced in Customer Success, this session is focused on what you need to know to transform your career in CS and why taking a job in Customer Success will be the smartest move of your career! Join us to learn how to craft your own personal plan to success.
Grow Your Business Club 2016 is a leaflet overview of what's on offer at Grow Your Business Club in helping small business owners to start and grow their business.
I recently obtained this certification through Lynda on interviewing techniques. And after my completion I created a power point to talk about my main takeaways. Please provide me with any feedback that you may have. Thanks in advance!
This PPT is about how the owner/management head of a business can actually help in growing his/her own business no matter of what size the business is or at what level it is. Few tips are being shared in these slides. Recruitment or Placement Consultants are also handy in certain regards to get the desired manpower and hence run a business smoothly.
The Radical Sales Shift - The Leaders & Lessons 1-5 - Part 3The Mezzanine Group
The Mezzanine Group's founder, Lisa Shepherd, shares insight into her book, The Radical Sales Shift. This is the third in a five part series. Part three explores the leaders in B2B marketing and the first five lessons on how to use marketing to grow sales in B2B companies.
Using Discovery to Maximise Deal MomentumPaul Fifield
- Build and maintain MOMENTUM in your deals
- Allow you to create DEEPLY PERSONALISED engagement with your prospects
- Deeply understand your prospect’s PAIN and VALUE IMPACT of taking that PAIN away
- Enable you to create more compelling PRESENTATIONS, DEMOS and VALUE PROPOSITIONS for your prospects
- Understand the BUYING PROCESS in more detail to ensure you engage with the right PEOPLE within your prospects
- Build and maintain MOMENTUM in your deals
- Allow you to create DEEPLY PERSONALISED engagement with your prospects
- Deeply understand your prospect’s PAIN and VALUE IMPACT of taking that PAIN away
- Enable you to create more compelling PRESENTATIONS, DEMOS and VALUE PROPOSITIONS for your prospects
- Understand the BUYING PROCESS in more detail to ensure you engage with the right PEOPLE within your prospects
Top Seven Ways How To Implement Your Business IdeasDavid Stoffel
We’ve selected top 7 ways to implement new business ideas to success a business growth for marketing strategy. Let’s explore Seven common ideas of businesses to get you started. let see more detail visit: http://www.wesrch.com/
Luckily, you can grow your business to a successful empire by learning from Jay Findling. Growing business will depend on how many people are buying what you are selling.
The 5 secrets of building a winning sales culture - live@Saleshacker AmsterdamTerry van den Bemt
Nothing will grow your company as getting en keeping the right people. To be able to do so, you need to build a winning culture. Here I show you the 5 secrets to build that winning culture.
Business owners generally go into business because they are passionate about what they do, not because they are passionate about running a business. Yet in today’s economic climate, it is even more important to understand how to effectively manage the business in order to survive.
The Business Growth Masterclass series is designed for smaller businesses. Its cost effective masterclasses give you the chance to understand how a business works and how to grow your business by working smarter, not harder. It’s like getting the practical bits from an MBA at a fraction of the cost.
Transforming Your Career in Customer SuccessAndrea Webb
This content was presented to a group of Customer Success Professionals at the Customer Success Toronto MeetUp in March 2019.
Description:
Whether you’re a new CSM or experienced in Customer Success, this session is focused on what you need to know to transform your career in CS and why taking a job in Customer Success will be the smartest move of your career! Join us to learn how to craft your own personal plan to success.
Grow Your Business Club 2016 is a leaflet overview of what's on offer at Grow Your Business Club in helping small business owners to start and grow their business.
I recently obtained this certification through Lynda on interviewing techniques. And after my completion I created a power point to talk about my main takeaways. Please provide me with any feedback that you may have. Thanks in advance!
This PPT is about how the owner/management head of a business can actually help in growing his/her own business no matter of what size the business is or at what level it is. Few tips are being shared in these slides. Recruitment or Placement Consultants are also handy in certain regards to get the desired manpower and hence run a business smoothly.
The Radical Sales Shift - The Leaders & Lessons 1-5 - Part 3The Mezzanine Group
The Mezzanine Group's founder, Lisa Shepherd, shares insight into her book, The Radical Sales Shift. This is the third in a five part series. Part three explores the leaders in B2B marketing and the first five lessons on how to use marketing to grow sales in B2B companies.
Using Discovery to Maximise Deal MomentumPaul Fifield
- Build and maintain MOMENTUM in your deals
- Allow you to create DEEPLY PERSONALISED engagement with your prospects
- Deeply understand your prospect’s PAIN and VALUE IMPACT of taking that PAIN away
- Enable you to create more compelling PRESENTATIONS, DEMOS and VALUE PROPOSITIONS for your prospects
- Understand the BUYING PROCESS in more detail to ensure you engage with the right PEOPLE within your prospects
- Build and maintain MOMENTUM in your deals
- Allow you to create DEEPLY PERSONALISED engagement with your prospects
- Deeply understand your prospect’s PAIN and VALUE IMPACT of taking that PAIN away
- Enable you to create more compelling PRESENTATIONS, DEMOS and VALUE PROPOSITIONS for your prospects
- Understand the BUYING PROCESS in more detail to ensure you engage with the right PEOPLE within your prospects
Top Seven Ways How To Implement Your Business IdeasDavid Stoffel
We’ve selected top 7 ways to implement new business ideas to success a business growth for marketing strategy. Let’s explore Seven common ideas of businesses to get you started. let see more detail visit: http://www.wesrch.com/
Luckily, you can grow your business to a successful empire by learning from Jay Findling. Growing business will depend on how many people are buying what you are selling.
Sales Time Mastery - Tips on how to be more productiveMichael Galante
24 actionable tips for Salespeople, Account Managers, or anyone who has to secure new business or generate revenue for their company. Plus a few bonus tips thrown in. Published by Michael J Galante
Is content marketing a priority for you this year? Not sure where to really start when it comes to building a content marketing strategy? Join our content strategist who talks through the initial steps you need to take when planning a content marketing strategy and why personas are so important.
We take a look at:
- What personas are and why you should use them
- Finding out who your personas are and how to write them
- How personas benefit the success of your content marketing campaign.
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events. http://www.lexisclick.com/
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events.
The Longevity Gap with Hilary Corna - Scaling Up Petra and Impact Digital Sal...Hilary Corna
The world is changing. Your customer is changing. In this session, we'll outline exactly what those trends are and how you can evolve with them to drive your business forward. This one hidden strategic advantage will build the ease and meaning in your business that you have been searching for.
Financial Advisors Have a Really Tough Challenge. First They Need to Ditch the Product Mentality and Create a Unique Marketing Message. Next They Need to Build a Platform That Seamlessly Integrates Modern Tools and Strategies.
Are you thinking of starting your own business? Do you have an idea that you want to turn into a reality? Do you want to be your own boss?
If so, then the Business Start Up Boot Camp is for you! It will cover the initial building blocks of setting up a successful business and will provide support, advice, resources, guidance and mentoring to help you create a commercially viable venture.
Workshop presentation for defining the marketing strategy for your startup or small business. Think through basic but important questions you have to answer to get your marketing strategy, and don't fall into common traps many businesses do.
Download exercise template here: http://markitty.com/blog/strategy-presentation.
1. 3 Tips in 10 mins
•3 Tips to make your marketing
easier
•A little focussed time and effort
can save precious $$
2. # 1: Objectives!
• Definition: Something worked toward or striven
for; a goal.
• You need to have objectives:
• To know the results of your activities
• To give you focus for allocating your precious
resources, including time and money! Also staff,
capital, etc
3. #2: Who is your ideal
customer?
• Define WHO before you can decide what
they want
• Who can you add value to?
• Who has a core need that you can meet?
• Who can afford your product or service?
• Accurate profiling will lead to more
effective marketing
4. #3: Stand out from the
crowd!
• What makes your business different?
• Focus on the ‘right’ differences…
Those you can deliver profitably
Are not easily replicated by your competitors
Are sustainable in the long term
Are of value to your customers
5. Get more help
• Hear some top tips for setting your own objectives, and
how to set SMART ones
• Worksheet: Find out who your ideal customers are and
how to target them, Marketing specialist, Helen Down will
walk you through your own worksheet
• Get 10 ideas on how you can stand out from the crowd.
• Register now for this powerful 1 hour online workshop,
worksheet included and an option to get your copy of our
32 page workbook – Marketing made easy!
6. Register today
Go to:
www.mymarketingexpert.co.nz
Call: 0800 639 7378
Email: jen@mymarketingexpert.co.nz
Editor's Notes
Are you throwing your marketing budget away by paying through the roof for all the ‘easy’ stuff? Don’t worry, you’re not alone. Here at Synthesis Marketing we spend a lot of time with our clients getting back to basics. And, that’s exactly what Marketing Made Easy is going to teach you to do. This month we’re giving you 3 steps to truly make your marketing easier. That doesn’t mean there’s not going to be a bit of hard work involved, but it does mean you’ll stop wasting those precious dollars!
How can you know if you’ve been successful if you don’t have any objectives? Marketing objectives and strategy are your way forward in business; they give you direction, focus and structure. Getting this part of your planning right is crucial and you need to take time to think carefully about the decisions you are making. You need to have objectives: To know the results of your activities To give you focus for allocating your precious resources, including time and money! Also staff, capital, etc So that, as time moves on, you can determine whether you are heading in the right direction To identify when things are starting to go wrong before it is too late So you can make adjustments elsewhere to compensate for errors
Everybody has different motivators, different drivers, different quality expectations, different needs and different ways of measuring success and satisfaction. The focus of marketing is to deliver what the customer wants in a way that enables you to make a profit. How can you decide what they want when you haven’t defined who they are? The first thing you need to do is to determine the “who”! To find your target markets think of groups and types of customers who you can add value to. Customers who have a core need that you can meet and who can afford your product or service. Focus all your marketing activity at these people. If you have selected real targets and profiled your customers accurately then you will be able to decide which advertising media to use, how to reach them, and what key messages you should use to gain a positive response from them.
Determining what makes your business different is one of the most fundamental marketing decisions you need to make. If you are unable to decide what it is that makes your business different, then you cannot expect your customers to know either! You will be leaving their purchase decision up to whatever takes their fancy at the time and you will be helping your competitors appear more attractive. You must bank on the right differences: Those you can deliver profitably Are not easily replicated by your competitors Are sustainable in the long term Are of value to your customers
To get more help with Marketing made easy we have great news, a 1 hour interactive and focussed online workshop where you will Hear some top tips for setting your own objectives, a nd how to set SMART ones Worksheet: Find out who your ideal customers are and how to target them, Marketing specialist, Helen Down will walk you through your own worksheet Get 10 ideas on how you can stand out from the crowd. Register now for this powerful 1 hour online workshop, worksheet included and an option to get your copy of our 32 page workbook – Marketing made easy!