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Keys to Effective Account Strategy Execution

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•
JAMES SULLIVAN
JAMES SULLIVAN

The document provides guidance for effective account management and strategy. It emphasizes getting to know clients on a personal level, developing media connections, managing expectations, and building internal and external relationships. An effective account strategist is a good communicator, listener, problem-solver, and team player focused on delivering results for clients.

BusinessEducation
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Keys to Effective Account Strategy and Execution Account Strategist January 2009 Roundtable Presented by James E. Sullivan Senior Account Strategist
Objectives of Presentation ,[object Object],[object Object],[object Object],[object Object]
Group Activity (it’s a test) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Account Management Defined ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Optic Nerve Direct Strategy Managers ,[object Object],[object Object],[object Object],[object Object]
But wait, More on Account Strategic Management at OND… ,[object Object],[object Object]
Some Tools of the Trade ,[object Object],[object Object],[object Object],[object Object]
More Tools……Use em ’ ,[object Object],[object Object],[object Object],[object Object]
More about conference calls… ,[object Object],[object Object]
Estimates & Schedules ,[object Object],[object Object],[object Object],[object Object]
Let’s talk Creative Briefs…. ,[object Object],[object Object],[object Object]
But wait, more about Creative Briefs.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A good brief also does… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building Relationships with Clients ,[object Object],[object Object],[object Object],[object Object],[object Object]
Your client is your Partner ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Clients are OUR Success story ,[object Object],[object Object],[object Object],[object Object]
What have you done for your client today? ,[object Object],[object Object],[object Object]
Big Picture thinking ,[object Object],[object Object]
Resource Allocation ,[object Object],[object Object],[object Object],[object Object]
Positive Attitude is Contagious, spread it along……. ,[object Object],[object Object],[object Object]
Oh Yes, the Creative Team ,[object Object],[object Object],[object Object],[object Object]
Skills of Great Account Managers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Optic Nerve Direct Marketing’s Vision ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s Next for the Roundtable, stay tuned…. ,[object Object],[object Object],[object Object],[object Object]

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