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The document outlines 7 lessons for growing a startup in Arizona: 1) Find and solve a real problem, 2) It's okay to think big initially, 3) Focus on being the best at something for a smaller segment when starting, 4) You must survive financially each year through selling and marketing, 5) Get great at selling and marketing, 6) Look crazy to normal people in how fanatical you are about important things, 7) Seek great help from various advisors and mentors. Managing your mindset and knowing it will be extremely hard work are also emphasized.























