Follow theses proven, timeless tips and techniques to help get the word out about your business. You don't need to spend a fortune to market your small business. Use these 20 ideas to help you with your marketing and promote your brand.
Based on this, you can craft your brand strategy and brand identity. Brand identity is the sum of all tangible (logo, typography, product features, pricing, name, color, slogan, packaging, etc.) and intangible (company culture, attitude, tone, communication style, etc.) elements of your brand.
Welcome to our new series of video tutorials for exhibitors. We have produced a series of short, 3 minute presentations that explain how to get the most from your business exhibition strategy; how to choose the right event, how to plan for it, and how to engage effectively with visitors before, during and after it. Alongside each video, we’ll be producing a short blog article to summarise the key points. In this first article, we look at what is arguably the most important question of all.
How Do I Choose the Right Expo?
Am I Exhibiting for the Right Reasons?
Watch video https://youtu.be/2cwJstpYzy8?list=PLA1KBRsN20demctqB1q3-GAhRZmt5SM4-
Wilmington, NC Marketing Small Midsize Biz Hollywood Style Black Friday LaunchedEric Potgieter
Business owners are taking advantage of GreenMarsMedia's Black Friday and Cyber Monday amplification campaigns for exponential growth, serving more customers and selling more of their products.
Based on this, you can craft your brand strategy and brand identity. Brand identity is the sum of all tangible (logo, typography, product features, pricing, name, color, slogan, packaging, etc.) and intangible (company culture, attitude, tone, communication style, etc.) elements of your brand.
Welcome to our new series of video tutorials for exhibitors. We have produced a series of short, 3 minute presentations that explain how to get the most from your business exhibition strategy; how to choose the right event, how to plan for it, and how to engage effectively with visitors before, during and after it. Alongside each video, we’ll be producing a short blog article to summarise the key points. In this first article, we look at what is arguably the most important question of all.
How Do I Choose the Right Expo?
Am I Exhibiting for the Right Reasons?
Watch video https://youtu.be/2cwJstpYzy8?list=PLA1KBRsN20demctqB1q3-GAhRZmt5SM4-
Wilmington, NC Marketing Small Midsize Biz Hollywood Style Black Friday LaunchedEric Potgieter
Business owners are taking advantage of GreenMarsMedia's Black Friday and Cyber Monday amplification campaigns for exponential growth, serving more customers and selling more of their products.
25 Sales Prospecting Tips for Digital Media SellersWinmo
Everyone should develop a set of prospecting techniques that they're comfortable with. Closing deals is about relationships, and relationships begin with great prospecting strategies.
This presentation from the Smart Insights Webcast series explains how to structure a marketing plan using the SOSTAC(R) planning framework created by PR Smith (see www.prsmith.org for more).
Take Your Practice Where You Want to Go (presentation slides)Sandra Bekhor
I recently spoke about about taking your practice where you want to go at the OBA (Ontario Bar Association). These are my presentation slides.
For further details on this session, visit: https://www.bekhor.ca/take-your-practice-where-you-want-to-go/.
Marketing Plan is extremely important for any business. Planning your advertising techniques, your social media presence, SWOT analysis and every other strategy is part of marketing plan. Go through the slides to know more.
Are you marketing like 5 year olds playing football?Martin J Williams
Most businesses play at marketing!
They dive straight into tactics and entirely ignore strategy. And that's a fools errand.
Learn what you should be doing...
If you have your own business, small or big, and are wondering how to build your growth plan along with your brand and marketing strategy, then you can find clear, guided steps in this presentation. You can see the steps for both strategy and execution.
Not sure whether you even need a brand and marketing plan? What benefits you can get out of investing in it? Read this presentation to find your answers!
25 Sales Prospecting Tips for Digital Media SellersWinmo
Everyone should develop a set of prospecting techniques that they're comfortable with. Closing deals is about relationships, and relationships begin with great prospecting strategies.
This presentation from the Smart Insights Webcast series explains how to structure a marketing plan using the SOSTAC(R) planning framework created by PR Smith (see www.prsmith.org for more).
Take Your Practice Where You Want to Go (presentation slides)Sandra Bekhor
I recently spoke about about taking your practice where you want to go at the OBA (Ontario Bar Association). These are my presentation slides.
For further details on this session, visit: https://www.bekhor.ca/take-your-practice-where-you-want-to-go/.
Marketing Plan is extremely important for any business. Planning your advertising techniques, your social media presence, SWOT analysis and every other strategy is part of marketing plan. Go through the slides to know more.
Are you marketing like 5 year olds playing football?Martin J Williams
Most businesses play at marketing!
They dive straight into tactics and entirely ignore strategy. And that's a fools errand.
Learn what you should be doing...
If you have your own business, small or big, and are wondering how to build your growth plan along with your brand and marketing strategy, then you can find clear, guided steps in this presentation. You can see the steps for both strategy and execution.
Not sure whether you even need a brand and marketing plan? What benefits you can get out of investing in it? Read this presentation to find your answers!
Times have been tough the past few years. We’re a little confused and definitely a little scared. But there’s hope for the small business owner. We've compiled 6 tips to re-think the market and how you approach it.
Confusing movement with progress is pretty common in business – with people often running around like headless chickens. But it’s not about how busy you are, it’s about effectiveness: trying to avoid all the timewasting trivia and focusing on the important stuff.
A lion sleeps for over 18 hours day, and yet is still the undisputed king of the beasts. It is the master of minimal effort, maximum return. This is at the heart of the Sleeping Lion approach. For over 12 years, I have been advising companies on how to simplify and improve sales, marketing and business development – through consultancy, workshops and facilitation.
There are a range of tools and exercises available here that draw together Branding, Customer Loyalty, Marketing, Sales, People Development, Productivity, Idea Generation and Business Ethics – everything you need to focus and align your product, people and communication strategies. If you require help with any of these, I can run bespoke training sessions.
Business owners generally go into business because they are passionate about what they do, not because they are passionate about running a business. Yet in today’s economic climate, it is even more important to understand how to effectively manage the business in order to survive.
The Business Growth Masterclass series is designed for smaller businesses. Its cost effective masterclasses give you the chance to understand how a business works and how to grow your business by working smarter, not harder. It’s like getting the practical bits from an MBA at a fraction of the cost.
8 ways small businesses benefit from strategic marketing adviceSallie Boyce
The government is giving up to £2,000 in strategic marketing advice to 20,000 randomly selected SMEs. Get in touch today to find out how your business can benefit from the Growth Vouchers scheme.
Sallie Bale is now an accredited Growth Vouchers marketing adviser:
Email: sallie@communicapr.com
Website: www.communicapr.com
Twitter: @secretivesallie
Valuable, engaging content is more important than ever before for attracting buyers.
Social media platforms like LinkedIn are providing powerful channels through which to distribute this content and reach perfect prospects.
However, competition is fierce and people have become very selective about the information they engage with. The rest is ignored.
In this presentation, we look at why so much content goes to waste and how you can ensure yours hits its mark.
“Writing a Marketing Plan is similar to putting together a complicated puzzle. Each piece contains information that makes sense only when you see the finished product”
By Dr. Rashid Alleem
Sales and Marketing Alignment, Content Reuse with WittyParrot webinar present...Mark Gibson
Part 1 of a 2 part webinar, Sales and Marketing Alignment, Content Capture and Reuse using WittyParrot.
Will be of interest to marketers, sales enablement professionals and sales leaders.
Written by Carol O’Kelly, founder of Redstorm Marketing, this guide looks at each stage of the business strategy development process. Giving you
the tools and tips to enable you produce a robust marketing strategy for your own company. Carol gives you a step-by-step guide to developing your own marketing plan in an easy to follow, straightforward style. That’s the way we
work at Redstorm... no fluff, no jargon and lots of common sense.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. 1 CREATE & IMPLEMENT A
MARKETING PLAN
A written plan is an important element of achieving
your business goals because you are clear on the
direction and limit yourself to spending time and
money in the wrong places.
3. 2 SET SMARTMARKETING GOALS
SMART goals represent these five key elements
S for Specific,
M for Measureable,
A for Achievable,
R for Realistic,
T for Timeframe.
4. 3 PROTECT YOUR
LOGOS
TRADING NAMES &
Make sure you are legally covered by protecting
your Intellectual Property, trading names and
business logos.
You’ve done all the hard work so far, make sure
that you don’t let anyone else take it away!
5. 3 UNDERTAKE
MARKET RESEARCH
4 UNDERTAKEMARKET RESEARCH
Make sure you know your customers, industry,
completion and market to achieve better business
success.
6. 5 KEEP AN OPEN MIND
WITH STRATEGIES
Marketing is all about strategy and process.
You don’t need to be a multi-national corporation
to create clever and well executed marketing
strategies that provide a great return on
investment.
Think outside the square, we can show you how!
7. LEARN HOW TO TARGET
YOUR KEY DEMOGRAPHICS6
Understanding the more specific characteristics of
your target market are vital for success.
Remember the key areas of age group, gender,
status, culture, income level to start and then put it
together with customer needs and trends.
8. EDUCATE
YOUR STAFF7
If everyone is on the same page it adds value
to the organization as a whole, so encouraging
your staff with relevant education in marketing,
sales, products and service offerings are going
to help you gain a competitive edge.
9. BRAINSTORM
WITH YOUR TEAM8
Remember the key rule of brainstorming is
not to rule anything out at the beginning.
List the ideas and evaluate later.
10. CREATE A MISSION, VISION,
9 AND VALUE STATEMENT
A mission is goal focused and task oriented whilst a
vision is your ideal way of seeing the world.
A value statement is the promise that you make to
your customers.
All of these say a lot to consumers about your
business and their decision to purchase from you.
11. 10 REVIEW YOUR
SALES PROCESS
Taking a review of your sales
process with a professional
consultant will help you understand
how well your current procedures
are working and what you can do
to improve them.
Developing a clear sales strategy
is key to your business success.
12. TESTYOUR MARKETING
11
Products change, markets
change, consumer’s demands
change, so keeping on top
of what marketing strategies
are most successful in your
business will keep you
ahead of the game.
Don’t think it works…..
Know it works!
14. 13 KEEP ON TOP OF
INDUSTRY TRENDS
Immerse yourself in research, interaction, networking
and participation to lead the way in your industry.
Be a market leader, not a follower.
15. 14 MAKE TECHNOLOGY
YOUR FRIEND
If you don’t understand this new world that we
are all now living in – like it or not –
then you need to find someone who does
16. UNDERSTANDRELEVANT INDUSTRY LAWS15
Keep on top of Fair Trading Laws, Ethical and
anti-discrimination legislation that could impact
your marketing campaigns and relevant
consumer laws in your industry.
17. THINK OUTSIDE
THE SQUARE16
Marketing comes in all shapes and sizes
and is all about return on investment.
As long as you have process and strategy
behind your idea, you can get as creative
as you like!
18. 17 ALLOW YOURSELF
TO DELEGATE
Delegate what you can and therefore allow
yourself the time and resource to manage your
business more effectively.
As the old saying goes, “working on your
business; not in your business” will lead to
higher success.
19. KNOW THE DIFFERENCE BETWEEN
CIRCULATION AND18
READERSHIP
Facts and figures that all seem to
measure media reach and target
audience. But what does it all mean?
Make sure you understand what these
figures represent in the media that you
choose to spend your hard earned
advertising dollar.
20. 19 KNOW YOUR
DON’T FOCUS
COMPETITION
BUT
ON THEM
Your challenge is to find your point of difference
and know the space you are competing in
without it taking you away from your core focus.
Knowledge is power.
21. 20
TARGET YOUR
AND FISH
CUSTOMERS
EFFECTIVELY
WHERE THE FISH ARE!
The trick is to reach your customers
through effective media channels and
target them specifically. Don’t throw out
a big net and try to catch everyone…
you will miss them.
Pull them in hook, line and sinker!
22. PHOTO ATTRIBUTIONS
Girl Writing a Project To-Do |BY VIKTOR HANACEK
picjumbo.com/girl-writing-a-project-to-do
Workspace Desk from Above |BY VIKTOR HANACEK
picjumbo.com/workspace-desk-from-above
www. unsplash.com
unsplash.imgix.net/photo-1424286741633-
e41281a24074?q=75&fm=jpg&s=aed0bcf6bc21c4921d878833b41214b9
www. unsplash.com
unsplash.imgix.net/photo-1422875646231-
2bd603874ea8?q=75&fm=jpg&s=ecfc7f90c1cf244733d08498dbf4f193
Excluded | By Markus Spiske
https://www.flickr.com/photos/markusspiske/15115777092
www. unsplash.com
ununsplash.imgix.net/photo-1423753623104-
718aaace6772?q=75&fm=jpg&s=1ffa61419561b5c796bca3158e7c704c
Golf Hole | By Markus Spiske
www.flickr.com/photos/125167502@N02/14185632217/in/set-
72157644655924118
offers.hubspot.com
http://offers.hubspot.com/free-stock-photos-business
offers.hubspot.com
http://offers.hubspot.com/free-stock-photos-business
offers.hubspot.com
http://offers.hubspot.com/free-stock-photos-business
Control Writing Work Official Form| By Michal Jarmoluk
pixabay.com/en/control-writing-work-official-form-427512
Decorative Pumpkins: Which one? |BY VIKTOR HANACEK
picjumbo.com/two-decorative-pumpkins
Business Man | By Markus Spiske
https://www.flickr.com/photos/125167502@N02/14648242613/in/set-
72157645218200039
www.unsplash.com
www.pexels.com/photo/232
Office Freelancer Computer Business | By William Iven
pixabay.com/en/office-freelancer-computer-business-583839
www.unsplash.com
unsplash.imgix.net/photo-1423592707957-
3b212afa6733?q=75&fm=jpg&s=a3d57be3c4a2260270db50f162d2f0fe
3D Problem Solving | StockMonkeys.com
www.flickr.com/photos/86530412@N02/8231156853/in/photostream
HA0521-021 | By Highways Agency
www.imcreator.com/free/business/ha0521-021
Newsreader, London | BY TOM EVERSLEY
isorepublic.com/newsreader-london
Track Running Lanes | By odpictures
absfreepic.com/free-photos/download/track-running-lanes-
3872x2592_17292.html
www.unsplash.com
unsplash.imgix.net/photo-1415033523948-
6c31d010530d?q=75&fm=jpg&s=559455b1ad675f8dc95a04528044f870
