This ppt deals with introduction to mergers and acquisition with relevant examples from industry. It also tells pros and cons of mergers and acquisitions.
This ppt deals with introduction to mergers and acquisition with relevant examples from industry. It also tells pros and cons of mergers and acquisitions.
COMPARATIVE STUDY ON FIVE MUTUAL FUNDS.RESEARCH METHODOLOGY, COMPANY PROFILE, DATA ANALYSIS, FINDING, SUGGESTION, CONCLUSION,BIBLIOGRAPHY AND QUESTIONNAIRE ALL OF IT IS HERE IN THIS PROJECT.
SORRY I CAN'T ADD THE TABLE BUT ALL YOU NEED IS HERE IN THIS PROJECT.
Indian financial system and role of financial institutionsSiddharth Gupta
The Financial System of any country refers to a system that provides
smooth and efficient relationship between the borrowers and the lenders.
This system aims at establishing effective medium for generating funds from
various sources. A financial system may be defined as a set of institutions,
instruments and markets which fosters savings and channels them to their
most efficient use. The main function of this financial system is to assemble
wide spread savings from household individuals and industrial firms.
FEATURES OF INDIAN FINANCIAL SYSTEM
-It plays a vital role in economic development of a country.
-It encourages both savings and investment.
-It links savers and investors.
-It helps in capital formation.
-It helps in allocation of risk.
-It facilitates expansion of capital markets.
-It aids in financial deepening and financial broadening.
FINANCIAL INSTITUTIONS
Financial institutions are the participants in a financial market. They are business organizations dealing in financial resources. They collect resources by accepting deposits from individuals and institutions and lend them to trade, industry and others. They buy and sell financial instruments.
and many more things about the Indian financial system.
How IKEA used humor as an emotion to engage the customer and deliver a unique value proposition. The ability of IKEA to think out of the box and use customers' pain points to its advantage.
COMPARATIVE STUDY ON FIVE MUTUAL FUNDS.RESEARCH METHODOLOGY, COMPANY PROFILE, DATA ANALYSIS, FINDING, SUGGESTION, CONCLUSION,BIBLIOGRAPHY AND QUESTIONNAIRE ALL OF IT IS HERE IN THIS PROJECT.
SORRY I CAN'T ADD THE TABLE BUT ALL YOU NEED IS HERE IN THIS PROJECT.
Indian financial system and role of financial institutionsSiddharth Gupta
The Financial System of any country refers to a system that provides
smooth and efficient relationship between the borrowers and the lenders.
This system aims at establishing effective medium for generating funds from
various sources. A financial system may be defined as a set of institutions,
instruments and markets which fosters savings and channels them to their
most efficient use. The main function of this financial system is to assemble
wide spread savings from household individuals and industrial firms.
FEATURES OF INDIAN FINANCIAL SYSTEM
-It plays a vital role in economic development of a country.
-It encourages both savings and investment.
-It links savers and investors.
-It helps in capital formation.
-It helps in allocation of risk.
-It facilitates expansion of capital markets.
-It aids in financial deepening and financial broadening.
FINANCIAL INSTITUTIONS
Financial institutions are the participants in a financial market. They are business organizations dealing in financial resources. They collect resources by accepting deposits from individuals and institutions and lend them to trade, industry and others. They buy and sell financial instruments.
and many more things about the Indian financial system.
How IKEA used humor as an emotion to engage the customer and deliver a unique value proposition. The ability of IKEA to think out of the box and use customers' pain points to its advantage.
Understanding the BCG Matrix framework simply got easier. Navigating through these slides will give you comprehensive insights into the key components, advantages, disadvantages, role and significance of the game-changing business strategy.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
2. BCG MATRIX tool depends on product
life cycle theory. It is a planning tool that
uses graphical representations of a
company’s products and services in an
effort to help the company decide what it
should keep, sell or invest more in. It helps
to find the current state of value of a firm’s
units or product lines.
3. RELEVANCE & IMPORTANCE OF BCG MATRIX
It was developed in the early 70s by the Boston
Consulting Group.
The BCG Matrix method is the most well-known
portfolio management tool.
It is based on product life cycle theory.
4. Relevance & Importance of BCG Matrix
To ensure long-term value creation, a company
should have a portfolio of products that contains
both
High-growth products in need of cash inputs
and
Low-growth products that generate a lot of
cash.
Used to determine what priorities should be given
in the product portfolio of a business unit.
5. Relevance & Importance of BCG Matrix
The BCG Matrix has 2 dimensions :
Relative Market share and
Market growth.
The basic idea behind it is : if a product has a
bigger market share or if the product's market
grows faster, it is better for the company.
6.
7. Star (high growth, high market share)
Stars use large amounts of cash.
Stars are leaders in the business.
Stars usually generate cash for the company
It is critical that Stars should hold the market
share,
because the future rewards are generally
cash cows.
8. Cash Cows
(low growth, high market share)
Profits and cash generation should be high.
Low market growth does not attract new competitors
Low market growth, call for less investments
Cash Cows are often the stars of yesterday
and they are the foundation of a company.
9. Dogs (low growth, low market share)
Avoid and minimize the number of Dogs
Watch out for expensive 'rescue plans'
Low growth coupled with market share is generally
a loss making proposition for a company
Dogs must deliver cash, otherwise they
must be liquidated.
10. Question Marks (high growth, low market share)
Question Marks have the worst cash
characteristics of all,
Question Marks have high cash demands
(High Mkt growth)
Question Marks generate low returns,
(Low market share)
If the market share remains unchanged, Question
Marks will simply absorb great amounts of cash
Either invest heavily, or sell off, or invest
nothing and generate any cash that you can.
11. Outcomes of such a strategy:
•Cash Cows Business Units will reach their profit
target easily. They are often allowed to reinvest
substantial cash amounts in their mature business.
•Dogs Business Units are fighting an impossible battle
and, even worse, now and then investments are
made.
•Question Marks and Stars receive only mediocre
investment funds, hence they can never become
Cash Cows (or Stars)
12. Limitations of BCG Matrix
1. It neglects the effects of synergy between
business units.
2. High market share is not the only success factor.
3. Market growth is not the only indicator for
attractiveness of a market.
4. Sometimes Dogs can earn even more cash as
Cash Cows.
5. There is no clear definition of what constitutes a
'market”.
13. Limitations of BCG Matrix
6. A high market share does not necessarily lead to
profitability all the time.
7. The model uses only two dimensions – market share
and growth rate. So companies may be tempted to
divest prematurely.
8. A business with a low market share can be
profitable too.
9. The model neglects small competitors that have
fast growing market shares.