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Chapter : 12


                           Long
                         (Formal)
                         Reports



                             MQ




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Chapter   Final Exam
S. No. No.       Q. No.     Chapter Heading                                             Date
                           Introduction                                                 July 2, 2012
  1       11        1,2    Short Reports                                                July 4, 2012
  2       12        3,4    Long (Formal) Reports                                        July 9, 2012
  3       13         5     Proposals
                           Strategies for Successful Speaking and Successful
  4       14         6     Listening
                           Strategies for Successful Informative and Persuasive
  5       15         7     Speaking

  6       16         8     Strategies for Successful Interpersonal Communication

  7       17        9,10   Strategies for Successful Business and Group Meetings

  8       18         11    The Job Application Process - The Written Job Presentation

  9       19         12    The Job Application Process - Interviews and Follow-Up
Assign Number
Sr. No.        Name
A: Alpha 1     Jawed
B: Bravo 1     m. Rashid
C: Charlie 1   Jahanzaib
D: Delta 1     Mudassir
E: Echo 1      m. Usman
F: Foxtrot 1   Ali Murtuza
G: Golf 1
Why Study Communication?

• TAKE AWAY
  – Make your profile
  – Make accounts on twitter and linked in
• QUIZ
  – Why do you make a long report
  – What are the headings that you include in a long
    report
LONG (FORMAL) REPORTS


        Chapter 12
High formality
1st     Title Title   Letter  Table   Executive
         Fly  Page      of      of    Summary          THE REPORT PROPER
Lev-                  Trans. Contents
el            Title   Letter    Table   Executive
   2nd Level Page       of        of    Summary        THE REPORT PROPER
                      Trans.   Contents

                               Title    Table   Combination
             3rd Level         Page       of    Transmittal/        THE REPORT PROPER
                                       Contents Exec.Sum.


                                4th Level           Title Combination
                                                          Transmittal/     THE REPORT PROPER
                                                    Page Exec.Sum.

                                                                   Title
                                                5th Level          Page
                                                                            THE REPORT PROPER


                                                                 6th Level       LETTER REPORT

                                                                                                EMAIL
                                                                                 7th Level     REPORT
Low formality
PREFATORY         THE REPORT     SUPPLEMENTARY    PRESENTATION OF
     SECTIONS           PROPER          SECTIONS      THE LONG REPORT
• Cover and        • Introduction   • Bibliography    • Writing the First
  External Title   • details        • Footnotes and     Draft
• Title Fly and    • Conclusion       Endnotes        • Editing and
  Internal Title                      [Citations        Revising the
• Letter of                         • Appendix          Rough Drafts
  Transmittal                       • Glossary        • Typing the Final
• Table of                          • Index             Document
  Contents
• Executive
  Summary,
  Abstract,
  Synopsis
Recognize clearly what is expected from you; issues, problems, purpose and
scope

Realize who your audience is


Get an idea of the sources available to you


Understanding when should you complete the report (deadline)


Be sure of financial and time constraints; costs, travel, release from work


Ask if periodic progress reports are required
Cover and External         Title Fly and         Letter of                               Executive Summary,
                                                                   Table of Contents
       Title              Internal Title        Transmittal                               Abstract, Synopsis
• Add special          • Use according to   • Authorization:      • Prepare the table    • A short and
  visually appealing     the requirement      who asked you to      of contents last-      precise
  colorful titles                             write it              after you have         information of the
• Use 5 W’s who,                            • Transmittal           assigned the           report
  what, when,                                 details: ‘Here is     headings and final
  where, why                                  the report you        page numbers
• Keep it short and                           requested
  self explanatory                          • Background,
                                              methodology
                                            • Highlights
                                            • Courteous ending
MIDWESTERN RESEARCH, INC.
                                                          1732 Midday Avenue
                                                           Chicago, IL 60607
 Letter of                     April 13, 2005
                                                        Telephone: 312.481.2919



Transmittal                    Mr. W. Norman W. Bigbee
                               Vice President in Charge of Sales
                               Allied Distributors, Inc.
                               3131 Speedall Street
                               Akron, Ohio 44302
                               Dear Mr. Bigbee:
 Authorization & Transmittal   Here is the report on the four makes of subcompact automobiles you asked me to
                               compare last January 3.
         Details
                               To help you in deciding which of the four makes you should buy as replacements
                               for your fleet, I gathered what I believe to be the most complete information
 Background methodology        available. Much of the operating information comes from your own records. The
                               remaining data are the findings of both consumer research engineers and
      and highlights           professional automotive analysts. Only my analyses of these data are subjective.
                               I sincerely hope, Mr. Bigbee, that my analyses will help you in making the
                               correct decision. I truly appreciate this assignment. And should you need any
     Courteous ending          assistance in interpreting my analyses, please call on me.
                               Sincerely,
                               George W. Franklin
                               George W. Franklin
                               Associate Director
Table of Contents
                                                                                                            Part                                                                                    Page
                                           TABLE OF CONTENTS                                                        B. Gamma Gives Best Ride....................................……........11
Part                                                                              Page                              C. Gamma Is Judged Most Durable........................................11
Executive Summary..................................................................................vi
   I. THE FLEET REPLACEMNT PROBLEM......................................1                                     V.    RECOMMENDATION OF GAMMA.....................................12
       A. The Authorization by Vice President Bigbee.............................1
       B. Problem of Selecting Fleet Replacements..................................1                                                         LIST OF TABLES AND CHARTS
       C. Reports and Records as Sources of Data...................................2                        TABLES
       D. A Preview to the Presentation...................................................2                    I.   ORIGINAL COST OF FOUR BRANDS
  II. THE MAJOR FACTOR OF COST.................................................2                                    OF SUBCOMPACT CARS IN 2005.........................................3
       A. Initial Costs Favor Beta.............................................................3              II.   COMPARISON OF REPAIRS AND RELATED LOST
                                                                                                                      WORKING TIME FOR FOUR MAKES OF CARS FOR
       B. Trade-in Values Show Uniformity............................................4                              TWO YEARS....................................................................….....5
       C. Operating Costs Are Lowest for Gamma..................................4                            III.   COST-PER-MILE ESTIMATE OF OPERATION...................5
       D. Cost Composite Favors Gamma...............................................6                        IV.    LIST OF STANDARD SAFETY FEATURES..........................7
 III. EVALUATION OF SAFETY FEATURES....................................6                                      V.    COMPARATIVE WEIGHT DISTRIBUTIONS,
       A. Delta Is Best Equipped with Safety Devices.............................7                                  BRAKING DISTANCES, AND CORNERING
                                                                                                                    ABILITIES.............................................................................….9
       B. Acceleration Adds Extra Safety to Delta...................................8
                                                                                                             VI.    COMPARATIVE COMFORT AND RIDE.........................….11
       C. Weight Distribution Is Best in Alpha and Gamma...................9
       D. Gamma Has Best Braking Quality..........................................10                        CHARTS
IV. RIDING COMFORT AND OVERALL CONSTRUCTION........10                                                          1.   Estimated Total Operating Cost.............................................….6
       A. Gamma Ranks First in Handling.............................................10                         2.   Comparison of Acceleration Times........................................….8
An executive Summary should be able to stand alone



 Check that you have          Ask yourself: Have I     Be sure that the causes
    given a brief              analyzed the data         you attribute to the
background statement               carefully?           issue are established



                              Know if your reader
   Give thought to                   desires            Include. If desirable,
including criteria that      recommendations up-       budget and time frame
solutions should meet       front or in the terminal        implications
                                    section
Executive Summary
            The recommendation of this study is that Gamma is the best buy for Allied Distributors, Inc.
            Authorized by Mr. Norman W. Bigbee, Vice President, on January 3. 2005, this report is submitted
            on April 13, 2005. This study gives Allied Distributors an insight into the problem of replacing the
            approximately 50 two-year-old subcompact cars in its present sales fleet. The basis for this
            recommendation is an analysis of cost, safety, and construction factors of four models of subcompact
            cars (Alpha, Beta, Gamma, and Delta).
            The four cars do not show much difference in ownership cost (initial cost less trade-in allowance
Executive   after two years). On a per-car basis, Beta costs least for a two-year period--$3,216. Compared with
            costs for the other cars, Beta is $370 under Gamma, $588 under Alpha, and $634 under Delta. For
Summary     the entire sales fleet, these differences become more significant. A purchase of 50 Betas would save
            $18,500 over Gamma, $29,400 over Alpha, and $31,700 over Delta.
            Operation costs would favor Gamma. Cost per mile for this car is $0.13970, as compared with
            $0.14558 for Alpha, $0.14785 for Delta, and $0.15184 for Beta. The totals of all costs for the 50-car
            fleet over the two-year period show Gamma to be least costly at $385,094. In second place is Alpha,
            with a cost of $400,208. Third is Delta with $406,560, and fourth is Beta with a cost of $417,532.
            On the qualities that pertain to driving safety, Gamma is again superior to the other cars. It has the
            best brakes and is tied with Alpha for the best weight distribution. It is second in acceleration and is
            again tied with Alpha for the number of standard safety devices. Alpha is second overall in this
            category, having the second best brakes of the group. Beta is last because of its poor acceleration
            and poor brakes.
            Construction features and handling abilities place Gamma all by itself. It scores higher than any
            other car in every category. Alpha and Delta are tied for second place. Again Beta is last, having
            poor steering and handling qualities.
                                                               vi
Summary
               Report findings
Introduction                       conclusion and
               with footnotes
                                 recommendations
Diagram of the Structural Coherence Plan of a Long,
                Formal Report (1 of 2)
                 The first part of the structural coherence plan is the
                 introduction preview. Here the readers are told how the
                 report will unfold. Specifically, they are told what will be
                 covered, in what order it will be covered, and the
                 reasons for this order.


                 Because the report is long and involved, introductions
                 are needed at the beginnings of the major sections to
                 remind the readers where they are in the plan outlined in
                 the preview. These parts introduce the topics to be
                 discussed, point the way through the sections, and
                 relate the topics of the sections to the overall plan of the
                 report.
Diagram of the Structural Coherence Plan of a Long,
                Formal Report (2 of 2)

                     Conclusions and summaries for each major
                     report section help readers to gather their
                     thoughts and see the relationships of the
                     report topics.

                     Completing the plan, a final conclusion or
                     summary section brings the report to a
                     head. Here, previously drawn section
                     summaries and conclusions are brought
                     together. From these a final conclusion and
                     recommendation may be drawn.
Footnotes and
  Bibliography             Endnotes           Appendix             Glossary               Index
                          [Citations]
• a list of sources   • Footnotes and     • Visuals, graphs,   • Definitions /      • It lists topics
  you cited as          Endnotes That       exhibits, copies     explanation of       alphabetically
  documentation         Explain             of                   terms if             and guides the
  for relevant        • Foot notes and      questionnaires,      necessary.           reader to
  content in your       end notes that      or pamphlets       • This is included     various places
  report                identify source     that are             at the end           that discuss
                                            unnecessary        • Mention in the       certain subject
                                            for                  TOC that a           matter in the
                                            understanding,       glossary is          report
                                            but useful for       attached
                                            references
Bibliography
PRESENTATION OF THE LONG REPORT

                     Editing and
Writing the First                         Typing the Final
                    Revising the
     Draft                                  Document
                    Rough Drafts

   Introduction       Re-visit your       Overall Appearance
                    document after a
                          day                  Spacing
   Body or Text
                     The best writers          Margins
                    revise and re-write
    Apply 7 Cs          many times            Pagination
Take Away Class 3

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Chap 7 understanding entrepreneurship
 
Chap 20 intermediate term and lease financing
Chap 20 intermediate term and lease financingChap 20 intermediate term and lease financing
Chap 20 intermediate term and lease financing
 
Chap 16 managing quality and productivity
Chap 16 managing quality and productivityChap 16 managing quality and productivity
Chap 16 managing quality and productivity
 
Chap 11 understanding marketing processes and consumer behavior
Chap 11 understanding marketing processes and consumer behaviorChap 11 understanding marketing processes and consumer behavior
Chap 11 understanding marketing processes and consumer behavior
 
Chap 9 understanding employee motivating
Chap 9 understanding employee motivatingChap 9 understanding employee motivating
Chap 9 understanding employee motivating
 
Chap 8 managing hr
Chap 8 managing hrChap 8 managing hr
Chap 8 managing hr
 
Chap 9 understanding employee motivating
Chap 9 understanding employee motivatingChap 9 understanding employee motivating
Chap 9 understanding employee motivating
 
Chap 6 organizing the business enterprise
Chap 6 organizing the business enterpriseChap 6 organizing the business enterprise
Chap 6 organizing the business enterprise
 
Chap 3 global context of business new
Chap 3 global context of business newChap 3 global context of business new
Chap 3 global context of business new
 
Chap 4 conducting business ethically and responsibly 2
Chap 4 conducting business ethically and responsibly 2Chap 4 conducting business ethically and responsibly 2
Chap 4 conducting business ethically and responsibly 2
 
Management chap 5
Management chap 5Management chap 5
Management chap 5
 
Management chap 10 leadership
Management chap 10 leadershipManagement chap 10 leadership
Management chap 10 leadership
 
Management chap 8
Management chap 8Management chap 8
Management chap 8
 

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Bc ii chap 12 long formal reports

  • 1. Chapter : 12 Long (Formal) Reports MQ http://www.slideshare.net/Subjectmaterial
  • 2. Chapter Final Exam S. No. No. Q. No. Chapter Heading Date Introduction July 2, 2012 1 11 1,2 Short Reports July 4, 2012 2 12 3,4 Long (Formal) Reports July 9, 2012 3 13 5 Proposals Strategies for Successful Speaking and Successful 4 14 6 Listening Strategies for Successful Informative and Persuasive 5 15 7 Speaking 6 16 8 Strategies for Successful Interpersonal Communication 7 17 9,10 Strategies for Successful Business and Group Meetings 8 18 11 The Job Application Process - The Written Job Presentation 9 19 12 The Job Application Process - Interviews and Follow-Up
  • 3. Assign Number Sr. No. Name A: Alpha 1 Jawed B: Bravo 1 m. Rashid C: Charlie 1 Jahanzaib D: Delta 1 Mudassir E: Echo 1 m. Usman F: Foxtrot 1 Ali Murtuza G: Golf 1
  • 4. Why Study Communication? • TAKE AWAY – Make your profile – Make accounts on twitter and linked in • QUIZ – Why do you make a long report – What are the headings that you include in a long report
  • 6. High formality 1st Title Title Letter Table Executive Fly Page of of Summary THE REPORT PROPER Lev- Trans. Contents el Title Letter Table Executive 2nd Level Page of of Summary THE REPORT PROPER Trans. Contents Title Table Combination 3rd Level Page of Transmittal/ THE REPORT PROPER Contents Exec.Sum. 4th Level Title Combination Transmittal/ THE REPORT PROPER Page Exec.Sum. Title 5th Level Page THE REPORT PROPER 6th Level LETTER REPORT EMAIL 7th Level REPORT Low formality
  • 7. PREFATORY THE REPORT SUPPLEMENTARY PRESENTATION OF SECTIONS PROPER SECTIONS THE LONG REPORT • Cover and • Introduction • Bibliography • Writing the First External Title • details • Footnotes and Draft • Title Fly and • Conclusion Endnotes • Editing and Internal Title [Citations Revising the • Letter of • Appendix Rough Drafts Transmittal • Glossary • Typing the Final • Table of • Index Document Contents • Executive Summary, Abstract, Synopsis
  • 8. Recognize clearly what is expected from you; issues, problems, purpose and scope Realize who your audience is Get an idea of the sources available to you Understanding when should you complete the report (deadline) Be sure of financial and time constraints; costs, travel, release from work Ask if periodic progress reports are required
  • 9. Cover and External Title Fly and Letter of Executive Summary, Table of Contents Title Internal Title Transmittal Abstract, Synopsis • Add special • Use according to • Authorization: • Prepare the table • A short and visually appealing the requirement who asked you to of contents last- precise colorful titles write it after you have information of the • Use 5 W’s who, • Transmittal assigned the report what, when, details: ‘Here is headings and final where, why the report you page numbers • Keep it short and requested self explanatory • Background, methodology • Highlights • Courteous ending
  • 10. MIDWESTERN RESEARCH, INC. 1732 Midday Avenue Chicago, IL 60607 Letter of April 13, 2005 Telephone: 312.481.2919 Transmittal Mr. W. Norman W. Bigbee Vice President in Charge of Sales Allied Distributors, Inc. 3131 Speedall Street Akron, Ohio 44302 Dear Mr. Bigbee: Authorization & Transmittal Here is the report on the four makes of subcompact automobiles you asked me to compare last January 3. Details To help you in deciding which of the four makes you should buy as replacements for your fleet, I gathered what I believe to be the most complete information Background methodology available. Much of the operating information comes from your own records. The remaining data are the findings of both consumer research engineers and and highlights professional automotive analysts. Only my analyses of these data are subjective. I sincerely hope, Mr. Bigbee, that my analyses will help you in making the correct decision. I truly appreciate this assignment. And should you need any Courteous ending assistance in interpreting my analyses, please call on me. Sincerely, George W. Franklin George W. Franklin Associate Director
  • 11. Table of Contents Part Page TABLE OF CONTENTS B. Gamma Gives Best Ride....................................……........11 Part Page C. Gamma Is Judged Most Durable........................................11 Executive Summary..................................................................................vi I. THE FLEET REPLACEMNT PROBLEM......................................1 V. RECOMMENDATION OF GAMMA.....................................12 A. The Authorization by Vice President Bigbee.............................1 B. Problem of Selecting Fleet Replacements..................................1 LIST OF TABLES AND CHARTS C. Reports and Records as Sources of Data...................................2 TABLES D. A Preview to the Presentation...................................................2 I. ORIGINAL COST OF FOUR BRANDS II. THE MAJOR FACTOR OF COST.................................................2 OF SUBCOMPACT CARS IN 2005.........................................3 A. Initial Costs Favor Beta.............................................................3 II. COMPARISON OF REPAIRS AND RELATED LOST WORKING TIME FOR FOUR MAKES OF CARS FOR B. Trade-in Values Show Uniformity............................................4 TWO YEARS....................................................................….....5 C. Operating Costs Are Lowest for Gamma..................................4 III. COST-PER-MILE ESTIMATE OF OPERATION...................5 D. Cost Composite Favors Gamma...............................................6 IV. LIST OF STANDARD SAFETY FEATURES..........................7 III. EVALUATION OF SAFETY FEATURES....................................6 V. COMPARATIVE WEIGHT DISTRIBUTIONS, A. Delta Is Best Equipped with Safety Devices.............................7 BRAKING DISTANCES, AND CORNERING ABILITIES.............................................................................….9 B. Acceleration Adds Extra Safety to Delta...................................8 VI. COMPARATIVE COMFORT AND RIDE.........................….11 C. Weight Distribution Is Best in Alpha and Gamma...................9 D. Gamma Has Best Braking Quality..........................................10 CHARTS IV. RIDING COMFORT AND OVERALL CONSTRUCTION........10 1. Estimated Total Operating Cost.............................................….6 A. Gamma Ranks First in Handling.............................................10 2. Comparison of Acceleration Times........................................….8
  • 12. An executive Summary should be able to stand alone Check that you have Ask yourself: Have I Be sure that the causes given a brief analyzed the data you attribute to the background statement carefully? issue are established Know if your reader Give thought to desires Include. If desirable, including criteria that recommendations up- budget and time frame solutions should meet front or in the terminal implications section
  • 13. Executive Summary The recommendation of this study is that Gamma is the best buy for Allied Distributors, Inc. Authorized by Mr. Norman W. Bigbee, Vice President, on January 3. 2005, this report is submitted on April 13, 2005. This study gives Allied Distributors an insight into the problem of replacing the approximately 50 two-year-old subcompact cars in its present sales fleet. The basis for this recommendation is an analysis of cost, safety, and construction factors of four models of subcompact cars (Alpha, Beta, Gamma, and Delta). The four cars do not show much difference in ownership cost (initial cost less trade-in allowance Executive after two years). On a per-car basis, Beta costs least for a two-year period--$3,216. Compared with costs for the other cars, Beta is $370 under Gamma, $588 under Alpha, and $634 under Delta. For Summary the entire sales fleet, these differences become more significant. A purchase of 50 Betas would save $18,500 over Gamma, $29,400 over Alpha, and $31,700 over Delta. Operation costs would favor Gamma. Cost per mile for this car is $0.13970, as compared with $0.14558 for Alpha, $0.14785 for Delta, and $0.15184 for Beta. The totals of all costs for the 50-car fleet over the two-year period show Gamma to be least costly at $385,094. In second place is Alpha, with a cost of $400,208. Third is Delta with $406,560, and fourth is Beta with a cost of $417,532. On the qualities that pertain to driving safety, Gamma is again superior to the other cars. It has the best brakes and is tied with Alpha for the best weight distribution. It is second in acceleration and is again tied with Alpha for the number of standard safety devices. Alpha is second overall in this category, having the second best brakes of the group. Beta is last because of its poor acceleration and poor brakes. Construction features and handling abilities place Gamma all by itself. It scores higher than any other car in every category. Alpha and Delta are tied for second place. Again Beta is last, having poor steering and handling qualities. vi
  • 14. Summary Report findings Introduction conclusion and with footnotes recommendations
  • 15. Diagram of the Structural Coherence Plan of a Long, Formal Report (1 of 2) The first part of the structural coherence plan is the introduction preview. Here the readers are told how the report will unfold. Specifically, they are told what will be covered, in what order it will be covered, and the reasons for this order. Because the report is long and involved, introductions are needed at the beginnings of the major sections to remind the readers where they are in the plan outlined in the preview. These parts introduce the topics to be discussed, point the way through the sections, and relate the topics of the sections to the overall plan of the report.
  • 16. Diagram of the Structural Coherence Plan of a Long, Formal Report (2 of 2) Conclusions and summaries for each major report section help readers to gather their thoughts and see the relationships of the report topics. Completing the plan, a final conclusion or summary section brings the report to a head. Here, previously drawn section summaries and conclusions are brought together. From these a final conclusion and recommendation may be drawn.
  • 17. Footnotes and Bibliography Endnotes Appendix Glossary Index [Citations] • a list of sources • Footnotes and • Visuals, graphs, • Definitions / • It lists topics you cited as Endnotes That exhibits, copies explanation of alphabetically documentation Explain of terms if and guides the for relevant • Foot notes and questionnaires, necessary. reader to content in your end notes that or pamphlets • This is included various places report identify source that are at the end that discuss unnecessary • Mention in the certain subject for TOC that a matter in the understanding, glossary is report but useful for attached references
  • 19. PRESENTATION OF THE LONG REPORT Editing and Writing the First Typing the Final Revising the Draft Document Rough Drafts Introduction Re-visit your Overall Appearance document after a day Spacing Body or Text The best writers Margins revise and re-write Apply 7 Cs many times Pagination

Editor's Notes

  1. http://210.46.97.180/zonghe/book/33-%E9%AB%98%E6%95%88%E5%95%86%E5%8A%A1%E6%B2%9F%E9%80%9A%EF%BC%88%E8%8B%B1%E6%96%87%E7%89%88%20%E7%AC%AC7%E7%89%88%EF%BC%89%20Effective%20Business%20Communications(Seven%20Edition)-%E6%9C%BA%E6%A2%B0%E5%B7%A5%E4%B8%9A%E5%87%BA%E7%89%88%E7%A4%BE-Herta%20A.Murphy%20%20%20Herbert%20W.Hildebrandt%20%20%20Jane%20P.Thomas/Chapter%20%2011.htm