5. Short Report
A Short reports, then, inform and analyze
they are often presented in memorandum form.
A Short Report is concise, accurate, unbiased,
all inferences depending on supporting evidence
to help readers make an informed decision.
Short reports therefore are often used in
business communication.
6. Planning and organizing effective
business messages
Planning is the process of thinking about and
organizing the activities required to achieve a desired
goal.
To Communicate effectively, consider the following
steps before you write your message:
Identify your purpose.
Analyze your audience.
Choose your ideas.
Collect data to support your ideas.
Organize your message
8. Short Reports
• Suggestion for Short Reports
Developing the Main Sections
As with oral communication, the short 'report
includes an introduction, body (or discussion,
or text), and terminal section (summary,
conclusions, recommendations).
9. Short Reports
DEVELOPING MAIN SECTIONS
Introduction
Purpose
Scope
Definition Background
List of Topics
Body
• Presentation of facts accurately and fairly
• Inductive Plan or Deductive Plan
• Emphasize Main Ideas
• Include Visual Aids
• Use Headings
• Use Topic Sentences
• Apply Seven “C” Writing Principles
Terminal Section
Summery, Conclusions, recommendations
10. Short Reports
Suggestion for Short Reports
Outlining the Main Sections
As with oral communication, the short 'report
includes an introduction, body (or
discussion, or text), and terminal section
(summary, conclusions, recommendations).
FORMAT OF OUTLINES
Numerical –Letter Combination
Decimal System
Letter- Numerical Combination
11. Short Reports
Suggestion for Short Reports
Including other Desirable Sections
Often the short report is in memorandum form-
Other form may be a letter or a shortened form of
a long report. Memorandum and letter reports
often use a subject line, often stated in the
introduction, before moving to the body of the
report.
Other desirable sections
Subject Line
Prefatory or Supplement Parts
Using Visuals
12. Informational Memorandum Reports
The central purpose of informational reports is to inform
and to summarize information, similar to the speech to
inform.
Obviously these reports vary widely in content,
depending on type of business, purpose, topics
discussed, and readers' needs.
Although there are many kinds of informational reports.
The following three general kinds often used in
organizations:
Conference Reports
Progress Reports
Periodic Reports
13. Informational Memorandum Reports
Conference Reports
Conference reports range from summaries of personal
sales call conferences to write-ups of meetings
attended by hundreds of persons.
For example, an advertising account executive may
write a conference report, after every meeting or
phone call between the ad agency and a client.
Its purpose is to record all decisions and discussions.
A credit or collection manager or account executive
may make similar reports after conferences with
clients.
Summaries of Personal Sales Call or Write up of
Meetings
14. Informational Memorandum Reports
Progress Reports
As the name implies, progress report show
"progress,". accomplishments, or activity over
time Or at a given stage of a major assignment.
The organizational plan is usually inductive.
PROGRESS REPORTS
Introduction (Purpose, Nature, Scope)
Description of Accomplishments
Unanticipated Problems(if any)
Plans for Next Reporting Period
Summary(overall appraisal)
15. DIRECT (deductive) APPROACH:
DIRECT (deductive) APPROACH:
Use the direct approach when the audience is
receptive to your message.
When your reader or listener will have a
favorable or neutral reaction to your message,
use the direct approach.
You begin with the main idea or the best
news
16. INDIRECT (inductive) APPROACH
When you expect resistance to your message,
choose the indirect approach, such as in a bad-news
message or a persuasive request.
If you think your reader or listeners might react
negatively to your message, generally you should not
present the main idea in the first paragraph.
Begin with a relevant pleasant, neutral, or receiver-
benefit statement; then give an explanation before
you introduce your idea
17. Informational Memorandum Reports
Periodic Reports
Some periodic reports are written to correspond to
the company fiscal year. Others may be written
weekly, monthly, quarterly, or annually, or in other
regular recurring periods.
Most organizations business, government, religious,
athletic, and even business schools- write annual
reports to summarize activities and financial affairs.
For some small concerns the report is exceptionally
short, consisting of perhaps a brief transmitted letter
with one or two pages of financial statements.
18. Informational Memorandum Reports
Periodic Reports
For other organizations, especially corporations that
must report to their stockholders, the annual report
may begin with a top official's letter report.
Sometimes the letter is the entire report (perhaps
eight or more pages). If not, then the report body
discusses operations and activities.
19. Analytical Memorandum Reports
A Pure analytical report has one central purpose to
analyze a situation or issue.
PURPOSE
Seeks to Analyze the a Situation
May or May not have Specific
Recommendations
Step by Step Analysis
An analytical memorandum report, seeks to analyze a
situation or problem; it may end with or without a
specific recommendation.
20. Analytical Memorandum Reports
Our following detailed discussion suggests a step-by
step analysis of a personnel situation; ending with a
conclusion without a recommendation. Thereafter,
three ways of organizing a recommendation-
justification report are illustrated.
Steps in preparing an Analytical Report
(Analyze, analyze, analyze then know the wishes of the report
requester: Does he or she desire a recommendation or not?).
21. Short reports
• ANALYTICAL MEMORANDUM REPORTS
STEPS IN PREPARATION
Introduction
Authorization
Purpose
Back Ground
Methodology Sources
Plan of Presentation
Brief Statement of your Decision
22. Steps in preparing an Analytical
Report
Assume that Gene Mohr, manager of your bank's head
office saving department, has asked you (Assistant
Manager of the personnel department) to help find a
replacement for a teller who is quitting work and moving
to another city.
Fifteen people applied for the job. Ultimately, you
narrowed your list to the five best applicants. Then you
wrote to their references she desire a for
recommendations. After receiving the replies, you chose
the three best qualified candidates. Your task now is to
evaluate each of the three: in a memo report to Mr. Mohr.
He likes you to analyze the facts for him and rank the
applicants but he wants to make his own
recommendations and decision.
23. Steps in preparing an Analytical
Report Continued
Your next step will be to write the report, in rough draft.
Then you will edit it and revise wherever desirable. You
will use the inductive organizational plan because Mr.
Mohr told you he preferred that plan for all memo reports.
With that groundwork completed, you begin to write
First the subject line, which should contain no more
than five to seven words, preferably.
You decide on “Evaluation of Three Teller applicants.“
Then you write the introduction,
next the major divisions of the text, and
Finally the terminal section.
24. Main Divisions of the Body or
Text.
You will use three main sections for your text one for each
criterion. You will study the working table and analyze the
facts. If your reader wants all the details, you will include
each table section or a variation of it within the text.
Assume that you now decide to change the sequence of
the sections within the table.
"Probable Permanency" will be placed first,;
"Education and Skills," second
Personal Qualifications," third.
25. Main Divisions of the Body or
Text.
What are the most important facts you can
pull from the table?
Avoid saying in sentence form before or after
a table everything that is already in the table;
repetition wastes time and is monotonous
(Repetitive, Boring).
After careful thought you might write a
paragraph such as this to place before the
table.
26. Terminal (Closing) Section
Clearly, you now face the decision of whether to
choose a summary (condensation of information)
or conclusions (evaluation and inferences).
Adhere to Mr. Mohr's preference! 'Remember, he
asked yon to present your evaluation, but he clearly
wants to make his own decision.
Your terminal section should include conclusions, not
merely a summary. Omit the recommendations.
27. ANALYTICAL MEMORANDUM
REPORTS
Recommendation Justification Reports
Many of your analytical reports will have a special
purpose: to recommend a change or remain with the:
status quo (policy), support the idea that something is
desirable or undesirable (value), or defend the accuracy
of information (fact).
Your report may be in response to a specific request, or it
may be voluntary.
Consider the following four items when preparing
sections of a problem solution or recommendation report.
1- Introduction,
2- Body,
3- Terminal section,
4- Organizational Plans
28. ANALYTICAL MEMORANDUM
REPORTS
Recommendation-Justification Reports
Persuasion is central to recommendation report.
Introduction Give thought to an opening line (Somewhat like
standing on a porch before entering a house); be precise as to
the Aim or Purpose
Brief Authorization (a document giving an
official instruction or command)
Road Map (A document or plan setting out the
procedure for achieving a goal: "a road map for
peace".)
29. ANALYTICAL MEMORANDUM
REPORTS
Recommendation-Justification Reports
1- Introduction
2- Body (Text or Discussion)
Current State of Problem
Effects and Cause of Problem
Possible Options to Remove the Problem
Criterion in Evaluating a Solution
Recommended Solution
3- Terminal Section
Brief Summary of major points and the
recommendations.
4- Organizational Plans
30. ANALYTICAL MEMORANDUM
REPORTS
Recommendation-Justification Reports
4 - Organizational Plans
Know the wishes of your report requester : Does he or
she want the recommendation up front or near the end?
Most prefer upfront.
Recommendation justification reports may be organized
one of two ways in the following examples,
Memo Report (deductive) and
Memo Report (inductive) can be used if the
reader may react negatively toward a
recommendation; in that case,
present your facts first,
then the recommendation.
31. Letter Reports
Letter Reports - Informational and Analytical
Reports
Informational Letter Reports
Analytical Letter Reports
A letter report is simply a report in letter form; it is
often used when sending information to a reader
outside your organization.
32. Letter Reports - Informational and
Analytical Reports
Letter report formats are similar to traditional
business letters, more often sent to persons
outside the organization.
It includes
Date
Inside Address
Salutation
Body
Complimentary Close
Signature
Reference Section
33. Letter Reports
Often the letter report has a subject line, usually
placed a line or two below the salutation.
It may have two purposes: informational or
analytical.
The general format of the letter report is like that
of a letter. Its body (text, discussion) requires
some special qualities.
34. Letter Reports format
The first paragraph may include some of the
following elements found in an introduction:
Pleasant greeting and authorization (mention date
and name of person making request. Purpose, aim
(always)
Problem, issues (if problem exists)
Conclusions, statement of results (optional)
Layout, road map, plan of presentation (depends on
length of report).
35. Letter Reports format
The middle paragraphs of the text should present
objectively. without emotional appeals, all pertinent
facts both favorable and unfavorable.
Sources and methods should be mentioned along
with emphasis on findings or results.
Headings, visual aids also included wherever
desirable.
36. Letter Reports format
3. The last paragraph brings the letter report to a
pleasant, friendly close, as for letters. If you need to
conclude or recommend, do so just before the last
paragraph. If appropriate, offer to discuss further or to
come to the readers office.
End politely, show a willingness to respond to further
questions or to meet if that is desirable.
37. LETTER REPORTS
Informational and Analytical
Check List- Analytical Memorandum
Introduction
Determine whether you are recommend a solution or simply
analysis a series of alternatives.
Determine whether your reader desires the deductive or the
inductive approach to reports.
Body
Use the suggestions for the Seven “C” Principles.
Paragraphs should be about seven typed lines in length.
Use a structure similar to the traditional problem solution
format.
Terminal Section
38. To be continued
Check List- Analytical Memorandum
Terminal Section
a. If you are asked for more than one conclusion or
recommendation, number them.
Be Logical
b. If your evidence is well thought out, your
conclusions should logically follow from that
evidence.
c. If you know or do not know the receivers of your
report, end with courtesy: You would be willing to
meet for further oral discussions.
39. Parts of Report
A good report has the following parts
Title
Table of Contents
Abstract/executive summary
Introduction
Main sections
Conclusions
References
41. Contents
What makes a good report?
Clarity and Structure
Figures and Tables
Technical Issues
Further reading
Conclusions
42. The purpose....
The report exists to provide the reader with useful
information
It succeeds if it effectively communicates the
information to the intended audience
It fails otherwise!!
43. To succeed...
The report must be
Clear
Well structured, clear, concise, suitable for the proposed
audience
Professional
statistically correct, correctly spelled, produced with a
decent word processor
Well illustrated
illustrations that aid understanding, incorporated with text
44. The audience
Often 3 different audiences
The casual reader/big boss who wants the main
message as painlessly as possible
The interested reader who wants more detail but
doesn’t want to struggle with all the pleasant
technical details
The guru (expert) who wants the whole story
45. What to do?
To address all 3 audiences effectively,
Include an abstract for the big boss
A main body for the interested non-specialist
A technical preface for the leader
46. Structure
Good structure enhances and encourages clarity
Gives indication
implements the essential principle
tell them what you are going to say
tell them what you have said
47. Structure: details
A good report has the following parts
Title
Table of Contents
Abstract/executive summary
Introduction
Main sections
Conclusions
References
48. Title
Title Should be informative, “effective”.
Good
Diagnosing diabetes mellitus: how to test, who to
test, when to test (dramatic, informative)
Bad
Performing round off analyses of statistical
algorithms (boring, unclear) unclear
49. Table of Contents
Shows the structure of the document and lets the
reader navigate through the sections
Include for documents more than a few pages
long.
50. Abstract/executive summary
Describes the problem and the solution in a few
sentences. It will be all the big boss reads!
Remember the 2 rules
Keep it short
State problem and solution
51. The Introduction
State the question, background the problem
Describe similar work
Outline the approach
Describe the contents of the rest of the paper
52. Further sections
Describe
Data
Methods
Analyses
Findings
Don’t include too much technical detail
Divide up into sections, subsections
54. Appendix
This is where the technical details go
Be as technical as you like
Document your analysis so it can be reproduced
by others
Include the data set if feasible
55. References
Always quote (i.e. give a reference) to other
related work or facts/opinions that you quote
Never pass off the work of others as your own –
this is plagiarism and is a very big academic
crime!!
56. Writing clearly
Structure alone is not enough for clarity – you must
also write clear sentences.
Rules:
Write complete short sentences
Avoid terminology and formula, struggle for simplicity
One theme per paragraph
If a sentence contains maths, it still must make sense!
58. Figures and Tables (Floats)
Golden rules for Figures and Tables:
Describe float in text (integration), make sure
it matches description
Place after the first mention in the text
Make sure float conveys the desired message
clearly: keep it simple!
Provide informative description
60. Sectioning
Proper division of your work into sections and
subsections makes the structure clear and the
document easy to follow
Use styles in word/ sectioning commands in
begin{section}….end{section}
61. Table of contents
Provides “navigation aid” (Direction , Finding)
Make sure Table Of Contacts agrees with main
body of text
If you use styles (Word) and sectioning
commands (Latex) this will happen automatically
62. Spelling and Grammar
Use a style manual/dictionary if in doubt
Spell check!!!!
Proofread!!!!
63. Conclusions
Structure is very important
Write clearly
Good clear simple illustrations
Spellchecked and proofread
Reference all material used or quoted
64. SHORT REPORTS
PURPOSE:
When a brief written communication is necessary and can
do the job for the reader.
v For example, a weekly or monthly financial or production
report can be handled by a Short Report.
v Or, a proposal for a simple project or improvement on a
process can be written up in a Short Report.
65. SHORT REPORTS
WHAT IS THE FORM?
Can be written as a Letter or as a Memo.
Memo when it is written within your department or
company. (Sometimes a letter is OK here.)
Letter when it is written for outside your company.
HOW MANY PAGES?
Short Reports are usually one page (two pages maximum).
However, attachments can be several pages.
66. WHAT ARE THE PARTS?
There are usually 4 parts.
1) Summary
2) Background (which is optional and not always necessary)
3) Body (main contents) The content may even include a
simple, small chart or diagram (if it contains lots of information,
is complex or several pages, then include it in the
“attachments” section). When you use HEADINGS and a list . .
. remember that after each heading it is more effective to write
a short sentence or phrase to INTRODUCE the list.
4) Recommendation or Conclusion (use either one, depending
on the subject/purpose of your report).
67.
68. SUMMARY
Summarize the report information without giving the
details. Write the problem briefly, for example, but not all
the details, and give the way you will solve it, and what the
benefits would be.
BACKGROUND (sometimes you did not need this. Use it
only if you must explain the history)
Write the history of the project, idea, proposal, etc. Write
the problem, past solutions and who was involved in them,
so the reader or member of the department can know what
is going on now (and what happened before). This part is
to give the reader “the background.”
69. BODY (Do not write the word “BODY.” You will write some descriptive
word or words for this section for the headling, according to your
topic/subject/contents/main idea.)
RECOMMENDATION or CONCLUSION (choose 1, based on your
purpose)
You will choose either one, depending on the subject of your report.
Recommendations are given when you are asked to provide your
opinion about a problem or issue. This is your suggestion of WHAT
SHOULD BE DONE.
Conclusions are given when you are asked to study a problem, find out
the facts and then report about what happened – you DO NOT SUGGEST
WHAT SHOULD BE DONE TO SOLVE THE ISSUE.
Thank you. If you have any questions, please contact me at
_______________. (This is called the RESPONSE LINE)