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The document discusses how BARB (Broadcasters Audience Research Board) collects television viewership data through monitoring boxes installed in 5,000 homes that are demographically representative of the UK population. It explains that BARB data is useful for television production companies and advertisers as it provides information on popular shows and audience shares. Specific examples given include EastEnders and Happy Valley being the top two shows for the past week with around 8-7 million views respectively.
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Sopps
The BBC published its strategy review in March 2010 outlining five content priorities: the best journalism, inspiring knowledge and culture, UK drama and comedy, outstanding children's content, and events bringing communities together. This year's Statements of Programme Policy are the first steps to delivering this new strategic ambition, directing an additional £600 million per year by 2013/2014 towards higher quality content. The SoPPs set out each BBC service's editorial priorities and commitments, with a focus in 2010 on explaining the UK election issues, increasing original drama on BBC Two including BBC Films, revitalizing family comedy on BBC One, continuing outstanding children's programming, and maintaining the BBC's overall reach while growing online.
Assignment 1c
Public service broadcasting is supported by license fees rather than commercials, and aims to benefit the public rather than make a profit. The BBC in the UK is publicly funded through license fees, while BSkyB is a commercial broadcaster owned by a private company. Commercial broadcasters generate revenue from advertisers who pay to have their ads aired. Subscription channels require viewers to pay in order to watch, either as a one-time fee or ongoing subscription. Different models have advantages and disadvantages - license fees support a wide range of programming but some view it as a waste, while advertising and subscriptions allow viewers choice but risk fewer channels getting adequate funding.
ITV Genre Research
ITV aims to attract diverse audiences through their programming schedule and channel offerings. They target different demographics and psychographics depending on the time of day. In the mornings, ITV shows appeal to high income businessmen and women. Mid-day shows target unemployed or lower income viewers. Evening programs entertain older retired people as well as younger and middle-aged women through soap operas and talent shows. ITV also uses its other channels like ITV2 to focus on specific audiences, such as teenagers for shows featuring celebrities and reality television.
How television research’s audience
BARB collects viewing data from 5,000 homes in the UK to determine official television viewing figures. The data is useful for TV production companies and schedulers as it allows them to see which shows are popular and what audience shares different channels have. Recent top shows were all related to the World Cup, which happens every 4 years and attracts a large worldwide audience. In 1998, the top shows were the soap operas EastEnders and Casualty, and there were fewer television options compared to today as streaming services and catch-up players were not available.
ITV Genre Research
ITV targets different demographics and psychographics throughout the day with their programming. In the mornings, shows like Good Morning Britain target high income businessmen and women. Mid-day shows appeal to lower demographics like the unemployed or those aged 35-40. Evening programs entertain older generations with soaps and appeal to younger audiences and women with talent shows. ITV uses this segmentation, called "dayparting", to ensure they attract a diverse range of audiences throughout the day to watch various genres of shows and advertisements.
Research radio station
BBC Radio 1 broadcasts popular music and targets listeners aged 15-29 in the UK and internationally. It has historically had large audiences but numbers have declined in the 2000s. However, the station has succeeded in targeting younger audiences by developing its online presence and changing its content to be more cross-gender. The Chris Moyles Breakfast Show was very popular. The document proposes advertising a documentary on social media's impact on four Radio 1 shows - The Breakfast Show, Scott Mills Radio Show, Greg James Radio Show and The Internet Takeover show. It recommends advertising during The Internet Takeover show which features famous YouTubers and targets a similar demographic to the documentary's audience.
Radio and radio stations
Radio remains a popular advertising medium because people listen in many situations, like driving or showering. Commercial radio stations target specific demographics - Heart appeals to ages 25-44, Capital targets 18-34, and Classic FM targets ages 30+. Local radio stations could advertise a local short film screening. The filmmakers' short film would be a good fit for local stations like Nova Radio or Bristol University Radio that reach the target audience of students and those interested in short films.
Scheduling a2 media pp
This document discusses various topics related to television scheduling, including the different time segments of TV (breakfast, daytime, etc.), their target audiences, popular genres, which channels different audiences watch, the percentage of schedules taken up by repeats, channels with imported shows, watershed rules, and other scheduling techniques like counterprogramming, marathoning, stunting, zoning, hammocking, pre-echo, inheritance, and stripping.
Recommended
Sopps
The BBC published its strategy review in March 2010 outlining five content priorities: the best journalism, inspiring knowledge and culture, UK drama and comedy, outstanding children's content, and events bringing communities together. This year's Statements of Programme Policy are the first steps to delivering this new strategic ambition, directing an additional £600 million per year by 2013/2014 towards higher quality content. The SoPPs set out each BBC service's editorial priorities and commitments, with a focus in 2010 on explaining the UK election issues, increasing original drama on BBC Two including BBC Films, revitalizing family comedy on BBC One, continuing outstanding children's programming, and maintaining the BBC's overall reach while growing online.
Assignment 1c
Public service broadcasting is supported by license fees rather than commercials, and aims to benefit the public rather than make a profit. The BBC in the UK is publicly funded through license fees, while BSkyB is a commercial broadcaster owned by a private company. Commercial broadcasters generate revenue from advertisers who pay to have their ads aired. Subscription channels require viewers to pay in order to watch, either as a one-time fee or ongoing subscription. Different models have advantages and disadvantages - license fees support a wide range of programming but some view it as a waste, while advertising and subscriptions allow viewers choice but risk fewer channels getting adequate funding.
ITV Genre Research
ITV aims to attract diverse audiences through their programming schedule and channel offerings. They target different demographics and psychographics depending on the time of day. In the mornings, ITV shows appeal to high income businessmen and women. Mid-day shows target unemployed or lower income viewers. Evening programs entertain older retired people as well as younger and middle-aged women through soap operas and talent shows. ITV also uses its other channels like ITV2 to focus on specific audiences, such as teenagers for shows featuring celebrities and reality television.
How television research’s audience
BARB collects viewing data from 5,000 homes in the UK to determine official television viewing figures. The data is useful for TV production companies and schedulers as it allows them to see which shows are popular and what audience shares different channels have. Recent top shows were all related to the World Cup, which happens every 4 years and attracts a large worldwide audience. In 1998, the top shows were the soap operas EastEnders and Casualty, and there were fewer television options compared to today as streaming services and catch-up players were not available.
ITV Genre Research
ITV targets different demographics and psychographics throughout the day with their programming. In the mornings, shows like Good Morning Britain target high income businessmen and women. Mid-day shows appeal to lower demographics like the unemployed or those aged 35-40. Evening programs entertain older generations with soaps and appeal to younger audiences and women with talent shows. ITV uses this segmentation, called "dayparting", to ensure they attract a diverse range of audiences throughout the day to watch various genres of shows and advertisements.
Research radio station
BBC Radio 1 broadcasts popular music and targets listeners aged 15-29 in the UK and internationally. It has historically had large audiences but numbers have declined in the 2000s. However, the station has succeeded in targeting younger audiences by developing its online presence and changing its content to be more cross-gender. The Chris Moyles Breakfast Show was very popular. The document proposes advertising a documentary on social media's impact on four Radio 1 shows - The Breakfast Show, Scott Mills Radio Show, Greg James Radio Show and The Internet Takeover show. It recommends advertising during The Internet Takeover show which features famous YouTubers and targets a similar demographic to the documentary's audience.
Radio and radio stations
Radio remains a popular advertising medium because people listen in many situations, like driving or showering. Commercial radio stations target specific demographics - Heart appeals to ages 25-44, Capital targets 18-34, and Classic FM targets ages 30+. Local radio stations could advertise a local short film screening. The filmmakers' short film would be a good fit for local stations like Nova Radio or Bristol University Radio that reach the target audience of students and those interested in short films.
Scheduling a2 media pp
This document discusses various topics related to television scheduling, including the different time segments of TV (breakfast, daytime, etc.), their target audiences, popular genres, which channels different audiences watch, the percentage of schedules taken up by repeats, channels with imported shows, watershed rules, and other scheduling techniques like counterprogramming, marathoning, stunting, zoning, hammocking, pre-echo, inheritance, and stripping.
Marketing Through Lakeland Public Television
The document summarizes the marketing opportunities available through Lakeland Public Television. It highlights that LPTV reaches a unique audience of adults, homeowners, and opinion leaders with above average incomes. Sponsorship packages on LPTV are affordable, starting at $1000-2000, and build credibility and recognition for sponsors. Viewers pay attention to and can recall sponsors of PBS programming. The document encourages businesses to include LPTV in their marketing plans to reach their target audiences.
task 5
The BBC started as a privately owned company but was later transformed into a nonprofit public corporation funded by television license fees paid by UK viewers. It is overseen by the British government but aims to serve the public rather than investors or advertisers. In addition to license fees, the BBC generates revenue through merchandising, product placement, and commercial subsidiaries while being prohibited from traditional advertising. It provides a wide range of popular television, radio, online, and publishing content to inform, entertain, and educate UK audiences.
Bbc crime drama
Crime dramas like Life on Mars are scheduled in popular time slots, such as 9pm, to attract large audiences after other popular shows end. They are "hammocked" between shows with high ratings to retain viewers. Repeating popular episodes is also an effective strategy for increasing ratings of crime dramas by making them more memorable and bringing back past viewers. Precise scheduling and zoning of crime dramas, along with repeating episodes, helps the shows compete against other crime dramas on different channels for audiences.
Scructure of the bbc
The BBC is publicly owned but run by the government. It is overseen by OFCOM and the BBC Trust according to a royal charter. The BBC's primary sources of funding are the annual TV license fee paid by UK households and companies, as well as selling formats of shows internationally. The BBC increases its brand visibility and audience through synergy, having properties like Dr. Who appear across different media like books, movies, and video games. Examples of BBC products for different audiences include the soap opera Eastenders and the children's show Copycats. Regulatory bodies like the BBC Trust set the BBC's direction, assess new shows and services, and handle complaints.
Bell's - World's Largest Pub Quiz
The document summarizes a marketing campaign by Bell's to raise awareness of its partnership with Help for Heroes and drive sales. Key elements included:
1) A nationwide pub quiz broadcast on radio and promoted in print media to leverage consumers' interest in pub activities and socializing.
2) The "World's Largest Pub Quiz" was a live radio broadcast of a pub quiz to 8,000 pubs simultaneously, complete with interactive elements like a live jukebox and raffle to raise money for Help for Heroes.
3) Research found the campaign significantly increased awareness of Bell's partnership with Help for Heroes and positive brand sentiment, along with purchase intent and attributed sales uplift.
Fun Kids at the EBU
A presentation I gave to the EBU that explains some of the things we think about when we produce (our successful, profitable) digital radio station - Fun Kids.
tl;dr version: Spend as much time on awareness driving as you do with content.
Understanding the Radio Industry
Commercial radio stations are owned by three major groups and funded through advertisements. Absolute Radio is one of the UK's three national commercial stations focused on popular rock music. Public service broadcasters like the BBC receive funding from various sources and provide radio, TV and online content for public benefit. The BBC operates numerous national and local radio stations catering to different genres and audiences. Community radio stations are non-profit and funded through investments, catering to local communities through diverse programming.
Bbc two
BBC Two targets an adult audience interested in programs with depth like culture, arts, and drama. Over 30 years it has developed a reputation for shows such as "Boys from the Blackstuff" and "Our Friends in the North" though it now gets 5-6% of total viewing compared to BBC1's 21%. While some controversies arose from shows airing on BBC Two instead of BBC1, it has attracted more casual viewers through popular programs like Line of Duty, Top Gear, and Mock the Week.
BBC Worldwide Presentation
BBC's digital strategy focuses on creating value from content by reaching large audiences across platforms like BBC.com, which receives 1.9 million unique users and 44 million ad-enabled page views per month. BBC Worldwide partners globally to distribute popular content like Top Gear across territories, adapting it into local TV shows, magazines, websites and merchandise to monetize traffic while finding new audiences.
Kiss breakfast show
The Kiss Breakfast show is hosted by Jordan and Perri on the Kiss radio station, which broadcasts nationally in the UK on digital and FM radio. Jordan and Perri rose to fame on Britain's Got Talent as members of the dance group Diversity. The Kiss network targets 15-34 year olds and consists of Kiss, Kisstory, and Kiss Fresh stations, each with their own musical styles and content but all available on multiple platforms. The breakfast show appeals to its audience with an entertaining style from Jordan and Perri.
Kiss breakfast show 1
The Kiss Breakfast show is hosted by Jordan and Perri on the Kiss radio station, which broadcasts nationally in the UK on DAB digital radio and FM in some areas. Jordan and Perri rose to fame on Britain's Got Talent as members of the dance group Diversity. The Kiss Breakfast show appeals to 15-34 year olds through an engaging style, playing popular music genres and artists, and offering a sense of identity through sharing music tastes. The Kiss network also includes Kiss, Kisstory, and Kiss Fresh stations, each targeting the 15-34 demographic in different ways through customized content and available platforms.
Task 1
The document discusses different types of radio broadcasting in the UK, including commercial radio owned by private companies, BBC radio which aims to entertain, inform and educate the public, and community radio which is operated by local communities. It provides details on the target audiences and programming of different BBC radio stations, as well as trends in radio broadcasting like increased online streaming.
BBC Information
The document discusses the BBC channel BBC Three and provides background information on its target audience of 16-34 year olds, programming, and some of its popular and award-winning comedy and drama shows from over the years such as Bad Education, Little Britain, Two Pints of Lager and a Packet of Crisps, Russell Howard's Good News, Gavin & Stacey, and Being Human. It notes that BBC Three faced competition from other channels for younger audiences and provides viewing statistics for the channel prior to its move to a online-only format in 2016.
Commercial radio
Commercial radio stations generate revenue primarily through advertisements. They must attract a wide audience to their broadcasts in order to sell advertising slots and airtime to companies. Large commercial radio groups like Global own multiple national and local stations across different genres, using advertisements tailored to specific audiences and broadcast times to maximize profits from corporate advertisers in industries like games, marketing, and others linked to commercial radio.
Commercial radio
Commercial radio stations generate revenue primarily through advertisements. They must attract a wide audience to their broadcasts in order to sell airtime to advertisers. Large commercial radio groups like Global own multiple national and local stations across different genres, using advertisements tailored to specific audiences and timeslots. In addition to advertising, the commercial radio industry is also linked to music, gaming, and marketing industries through the content they broadcast.
Pi
BBC Three was concluded to be the most suitable channel to broadcast the documentary for several reasons:
1) BBC Three regularly broadcasts documentaries that share the same theme of focusing on social problems affecting young people as the documentary aims to do.
2) BBC Three has the same target audience of 18-25 year olds from social classes B-D that the documentary aims to target.
3) BBC Three begins broadcasting at 7pm, targeting a mature audience able to understand the content, and placing the documentary in primetime viewing hours for higher ratings.
London Live Analysis
The document discusses the layout, design, and content of the London Live website and TV channel. It provides analysis of the header, color scheme, use of images vs text, quality of program information and schedules, how the website and channel are unified under a consistent brand, and opportunities for audience engagement through social media and submitting local stories. The overall assessment is that the website and channel are well designed and laid out to be easily navigable and keep audiences informed and engaged with content related to London news and events.
The bbc
The BBC was formed in 1922 and continues to evolve, with some channels becoming online-only. It is funded by an annual television license fee paid by UK households and organizations. The BBC Trust oversees the BBC's operations and sets strategic objectives like creating distinctive content and innovating online. However, some feel the BBC no longer fulfills its remit to inform, educate and entertain, and that it focuses too much on politics and documentaries rather than entertaining shows. While still important, the BBC is no longer as dominant as it used to be given the many other channels now available. It needs to work harder to compete and provide programming that attracts both UK and international audiences.
Crime documentary and institution
The document discusses producing a crime documentary and evaluates different institutions that produce such documentaries. It examines the BBC and ITV, noting some of their popular crime documentaries. While both institutions are successful, ITV is chosen due to its large audience and high consumption rates of its programming annually. The document argues ITV produces quality documentaries and that a proposed documentary called "Educating Essex" would match ITV's target demographic and values.
Life on mars marketing
Life on Mars was a successful British TV drama that attracted large audiences for its debut season. It was appealing to sci-fi fans due to its similarities to Doctor Who. The show's marketing utilized different media like trailers, magazines, and soundtracks to target various audiences. Merchandise for the show included t-shirts, books, calendars and other items. The BBC press pack provided information on the story, characters, cast, and behind-the-scenes details to educate and interest potential viewers.
Miss knight unit 4 (barb work) Amad
BARB collects television viewing data from a sample of 5000 UK households to determine official viewing figures. The data shows which programs and time slots are most popular, helping TV schedulers plan programming and advertising to reach large audiences. It also informs TV production companies about what genres and shows are successful so they can focus their efforts on making more of those types of popular programming.
Radio 1 breakfast show lesson 1
Here are some key points I noticed from examining the Radio 1 Breakfast Show website and social media:
- Much of the content on social media like Instagram stories is very casual, featuring behind-the-scenes glimpses of the presenters in an informal, chatty style. This seems aimed at creating a sense of intimacy and connection with younger audiences.
- Hashtags used prominently include references to pop culture like #TBT and #ThrowbackThursday that would appeal to teens and 20-somethings. Language and slang used is contemporary and youth-focused.
- Diversity is represented both in terms of presenters and guests, reflecting the target demographic. However, content could still be more inclusive of different backgrounds.
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Marketing Through Lakeland Public Television
The document summarizes the marketing opportunities available through Lakeland Public Television. It highlights that LPTV reaches a unique audience of adults, homeowners, and opinion leaders with above average incomes. Sponsorship packages on LPTV are affordable, starting at $1000-2000, and build credibility and recognition for sponsors. Viewers pay attention to and can recall sponsors of PBS programming. The document encourages businesses to include LPTV in their marketing plans to reach their target audiences.
task 5
The BBC started as a privately owned company but was later transformed into a nonprofit public corporation funded by television license fees paid by UK viewers. It is overseen by the British government but aims to serve the public rather than investors or advertisers. In addition to license fees, the BBC generates revenue through merchandising, product placement, and commercial subsidiaries while being prohibited from traditional advertising. It provides a wide range of popular television, radio, online, and publishing content to inform, entertain, and educate UK audiences.
Bbc crime drama
Crime dramas like Life on Mars are scheduled in popular time slots, such as 9pm, to attract large audiences after other popular shows end. They are "hammocked" between shows with high ratings to retain viewers. Repeating popular episodes is also an effective strategy for increasing ratings of crime dramas by making them more memorable and bringing back past viewers. Precise scheduling and zoning of crime dramas, along with repeating episodes, helps the shows compete against other crime dramas on different channels for audiences.
Scructure of the bbc
The BBC is publicly owned but run by the government. It is overseen by OFCOM and the BBC Trust according to a royal charter. The BBC's primary sources of funding are the annual TV license fee paid by UK households and companies, as well as selling formats of shows internationally. The BBC increases its brand visibility and audience through synergy, having properties like Dr. Who appear across different media like books, movies, and video games. Examples of BBC products for different audiences include the soap opera Eastenders and the children's show Copycats. Regulatory bodies like the BBC Trust set the BBC's direction, assess new shows and services, and handle complaints.
Bell's - World's Largest Pub Quiz
The document summarizes a marketing campaign by Bell's to raise awareness of its partnership with Help for Heroes and drive sales. Key elements included:
1) A nationwide pub quiz broadcast on radio and promoted in print media to leverage consumers' interest in pub activities and socializing.
2) The "World's Largest Pub Quiz" was a live radio broadcast of a pub quiz to 8,000 pubs simultaneously, complete with interactive elements like a live jukebox and raffle to raise money for Help for Heroes.
3) Research found the campaign significantly increased awareness of Bell's partnership with Help for Heroes and positive brand sentiment, along with purchase intent and attributed sales uplift.
Fun Kids at the EBU
A presentation I gave to the EBU that explains some of the things we think about when we produce (our successful, profitable) digital radio station - Fun Kids.
tl;dr version: Spend as much time on awareness driving as you do with content.
Understanding the Radio Industry
Commercial radio stations are owned by three major groups and funded through advertisements. Absolute Radio is one of the UK's three national commercial stations focused on popular rock music. Public service broadcasters like the BBC receive funding from various sources and provide radio, TV and online content for public benefit. The BBC operates numerous national and local radio stations catering to different genres and audiences. Community radio stations are non-profit and funded through investments, catering to local communities through diverse programming.
Bbc two
BBC Two targets an adult audience interested in programs with depth like culture, arts, and drama. Over 30 years it has developed a reputation for shows such as "Boys from the Blackstuff" and "Our Friends in the North" though it now gets 5-6% of total viewing compared to BBC1's 21%. While some controversies arose from shows airing on BBC Two instead of BBC1, it has attracted more casual viewers through popular programs like Line of Duty, Top Gear, and Mock the Week.
BBC Worldwide Presentation
BBC's digital strategy focuses on creating value from content by reaching large audiences across platforms like BBC.com, which receives 1.9 million unique users and 44 million ad-enabled page views per month. BBC Worldwide partners globally to distribute popular content like Top Gear across territories, adapting it into local TV shows, magazines, websites and merchandise to monetize traffic while finding new audiences.
Kiss breakfast show
The Kiss Breakfast show is hosted by Jordan and Perri on the Kiss radio station, which broadcasts nationally in the UK on digital and FM radio. Jordan and Perri rose to fame on Britain's Got Talent as members of the dance group Diversity. The Kiss network targets 15-34 year olds and consists of Kiss, Kisstory, and Kiss Fresh stations, each with their own musical styles and content but all available on multiple platforms. The breakfast show appeals to its audience with an entertaining style from Jordan and Perri.
Kiss breakfast show 1
The Kiss Breakfast show is hosted by Jordan and Perri on the Kiss radio station, which broadcasts nationally in the UK on DAB digital radio and FM in some areas. Jordan and Perri rose to fame on Britain's Got Talent as members of the dance group Diversity. The Kiss Breakfast show appeals to 15-34 year olds through an engaging style, playing popular music genres and artists, and offering a sense of identity through sharing music tastes. The Kiss network also includes Kiss, Kisstory, and Kiss Fresh stations, each targeting the 15-34 demographic in different ways through customized content and available platforms.
Task 1
The document discusses different types of radio broadcasting in the UK, including commercial radio owned by private companies, BBC radio which aims to entertain, inform and educate the public, and community radio which is operated by local communities. It provides details on the target audiences and programming of different BBC radio stations, as well as trends in radio broadcasting like increased online streaming.
BBC Information
The document discusses the BBC channel BBC Three and provides background information on its target audience of 16-34 year olds, programming, and some of its popular and award-winning comedy and drama shows from over the years such as Bad Education, Little Britain, Two Pints of Lager and a Packet of Crisps, Russell Howard's Good News, Gavin & Stacey, and Being Human. It notes that BBC Three faced competition from other channels for younger audiences and provides viewing statistics for the channel prior to its move to a online-only format in 2016.
Commercial radio
Commercial radio stations generate revenue primarily through advertisements. They must attract a wide audience to their broadcasts in order to sell advertising slots and airtime to companies. Large commercial radio groups like Global own multiple national and local stations across different genres, using advertisements tailored to specific audiences and broadcast times to maximize profits from corporate advertisers in industries like games, marketing, and others linked to commercial radio.
Commercial radio
Commercial radio stations generate revenue primarily through advertisements. They must attract a wide audience to their broadcasts in order to sell airtime to advertisers. Large commercial radio groups like Global own multiple national and local stations across different genres, using advertisements tailored to specific audiences and timeslots. In addition to advertising, the commercial radio industry is also linked to music, gaming, and marketing industries through the content they broadcast.
Pi
BBC Three was concluded to be the most suitable channel to broadcast the documentary for several reasons:
1) BBC Three regularly broadcasts documentaries that share the same theme of focusing on social problems affecting young people as the documentary aims to do.
2) BBC Three has the same target audience of 18-25 year olds from social classes B-D that the documentary aims to target.
3) BBC Three begins broadcasting at 7pm, targeting a mature audience able to understand the content, and placing the documentary in primetime viewing hours for higher ratings.
London Live Analysis
The document discusses the layout, design, and content of the London Live website and TV channel. It provides analysis of the header, color scheme, use of images vs text, quality of program information and schedules, how the website and channel are unified under a consistent brand, and opportunities for audience engagement through social media and submitting local stories. The overall assessment is that the website and channel are well designed and laid out to be easily navigable and keep audiences informed and engaged with content related to London news and events.
The bbc
The BBC was formed in 1922 and continues to evolve, with some channels becoming online-only. It is funded by an annual television license fee paid by UK households and organizations. The BBC Trust oversees the BBC's operations and sets strategic objectives like creating distinctive content and innovating online. However, some feel the BBC no longer fulfills its remit to inform, educate and entertain, and that it focuses too much on politics and documentaries rather than entertaining shows. While still important, the BBC is no longer as dominant as it used to be given the many other channels now available. It needs to work harder to compete and provide programming that attracts both UK and international audiences.
Crime documentary and institution
The document discusses producing a crime documentary and evaluates different institutions that produce such documentaries. It examines the BBC and ITV, noting some of their popular crime documentaries. While both institutions are successful, ITV is chosen due to its large audience and high consumption rates of its programming annually. The document argues ITV produces quality documentaries and that a proposed documentary called "Educating Essex" would match ITV's target demographic and values.
Life on mars marketing
Life on Mars was a successful British TV drama that attracted large audiences for its debut season. It was appealing to sci-fi fans due to its similarities to Doctor Who. The show's marketing utilized different media like trailers, magazines, and soundtracks to target various audiences. Merchandise for the show included t-shirts, books, calendars and other items. The BBC press pack provided information on the story, characters, cast, and behind-the-scenes details to educate and interest potential viewers.
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Similar to Barb irene
Miss knight unit 4 (barb work) Amad
BARB collects television viewing data from a sample of 5000 UK households to determine official viewing figures. The data shows which programs and time slots are most popular, helping TV schedulers plan programming and advertising to reach large audiences. It also informs TV production companies about what genres and shows are successful so they can focus their efforts on making more of those types of popular programming.
Radio 1 breakfast show lesson 1
Here are some key points I noticed from examining the Radio 1 Breakfast Show website and social media:
- Much of the content on social media like Instagram stories is very casual, featuring behind-the-scenes glimpses of the presenters in an informal, chatty style. This seems aimed at creating a sense of intimacy and connection with younger audiences.
- Hashtags used prominently include references to pop culture like #TBT and #ThrowbackThursday that would appeal to teens and 20-somethings. Language and slang used is contemporary and youth-focused.
- Diversity is represented both in terms of presenters and guests, reflecting the target demographic. However, content could still be more inclusive of different backgrounds.
Task 1-
BARB is an organization in the UK that measures television audience viewing figures. It was established in 1981 and is jointly owned by major UK broadcasters and television companies. BARB collects data by using devices that record what programs households watch and publish overnight ratings in the morning for TV stations and advertisers. The ratings help TV companies and advertisers understand what shows are popular and what share of the audience they reach.
Don’t tell the bride group work
This document summarizes information about BBC Three, a British television channel targeted at 16-34 year olds. Some key points:
- BBC Three was established in 2003 to bring younger audiences to public service broadcasting through a mixed genre schedule of UK content and new UK talent.
- It is owned and vertically integrated by the BBC. Cross promotion between BBC properties is used to help audiences find content.
- The channel is regulated by Ofcom and represented online through BBC iPlayer. Plans are in place for it to become an online-only channel in 2015.
- Reality TV programming made for BBC Three, such as Bridezillas, is targeted towards women audiences and represents different cultures, relationships,
Task 6
The document discusses several key issues related to TV ratings and competition between channels:
1) Rating wars occur as channels battle for viewers during primetime by airing their most popular shows. Recent examples include competitions between BBC and ITV shows like Strictly Come Dancing and The X-Factor.
2) Primetime is very important for attracting advertisers, as they pay more to advertise during highly-viewed shows. Commercial channels rely more heavily on advertising revenue.
3) New technologies like on-demand viewing and streaming services have impacted ratings by allowing audiences to watch when they want. This threatens public broadcasters like BBC that rely on license fees.
Channel Options
The document analyzes different TV channels as potential outlets for a dog documentary. It finds that:
1) The BBC has many documentaries online but dog documentaries are not extremely popular and only one search result was about dogs.
2) ITV airs some dog documentaries, supporting the idea that another could be aired and recognizing the popularity of dogs in the UK.
3) Channel 4 has the largest number of dog documentaries, showing it targets this audience. It concludes Channel 4 would best suit airing the dog documentary with its variety of dog-focused shows.
Lesson 2 - TV Comedy PSB
The document discusses different types of broadcasters in the UK including the BBC, Channel 4, and commercial stations. It explains that the BBC and Channel 4 have a public service broadcasting (PSB) remit where they aim to inform, educate, and entertain the public, while commercial stations solely aim to attract audiences to sell advertising. The BBC is publicly funded through television license fees, Channel 4 is publicly owned but commercially funded through advertising, and commercial stations are solely funded by advertising. There is ongoing controversy around funding models and whether the television license fee should continue.
Task 5
BBC is funded primarily through an annual license fee paid by UK viewers. It is considered a public service broadcaster as it is not state-run but accountable to viewers through the license fee. BBC provides various TV channels and radio stations as services that deliver programming products for different audiences. It uses strategies like synergy to expand popular brands like Doctor Who across additional platforms. Regulatory bodies like BBC Trust and Ofcom oversee BBC's performance and ensure it meets standards.
Client information – bbc
The document provides information about the BBC and a client brief for creating a documentary. It discusses that BBC and BBC Three have partnered to launch the Northern Voices Scheme to give local production companies in the North of England opportunities to submit ideas reflecting the lives of 16-24 year olds. It notes that the Scheme was created so that northern voices in England can be heard, as different regions have unique cultures. The client brief is to create a documentary on digital age culture aimed at 16-24 year olds, and discuss how social media can impact mental health and how personal data is used by businesses.
The BBC Insitution
The BBC's mission is to inform, educate, and entertain audiences with programming and services. Their vision is to be the most creative organization in the world. The BBC values include trust, putting audiences first, delivering quality and value, creativity, respecting diversity, and collaboration. Their channels attract a variety of audiences with BBC One and Two skewing older, while channels like BBC Three attract younger viewers. ITV channels also skew older while Channel 4 and 5 attract audiences representative of the general population.
The BBC Insitution
The BBC's mission is to inform, educate, and entertain audiences with programming and services. Their vision is to be the most creative organization in the world. The BBC values include trust, putting audiences first, delivering quality and value, creativity, respecting diversity, collaboration, and upholding their Royal Charter. Their most viewed channels attract generally older audiences, while children's channels attract younger viewers. ITV channels skew older, while Channel 4 and 5 audiences match the general population. Sky channels vary with some skewing male and others female. The BBC produces popular science, nature, and history documentaries.
ITV Genre Research
ITV aims to attract a diverse audience through its programming schedule. In the mornings, shows like Good Morning Britain target high-income businessmen and women seeking news and information. Midday programs such as 60 Minute Makeover and Loose Women appeal to unemployed individuals and housewives. Evening shows like Coronation Street and The X Factor attract both older retired viewers and younger materialistic women. By varying its programming throughout the day, ITV hopes to attract different demographics and psychographics.
Evaluation 4
The document discusses potential audiences for a media product that belongs to the social realism genre. It analyzes several distribution platforms and companies that may appeal to the target audience, including art house cinemas, BBC channels and radio stations, online streaming services like MUBI, and magazines like Sight & Sound. Many of these organizations provide niche and independent films as well as attracting audiences interested in less mainstream, thought-provoking media.
Ident Case Study
- E4 idents have a comedic and relaxed style that appeals to their target 18-32 demographic. They use both live action footage and animation to depict humorous situations. The idents feature the E4 robot mascot branding the channel.
- BBC Two idents focus on visually representing the number two in abstract concepts. They have less visual elements than E4 but use color, motion, and composition to set the tone for each ident's theme. Their idents are also shorter than E4's. Both channels use their idents to engage audiences while reflecting their respective brands.
Evaluation Question 4
The target audience for a social realism media product would primarily be intellectual, serious film viewers seeking non-mainstream content. Venues that cater to this niche audience and regularly show social realism films include independent cinemas, streaming services like MUBI that focus on older and less popular genres, and BBC channels like BBC Four that target audiences interested in art, culture, and factual programs. Print media like the magazine Sight and Sound also attract knowledgeable, literate viewers interested in in-depth film reviews and discussions.
Mock interview.pptx
A mock interview is a practice interview that helps improve interview skills like communication and answering questions. To prepare for an interview, research the company, practice common questions, and bring identification documents. The BBC was founded 100 years ago and is publicly funded through TV licenses. It has different TV channels targeting various audiences, like BBC 1 for ages 35+ and BBC 3 for ages 16-34. When pitching a TV show idea to the BBC, research the company, summarize the show concept and ideal channel, discuss the target audience and air time, and compare it to similar shows.
Client information – bbc
The document provides information about the BBC and BBC Three. It discusses the establishment and mission of the BBC as an independent public service broadcaster. It then provides details about BBC Three, including its target demographic of 16-34 year olds and genres like drama and comedy. It also discusses the Northern Voices Scheme collaboration between BBC Three and BBC England to support local independent production companies in the North of England and give northern voices a platform.
BBC intro.pptx
The BBC is commissioning a documentary film from a production company about the impact of technology on today's young generation aged 16-24. The film will explore both the positive and negative effects of technology on their daily lives from their perspectives. It aims to allow the audience to see a different viewpoint on how much technology really influences them. The BBC, founded in 1922, is funded by television licenses and aims to inform, entertain and educate diverse audiences.
bbc audienec.pptx
The document discusses research conducted for a BBC audience. It describes the wide-ranging demographics that make up the BBC's general audience, including all age groups and backgrounds across the UK and internationally. It then provides more specific details on the target demographics for BBC Three, which is aimed at 16-34 year olds in the UK. Examples of the types of programs on BBC Three and how it engages its young audience both on television and online are given. The document also includes several sections summarizing the results of surveys conducted for a BBC project on a documentary, helping to inform choices around the topic, style, and content to appeal to the target demographic.
bbc audienec.pptx
The document discusses research conducted for a BBC audience. It describes the wide-ranging demographics that make up the BBC's general audience, including all age groups and backgrounds across the UK and internationally. It then provides more specific details on the target demographics for BBC Three, which is aimed at 16-34 year olds in the UK. Examples of the types of programs on BBC Three and how it engages its young audience both on television and online are given. The document also includes several sections summarizing the results of surveys conducted for a BBC project on a documentary, helping to inform choices around the topic, style, and content to appeal to the target demographic.
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Eval 2
The combination of the filmmaker's short film and ancillary texts like film reviews and posters were important to tie them together and make the short film have more impact. The texts provided context about the build up and aftermath of the film. Key symbols like a clock were featured in both the film and poster to represent the main theme of time. Consistent visual elements and a plain backdrop in both the film and texts kept the focus on the protagonist and his story. Similar colors and effects were used in both to connect the pieces.
Eval 1
The document discusses a student's short documentary film project about their 90-year-old grandfather. To follow documentary conventions, the film tells a story through a series of photographs and video clips showing the progression of the grandfather's life. Scenes of him speaking in his armchair used natural lighting and an uncluttered background. Opening and closing shots of a cuckoo clock symbolized the passing of time. Post-production effects on the clock made it more appealing and eye-catching. Overall, the film creates a unique, creative story that develops over time and highlights key life moments from the perspective of a 90-year-old man to attract and involve the audience.
Music video idea
The video would have a dark, desaturated style to create a depressing mood. It would show the two artists standing alone on different dark roads, with the camera panning in for close-ups of their bloody faces as they sing. The camera would do 360 pans between the roads, revealing the artists arguing with the same woman or walking alone down the roads, with extreme close-ups emphasizing their frustration and singing of the lyrics. Ultimately, the roads would converge, with the woman at their intersection.
Video idea weeknd -Amad Islam
The video would have a dark, desaturated look to create a depressing mood. Scenes would include long shots of the artists standing alone on dark roads, then close-ups of their bloody faces as they sing. The camera would track them as they walk and sing. It would also show one artist arguing with a woman, then pan to the other artist with the same woman, implying disloyalty. Throughout, the camera work would transition between the artists in different locations to tell the story through their perspectives and movements as they sing the dark lyrics.
The weeknd feat ed sheeran Dark Times Lyric Analysis (Amad Islam)
Ed Sheeran describes waking up bruised and hungover, having drunk too much the night before and gotten into a fight. He warns that this isn't the right time to fall in love with him, as he knows his lies can't be believed. Both Ed Sheeran and The Weeknd reference their past struggles with drugs, alcohol, and unstable lifestyles before fame. They acknowledge issues they are still trying to overcome that could undermine their success if not addressed. The Weeknd recalls using cocaine, getting into fights, and choosing a life of substance abuse and chaos.
The weeknd lyric analysis By Amad Islam
The song "High for This" by The Weeknd describes a sexual encounter where he mentally prepares a woman for what is about to happen. He tells her they will have sex and do drugs together, reassuring her that she doesn't need to worry because he will be with her. As the drugs take effect, he tells her to breathe and relax while promising they will have a good time. He eliminates any doubts by saying to trust him as he knows she wants to experience this feeling.
Imvdb
The document analyzes research from IMVDb on music charts and popular music videos. It finds that the target audience prefers hip-hop and pop genres, especially recent pop videos by artists like Sia, David Guetta, and Rudimental. This research will help decide which genre of music to focus on going forward.
Analysisoflyrics 111010192016-phpapp01
1) Lupe Fiasco meets a girl at a club and is instantly captivated by her beauty and intelligence.
2) He expresses his growing love for her through poetic metaphors and promises to protect her.
3) At the end of the song, Lupe assures the girl that he wants their relationship to last beyond a typical short-lived club romance and promises to see her in the morning.
Beyonce - dance for you
This music video portrays Beyoncé dancing seductively for her male love interest in a 1940s style setting. Voyeurism is prominently featured through close-ups of the intimate dancing and longing gazes between Beyoncé and the man. The video follows the conventions of R&B by including a choreographed dance routine to promote the artist. It depicts a stereotypical power dynamic between the male boss and female secretary but aims to empower women through Beyoncé's display of control through her dancing.
British board of film classication (bbfc)
The British Board of Film Classification (BBFC) regulates films and videos in the UK. It is a non-governmental organization that provides age ratings to films such as U, PG, 12A, 15, and 18. The BBFC recognizes adult freedom of choice, protects the public (especially children) from harmful content, and helps parents make informed viewing choices for their children. The document then provides detailed descriptions of the content allowed or implied for each age rating.
3 different ways of classifying audiences
The document discusses two methods for categorizing audiences: Young and Rubicam's Four Consumers model and socio-economic class. Young and Rubicam divides people into four categories based on personality - Mainstreamers, Aspirers, Succeeders, and Reformers. The socio-economic model classifies people into six classes based on income - A through E. Both are useful for media targeting, but the socio-economic model is limited as it only considers income and not other factors like leisure activities.
3 different ways of classifying audiences
The document discusses two methods for categorizing audiences: Young and Rubicam's Four Consumers model and socio-economic class. Young and Rubicam divides people into four categories based on personality - Mainstreamers, Aspirers, Succeeders, and Reformers. The socio-economic model classifies people into six classes based on income - A through E. Both are useful for media targeting, but the socio-economic model is limited as other factors like leisure activities may be more important than income alone.
3 different ways of classifying audiences
The document discusses two methods for categorizing audiences: Young and Rubicam's Four Consumers model and socio-economic class. Young and Rubicam divides people into four categories based on personality - Mainstreamers, Aspirers, Succeeders, and Reformers. The socio-economic model classifies people into six classes based on income - A through E. Both are useful for media targeting, but the socio-economic model is limited as it only considers income and not other factors like leisure activities.
3 different ways of classifying audiences
The document discusses two methods for categorizing audiences: Young and Rubicam's Four Consumers model and socio-economic class. Young and Rubicam divides people into four categories based on personality - Mainstreamers, Aspirers, Succeeders, and Reformers. The socio-economic model classifies people into six classes based on income - A through E. Both are useful for media targeting, but the socio-economic model is limited as it only considers income and not other factors like leisure activities.
3 different ways of classifying audiences
The document describes several systems for categorizing consumers:
- Young and Rubicam's Four Consumers model divides people into Mainstreamers, Aspirers, Succeeders, and Reformers based on psychological attributes rather than income.
- Their socio-economic class system ranks people from A to E based on income and occupation.
- Life Matrix segments audiences based on lifestyle and values rather than demographic factors.
Final Sketch Evaluation - 4018
The student created a final drawing of a potion using Photoshop. They first hand drew the potion and then scanned it into Photoshop to color and add details digitally. It was difficult to control the pen at first but got easier with practice. The student used various colors like light blue, dark brown, and different shades of pink to create realistic effects like bubbles and shading. They used tools like the blur tool and size-adjustable brushes. In the end, the student felt they successfully created a realistic looking digital image meeting the goals of the project.
Unit 13 assignment 1 report
This document discusses digital graphics technology, describing features of vector and bitmap images. Vector images are resolution-independent and scalable without quality loss, using mathematical expressions to represent lines and shapes. Bitmap images are made up of pixels that lose quality when resized. The document provides examples of how vector and bitmap images differ when resized, and discusses image capturing, output methods for print and screen, storage considerations like file size and organization, and naming conventions.
Analysis For Attack The Block - 4018
1) Attack the Block was released in 2011 and was directed by Joe Cornish with production companies including The UK Film Council and Studio Canal. It had a budget of £8 million and made $5,824,175.
2) The film is a science fiction horror set in a London council estate about teenagers who encounter an alien invasion. It is rated 15 for violence, drug use, and gore.
3) The movie poster depicts a diverse group of teenagers from the council estate ready to battle the aliens, showing the working class setting and themes of fighting and violence.
Focus Group - 4018
The document outlines questions from a focus group about a film trailer. It asks for opinions on whether the trailer was effective and enjoyable, what genre it represents, how it could be improved, and favorite parts. It explains that the filmmaker created a focus group of 12 friends and family to get feedback on the trailer by showing it and having them answer questions. Most feedback suggested making the trailer look less like a drama and more realistic.
Audience Research - 4018
Audience research is conducted to gather information about what audiences want to watch and their personalities. There are several methods for conducting audience research, including focus groups, questionnaires, box office takings, and test screenings. Focus groups involve interviewing a small group of people to discuss their opinions in an interactive setting, but the results may not represent the larger population. Questionnaires can be inexpensive and gather a lot of data quickly from many people, but responses may be biased by wording and response rates may be low. Box office takings refer to the financial success of a film based on the number of viewers and money made, which depends on the quality of the movie. Test screenings allow audiences to provide feedback on a movie before
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1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
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3:国家专业人才认证中心颁发入库证书
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4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
Introduction
Leonardo DiCaprio, A name synonymous with Hollywood excellence. is not only known for his stellar acting career but also for his impressive real estate investments. The "Leonardo DiCaprio house" is a topic that piques the interest of many. as the Oscar-winning actor has amassed a diverse portfolio of luxurious properties. DiCaprio's homes reflect his varied tastes and commitment to sustainability. from retreats to historic mansions. This article will delve into the fascinating world of Leonardo DiCaprio's real estate. Exploring the details of his most notable residences. and the unique aspects that make them stand out.
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Leonardo DiCaprio House: Malibu Beachfront Retreat
A Prime Location
His Malibu beachfront house is one of the most famous properties in Leonardo DiCaprio's real estate portfolio. Situated in the exclusive Carbon Beach. also known as "Billionaire's Beach," this property boasts stunning ocean views and private beach access. The "Leonardo DiCaprio house" in Malibu is a testament to the actor's love for the sea and his penchant for luxurious living.
Architectural Highlights
The Malibu house features a modern design with clean lines, large windows. and open spaces blending indoor and outdoor living. The expansive deck and patio areas provide ample space for entertaining guests or enjoying a quiet sunset. The house has state-of-the-art amenities. including a gourmet kitchen, a home theatre, and many guest suites.
Sustainable Features
Leonardo DiCaprio is a well-known environmental activist. whose Malibu house reflects his commitment to sustainability. The property incorporates solar panels, energy-efficient appliances, and sustainable building materials. The landscaping around the house is also designed to be water-efficient. featuring drought-resistant plants and intelligent irrigation systems.
Leonardo DiCaprio House: Hollywood Hills Hideaway
Privacy and Seclusion
Another remarkable property in Leonardo DiCaprio's collection is his Hollywood Hills house. This secluded retreat offers privacy and tranquility. making it an ideal escape from the hustle and bustle of Los Angeles. The "Leonardo DiCaprio house" in Hollywood Hills nestled among lush greenery. and offers panoramic views of the city and surrounding landscapes.
Design and Amenities
The Hollywood Hills house is a mid-century modern gem characterized by its sleek design and floor-to-ceiling windows. The open-concept living space is perfect for entertaining. while the cozy bedrooms provide a comfortable retreat. The property also features a swimming pool, and outdoor dining area. and a spacious deck that overlooks the cityscape.
Environmental Initiatives
The Hollywood Hills house incorporates several green features that are in line with DiCaprio's environmental values. The home has solar panels, energy-efficient lighting, and a rainwater harvesting system. Additionally, the landscaping designed to support local wildlife and promote
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Barb irene
- 1. How television research’s audiences. Showing how BARB research’s television ratings through audience’s.
- 2. What is BARB?- how does it collect data? • BARB= Broadcasters Audience Research Board • It collects data by selecting 5,000 homes from different backgrounds, classes, ages, genders, and sexual orientation. • They use data from the sensus to select the 5,000 homes. • They are monitored by a box they put into the people’s homes and monitors what they watch also the residents have to register every time they walk into the room when they put the television on.
- 3. Why is BARB useful to TV production companies and schedulers? • It helps TV companies and advertisers to see what share of audiences they watch. • What shows are popular and there’s a point for the programme’s to be on television and people that actually watches. • It also helps advertisers to advertise on what shows so they audiences will see their product and will get customers by advertising.
- 4. Top 30 shows for last week The top 2 shows that were most popular were Eastenders and Happy Valley hey had around 8 to 7 million views. I think the reason why these two were most popular because soap operas are for everyone and mostly for family’s can watch and it doesn’t really have a target audience like a cooking show or a history show will have.
- 5. Going back to 1998 There’s more TV shows and programmes now today then there was 10 years ago and even there’s catch up TV and available on the internet such as BBC iplayer so Eastenders can be a watched on other things not only on BBC1 so the views has gone down from 10 years ago. Now there’s more leisure’s for kids such as swimming and youth clubs so shows are being less viewed as people are not at home watching television . Today audience’s are more fragmented as there’s more choice’s of channels such reality, discovery, history and cooking channels that has a specific target audience.