The document discusses marketing strategies used to promote the TV show "Life on Mars" in the UK, including: 1) Advertising through TV guides, magazines, and focusing on the iconic character Gene Hunt to appeal to different target audiences. 2) Promoting the genre-bending plot through trailers and positioning it as a quality BBC show. 3) Widespread advertisements in magazines and on the BBC led to merchandise sales and a spin-off book. Follow-up series "Ashes to Ashes" was also produced.

1. Marketing & The Creative
Industry
By
Callum Sambridge

2. Case Study on Marketing of Life on Mars
Life on Mars was promoted and advertised through different things such as TV guides and
magazines, they sold specifically to different target audiences. They sold on and advertised on the
character of Gene Hunt who became an iconic piece to the show. Sold on genre with a twist as it
shown on the trailer for the show, also shown as a quality BBC show. They had a lot of
advertisements through magazines and the BBC itself and then went on to make a follow up series
named ‘Ashes to Ashes’. They also sold merchandise like t-shirts, CDs whilst also making a spin off
book in 2008 called Modern policing.

3. BBC Press Pack
Introduction, this is on there as an insight into what the TV series is all about and why you would like to watch it and
what will happen in the series.
How the Seventies were brought back to life, the Target audience would be intrigued if they experienced living in
1973 as they would like to know if it was actually like real life, it would also target the youth to have a look what it was
like back then.
Cast and Creative Team, Some target audience like to know the cast and know who created and made the TV series.
John Simm, Philip Glenister, Liz White, Dean Andrews, Marshall Lancaster, The target audience would like to read in
depth about the characters and the roles they have played in the past and what type of character they are.
The Regulars and The Guest Cast, people like to read on the whole of the cast and too see if they know or have heard
of anyone this would be good as well to guests too see if there name is there.
The Car's the Star, target audience would like to know the car used and what relevance it has to the TV series.
Do you remember 1973?, this can be related to by some people who can actually remember the 1970’s.
Synopses, A brief summary of the entire series so that people can have an insight and see if they would like to watch
the series themselves.

4. BARB, TV License, OFCOM
BARB - Known as The Broadcasters' Audience Research Board is the organisation that compiles
audience measurement and television ratings in the United Kingdom which was founded in 1981.
We commission research companies Ipsos MORI, Kantar Media and RSMB to collect data that
represent the viewing behaviour of the UK’s 26 million TV households. BARB viewing data offer
clients, such as broadcasters and advertisers, a minute-by-minute breakdown of viewing at regional
and national levels. This information is vital for assessing how programmes, channels or advertising
campaigns have performed and provides the basis for airtime advertising trading.
TV License - TV Licensing informs people of the need to buy a TV Licence. We send licence renewal
letters and we process queries, applications and payments. We also maintain a database of licensed
and unlicensed addresses in the UK and use this technology to identify and visit people we believe
may be using TV receiving equipment without a valid licence.
OFCOM - Ofcom is the communications regulator in the UK. We regulate the TV, radio and video-on-
demand sectors, fixed-line telecoms (phones), mobiles and postal services, plus the airwaves over
which wireless devices operate. We make sure that people in the UK get the best from their
communications services and are protected from scams and sharp practices, while ensuring that
competition can thrive

5. Contrast Marketing of 70s & 2018
The 1970s presented US marketers with a real challenge, the Japanese practically swept U.S.
manufacturers from the marketplace. The American Association of Advertising Agencies estimated
that during the 1970s, an average American consumer was exposed to 1,600 ads per day, although
fewer than 80 ads were consciously noticed, and only 12 provoked some type of reaction.
Advertising was an integral part of American culture. By the beginning of the 1970s, TV viewing had
emerged as a core experience of American culture. The growing trend toward the use of TV as a
preferred ad medium continued throughout the decade. In 1976, with more than 69 million U.S.
homes owning at least one TV set and viewing-per-home topping six hours per day, advertiser
spending reached nearly $5.9 billion.
In comparison to present day, there's many more different ways in which you can advertise products
and TV shows. Now your able to target your audiences on the biggest media in the world today,
social media which opened a whole new way in which companies advertise products.

6. David Hesmondhalgh (Cultural Issues)
The idea that Cultural Industry Companies aim to minimise risk and maximise audiences through
vertical and horizontal integration.
Vertical Integration – one firm engaged in different parts of production
Horizontal Integration – a consolidation of many firms that handle the same part of the production
process
A third idea from the Cultural Industries Theory is that the radical potential of the internet has been
contained to some extent by its partial incorporation into a large profit – orientated set of cultural
industries.