The document discusses potential themes for a new magazine - architecture or photography. For an architecture magazine, the writer likes how some covers are plain with different shapes rather than a single centered image, and how some pages have overlapping images. They also discuss clean layouts, bright colors standing out, and a precise, structured style appealing to upper-class audiences. For a photography magazine, they admire clean, empty covers and how some have overlapping images rather than restricting to one page. They prefer an architecture theme as there is more they can do with shapes, colors and incorporating their own architecture photos.

2. ARCHITECTURE MAGAZINE
 I've chosen to base my magazine around architecture, the magazines I've researched
are very modern and slick which is what I like about them. The magazine Arts &
Architecture is one I might reflect back to as the front covers of them are very plain and
stripped back, they incorporate many different shapes within the covers rather than
sticking to a blocked image that is just pasted in the centre. The colour choice is very
strange, normally architecture magazines stick to the more monochrome colour but
they using reds and greens which makes it look more intriguing and eye-catching.
 Some of the double page spreads are very clean, they stick to a certain layout but the
thing I like about it is how some of the images overlap onto the next page rather than
sticking to one which is quite predictable. Some have the colour yellow on there pages
which just brightens the page up and makes it stand out to all the other magazines
rather than fading into the background.
 I would say the target audience is based more around the upper-class but still its open
to everyone but the cleanliness of them create this persona and makes it look very
expensive, some magazines are all of the place and don’t really have much structure
but as it’s a architecture magazine its very précised and structural. The text is also very
modern using sans serif which makes it look very bold and blocked like which reflects
back to the main theme of the magazine.

4. PHOTOGRAPHY MAGAZINE
 My other choice is a photography magazine, some of the magazines I've researched are very clean and
quite empty, there isn’t that much happening within the covers which is what I like and that’s what ill take
off them and use it to influence my own magazine cover. A lot of the magazine are monochrome but
there's one with colour which caught my eye, the soft orange and blue works very well together and it
makes the cover look very slick and professional but the monochrome covers create a very airy effect and
that would work well with the kind of photos I've taken. Some covers consist of a camera lens which
looks nice but quite predictable as it’s a photography magazine, I think a portraiture image would work
better and that would be what Id use if I were to follow this theme.
 Some of the double page spreads are quite busy and full of the images which could work well, mixed with
the structural composition they have, again the images overlap rather than being restricted to a single
page therefore making it more intriguing and more smarter because with it being on one page it looks a
bit like a kids magazine were as I want it to look more professional and slick. The target audience is the
same as the architectural based magazine, targeting it to everyone but more to the upper class as it would
be classed as a high managed magazine.
 Personally I prefer the architectural based magazine as I think I will be more confident in creating it and I
think there is more I can do with this theme, the magazine researched on architecture stud out more were
as the photography covers didn’t really jump out that much. There's just a wider range of things I could
incorporate in the architecture magazine and as I already have photographs of architecture it can turn out
well. Also with the architectural based magazine I can experiment more with colour form and shape were
as a photography magazine is sort of plain and restricted.