Media work based on the video advert water aid..

1. Comparison of
Adverts
Water Aid

2. David Tennant
Video
Media Language
 There's a lot of people talking, it distracts me a bit from the actual video of the kids
who need help.
 Begins with slow paste music which reflects the way there speaking and the images
that are being shown.
 Music then speeds up with addition to the people speaking and the images of the
families.
 Links to the water aid advert in the way that we stereotype women saying how men
do all the work but in this video you cant see any men fetching water, its all the
women and the children.
 They show the water bottle ‘One’ which could represent how only one water bottle
could make a difference to them.
 They use the words ‘In the UK getting water is as simple as turning on the tap’ This
plays on the hearts strings of the audience and makes them feel bad for themselves as
they know themselves how much of a easy life we have compared to those in poorer
countries.
 At the beginning the video is very quick so you don’t really get to see the families
struggling but as it goes towards the end the videos on the families last longer which
represents how the organisation wants you to see the families happy so it makes you
want to help even more.
 When the people are speaking the background is dark, which pulls your focus
towards those who are speaking, which makes you pay more attention because there
isn’t anything distracting in the background, but when you get into the video
containing families, its very bright which reflects how they want you to focus on
everything that is happening around them.

3. Representatio
n Slow sad music represents how much there struggling.
 Happy fast music represents how much water can change their life's,
contrast between the music at the beginning and the music at the end.
 Children playing around in the park represents the happiness this
organisation has provided them.
 The amount of people speaking represents that there are a lot f people
who want to make a change, if there are a lot of people speaking then
there's a wide range of audiences this could be aimed at.
 At the beginning of the video there are a lot of children and women
fetching water which suggest how much there struggling seeing as the
children are helping so it must be bad for them. Then at the end of the
video there isn’t anyone being shown fetching water which signifies
the good that water has done for these people.
 The way some of the people are wasting the water represents how
much we have, we've got that much water it would be nice to donate
some to those who are suffering without. He's aiming this at those
who take water for granted and those who waste it.
 With all the children jumping up and down and running to school
represents how much they are happy and glad that there getting some
kind of education.

4. Audienc
e With all the different actors being shown in this video this is
going to be targeted at those who recognise them, if you see
someone you recognise off a programme its going to make you
get more involved into what's being shown.
 Its not just men talkers being shown, women are being shown
also which widens the audience more seeing as the message is
getting put out to both sexes.
 The use of the children being shown struggling will pull the
heart strings of those with children, so mothers, grandparents,
fathers and many more, all of which will want to help because
they wouldn’t want to see there children being in the same
situation.
 There is a family at the beginning fetching water which will be
targeted at all different families for the same reason as those
with children because they wouldn’t want to be in the same
situation as them.

5. Save the children
videoMedia language
 The music in the background is very sad and slow which reflects on the images
that are being shown.
 At the beginning it shows a little kid who is slowly dying due to drinking
contaminated water, the camera stays on this child for a while which lets you
focus more on effects that no water has done to him.
 The women speaking has a very gentle voice, she's not shouting it at you she's
slowly asking you to help, the tone seems a bit upset which causes the
audience to feel more emotion, the voice is ion the background so it lets you
focus more on the images that are being shown.
 The small video of them pouring dirty water into a mug is there way of
showing us what they are actually drinking, there's a slow motion on the water
which focuses our attention onto how dirty the water actually is.
 They have there logo in the corner to remind the audience who they are, it
doesn’t go off unless the images change, which allows the audience to
remember who it is doing this.
 The video shows all the children fetching water for their families, like the other
videos there aren’t any men helping its more the children which signifies how
much there struggling.
 They show the colour of the water which reflects how dirt it actually is.
 The contrast between the colour of the bowl and the water also reflects how
dirty the water is.

6. Representati
on
 The tone of her voice represents how upset she is that these children
are suffering.
 The colour of the water represents how dirty the water is.
 All the children gathering around the water pipe represents how much
there desperate for the fresh water being poured out.
 The difference between the mothers feeding their children dirty water
which was very slow seeing as they don’t really want to give their
children contaminated water but they don’t have no other choice
compared to the mothers giving the children fresh water, she pours it
to him really fast representing the joy and excitement she has giving
this to her child.
 The camera angle onto the kids is shows them suffering, this is shown
for around 10-15 seconds which suggests its importance for it to be
seen and it allows us as the audience to actually pay attention to the
features of the child face which represents the struggle their going
through.

7. Audience
 Just like the other video there targeting it mainly at hose with children, the
explanation of this has been explained on the other video.