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1. Dear students get fully solved assignments
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ASSIGNMENT
DRIVE WINTER 2015
PROGRAM BBA
SUBJECT CODE & NAME BBA 403 – International marketing
SEMESTER 4
BK ID B1714
CREDITS 4
MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.1 Explain the meaning, need and significance of international marketing.
Ans : Meaning of international marketing :
International Marketing can be defined as exchange of goods and services between different
national markets involving buyers and sellers.
According to the American Marketing Association, “International Marketing is the multi-national
processof planningandexecutingthe conception,prices,promotionanddistribution of ideal goods
and services to create exchanges that satisfy the individual and organizational objectives.”
It is concerned with the micro aspects of a market and takes the company as a unit of analysis. The
purpose is to find out as to why and how a product
Q.2 Compare Adam Smith and David Ricardo’s theories of international trade.
Ans : Comparison between two theories:
In 1817, David Ricardo,an Englishpolitical economist,contributedtheoryof comparative advantage
inhis book'Principlesof Political EconomyandTaxation'.Thistheoryof comparative advantage,also
called comparative cost theory, is regarded as the classical theory of international trade.
According to the classical theory of international trade, every country will produce their
commodities for the production of which it is most suited in terms of its natural endowments
climate quality of soil, means of transport, capital,
Q.3 Culture is an invisible barrier to international trade. Discuss.

2. Ans : Culture is an invisible barrier to international trade:
Cultural factors have long been known to influence the communication and success potential of
competition. Cultural awareness shapes how business firms behave in cross-culturally reflected
international markets. It is broadly recognized that cultural factors act as invisible barriers in
international business communications. Understanding cultural differences is one of the most
significant skills for firms to develop in order to have a competitive advantage in international
business. Culture affects many aspects of
Q.4 Explain the meaning and need of secondary research in international marketing.
Ans : Meaning of secondary research in international marketing:
Market research is an essential part of any business plan, whether a fledgling business or a
multinational organisation. Knowing that there is a sustainable market for your product and
understandingwhatyouraudience expectsfromyouisvital to a successful business launch. Market
research can generally be split into two categories; primary and secondary market research.
Secondary research makes use of existing data from whatever sources are available. There are
governmentcensuses,Mintelsurveys,andmanyprivate marketresearchagencies that allow access
to their data; some of it for free. It can be
Q.5 What is the mode of entry adopted by McDonalds? Discuss the various modes of entry in
international business.
Ans : Mode of entry by McDonalds:
The attractiveness of a country as a potential market for an international business depends on
balancingthe benefits,costs,andrisksassociatedwith doing business in that country. The long-run
economic benefits of doing business in a country are a function of factors such as the sixe of the
market,the presentwealthof consumersinthatmarket,andthe likelyfuture wealth of consumers,
which depends upon economic growth rates.
Q.6 Write short notes on:
a) Modes of transportation in international trade
b) Benefits and risks of Global e marketing
Ans : a) Modes of transportation in international trade:
Transport and distribution are key considerations when planning for international trade.
Among the numerous transport modes, two are specifically concerned with international trade:
1. Ports and maritime shipping.
b) Benefits and risks of Global e marketing:

3. Benefits of e-Marketing :
1.Wider prospect reach – the internet has become part of everyone’s life.
2.Cost-effective approach– A properlyplannedandeffectively targeted e-marketing campaign can
helpyourbusiness reach target customers at a much lower cost compared to traditional marketing
methods.
3.Reduction in costs through automation and use of electronic media – e-marketing presents a
strong business case in cost savings,
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