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1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
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ASSIGNMENT
DRIVE SPRING 2018
PROGRAM Master of Business Administration – MBA
SEMESTER IV
SUBJECT CODE & NAME MKT404- International Marketing
BK ID MKT404- International Marketing
CREDITS 2, 4
MARKS 30 marks each
Note –The Assignmentisdividedinto2 sets.You have to answer all questionsinboth sets.Average
score of both assignments scored by you will be considered as your IA score. Kindly note that
answers for 10 marks questions should be approximately of 400 words.
Assignment Set -1
Questions
Question. 1. Differentiate between GATT and WTO
Answer: GATT vs WTOGeneral Agreement on Tariffs and Trade (GATT) was made in the year 1947,
that aimed at initiating an international trade, by liberalizing policies and removing tariffs. It was
succeeded by World Trade Organization (WTO), which is a global organization, that encourages and
facilitates inter-country trade and also helps in
Question. 2. Write short notes on the following:
A. International franchising
Answer: International franchisingisastrategic wayto reduce dependence ondomesticdemandand
grow new, future revenue and profit centers worldwide. Extending a brand globally through
franchising involves a low risk, requires

2. Question. 3. What are the stages in which international markets are
screened and analysed?
Answer: The International MarketingEntryEvaluationProcessisafive stage process,anditspurpose
is to gauge which international market or markets offer the best opportunities for our products or
services to succeed. The five steps are Country Identification, Preliminary Screening, In-Depth
Screening, Final Selection and Direct Experience. Let’s take a look at each step in turn.
Step One – Country Identification
Assignment Set -2
Questions
Question. 1. What is counter-trade? Describe the various types of
counter-trade.
Answer: Countertrade constitutes an estimated 5 to 30 percent of total world trade. Countertrade
greatly proliferated in the 1980s. Perhaps, the single most important contributing factor is Least
Developed Countries (LDC’s) decreasing ability to finance their import needs through bank loans.
Question. 2. Briefly discuss the role of sales promotion and personal
selling in international marketing.
Answer: Sales promotions are short-term incentives to buy products. Marketing managersuse sales
promotionsto stimulate buyingandincrease consumerinterestina product.Promotionsdifferfrom
advertising in that advertising offers reasons to buy, while promotions offer incentives to buy.
Examples of promotions include discount sales, free samples, coupons, refunds, prizes, displays,
demonstrations, contests and premiums.
Sales Promotion Goals
Question. 3. Write short notes on the following:
a. Bill of Exchange
Answer:Billsof exchangeare similartochecksandpromissorynotes.Theycanbe drawnbyindividuals
or banksand are generallytransferablebyendorsements.The difference betweenapromissorynote
and a bill of exchange is that
b. Packing list

3. Answer: A packing list is a document that includes details about the contents of a package.
The packing list is intended to let transport agencies, government authorities, and customers know
the contents of
c. Air way bill
Answer: An air waybill (AWB) is a document that accompanies goods shipped by an international
courier to provide detailed information about the shipment and allow it to be tracked. The bill has
multiple copies so that each party involved in the shipment can document it.
An air waybill (AWB), also
d. Certificate of origin
Answer: A certificate of origin (CO) is a document declaring in which country a commodity or good
was manufactured. The certificate of origin contains information regarding the product, its
destination, and the
e. Consular invoice
Answer:A consularinvoice isadocumentcertifyingashipmentof goodsandshowsinformationsuch
as the consignor,consignee andvalue of the shipment.Generally,aconsularinvoice canbe obtained
throughaconsularrepresentativeof the countryyou'reshipping toandmustbecertifiedbytheconsul
of the country of destination, who will stamp and authorize the invoice. The consular invoice is
required by some
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601