Dear students get fully solved assignments Send your semester & Specialization name to our mail id : help.mbaassignments@gmail.com or call us at : 08263069601

1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
ASSIGNMENT
DRIVE SPRING 2016
PROGRAM Master of Business Administration- MBA
SEMESTER Semester 3
SUBJECT CODE & NAME MK0012 –Retail Marketing
BK ID B1723
CREDIT & MARKS 4 Credits, 60 marks
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Question. 1. How Retail formats can be classified? Elucidate your
answer with example.
Answer:Retailers are the last link in the distribution channel and they perform various important
functions, which are as follows:
(a) Uninterrupted Supply - A retailer ensures continuous supply of products to consumers. He
purchase goods in large quantity, breaks the bulk and sell in small segments to final users.
(b) Large Variety- Retailersbuymerchandise from different sources and provide a wide variety to
consumers.
(c) Financing - Some retailers provide credit facility to consumers.
(d) Transportation - Retailers carry goods from
Question. 2. Define target marketing & what can be different types
of target markets for retailers?

2. Answer:A target marketisa group of customersa business has decided to aim its marketing efforts
and ultimately its merchandise towards. A well-defined target market is the first element of a
marketingstrategy.Product, price, promotion, and place are the four elements of a marketing mix
strategy that determine the success of a product or
Question. 3. Briefly discuss different types of retail store locations?
What are their advantages & disadvantages?
Answer:A multiple shop system is a network of branch shops, situated at different localities in the
cityor indifferentpartsof the country,undera centralisedmanagementanddealingin similar lines
of goods. Such multiple shops are very common and popular in the West and are known as CHAIN
STORES. According to J.L. Fri, “Chain stores are a group of stores handling similar lines of
merchandise with single ownership and centralised location.”
The Federal Trade Commissiondefinesachainstore as “an organisationowinga controlling interest
in two or more establishments which sell
Question. 4. Explain the concept of merchandise management?
Answer: Inthe fierce competitionof retail,itisverycrucial to attract new customersandto keepthe
existingcustomers happy by offering them excellent service. Merchandising helps in achieving far
more than just sales can achieve.
Merchandisingiscritical fora retail business.The retail managersmust employ their skills and tools
to streamline the merchandising process as smooth as possible.
What is Merchandising?
Question. 5. Describe Integrated Marketing Communication
(IMC).Discuss the reasons for implementing IMC.
Answer:Integrated Marketing Communications (IMC) is an expansion of modern and traditional
marketing strategies, to optimise the communication of a consistent message conveying the
company's brands to stakeholders. Coupling various methods together is added value in creating
successful communication as it harnesses the individual benefits of each channel, which when
combined together builds a clearer and vaster impact than if used individually. Achieving synergy
and clarity amongst the elements is then able to

3. Question. 6. Write short notes on:
a) Market entry method
Answer:A market entry strategy is the planned method of delivering goods or services to a new
target market and distributing them there. When importing or exporting services, it refers to
establishing and managing contracts in a foreign country.
Many companies successfully operate
b) E-tailing
Answer:E-tailingbegantowork for some major corporations and smaller entrepreneurs as early as
1997 whenDell Computerreported multimillion dollar orders taken at its Web site. The success of
Amazon.com hastened the arrival of Barnes and Noble's e-tail site. Concerns about secure order-
taking receded. 1997 was also the year in which Auto-by-Tel reported that they had sold their
millionthcaroverthe Web,and CommerceNet/Nielsen Media reported that 10 million people had
made purchaseson the Web. Jupiter research predicted that e-tailing would grow to $37 billion by
2002.
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601