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1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
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ASSIGNMENT
DRIVE SUMMER 2015
PROGRAM BBA
SUBJECT CODE & NAME BBA 403 – International marketing
SEMESTER 4
BK ID B1714
CREDITS 4
MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.1 Explain the meaning, need and significance of international marketing.
Ans : Meaning of international marketing :
International Marketing can be defined as exchange of goods and services between different
national markets involving buyers and sellers.
According to the American Marketing Association, “International Marketing is the multi-national
processof planningandexecutingthe conception,prices,promotionanddistribution of ideal goods
and services to create exchanges that satisfy the individual and organizational objectives.”
It is concerned with the micro aspects of a market and takes the company as a unit of analysis. The
purpose is to find out as to why and how a product succeeds or fails in a foreign country and how
marketing efforts influence the results of international marketing.
Need:
Global marketingisthe process of conveying a final product worldwide with the hopes of reaching
the international marketing community. Some of the important facts about global marketing are
futuresmarketsofferhighlyliquidandstandardizedcontractstolarge and small market participants
alike,marketsrequirerobustparticipationandrelyona mix of commercial participantsandliquidity
providers, and it is the presence of many market

2. Q3. Assessing political environment plays an important role in taking business decisions. Discuss
this statement. What risks could arise due to political environment?
Answer: Environmental analysis is a strategic tool. It is a process to identify all the external and
internal elements, which can affect the organization’s performance. The analysis entails assessing
the level of threat or opportunity the factors might present. These evaluations are later translated
into the decision-making process. The analysis helps align strategies with the firm’s environment.
The political factors take the country’s current political situation. It also reads the global political
condition’seffectonthe countryandbusiness.Whenconductingthisstep,askquestions like “What
kind of government leadership is impacting decisions of the firm?”
Some political factors that you can study are:
Q.4 Explain the meaning and need of secondary research in international marketing.
Answer: Meaning of secondary research in international marketing:
Market research is an essential part of any business plan, whether a fledgling business or a
multinational organisation. Knowing that there is a sustainable market for your product and
understandingwhatyouraudience expectsfromyouisvital to a successful business launch. Market
research can generally be split into two categories; primary and secondary market research.
Secondary research makes use of existing data from whatever sources are available. There are
governmentcensuses,Mintelsurveys,andmanyprivate marketresearchagencies that allow access
to their data; some of it for free. It can be
Q.5 What is the mode of entry adopted by McDonalds? Discuss the various modes of entry in
international business.
Ans : Mode of entry by McDonalds:
The attractiveness of a country as a potential market for an international business depends on
balancingthe benefits,costs,andrisksassociatedwith doing business in that country. The long-run
economic benefits of doing business in a country are a function of factors such as the sixe of the
market,the presentwealthof consumersinthatmarket,andthe likelyfuture wealth of consumers,
whichdependsuponeconomicgrowthrates.While some marketsare verylarge when measured by
number of consumers, it is also important to look at the living standards and economic growth.
Franchisation mode :
The entry mode chosen by McDonald’s to have presence in

3. Q.6 Write short notes on:
a) Product diversification
Answer:A productdiversification strategyisaformof businessdevelopment. Small businesses that
implement the strategy can diversify their product range by modifying existing products or adding
newproductsto the range. The strategy provides opportunities to grow the business by increasing
sales to existing customers or entering new markets.
Objectives
b) Product customization
Answer:Sellersof everythingfromdressshirtstohandbagsandeven consumer packaged goods are
discoveringthe value of lettingcustomers create their own unique products. Retailers use Big Data
to present a personalized set of products to their customers—it’s been a driving force behind
Amazon’s success. Now brands are taking personalization a big step forward into mass
customization. They are
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601