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1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
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ASSIGNMENT
DRIVE SPRING 2016
PROGRAM Bachelor of Business Administration- BBA
SEMESTER Semester 4
SUBJECT CODE & NAME BBA 403 - International marketing
BK ID B1714
CREDIT & MARKS 4 CREDITS, 60 MARKS
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Question.1. Differentiate between Domestic Marketing and
International Marketing. Elaborateon the benefits of International
Marketing and write a short note on Barriers toInternational trade
and marketing
Answer:Marketing is the efficient and effective management and utilization of a company’s
resources to meet the consumers’ demands and the company’s objectives. It involves selling the
company’s products to satisfy the needs of consumers.
It includes planning, conception and execution of ideas, pricing, promotion, and distribution of a
company’s products with the purpose of obtaining the company’s objectives and satisfying the
consumers.
Marketing can be done within a local or domestic market or
Question.2. Write short note on:
1. Perfect competition

2. Answer:Perfectcompetitionisamarketstructure in which the following five criteria are met: 1) All
firmssell anidentical product;2) All firms are price takers - they cannot control the market price of
their product; 3) All firms have a relatively small
2. Oligopoly
Answer:Anoligopolyisamarketforminwhicha marketor industryisdominatedbya small number
of sellers (oligopolists). Oligopolies can result from various forms of collusion which reduce
competition and lead to higher prices for consumers. Oligopoly has its own market structure.With
few sellers, each oligopolist is likely to be aware of the actions of the others. According to game
theory,the decisionsof one firmtherefore influence andare influenced by decisions of other firms.
Strategicplanningbyoligopolistsneedstotake intoaccountthe likelyresponsesof the othermarket
participants.
3. Inflation
Answer:In economics, inflation is a sustained increase in the general price level of goods and
servicesinaneconomyovera periodof time.When the price level rises, each unit of currency buys
fewergoodsandservices.Consequently, inflation reflects a reduction in the purchasing power per
unit of money – a loss of real value in the medium of exchange and unit of account within the
economy. A chief measure of
4. Mixed Economy
Answer:A mixed economic system is an economic system that features characteristics of both
capitalism and socialism. A mixed economic system allows a level of private economic freedom in
the use of capital, but also allows for governments to interfere in economic activities in order to
achieve social aims. This type of economic
5. Fiscal Policy
Answer:Fiscal policyisthe meansbywhicha governmentadjustsitsspendinglevels and tax rates to
monitorandinfluence anation'seconomy.Itisthe sisterstrategytomonetary policy through which
a central bank influences a nation's money supply. These two policies are used in various
combinations to direct a country's economic goals. Here we look at how fiscal policy works, how it
must be monitored and how its implementation

3. Question.3. Explain the basic legal systems prevailing around the
world and the legal issuesin International Business
Answer:The legal/political aspect is very important in global marketing. "International law" can be
definedasrulesandprinciplesthatstatesandnationsconsiderbindinguponthemselves. This raises
two interesting characteristics of international law. The first is that "law" belongs to individual
nations and international law only exists to the degree that individual nations are willing to
relinquish their rights. The second is the lack of an
Question.4. Discuss Foreign Direct Investment. Write short notes on
:
1. Licensing
Answer:Licensing and technology transfer. Licensing and tech transfer have been essential in
promotingcollaborationbetweenthe academicandbusinesscommunities. Ever since legal hurdles
were removed that allowed universities to hold
2. Joint Venture
Answer:Jointventure andotherhybrid strategic alliances. The more traditional joint venture is bi-
lateral,thatisit involvestwopartieswhoare withinthe same industry who are partnering for some
strategicadvantage. Typical reasonsmightinclude aneed for access to proprietary technology that
might tip the competitive edge in another competitor’s favor, desire to gain access to intellectual
capital in the form of ultra-expensive
3. Franchising
Answer:Franchising is the practice of the right to use a firm's business model and brand for a
prescribedperiodof time.The word"franchise"isof Anglo-Frenchderivation—from franc, meaning
free—and is used both as a noun and as a (transitive) verb. For the franchisor, the franchise is an
alternative to building "chain stores" to
4. Contract Manufacture
Answer:In the case of traditional manufacturing, this has been the primary mechanism for
investmentandit has been heretofore very efficient. Within the past decade, however, there has
been a dramatic increase in the number of technology startups and this, together with the rise in
prominence of Internet usage, has fostered

4. Question.5. Define Product Life Cycle (PLC), Advantages and
Disadvantages of ProductCustomization and discuss on Global
Product Planning
Answer:Product life-cycle management (PLM) is the succession of strategies used by business
management as a product goes through its life-cycle. The conditions in which a product is sold
(advertising,saturation) changesovertime andmustbe managedasit movesthrough its succession
of stages.
Question.6. Explain on the various aspects related to dumping.
Define transfer pricing and itsobjectives. What are Letters of Credit
(LCs) in marketing arena?
Answer:In economics, "dumping" is a kind of predatory pricing, especially in the context of
international trade. It occurs when manufacturers export a product to another country at a price
either below the price charged in its home market or below its cost of production. The purpose of
this act is sometimes to increase market share in a foreign market or to drive out competition.
A standard technical definition of dumping is the act of
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601