Export marketing involves managing marketing activities for goods and services that cross national boundaries. It differs from domestic marketing in that it must deal with barriers between countries like differing languages, politics, laws, and cultures. Exporters may also have to pay import duties and handle logistical and documentation challenges associated with international trade. Effective export marketing uses the four Ps of the marketing mix - product, price, place (distribution), and promotion - to entice foreign buyers and customers.

1. PRESENTED BY:-
AMAN DWIVEDI
EXPORT MARKETING

2. DEFINITION OF EXPORT MARKETING
 “Export marketing includes the management of marketing
activities for production which cross the national boundaries
of a country.”
 “Export marketing means marketing of goods and services
beyond the national boundaries.”

3. INTRODUCTION TO EXPORT MARKETING
 Marketing is defined as using all of the resources of the organization to
satisfy customer needs for a profit.The difference between export
marketing and domestic marketing is simply that is take place across
national borders.This mean the exporters have to face with barriers to
trade, such as differing languages, politics, laws, governments and
cultures.They may need to duties imposed on these products by the
importing country.They will also need to deal with the logistical and
documentation problem surrounding exports.
 Export marketing also involves preparing an offering that will entice
the foreign buyer and customer.This offering comprises a product that
is offered at a certain price and that is made available or distributed to
the foreign customer.At the same time, the offering id communicated
or promoted to the buyer using certain communication or promotion
channels.These elements the product, price, distribution (place) and
promotion are called the marketing mix.