This document outlines the key topics to be covered in a module on business communication taught by Prof. Gazal Sharma. It includes definitions of business communication and communication basics. It discusses the importance of communication and the various roles of managers in communication. It also describes the communication process and elements, methods of communication, potential barriers to communication, and factors that impact communication effectiveness.

1. BBA-Bachelors of Business Communication
Subject: Business Communication
Prof. Gazal Sharma

2. Module 1
Prof.Gazal Sharma
Business Communication
Communication

3. Contents
Communication Basics
Importance of communication
Manager’s roles
Communication Process
Elements of Communication Process
Means of Communication
Methods of Communication
Communication Barriers
Prof.Gazal Sharma
Business Communication

4. Communication Basics
Definition: Business Communication-
“The sharing of information between people within
an enterprise that is performed for the commercial
benefit of the organization. In addition, Business
communication can also refer to how a company
shares information to promote its product or services
to potential consumers
Meaning: Communication is defined as the giving,
receiving or exchanging of information, opinions or
ideas so that the message is completely
Purofn.GdazealrSshatromoa d b y e v e r y b o d y i n v o l v e d .
Business Communication

5. Prof.Gazal Sharma
Business Communication

6. Prof.Gazal Sharma
Business Communication

7. Prof.Gazal Sharma
Business Communication

8. Prof.Gazal Sharma
Business Communication

9. Prof.Gazal Sharma
Business Communication

10. Prof.Gazal Sharma
Business Communication

11. Prof.Gazal Sharma
Business Communication

12. Communication Basics
Functions
Information : Decision making , Problem solving
 Control : Power to influence, Express opinions /
grievances
Motivation: Foster spirit of motivation, Feedback,
Reinforcement
Emotional Expression: Expressing satisfaction,
dissatisfaction Prof.Gazal Sharma
Business Communication

13. Importance of
Communication
Prof.Gazal Sharma
Business Communication

14. Manager’s Roles
Prof.Gazal Sharma
Business Communication

15. Interpersonal role:
Figurehead:
As a manager you have social and legal
responsibities. People look up to you as a person
with authority and figurehead.
Leadership:
This is where you provide leadership for your
team/department.
Liaison:
Manager must communicate with internal and
external contacts.
Prof.Gazal Sharma
Business Communication

16. Informational role
Monitor:
Seeking for information related to your organisation
for relevant changes.
Disseminator:
Communicating useful information to your potential
colegues.
Spokesperson:
Representing and speaking for the organisation.
Prof.Gazal Sharma
Business Communication

17. Methods of Communication
Memo
Fax
e-mail
voice mail
letter
Phone call
In-person
Two-Way One-Way Collaborative Team meetings
Consulting
Consensus
Decision making
Group problem solving
Prof.Gazal Sharma
Business Communication

18. Communication Barriers
 Inadequate / Inappropriate channels
 Status difference
 Lack of trust
 Close communication climate
 Information overload
 Message complexity and competition
 Physical distraction
Prof.Gazal Sharma
Business Communication

19. Communication
Effectiveness
Communication style
Audience
Good listening
Cultural differences
Ethics
Communication technology
Effective flow
Prof.Gazal Sharma
Business Communication