Battle Of Minds 2015 is a flagship recruitment event of British American Tobacco Bangladesh. Every year thousands of students from different universities including business & engineering participate in this competition. IUT was one of the finalist of this year and here is our presentation. Find our UI videos here:
https://youtu.be/spOiRQxhsZk (Mobile App)
https://youtu.be/NQP2I35Ea5A (Desktop UI)
The Final Challenge of Battle of Minds 2017 was to develop a Behavioral Awareness Campaign to change perception of Citizen of Dhaka City. The resources were limited to only what we can accumulate without being dependent on policy changing or developing new infrastructure.
The Idea of our campaign is to introduce a fictional character "Boka Naki" while Educating Citizen to fill up the knowledge gap between behavior and consequences by creating awareness through Humor.
Case for the challenge: https://drive.google.com/open?id=1I5g7Dk_C7lzW8ybE_NdOQteCZXZIKn79
2D Game Prototype: https://boaknaiv1.netlify.com/
As one of the fastest growing e-commerce models, RedSeer latest report highlights quick commerce platforms such as Swiggy's Instamart, Dunzo, and more.
Vietnam consumer product distribution still rely largely on the traditional channels. These family-oriented stores are the sales channel for many for the diaries, lifestyle products and so on.
The channel management for these stores are largely based on the human-effort. However, we came to see the signs of the changes with the use of technology.
This report covers the technology usages in these traditional channel distributions and analyze their potentialities and obstacles.
This report was made on March, 2021.
After a period of strong loan book growth during 2013-2017, Vietnam has witnessed a slowdown - the national loan book grew by 14% in 2018 compared to 18% in 2017. Concerns about aggressive lending practices, and the possible risk in the real estate and non-production sectors have resulted in a tightening of regulations by the State Bank of Vietnam (SBV). Additionally, the focus was on resolving the legacy bad debt with the resulting non-performing loans ratio (NPL) at only 1.89% by YE2018. Considering these events, the SBV also set a modest target of 14% YoY credit growth for 2019.
The strongest driver for credit growth, the consumer finance market, has been maturing after several years of exponential growth. In 2018, CF increased its contribution to the national loan book, at 19.7%, compared to 16.7% in 2017. At the same time, although the market has been growing at 59% YoY for the last five years, in 2018, the overall growth registered at 30.4%. The slowdown is attributed to the market’s development, growing from a larger base, the increasing exposure to real estate loans, as well as the saturation of some of CF key products such as installment loans for home appliances and consumer electronics.
Download pdf here: https://bit.ly/2RDrUm3
Are Vietnamese satisfied with their life and country? Which part do they prefer and what is their self-image? The survey revealed the effects of income and living location
The Final Challenge of Battle of Minds 2017 was to develop a Behavioral Awareness Campaign to change perception of Citizen of Dhaka City. The resources were limited to only what we can accumulate without being dependent on policy changing or developing new infrastructure.
The Idea of our campaign is to introduce a fictional character "Boka Naki" while Educating Citizen to fill up the knowledge gap between behavior and consequences by creating awareness through Humor.
Case for the challenge: https://drive.google.com/open?id=1I5g7Dk_C7lzW8ybE_NdOQteCZXZIKn79
2D Game Prototype: https://boaknaiv1.netlify.com/
As one of the fastest growing e-commerce models, RedSeer latest report highlights quick commerce platforms such as Swiggy's Instamart, Dunzo, and more.
Vietnam consumer product distribution still rely largely on the traditional channels. These family-oriented stores are the sales channel for many for the diaries, lifestyle products and so on.
The channel management for these stores are largely based on the human-effort. However, we came to see the signs of the changes with the use of technology.
This report covers the technology usages in these traditional channel distributions and analyze their potentialities and obstacles.
This report was made on March, 2021.
After a period of strong loan book growth during 2013-2017, Vietnam has witnessed a slowdown - the national loan book grew by 14% in 2018 compared to 18% in 2017. Concerns about aggressive lending practices, and the possible risk in the real estate and non-production sectors have resulted in a tightening of regulations by the State Bank of Vietnam (SBV). Additionally, the focus was on resolving the legacy bad debt with the resulting non-performing loans ratio (NPL) at only 1.89% by YE2018. Considering these events, the SBV also set a modest target of 14% YoY credit growth for 2019.
The strongest driver for credit growth, the consumer finance market, has been maturing after several years of exponential growth. In 2018, CF increased its contribution to the national loan book, at 19.7%, compared to 16.7% in 2017. At the same time, although the market has been growing at 59% YoY for the last five years, in 2018, the overall growth registered at 30.4%. The slowdown is attributed to the market’s development, growing from a larger base, the increasing exposure to real estate loans, as well as the saturation of some of CF key products such as installment loans for home appliances and consumer electronics.
Download pdf here: https://bit.ly/2RDrUm3
Are Vietnamese satisfied with their life and country? Which part do they prefer and what is their self-image? The survey revealed the effects of income and living location
In Vietnam, food delivery service is booming with the participation of many players sharing the “pie” with estimated size around $33 mil., according to Euromonitor. This report will specify the current usage and reasons / obstacles using food delivery services in Vietnam, both from direct shop or portal (foody, vietnammm, etc.) delivery.
The survey was conducted to 615 respondents from 18-39, Ho Chi Minh and Ha Noi in June 2018.
A thorough research was conducted to diagnose the Restaurant Booking Apps Space in India.
The App features were dissected and evaluated on the basis of App functionality, usability, content and experience.
Case Study on Product Management for an ed-tech company (Biswadeep Ghosh Hazr...Biswadeep Ghosh Hazra
The competition asked 3 things to do-
1) Tracking down metrics related to learning, reading and writing- what would be required to track down on a daily, weekly, monthly and yearly basis?
2) Gamifying that whole setup for accomplishing objectives better
3) Helping in growing a community of learners who shall be accountable for their individual and community growth
I covered in detail the various aspects of-
1) Industry Overview
2) Competitor Analysis
3) TAM-SAM-SOM
4) Marketing Strategy
-Social Media Strategy (YouTube)
-Branding Strategy
5) Cost-Benefit Analysis
5 XU HƯỚNG NGƯỜI TIÊU DÙNG CẦN...
1. Sự khác nhau giữa các vùng miền
2. Người tiêu dùng thích sản phẩmmới, nhưng họ khá dè chừng với những sản phẩm này
3. Digital như một phần tất yếu
4. Sự bùng nổ của Ecommerce
5. Sự bền vững, an toàn và thân thiện của sản phẩm
Marketing Campaign for HungryNaki.com - Intra-IBA Branding Competition (IIBC)...Sayem Faruk
Marketing campaign for a popular food delivery service called HungryNaki in Bangladesh. Talks about how to defeat FoodPanda. Winning slides for the second round of IIBC 2015.
Ride sharing app such as Uber and Grab change Vietnamese way of using the taxies, giving huge impact to the traditional taxi companies. We made the research nearly 641 ride sharing app users in HCM and Hanoi, to see their motivation, usage and occasions as to these ride sharing apps.
Swiggy clone app & script for your online food delivery business. Mtoag offers the best swiggy like app to explore your food delivery business. Order now!
https://www.mtoag.com/swiggy-clone.htm
Vietnam Consumer Finance Report 2020: Challenges and opportunities for getting ahead
The 2019 has been particularly eventful, with the revival of at least two previously inactive FinCos to the market (PTFinance, FCCOM), putting pressure on the market shares of the incumbents. CF increased its contribution to national loan book to 20.5% in 2019, up from the 19.6% in 2018. Given the current market size, CF penetration in Vietnam is currently considered slow compared to its regional peers, signifying an attractive growth prospect.
Assess to our FULL REPORT: http://fiinresearch.vn/Reports/20AA1-vietnam-consumer-finance-report-2020-.html
FiinResearch - Consumer Finance in Vietnam First-half 2021 ReviewFiinGroup JSC
This Consumer Finance Report provides in-depth analysis of market share and financial performance amongst key players, the development of each product segment, prominent product trends as well as new market entrants’ movements
The consumer finance market of Vietnam has not yet recovered from the COVID-19 shock. The market expanded by 7% YTD in 1H2021, mainly driven by banks, as FinCos’s were hit harder due to massive closure of POS network following lock-down and social distancing orders in many cities and provinces.
Download FULL report: https://bit.ly/Consumer-Finance-Vietnam-1H2021
In its six-year history, Kansas City Restaurant Week has raised more than $1 million for Kansas City charities. Presented by US Foods, Kansas City Restaurant Week returned for its seventh year, January 15-24, 2016. A record 185 restaurants signed up to participate.
Hear Katie Leas, Online Marketing Manager of Visit KC, Travis Joyal, partner and co-owner of Page Communications, and Lydia Young from Page Communications speak about:
- What they've learned
- What's coming next for KCRW
- How they pulled it off with their digital, social media and PR strategy.
Integrated Marketing - Opportunities and Challenges in Modern MarketingJamie Martin
A presentation to Georgia Tech marketing students on definitions, tactics, advantages, and problems facing modern marketing programs that leverage digital media and analytics to improve the results of traditional media programs alone.
In Vietnam, food delivery service is booming with the participation of many players sharing the “pie” with estimated size around $33 mil., according to Euromonitor. This report will specify the current usage and reasons / obstacles using food delivery services in Vietnam, both from direct shop or portal (foody, vietnammm, etc.) delivery.
The survey was conducted to 615 respondents from 18-39, Ho Chi Minh and Ha Noi in June 2018.
A thorough research was conducted to diagnose the Restaurant Booking Apps Space in India.
The App features were dissected and evaluated on the basis of App functionality, usability, content and experience.
Case Study on Product Management for an ed-tech company (Biswadeep Ghosh Hazr...Biswadeep Ghosh Hazra
The competition asked 3 things to do-
1) Tracking down metrics related to learning, reading and writing- what would be required to track down on a daily, weekly, monthly and yearly basis?
2) Gamifying that whole setup for accomplishing objectives better
3) Helping in growing a community of learners who shall be accountable for their individual and community growth
I covered in detail the various aspects of-
1) Industry Overview
2) Competitor Analysis
3) TAM-SAM-SOM
4) Marketing Strategy
-Social Media Strategy (YouTube)
-Branding Strategy
5) Cost-Benefit Analysis
5 XU HƯỚNG NGƯỜI TIÊU DÙNG CẦN...
1. Sự khác nhau giữa các vùng miền
2. Người tiêu dùng thích sản phẩmmới, nhưng họ khá dè chừng với những sản phẩm này
3. Digital như một phần tất yếu
4. Sự bùng nổ của Ecommerce
5. Sự bền vững, an toàn và thân thiện của sản phẩm
Marketing Campaign for HungryNaki.com - Intra-IBA Branding Competition (IIBC)...Sayem Faruk
Marketing campaign for a popular food delivery service called HungryNaki in Bangladesh. Talks about how to defeat FoodPanda. Winning slides for the second round of IIBC 2015.
Ride sharing app such as Uber and Grab change Vietnamese way of using the taxies, giving huge impact to the traditional taxi companies. We made the research nearly 641 ride sharing app users in HCM and Hanoi, to see their motivation, usage and occasions as to these ride sharing apps.
Swiggy clone app & script for your online food delivery business. Mtoag offers the best swiggy like app to explore your food delivery business. Order now!
https://www.mtoag.com/swiggy-clone.htm
Vietnam Consumer Finance Report 2020: Challenges and opportunities for getting ahead
The 2019 has been particularly eventful, with the revival of at least two previously inactive FinCos to the market (PTFinance, FCCOM), putting pressure on the market shares of the incumbents. CF increased its contribution to national loan book to 20.5% in 2019, up from the 19.6% in 2018. Given the current market size, CF penetration in Vietnam is currently considered slow compared to its regional peers, signifying an attractive growth prospect.
Assess to our FULL REPORT: http://fiinresearch.vn/Reports/20AA1-vietnam-consumer-finance-report-2020-.html
FiinResearch - Consumer Finance in Vietnam First-half 2021 ReviewFiinGroup JSC
This Consumer Finance Report provides in-depth analysis of market share and financial performance amongst key players, the development of each product segment, prominent product trends as well as new market entrants’ movements
The consumer finance market of Vietnam has not yet recovered from the COVID-19 shock. The market expanded by 7% YTD in 1H2021, mainly driven by banks, as FinCos’s were hit harder due to massive closure of POS network following lock-down and social distancing orders in many cities and provinces.
Download FULL report: https://bit.ly/Consumer-Finance-Vietnam-1H2021
In its six-year history, Kansas City Restaurant Week has raised more than $1 million for Kansas City charities. Presented by US Foods, Kansas City Restaurant Week returned for its seventh year, January 15-24, 2016. A record 185 restaurants signed up to participate.
Hear Katie Leas, Online Marketing Manager of Visit KC, Travis Joyal, partner and co-owner of Page Communications, and Lydia Young from Page Communications speak about:
- What they've learned
- What's coming next for KCRW
- How they pulled it off with their digital, social media and PR strategy.
Integrated Marketing - Opportunities and Challenges in Modern MarketingJamie Martin
A presentation to Georgia Tech marketing students on definitions, tactics, advantages, and problems facing modern marketing programs that leverage digital media and analytics to improve the results of traditional media programs alone.
VF2018 Workshop: Anatomy of a Deal (FundRazr, FrontFundr, BMW Consulting)Craig Asano
FundRazr is an award-winning online fundraising platform that has helped thousands of people and organizations raise money for causes they care about. FundRazr offers a fundraising platform that is easy to use, inexpensive and readily accessible. FundRazr’s online fundraising platform has helped raise over $115 million for over 140,000 campaigns in dozens of countries around the world. For more information, visit the company's website at www.fundrazr.com.
FrontFundr connects investors and entrepreneurs. Investing in young companies has been limited to angel investors, venture capital firms and wealthy individuals. These investors represent only a fraction of the larger investor community who are excited and have the financial means to participate in growing new companies. FrontFundr uses today’s technology to enable entrepreneurs to raise money from a much larger investor community. This is an opportunity for seasoned investors and the wider public to come together to directly drive innovation and entrepreneurship. With FrontFundr, both experienced and regular investors can exercise positive influence on businesses they would like to see succeed. For more information, visit the company's website at www.frontfundr.com.
Bennett Milner Williams Consulting Ltd. is led by Principal, Victoria Bennett.
With over twenty years’ experience in business-to-business and business-to-consumer marketing in Europe and North America, Victoria has overseen sales, operations, finance, and HR in a spectrum of industries. Victoria has a record of strong commercial success working with major brands including Procter & Gamble, TD Bank, Mars, Tervita, BP, Gushor (a Schlumberger company), ENMAX, and Axia NetMedia.
VanFUNDING 2018 - Anatomy of a successful crowdfunding deal Daryl Hatton
Presentation of success factors of innovative hybrid securities crowdfunding campaigns given at VanFUNDING 2018 conference in Vancouver Canada. Companies discussed include Red Mountain, Very Good Butchers, Vermillion Growers, and Squamish Canyon.
How to expand to Southeast Asia, according to ShopBackTech in Asia
Singapore ecommerce startup ShopBack has expanded across four countries with vastly different environments. Here are some strategies it employed to grow across a fragmented Southeast Asia.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
2. ONCE UPON A TIME!!!
FORMAL
DINING
OCCASIONAL EVENTS
IN OLD DAYS NOW
PART OF LIFESTYLE
PROMOTION
DIVERSITYAFFORDABILITY
WHY?
3. THE TREND IS CHANGING!!!
NOW
PART OF LIFESTYLE
FUTURE
THE WAVE
TECHNOLOGY
CONVENIENCECHANGING
LIFESTYLE
4.
5. “ MAKING FOOD DELIVERY
MORE CONVENIENT “
CURRENT PENETRATION
DIGITAL TRAFFIC | SALES | DELIVERY
937 Unique
Visitors Per Day
300 Units Of Order
(AVG) Per Day
Operating In Total
137 Zones In
3 Cities
9. BRINGING DIVERSITY
GIVING PEOPLE OPTIONS TO FREEDOM
MORE CUISINE
• TRADITIONAL FOODS
• REGIONAL SPECIAL ITEMS
• SEASONAL OFFERS
CROSS AREA
ORDER
• CROSS AREA ORDER
WITHIN CITY
• CROSS CITY ORDER WITH
LEAD TIME
PACKAGE &
GROUP ORDER
• WEEKLY/MONTHLY PACKAGES
FOR SPECIFIC TG
• CUSTOMIZED PACKAGES
FOOD
AGGREGATOR
• BRINGING HOME COOKS
ONBOARD
• BUSINESS PLATFORM FOR
FOOD STARTUPS
11. TRACK MY FOOD
PROPER COMMUNICATION | ERADICATING CONFUSION
TRACK YOUR FOOD
• Exact Location Of Your Delivery
• Precise Estimation Powered BY GOBD
• Gamification Experience On User End
ETA: 29 MIN
12. BASIC SUPPLY CHAIN
BUILDING RELATIONSHIP| CREATE PERCEPTION
BUILD A RELATION
BE THE POSTMAN THAT MATTERED IN 90s
• Delivery clustered
• Ensure quality delivery from restaurant end
• Create perception of an efficient delivery on consumer end
13. 2015
DELIVERY
PERSON: 70
TOTAL BIKES: 75
PROJECTION
OPERATIONS
2016
DELIVERY
PERSON: 120
TOTAL BIKES: 125
2017
DELIVERY
PERSON: 145
TOTAL BIKES: 150
2018
DELIVERY
PERSON: 175
TOTAL BIKES: 182
2019
DELIVERY
PERSON: 230
TOTAL BIKES: 240
2020
DELIVERY
PERSON: 260
TOTAL BIKES: 272
15. BECAUSE WE WANT TO SCALE FROM
300 ORDERS/DAY TO 2000 ORDERS/DAY
IN 5 YEARS
REACH
MORE PEOPLE
16. REACH
MORE PEOPLE
MARKETING
CHANNELS
ACTIVATION &
OFFLINE REACH
BRAND
AWARENESS
CAMPAIGNS
TARGET GROUP
SOCIO ECONOMIC
CLASS A & B
• AVG MONTHLY INCOME: 20,000 BDT+
• TOTAL POPULATION: 5.2 MLN
• EDUCATION: MIN BACHELORS
DIGITAL
MARKETING
18. DIGITAL MARKETING
CONSUMER DRIVE | INFLECTION MARKETING
PUSH NOTIFICATION FROM APP
• BASED ON LOCATION
• BASED ON TIME
• BASED ON LIFE EVENTS
DRIVE
CONSUMER TO THE
PLATFORM
REGULAR
BRAND VISIBILITY
SOCIAL MEDIA ADVERTISEMENT
• FACEBOOK NEWS FEED
SPONSORED STORIES
• BANNER ADVERTISEMENT ON WEBSITES
HUNGRY NAKI
APP MARKETING & DIRECT ORDER
• INTEGRATE DIRECT ORDER ICON ON
RESTAURANT WEBSITES
• ENDORSE WITH FOOD FESTIVALS/FAIRS ON
MORE APP DOWNLOAD
DIRECT CONSUMER
PENETRATION FROM
RELEVANT SOURCES
19. DIGITAL MARKETING
VIDEO MARTEKING | FOCUSED CAMPAIGN
VIDEO MARKETING
• YOUTUBE VIDEO ADVERTISEMENT
• CONSUMER EXPERIENCE SHARE
• FOOD PREPARATION VIDEO
BY 2017, 90% TRAFFIC
WILL BE GENERATED FROM VIDEO
--CISCO
SEASONAL OFFERSCHECK-IN DISCOUNT GIFT CARDS
FOCUSED
CAMPAIGNS
20. ACTIVATION & OFFLINE REACH
REACHING OUT TO CONSUMER OFFLINE
INTERACTIVE KIOSK
• INSTALLAED IN UNIVERSITIES, OFFICE CANTEENS
• DIRECT ORDER FROM KIOSK & GET DISCOUNT
• ADVERTISING PLATFORM FOR RESTAURANTS
BILLBOARD FOR
BRAND VISIBILITY