A thorough research was conducted to diagnose the Restaurant Booking Apps Space in India.
The App features were dissected and evaluated on the basis of App functionality, usability, content and experience.
Here is an attempt to make recommendations for Swiggy, so that the brand can re-position itself in the consumer mindset. Currently Swiggy faces a huge challenge to match customer expectations and they have fairly appalling reviews on customer review forums. Perhaps re-positioning might be a helpful idea. I have made an attempt to look at re-positioning their strategy in the attached presentation
As a pioneer within the radio taxi service in India, Meru Cabs once again launched Carpool by Meru, an initiative to make people travel together and give back to others around them.
The Digital Marketing campaign, #DilKaDarwazaKholo, revolved around the sentiment of giving back to people by offering them a ride whilst also enjoying the company of others.
Digital marketing solutions right from social media campaigns to emailers, SMS pushes and banner ads created an outreach providing Meru Cabs with 3x the amount of downloads for its app, whilst successfully creating a MindShift amongst the Indian audiences towards sharing a car versus riding alone.
Here is an attempt to make recommendations for Swiggy, so that the brand can re-position itself in the consumer mindset. Currently Swiggy faces a huge challenge to match customer expectations and they have fairly appalling reviews on customer review forums. Perhaps re-positioning might be a helpful idea. I have made an attempt to look at re-positioning their strategy in the attached presentation
As a pioneer within the radio taxi service in India, Meru Cabs once again launched Carpool by Meru, an initiative to make people travel together and give back to others around them.
The Digital Marketing campaign, #DilKaDarwazaKholo, revolved around the sentiment of giving back to people by offering them a ride whilst also enjoying the company of others.
Digital marketing solutions right from social media campaigns to emailers, SMS pushes and banner ads created an outreach providing Meru Cabs with 3x the amount of downloads for its app, whilst successfully creating a MindShift amongst the Indian audiences towards sharing a car versus riding alone.
This is a digital marketing plan created in Word for a shopping comparison website that covers the marketinf audit, analysis, objectives, market segments, strategy, promotions, budget, control and timeline
Here is my final project for my product management course. I chose the company Doordash, a third-party food order and delivery platform because of its relevancy during COVID-19. Although this industry has been one of the fastest growing industry, I find the current business and growth model for the aggregation platforms not sustainable. "Cloud" kitchen will be a big segment, but due to the low entry and exit barriers, the competition in that space will be fierce too shortly. To achieve optimization of profitability, restaurants operators will seek for other options unless the third-party food order and delivery platforms truly align their business goals with those of the restaurants.
Foodpanda is a small team of problem solvers, designers, thinkers and tinkers, working around the clock to make foodpanda the most powerful online tool for food delivery in the universe. We believe that ordering food should be easy, fast and definitely fun! We wanted something simpler, so we made it.
Dine-O! Marketing Strategy for a Food Delivery AppAbhinav S
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Different Food Delivery models for successful food delivery business. If you are looking to develop your own food delivery app then get in touch with expert food delivery app developers now.
https://aglowiditsolutions.com/food-delivery-app-development/
These apps open up a new world of things with a list of restaurants in and around your area. It just needs to know your location and the innumerable list of these restaurants just spring up with their offers all without having to leave your couch.
research report on online food ordering market in IndiaSumit Roy
Indian online food delivery is set to boom according to the latest research report.The Restaurant industry is estimated to be USD 56 Billion and thedelivery industry is pegged atUSD 15 Billion
The Indian Casual Dining (44%) dominatesthe organised segment while QSR is one of the fastest growing
segment
the foodpanda group is a global mobile food delivery marketplace headquartered in Berlin, Germany, and operating in 40 countries and territories, including India, Pakistan, Russia, Brazil, Mexico and Singapore. The service allows users to select from local restaurants and place orders via the mobile application as well as the website. The company has partnered with over 58,000 restaurants.
Digital Marketing for Hospitals: A Patient Centric ApproachEvolve Digital Labs
An exclusive webinar presented by Google AdWords and Evolve Digital Labs covering:
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ROI: Learn how to turn paid search into your most profitable marketing channel.
Case Study: See how a world-leading practice generates elective procedure leads online.
Slides from a talk I gave about Uber Eats mobile work. We are a three-sided food delivery marketplace that needs to coordinate work across eaters, restaurants, and delivery partners.
Talk given March 22, 2018
About Swiggy-Swiggy is a food ordering and delivery company based out of Bangalore, India. Swiggy was inspired by the thought of providing a complete food ordering and delivery solution from the best neighbourhood restaurants to the urban foodie. A single window for ordering from a wide range of restaurants, we have our own exclusive fleet of delivery personnel to pickup orders from restaurants and deliver it to customers .
About IIDE-The Indian Institute of Digital Education (IIDE) evolved from the need for digitally skilled resources in India. All businesses in India are transitioning to the Digital Space for effective business. This has led to a high rise in demand for digitally skilled resources.
The current Indian Education system ignores this demand and is unable to cater to the needs of new businesses. IIDE is catering to this industry requirement and creating future digital entrepreneurs. To create quality output, educational houses need to have world class mechanisms and IIDE has adopted just that.
Marketers today are dealing with a completely different type of customer - one that demands instant gratification, and has very little patience to wait. Customer journeys today are so dynamic that it is impossible to expect results using manual, rule-based marketing tools.
In this webinar, we discuss how forward-looking brands are using data science to predict user intent to create the perfect marketing campaign for their target audience.
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CleverTap's advanced features like Psychographic Segmentation, and Intent Based Segmentation use machine learning models to determine the propensity of users to perform an action or like a category of product. Similarly, CleverTap's Product Recommendations make use of sophisticated AI to recommend products to users based on their past behavior.
This is a digital marketing plan created in Word for a shopping comparison website that covers the marketinf audit, analysis, objectives, market segments, strategy, promotions, budget, control and timeline
Here is my final project for my product management course. I chose the company Doordash, a third-party food order and delivery platform because of its relevancy during COVID-19. Although this industry has been one of the fastest growing industry, I find the current business and growth model for the aggregation platforms not sustainable. "Cloud" kitchen will be a big segment, but due to the low entry and exit barriers, the competition in that space will be fierce too shortly. To achieve optimization of profitability, restaurants operators will seek for other options unless the third-party food order and delivery platforms truly align their business goals with those of the restaurants.
Foodpanda is a small team of problem solvers, designers, thinkers and tinkers, working around the clock to make foodpanda the most powerful online tool for food delivery in the universe. We believe that ordering food should be easy, fast and definitely fun! We wanted something simpler, so we made it.
Dine-O! Marketing Strategy for a Food Delivery AppAbhinav S
A marketing plan for a food-delivery application named Dine-O!, describing its market positioning, free and premium features and the implementation of its strategies and tactics.
Different Food Delivery models for successful food delivery business. If you are looking to develop your own food delivery app then get in touch with expert food delivery app developers now.
https://aglowiditsolutions.com/food-delivery-app-development/
These apps open up a new world of things with a list of restaurants in and around your area. It just needs to know your location and the innumerable list of these restaurants just spring up with their offers all without having to leave your couch.
research report on online food ordering market in IndiaSumit Roy
Indian online food delivery is set to boom according to the latest research report.The Restaurant industry is estimated to be USD 56 Billion and thedelivery industry is pegged atUSD 15 Billion
The Indian Casual Dining (44%) dominatesthe organised segment while QSR is one of the fastest growing
segment
the foodpanda group is a global mobile food delivery marketplace headquartered in Berlin, Germany, and operating in 40 countries and territories, including India, Pakistan, Russia, Brazil, Mexico and Singapore. The service allows users to select from local restaurants and place orders via the mobile application as well as the website. The company has partnered with over 58,000 restaurants.
Digital Marketing for Hospitals: A Patient Centric ApproachEvolve Digital Labs
An exclusive webinar presented by Google AdWords and Evolve Digital Labs covering:
Valuable Patient Insights: Discover what your most valuable patients do online.
ROI: Learn how to turn paid search into your most profitable marketing channel.
Case Study: See how a world-leading practice generates elective procedure leads online.
Slides from a talk I gave about Uber Eats mobile work. We are a three-sided food delivery marketplace that needs to coordinate work across eaters, restaurants, and delivery partners.
Talk given March 22, 2018
About Swiggy-Swiggy is a food ordering and delivery company based out of Bangalore, India. Swiggy was inspired by the thought of providing a complete food ordering and delivery solution from the best neighbourhood restaurants to the urban foodie. A single window for ordering from a wide range of restaurants, we have our own exclusive fleet of delivery personnel to pickup orders from restaurants and deliver it to customers .
About IIDE-The Indian Institute of Digital Education (IIDE) evolved from the need for digitally skilled resources in India. All businesses in India are transitioning to the Digital Space for effective business. This has led to a high rise in demand for digitally skilled resources.
The current Indian Education system ignores this demand and is unable to cater to the needs of new businesses. IIDE is catering to this industry requirement and creating future digital entrepreneurs. To create quality output, educational houses need to have world class mechanisms and IIDE has adopted just that.
Marketers today are dealing with a completely different type of customer - one that demands instant gratification, and has very little patience to wait. Customer journeys today are so dynamic that it is impossible to expect results using manual, rule-based marketing tools.
In this webinar, we discuss how forward-looking brands are using data science to predict user intent to create the perfect marketing campaign for their target audience.
Analytics and AI based Retention in e-commerceCleverTap
This SlideShare will help you understand how CleverTap's AI/ML enabled features help brands convert, grow, and retain users.
CleverTap's advanced features like Psychographic Segmentation, and Intent Based Segmentation use machine learning models to determine the propensity of users to perform an action or like a category of product. Similarly, CleverTap's Product Recommendations make use of sophisticated AI to recommend products to users based on their past behavior.
Now, Restaurant business is not only related to food delivery service, but it became an entire business that includes everything which tends to customer happiness. Here, I am discussing some popular Restaurants feedback app that is the core of any business and factor of growth.
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Slurp is born out of a simple, "What's good here?" question.
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Apple Search Ads Workshop in Mobile Growth Summit San Francisco 2020 Fouad Saeidi
In Mobile Growth Summit San Francisco in Feb this year, Yekta and I went over the best practices for Apple Search Ads and the world-class optimization techniques on scaling national and global campaigns:
Full Presentation here: https://bit.ly/2UZZwwx
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Apple Search Ads has been an increasingly popular user acquisition channel, and any marketer who wants to acquire more users should definitely utilize it to the fullest.
Learn some of the best tactics and use cases to see how you can make the most out of Apple Search Ads to achieve tremendous app growth and cut down on the labor work.
Optimizely Connect with Localytics: The One Size Fits all Customer Experience...Optimizely
Optimizely Connect is a webinar series that we conduct with our best-in-class technology partners. The purpose is to give you some insight into how different technologies work together effectively so that anyone who is either using them already, or considering integrating these, can understand the ways that they can be used to optimize your customer’s user experience.
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- The challenges of an omni channel experience & the role of mobile in the customer journey
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http://pages.optimizely.com/optimizely-connect.html
Amazon has collected data about how users engage with IAP in games, and we have reviewed how the most profitable apps are using IAP to monetize successfully. We found data on two levels: HOW and WHAT the top 50 do differently (Retention data, session length data, units sold and price data) to get those results. It turns out there are a handful of things that most of the top 50 do that other games don't. We’ll share that actionable data with you in this presentation and look at examples from Ninja Kiwi on how they used this data to improve their IAP sales.
If you’re not integrating your survey program with Salesforce, you’re missing the chance to infuse key customer data into Salesforce and strengthen customer relationships. Join us as we showcase how leading brands are integrating their feedback programs with Salesforce to monitor key metrics like Net Promoter Score and customer satisfaction, improve customer experiences, and boost loyalty. We’ll be joined by Macy Howarth, a leader on athenahealth’s Customer Success team, to talk about how they structure their Voice of the Customer program and leverage customer feedback to create change in their organization. You will walk away with a blueprint for your own integrated feedback program.
ReviewPro helps hotels listen to their customers more effectively so that they can deliver better guest experiences.
https://www.reviewpro.com/?partner=bookgreener
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impact across the entire customer lifecycle.
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This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
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Putting the SPARK into Virtual Training.pptxCynthia Clay
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
5. Step 1
Narrowed down to a list of 6 Restaurant Booking Mobile Apps which are popular among Indians
Methodology
Literature Review of tech journals, Google Play Store & Popular Indian Websites 5
Competition in Restaurant reservation space is fierce. .
HUNGRYTABLE APPEAZYDINER APP POCKETIN
BOOKING DIVA APP
24*7 TABLE APP DINEOUT APP
6. GRAPES DIGITAL SURVEY
Total Respondents (n = 91)
Base Respondents for this Question (n = )
Q10. Which Restaurant booking App does your phone has? 6
Step 2
Prepared a survey to evaluate the popularity of the
Apps popular amongst Users
Methodology
Deployed a Consumer Survey to identify Top
Restaurant Reservation Apps being used by
Respondents
Observation
Reservation Apps are yet to penetrate and be popular
among users
Restaurant Booking Apps are yet to gain popularity . .
0.00%
0.00%
0.00%
1.10%
2.20%
7.69%
0.00% 2.00% 4.00% 6.00% 8.00% 10.00%
HungryTable
24*7 Table App
Booking Diva App
Eazydiner
Pocketin
Dineout
Percentage Of Restaurant
Booking App Users
7. 7
Step 3
Narrowing down to 2 Restaurant Apps for
Competitive Deep Dive based on Overall
Score
(Eazydine App is a default competitor for
App comparison however the score is
calculated for the same)
Methodology
Quantitative Model which takes into
account the performance assessment
from 3 varying data sources
Consumer Survey : Due to low response
count the lowest weightage has been
assigned to the Consumer Survey
Search Volume : Another component that
is contextual & specific to Indian
Geography
NPS & Downloads: Net Promoter Score
captured from Google App Store Reviews
and App Downloads
Score
Weightage
Overall
Score
Data Source
Metric
Consumer
Survey
Percentage of
Respondents Using App
Google Search
Ratio of Search
Volume of App to
Median Search
Volume of Launcher
App Category
Google Play
Store
NPS which is the
Difference between %
Count of Extreme
Ratings (5 &1)
Metric Value
Benchmarked &
Assigned a score
Metric Value
Benchmarked &
Assigned a score
Metric Value
Benchmarked &
Assigned a score
.40.20 .40
Score *
Weightage
Score *
Weightage
Score *
Weightage
Narrowing down to 3 Reservation Apps for Competitive Deep Dive. .
7
8. Step 4
Calculate Score for every Launcher App based on Consumer Survey
Data Point
Research Methodology
a) Determine Median = 0.5
b) Set Benchmark Score. We have set it as 60
c) Calculate Index Score. If the Ratio of Respondent Count to
Median is 1 then Score is 60
Reference
For every 5% Decrease Score decreases by 1. For ex for Pocketin
Ratio is 14 which is 1300% more than 1. As for every 5 %
increase Score is increased by 1. So 1300% increase equates to
1300/5 = 260. So Final score for Pocketin App is 260+60=320
which is rounded off to 90 (Upper Score Limits)
Similarly for every 5% Increase Score is increases by 1
Due to low number of response for the survey
The lower limit has been set to 50
The upper limit has been set to 90 8
Evaluating Popularity of Apps based on Consumer Survey
Booking Apps
Respondent
Count
Ratio of
Respondent
Count to Category
Median
Index
Score
Dineout 7 14 90
Pocketin 2 4 90
Eazydiner 1 2 80
HungryTable 0 0 50
24*7 Table App 0 0 50
Booking Diva App 0 0 50
9. 9
Evaluating Popularity of Apps based on Search Volume
Step 5
Calculate Score for every Launcher App based on Search Vol Data
Point
Research Methodology
a) Determine Category Median = 340
b) Set Benchmark Score. We have set it as 60
c) Calculate Index Score. If the Ratio of Respondent Count to
Median is 1 then Score is 60.
Reference
For every 5% decrease Score decreases by 1. For example for
Hungry App the ratio is 0.55 which is 45% less than 1. As for
every 5% decrease Score is decreased by 1. So 45% equates to
45/5 = 9. So the final score for Hungry App is 60-9 = 51.
Similarly for every 5% Increase Score is inccreased by 1
Due to varying search volumes
The lower limit has been set to 50
The upper limit has been set to 90
Booking
Apps
Search Volume
Ratio of
Search Vol to
Category
Median
Index
Score
Dineout 6600 19.41 90
Pocketin 590 1.74 75
Eazydiner 2900 8.53 90
HungryTable 50 0.15 50
24*7 Table
App 10 0.03 50
Booking Diva
App 90 0.26 50
10. Step 6
Calculate Score for every Launcher App based on Google Play Store
Ratings Point
Research Methodology
a) Determine NPS which is the difference of Extreme Rating i.e
Difference between % Count of 5 star Rating & % Count of 1
Star Ratings
b) Determine Category Median = 83.36%
c) Set Benchmark Score. We have set it as 60
d) Calculate Index Score, If the Ratio of Respondent Count to
Median is 1 then Score is 60
Reference
For every 5% decrease Score decreases by 1. For example for
Eazydine App the ratio is 0.71 which is 29% less than 1. As for
every 5% increase Score is increased by 1. So 23% equates to
29/5 = 5.8. So the final score for Eazydine App is 60-5.8 = 54.2
which is rounded off to 54
Similarly for every 5% increase the Score is decreased by 1
The lower limit has been set to 50
The upper limit has been set to 90 10
Evaluating Popularity of Apps based on NPS
Booking
Apps
NPS
(% of 5 rating - % of 1
rating)
Ratio of NPS
to Category
median
Index
Score
Dineout 34.52% 0.41 50
Pocketin 90.34% 1.08 62
Eazydiner 58.89% 0.71 54
HungryTable 78.26% 0.94 58
24*7 Table
App 88.46% 1.06 62
Booking Diva
App 89.29% 1.07 63
13. 13
COMPETITOR AND & BRAND APP AUDIT
App Breadth & Depth
Degree of Localization / Customer Satisfaction /
Brand Equity
User Acquisition Strategies
Revenue – Monetization Strategies
14. 14
All functionalities offered by Restaurant Booking Mobile Apps fall into the following categories
• When we assess the Breadth & Depth we will be analyzing these Apps quantitatively and qualitatively on all these
functionalities
• If an App Ranks higher on Breadth that means it offers features across all categories
• While higher depth is indicative of the depth of the offerings in a particular way
Personalization App Experience
Content
Assessing Breadth and Depth of Restaurant Booking Apps
15. 15
Assessing Breadth and Depth of Restaurant Booking Apps
Personalization App Experience Content
Dineout
Eazydiner
Pocketin
• Personalized In-App Account
•Incentivization (Referrals,
Coupon Codes)
• Personalized Restaurant
Booking (Date, Timing)
• Accelerated Experience
(Search suggestions, Location
based suggestions)
• Transparency in Deals
• Notification(via SMS, E-Mail)
• Click to Call
• Integrated In-App Blog/
Suggestions
• Restaurant Reviews (Users,
Critics)
• Gamification (Reward points
for adding Photos, Reviews)
• Restaurant Reviews (Users)
• Personalized In-App Account
• Incentivization (Referrals,
Coupon Codes, Cashback)
• Personalized Restaurant
Booking (Date, Timing)
• Accelerated Experience
(Search suggestions, Location
based suggestions)
• Transparency in Deals
• Notification(via SMS, E-Mail)
• Ease of transaction (E-Wallet)
•Click to Call
• App under Construction• Personalized In-App Account
• Personalized Restaurant
Booking (Date, Timing)
• Accelerated Experience
(Search suggestions)
• Delay in Deals (Turn off for the
users)
• Notification (via SMS, E-Mail)
16. 16
Sneak Peak into features of Eazydiner
Accelerated
Experience
Transparency in
Deals
Notification
Ease of
transaction
Customer
Feedback and
Support
Social Media Sharing
Content
Auto-Suggested
Search Results
Deals are clearly
mentioned along
with the Restaurant
Booking is
confirmed via
SMS & E-Mail
No Payment
Gateway for
transactions
Feedback No connection to any
social media platform
for sharing content
Integrated In-App
Blog
Location based
Search Results
Booking
reminders via
mails are also
dropped to the
user
Click to call
button to
Restaurants
Connoisseur Reviews
(Impact of Vir
Sanghvi’s brand
name)
Alternative Results
when there are no
matching search
results
User Reviews and
Ratings
Gamification -
Reward Points for
every Review and
Photo
17. 17
Sneak Peak into features of Dineout
Accelerated
Experience
Transparency in
Deals
Notification Ease of transaction
Customer Feedback
and Support
Social Media
Sharing
Content
Auto-Suggested
Search Results
Deals are clearly
mentioned along with
the Restaurant
Booking is
confirmed via
SMS & E-Mail
Payment Gateways for
Bill Payments
• Net Banking
• Credit/ Debit Card
• PAYTM
• Mobikwik
Feedback No connection
to any Social
Media for
Photo Sharing
or Check-Ins
(Fad among
youths)
User Reviews and
Ratings
Location based
Search Results
Click to call button
to Restaurants
Alternative Results
when there are no
matching search
results
Automated User
Query Response
18. 18
Sneak Peak into features of Pocketin
Accelerated
Experience
Transparency in
Deals
Notification
Ease of
transaction
Customer Feedback
and Support
Social Media
Sharing
Content
Auto-Suggested
Search Results
Deals are mentioned
within 5 min after
the restaurant
selection
Booking is confirmed
via SMS & E-Mail
No Payment
Gateway for
transactions
Feedback No connection
to any Social
Media for
Photo Sharing
or Check-Ins
(Fad among
youths)
Blog is yet to be
rolled out
Alternative Results
when there are no
matching search
results
20. 20
9 Most Common User Acquisition Strategies leveraged by Mobile Apps
USER ACQUISITON STRATEGIES FOR USERS
Incentivized Installs Freemium Model
Paid Acquisitions Build a Wait List
Referral Program
Make Premium features
free or at a discount for
limited time
App Cross Promotion
Strategic
Partnerships
OEM Installs
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USER ACQUISITON STRATEGIES FOR MOBILE APPS
Eazydiner Pocketin Dineout
Leverage a Freemium
Model
No No
Yes( Subscription of
Dineout Plus offers
discounts at 5 Star
Restaurants)
Make Premium features
of App free or at Deep
Discount for a limited
time
No No No
Build a Referral Program Yes No Yes
Build a Wait List No No No
Paid Acquisitions Yes ( Search Ads) No Yes ( Search Ads)
Incentivized Installs Yes No No
Strategic Partnerships No No
Yes (Uber,
Mobikwik)
App Cross Promotion
*Not able to
Identify
*Not able to
Identify
*Not able to
Identify
OEM Installs No No No
• Dineout is the only App leveraging via its
content tie-ups
• Incen
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Case Study 1 : User Acquisition Strategy
Build a Wait List
People want what they can’t have. A wait list helps
you capture demand & build a database of users.
When you announce your launch, you’ll have a long
list to download it
Case Study : Flipkart (Ecommerce)
A day after Flipkart announced a new social sharing
& chat group feature called Ping in their app, wait list
for the invite exceeded 100k
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Incentivized Installs
Case Study 2 :Incentivization
Incentivize your early users to use your app to. Currently
it is a very dominant user acquisition strategy in India
Case Study : Hike (Messaging)
Hike offers free talktime to its users when one starts
using Hike App, one just needs to start using hike. The
App offers Rs 51 to every user who joins hike
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OEM Installs
Case Study 3 : OEM Installs
Many mobile Apps come as preinstalled Apps on various
mobile phones. App developing company generally has a
tie-up with an OEM. As a user you generally don’t
uninstall preinstalled apps so this channel of user
acquisition ensures low uninstall rate vs other user
acquisition channels but unless the App has been made
by the OEM , it will entail payments to OEM from App
Developing company
Case Study : Google Now (Launcher)
Google Now comes as a pre-installed app on Motorola
Phones
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Revenue Models used by Mobile
Apps
Premium Apps
Hybrid
(In App Ads +
Purchases)
Ads Subscription
Freemium Apps
E-Commerce
In App Purchases
Licensing &
Merchandising
Entertainment
MONETIZATION STRATEGIES FOR MOBILE APPS
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Premium App charge users a fee to download. You can set your own price, typically starting at 0.99$ and
goes higher as well
Guaranteed revenue for every download means less stress over conversion rates and impressions
Setting a budget for marketing of your app is often straightforward. Assuming you have only one paid
App to promote, if your App costs 0.99$, and the app store makes around 0.30$, you make 0.69$.
Don’t spend more than that to acquire a new customer
Premium apps usually have higher engagement rates. Since people are paying for your app, it’s clear
they really want your solution.
Hard to compete with free apps AS pp stores are crowded with free apps, making it difficult for
premium apps to gain visibility & traction
Paying users have higher expectation & punish those apps that doesn’t deliver on value proposition.
Apps that have a niche audience & offer a tailored solution.
App must have unique features to justify download price and differentiate from competitors offering
free Apps
PREMIUM APPS
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Advertisers pay you to place advertisements in your app. You can choose which ads to show to your users based on
their interests, locations, demographic and other factors. You could work directly with advertisers or work with ad
network that has direct relationships with many advertisers, which can give you scale
• This allows you to release your app to users for free. If you reach a critical user base which you are able to
forecast & predict then revenue stream becomes predictable & significant
• There are a lots of different ads types now for ex videos, interstitials, banner, etc & you can incorporate the apt
advertisement that fits with the work flow of your app
• Mobile ads is a growing industry. According to several Industry studies it is well beyond $ 50 Bn
• Easy-to-implement tools and ad platforms (like AdMob) that let you start making money from ads quickly
Implementation is key! The placement and frequency of ads should work with design of your app and never be
bothersome to the user
Any mode where the user has not paid to download the title
ADS