Surf Excel uses various marketing tactics like advertising campaigns on social media platforms, a detailed and easy to navigate website, search engine optimization, and active social media profiles to promote its products and connect with consumers. One successful campaign was the "Khushiyan Ka Sadqa" campaign which used emotional appeals and was shared widely on social media. Surf Excel also partners with organizations like the Pakistan Cricket Board and conducts influencer marketing through celebrities.

2. ACTION:
• SURF EXCEL, LIKE MANY OTHER DETERGENT BRANDS, USES A VARIETY OF TACTICS IN ITS MARKETING AND
BUSINESS STRATEGIES TO PROMOTE ITS PRODUCTS AND CONNECT WITH CONSUMERS.

3. ADVERTISING CAMPAIGNS:
• KHUSHIYON KA SADQAAD CAMPAIGN WAS A SUCCESSFUL CAMPAIGN.
• THE AUDIENCE WERE ENGAGE THROUGH EMOTIONAL APPEAL WITH THE BRAND.
• SOCIAL MEDIA PLATFORMS AND YOUTUBE IS USE TO ACHIEVE THE GOAL.

4. WEBSITE:
• SURF EXCEL HAS A DETAIL AND EASY TO USE WEBSITE.
• ANYONE WITH BARE EXPERIENCE CAN NAVIGATE EASILY ON THE WEBSITE.
• PRODUCTS ARE CATEGORIZE IN A WAY THAT IT IS EASY TO FIND.
• ONE CAN ALSO NAVIGATE TO THE SOCIAL MEDIA PAGESEASITY FROM THE WEBSITE.

6. SEARCH ENGINE OPTIMIZATION:
• SURF EXCEL IS ON THE TOP IN SEARCHING.
• IT IS PROPERLY OPTIMIZED.
• ON GT MATRIX, IT IS GRADED AS A.

8. SOCIAL MEDIA PRESENCE:
• SURF EXCEL MAINTAINS ACTIVE PROFILES ON PLATFORMS LIKE FACEBOOK,INSTAGRAM, AND TWITTER
TO ENGAGE WITH CONSUMERS, SHARE PRODUCT INFORMATION, AND RUN PROMOTIONAL CAMPAIGNS.
• THEY MAY ALSO USE SOCIAL MEDIA TO SHARE USER-GENERATED CONTENT AND CUSTOMER
TESTIMONIALS.
• KHUSHIYONKASADQA HAS BEEN WIDELY USED ON THE SOCIAL MEDIA PLATFORMS.

9. PARTNERSHIPS:
• SURF EXCEL IS PARTNER WITH PAKISTAN CRICKET BOARD, HAIER WASHINGMACHINE AND CITY SCHOOL
SOUTHERN .
• AS THE AD WAS SHOOT IN THE INDUS HOSPITAL WITH PARTNERSHIP.

11. INFLUENCER MARKETING:
• ZARA NOOR ABBAS REACHED OUT TO THE CHILDREN OF INDUS HOSPITAL DISTRIBUTING ‘KHUSHIYON KA
SADQA’.

13. PR ENDORSEMENT:
• SURF EXCEL KHUSHIYON KA SADQA HAS BEEN HIGHLIGHTED THROUGH DAWN ARTICLES TOO.

15. ACTION:
• PRODUCE A SERIES OF SHORT VIDEOS SHOWCASING ACTS OF KINDNESS ANDTHE POSITIVE IMPACT
THEY HAVE ON PEOPLE'S LIVES.
• COLLABORATEWITH NGOS AND CHARITABLE ORGANIZATIONS FOR JOINT EVENTS AND INITIATIVES.
• MONITOR AND RESPOND TO CUSTOMER FEEDBACK ON SOCIAL MEDIA.
• TRACK THE REACH AND ENGAGEMENT OF THE CAMPAIGN CONTENT.

16. CONTROL:
• SURF EXCEL USE THE CONTROL METHOD BY ANALYSING WEBSITE TRAFFICS,ORGANIC AND PAID TRAFFIC,
KEYWORD RESEARCH, KEYWORD INTENT, SITE VISITOR PROFILING, USABILITY TESTING, TESTEMONIALS
AND REVIEWS.

17. WESITE TRAFFICS:

18. ORGANIC AND PAID TRAFFICS:

19. KEYWORD RESEARCH

20. KEYWORD INTENT:

21. SITE VISITOR PROFILING:

22. USABILTIY TEST:

23. TESTEMONIALS AND REVIEWS: