The marketing plan summarizes strategies to introduce Taziki's Mediterranean cuisine brand to the Cranberry, PA market. Key tactics include:
1) Gaining exposure through community events like the Cranberry CUP, Taste of Cranberry, and farmers' markets.
2) Building relationships with local organizations like the Chamber of Commerce and sponsoring local sports teams.
3) Engaging customers through a recipe challenge, sampling trays, and competitions between local school rivals to increase awareness and trial.
4) Implementing a sustainable business program and social media promotions to enrich the brand and drive loyal customers.
The plan outlines tactics, timelines, and a $8,735 budget to launch
10 exciting dining trends to be served up in 2018DG Consulting
From the evolution of vegetable dishes and a new focus on botanicals, to a deeper need for personalised customer interactions and ownership of ethical responsibilities – here are 10 Dining and Drink Trends Expected to Make an Impact in 2018
10 exciting dining trends to be served up in 2018DG Consulting
From the evolution of vegetable dishes and a new focus on botanicals, to a deeper need for personalised customer interactions and ownership of ethical responsibilities – here are 10 Dining and Drink Trends Expected to Make an Impact in 2018
2013 Finger Lakes Wine Alliance Program Presentation & Reception 11/13/12FLWA
Finger Lakes Wine Alliance presents its 2013 Levy Benefits and Marketing Programs for the year. Presentation also includes a review of the 2012 programs, 2012 budget, and how to become a levy contributor.
Fermented foods are finding artisan, regional and chef-driven takes. Their authenticity is rooted in hundreds of years of craft preparation and artisan pride. Regional preparations of fermented foods, like craft pickles and small-batch whiskey, are being elevated in the preferences of consumers looking for artisan foods. In addition to growing artisan appreciation of these foods, more consumers are preferring foods that contain ingredients geared toward wellness. The probiotic goodness of some of these foods, such as kimchi, lactic-acid fermented craft pickles and miso, are appealing to those looking to boost digestive health. Propelled by culinary interest in umami flavor, also known as the fifth taste, fish sauce and dried shrimp are seeing larger roles as ingredients in the kitchens of popular restaurants and foodservice operations as they carve their path toward consumer homes.
Packaged Facts’ new report explores seven different foods and beverages that encompass thematic avenues of opportunity for food businesses. Fermented Artisanal Foods: Culinary Trend Tracking Series charts how current lifestyle and demographic shifts open up fresh menu and packaged food opportunities related to foods fermented with care, which extends the potential for innovation deeper into meal, snack and beverage territory.
Finger Lakes Wine Alliance presents its 2013 Levy Benefits and Marketing Programs for the year. Presentation also includes a review of the 2012 programs, 2012 budget, and how to become a levy contributor.
NFCA Fifth Annual Meeting Morning Presentation, March 5, 2016NFCACoops
The Neighboring Food Co-op Association (NFCA) held its Fifth Annual Meeting on March 5 at the Arts Block in downtown Greenfield, MA. The meeting brought together over 100 co-operators from 35 food co-ops, start-up initiatives and partner organizations from across our region for networking, strategic dialog and workshops.
Judy Ziewacz, President and CEO of the National Cooperative Business Association (NCBA CLUSA) set the tone as keynote speaker, reflecting on NCBA CLUSA’s past 100 years and vision moving forward.
NFCA Fifth Annual Meeting Afternoon Presentation, March 5, 2016NFCACoops
The Neighboring Food Co-op Association (NFCA) held its Fifth Annual Meeting on March 5 at the Arts Block in downtown Greenfield, MA. The meeting brought together over 100 co-operators from 35 food co-ops, start-up initiatives and partner organizations from across our region for networking, strategic dialog and workshops.
This presentation features the BUILDING ALIGNMENT FOR SUCCESS presentation on developing strategic alignment between the governance and operational aspects of co-ops, with examples of collaboration and alignment. Workshop presenters featured:
• Kari Bradley, GM, Hunger Mountain Co-op, Moderator
• Terry Bowling, NCG Eastern Corridor Development Director
• Faye Conte, Board of Directors, Onion River Co-op/City Market
• Glenn Lower, GM, Middlebury Natural Foods Co-op
2013 Finger Lakes Wine Alliance Program Presentation & Reception 11/13/12FLWA
Finger Lakes Wine Alliance presents its 2013 Levy Benefits and Marketing Programs for the year. Presentation also includes a review of the 2012 programs, 2012 budget, and how to become a levy contributor.
Fermented foods are finding artisan, regional and chef-driven takes. Their authenticity is rooted in hundreds of years of craft preparation and artisan pride. Regional preparations of fermented foods, like craft pickles and small-batch whiskey, are being elevated in the preferences of consumers looking for artisan foods. In addition to growing artisan appreciation of these foods, more consumers are preferring foods that contain ingredients geared toward wellness. The probiotic goodness of some of these foods, such as kimchi, lactic-acid fermented craft pickles and miso, are appealing to those looking to boost digestive health. Propelled by culinary interest in umami flavor, also known as the fifth taste, fish sauce and dried shrimp are seeing larger roles as ingredients in the kitchens of popular restaurants and foodservice operations as they carve their path toward consumer homes.
Packaged Facts’ new report explores seven different foods and beverages that encompass thematic avenues of opportunity for food businesses. Fermented Artisanal Foods: Culinary Trend Tracking Series charts how current lifestyle and demographic shifts open up fresh menu and packaged food opportunities related to foods fermented with care, which extends the potential for innovation deeper into meal, snack and beverage territory.
Finger Lakes Wine Alliance presents its 2013 Levy Benefits and Marketing Programs for the year. Presentation also includes a review of the 2012 programs, 2012 budget, and how to become a levy contributor.
NFCA Fifth Annual Meeting Morning Presentation, March 5, 2016NFCACoops
The Neighboring Food Co-op Association (NFCA) held its Fifth Annual Meeting on March 5 at the Arts Block in downtown Greenfield, MA. The meeting brought together over 100 co-operators from 35 food co-ops, start-up initiatives and partner organizations from across our region for networking, strategic dialog and workshops.
Judy Ziewacz, President and CEO of the National Cooperative Business Association (NCBA CLUSA) set the tone as keynote speaker, reflecting on NCBA CLUSA’s past 100 years and vision moving forward.
NFCA Fifth Annual Meeting Afternoon Presentation, March 5, 2016NFCACoops
The Neighboring Food Co-op Association (NFCA) held its Fifth Annual Meeting on March 5 at the Arts Block in downtown Greenfield, MA. The meeting brought together over 100 co-operators from 35 food co-ops, start-up initiatives and partner organizations from across our region for networking, strategic dialog and workshops.
This presentation features the BUILDING ALIGNMENT FOR SUCCESS presentation on developing strategic alignment between the governance and operational aspects of co-ops, with examples of collaboration and alignment. Workshop presenters featured:
• Kari Bradley, GM, Hunger Mountain Co-op, Moderator
• Terry Bowling, NCG Eastern Corridor Development Director
• Faye Conte, Board of Directors, Onion River Co-op/City Market
• Glenn Lower, GM, Middlebury Natural Foods Co-op
VF2018 Workshop: Anatomy of a Deal (FundRazr, FrontFundr, BMW Consulting)Craig Asano
FundRazr is an award-winning online fundraising platform that has helped thousands of people and organizations raise money for causes they care about. FundRazr offers a fundraising platform that is easy to use, inexpensive and readily accessible. FundRazr’s online fundraising platform has helped raise over $115 million for over 140,000 campaigns in dozens of countries around the world. For more information, visit the company's website at www.fundrazr.com.
FrontFundr connects investors and entrepreneurs. Investing in young companies has been limited to angel investors, venture capital firms and wealthy individuals. These investors represent only a fraction of the larger investor community who are excited and have the financial means to participate in growing new companies. FrontFundr uses today’s technology to enable entrepreneurs to raise money from a much larger investor community. This is an opportunity for seasoned investors and the wider public to come together to directly drive innovation and entrepreneurship. With FrontFundr, both experienced and regular investors can exercise positive influence on businesses they would like to see succeed. For more information, visit the company's website at www.frontfundr.com.
Bennett Milner Williams Consulting Ltd. is led by Principal, Victoria Bennett.
With over twenty years’ experience in business-to-business and business-to-consumer marketing in Europe and North America, Victoria has overseen sales, operations, finance, and HR in a spectrum of industries. Victoria has a record of strong commercial success working with major brands including Procter & Gamble, TD Bank, Mars, Tervita, BP, Gushor (a Schlumberger company), ENMAX, and Axia NetMedia.
VanFUNDING 2018 - Anatomy of a successful crowdfunding deal Daryl Hatton
Presentation of success factors of innovative hybrid securities crowdfunding campaigns given at VanFUNDING 2018 conference in Vancouver Canada. Companies discussed include Red Mountain, Very Good Butchers, Vermillion Growers, and Squamish Canyon.
Group project presentation for Direct Marketing Course where a new direct marketing strategy that included Adword, ,SEM,SEO, direct mail, social media, creative strategies was proposed to increase sales
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
1. Danielle Lemon Lori Crist Jordan Wilcox
Rachelle Purych Joni Koay Sara Willingham
Jaime Siudak
2. Goals & Agenda
• The Challenge:
– Create a marketing campaign for entry into a new
market in a major city in your area (Pittsburgh).
• Create Awareness
• Attract Brand-Loyal Guests
• Create Enduring Brand Value, While also Driving Trial
• Agenda
– Cranberry Market Insights
– Customer Insights
– Strategy & Recommendations
– Budget & Time Table
3. SWOT Analysis
Strengths Weaknesses
• Unique Food • Expensive Media Market
• Price/Value (Pittsburgh)
• The desired business • Concept has few
model; Fast Casual reference points
• Alcoholic beverages • Price/Value
Opportunities Threats
• Great Location • Tons of Competition
• Transition to • Reliance on store
healthier foods personnel
• Ethnic pockets • Breaking Habits
• Local workforce
4. Cranberry Population and
Market Demographics
▪ More than 18% growth
over the last 10 years
▪ Population: 28,098
▪ Projected Growth (2016):
30,050
▪ Household Size: 2.72 people
▪ Estimated Median Household
Income: $84,007
▪ Median Age: 38
* Cranberry Township Market Profile
and Other Sources
5. Cranberry
Workforce
• 90% of Cranberry
jobs are filled by
Non-Residents
• Over 20,000 jobs in
cranberry
• Largest Industry
Sector:
Professional,
Scientific and
Technical Services
*Cranberry Township Market Profile and Other Sources
6. Consumer Spending
• An $84 million local dining
market
• Green Shaded Area =
Spending within Draw Area
• Alcoholic Beverages:
$25,234,354
• Food Outside the Home:
$143,592,240
Competitive Environment
• 82 Restaurants
• 30 Fast Casual Restaurants
*Cranberry Township Market Profile and Other Sources
9. Enjoying food is one of the most
important pleasures in life
I would rather eat my favorite
meal than watch my favorite
television show
I think about food in a positive
anticipatory way
Money spent on food is well
spent
11. Open House for Community Leaders
• “Soft Opening” focused
on community leaders,
officials, charity/school
leaders, newspapers
• Generate word-of-mouth
with those most involved
and influential in the
Cranberry Area.
12. The Chamber of Commerce, Inc.
• Essential to your
success
• Over 900 members
• Thousands of visitors to
their website each month
• Blog: 13,000 page views
• Enhanced Web Listing
13. User Generated Content
Consumer Recipe Challenge
• Create recipe and submit via
social media
• Top percentage selected by
chefs
• Consumers vote via social media
for top recipe
• Selected recipe is featured on
the website and social media
• Winner receives free Taziki’s
once a week for a year!
14. Put Taziki’s at the Top
• Add Taziki’s to Google
Places.
• Ensures Taziki’s comes
up in a Google Maps
search with directions,
link to website and
reviews.
15. Sponsorships
Seneca Valley Junior
Football Association
• April-Nov.- 1000 weekly visitors
• Advertising can be seen from
Pennsylvania Turnpike
Cranberry Township
Athletic Association (CTAA)
• Dine for CTAA promotions
• Taziki’s will donate a percentage of sales to the
CTAA
• Encourages community to try Taziki’s food
16. Local Farmers’ Market
• Harvest Valley Farms
• May to November
• All fresh Produce from
Valencia, Pa available in Cranberry
• Back Achers Farm
• Year Round
• All grass-fed live stock (including Lamb)
• All fresh Produce from
Rome, Pa available in Cranberry
17. Cooking
Demonstrations
• Attract customers
• Introduce your products
and emphasize quality
• Have customers sample
• Use ingredients that can be
purchased at Farmers’
Market
• Explain all of the health
benefits
• Reinforce Taziki’s Brand
18. Microbrewery Competition
• promote word-of-mouth marketing for
Taziki’s in order to increase overall
sales in Food and beverages
• Broadens target market; increase in
alcohol and food sales.
• Participants are in charge of promoting
their brew to receive public votes
• Vote at Taziki’s by taste-test.
• Votes are tallied, and winner is named
annual beer holder at Taziki’s for one
year.
19. A Taste of Cranberry
• Pre-eminent Social Event
in Cranberry
• Featuring local
restaurants; attended by
local residents
• Associated with local
charities (Butler County
Humane Society)
• Exposure! In 2012, 900+
attendees
• Grows by 50 new people
every year
20. Sampling Tray Ideas
• Take sampling trays to local businesses
in the Cranberry area and showcase
your food.
▪ Focus On Large Corporations
• Westinghouse
• Verizon
• MSA
• CBRE
• H&R Block, Inc.
21. Host Community Meetings
• Private atmosphere
• Initial groups in Cranberry:
– Cranberry’s MOMS Club
– Parents of sponsored Teams
– PTA groups
– Local Bible study
– Active community members
22. Cranberry CUP
• Consists of athletic and • Major Sponsor:
social events – Full page color ad in
event book
– Athletic Events
– Logo on event tickets and
• Softball Tournament registration table
• Golf Tournament – Promotional giveaways
– Social Events
• Kick-off Party
• Opening Ceremony
23. Cranberry CUP
• Kick-off Party Dinner
Sponsors 2012
– Luciano’s
– House of Chen’s
– Buffalo Wild Wings
– North Park Lounge
– Moe’s Southwest Grill
– Bravo!
– Aviva
– Monte Cello’s
– Goodfella’s Pizzeria
24. Rewards Program
• Tweet regularly about specials,
customer feedback, relevant
information, events, charities.
• “Pay with a Tweet” – Tweet about Taziki’s
and get a free dessert.
• When a certain number of followers
are reached, select a winner for dinner
for two.
• Encourage customers to review and
comment on dining experience. Offer
rewards for feedback and referrals.
• For each re-tweet, Taziki’s will donate a
certain amount of money to a charity or
child.
25.
26. Local School Rivals
Competition
• Sales competition between
local school rivals
• Mention a school to add to
it’s tally
• Winning school receives
$1000
• Increased buzz, community
involvement, personal
relationships
27. Sustainable Business
Program Designation
Sustainability Categories Certification
Energy Conservation • Awarded to businesses that
Occupancy implement sustainable business
Programs to Promote Diversity practices
Community-Serving Business • Shows commitment to local
Practices community
Business Policies and Governance • Enriches brand perception
Waste Management and Recycling • Creates positive publicity
Water Conservation
Storm water Management
Products and Services
28. Timetable 2013
Jan. Feb. March April May June July Aug. Sept. Oct. Nov. Dec.
Soft Opening
Social Media
Chamber
Taste of Cranberry
Cranberry CUP
Farmers’ Market
Sponsorships
Microbrewery
Sampling Trays
Gatherings
Local School
Sustainability
29. Budget
Tactic Price
Cranberry CUP $5,000.00
Chamber of Commerce $315.00
Farmers’ Market Booth $500.00
Recipe Challenge $420.00
Platinum Sponsorship $1,000.00
School Rivalry Promotion $1,000.00
Small Business Package $500.00
Total $8,735.00
- Cranberry Township has experienced an 18.3% growth in population over the last 10 years. It is expected to grow to a population of 30,050 people by 2016. Given the increasing rate of growth, we believe that the Township is very appealing to businesses looking to become established in the area. As you can see, the average household size is approximately 3 people. The median income of these households is $84,007. This exceeds Taziki’s minimum income level target market of $55K, which makes the Cranberry area even more appealing as far as customer base. The 2010 median age in Cranberry Township was 38. This falls right into the range of the target markets desired age range of 18 to 49.The number of females in the township slightly exceeds the population of males. Female percentage: 50.7%(Info. taken from “Cranberry Township Market Profile” except for gender stat. which came from: http://www.city-data.com/township/Cranberry-Butler-PA.html )(Graphic taken from: http://www.cranberrytownship.org/index.aspx?nid=1670)
The majority of the jobs in Cranberry are filled by commuters coming from outside of the township. The largest industry sector is the Professional, Scientific, and Technical Services Sector. This aligns with what characteristics (More educated and more professional) Taziki’s feels its customers will have according to the Taziki’s Brand Book. This is more proof that Cranberry Township is a great option for the location of the next Taziki’s. (Info. taken from “Cranberry Township Market Profile”)(Graphic taken from “Business Hub Quarterly”)
Cranberry’s annual sales for food outside of the home is estimated to be $84,264,000. The total spending for food and alcoholic beverages includes locations within Cranberry Township’s draw area. This draw area includes those who live in areas near Cranberry. The probability that these people will visit Cranberry to spend money was calculated using a gravity model.(Info. and graphic taken from “Cranberry Township Market Profile”)
Joining the Chamber of Commerce: you have to join to be able to do the small business package. 6-25 employees $315; 26- 50 employees $390
The Seneca Valley Junior Football Association of Cranberry Township (SVJVAC) is a football and cheering organization for youth that live in Cranberry Township and Seven Fields. Field sign would be placed in Dicks Sportsplex of Graham Park would be seen 8/12 months of the year (April- November). Around 1000 people see these signs each week. These signs are also visible during the Lacrosse games, because they use the same fields. The money from sponsorships is used for:Buying uniforms, helmets, safety equipmentImproving the fieldsPlatinum Sponsor- $10003X8 Field Sign Full page ad in the end of season yearbookTaziki’s will be announced during every home gameAd on websiteTaziki’s name will appear in sponsors’ list at annual CheerfestThe Cranberry Township Athletic Association provides many programs for softball and baseball for youths in Cranberry Township. The sponsors monetary contributions go towards:Purchasing softballs, baseballs, helmets, and safety equipmentBuilding and maintaining all 16 fields Supplies for first aid and batting cagesCTAA FieldsGraham ParkCranberry Township ParkCTAA Veteran’s FieldRowan ElementarySeven Fields
Table Fees. $250 for chamber members. I don’t think you have to pay the $250 if you get the small business package. USE THIS SLIDE!
The organization Sustainable Pittsburgh is working with Cranberry Township to provide certification to Cranberry businesses that would like to show that they are implementing practices that are good for the business financially, environmentally, and socially (for the community). This sustainability certification is meant to be something that proves that the business is committed to their local community. Considering Taziki’s wants its food to be considered as healthy, it makes sense to promote (through example) “community, company, and environmental health.” It only helps to convey brand perception of a “healthy restaurant.”The checklist that Taziki’s must complete consists of questions about energy conservation, building occupancy, transportation, diversity issues, community involvement, business policies, waste management, water conservation, stormwater management, and products and services.For each section/ topic of the checklist, Taziki’s is required to meet at least one criterion or 15 criteria in total. Considering the Taziki’s Cranberry location exceeds the minimum of 15 criteria, the restaurant would receive the certification.After certification, Taziki’s would receive: Restaurant name on township’s business hub websiteOfficial letter and certificatePromotional window clingPress release (Info. taken from “Cranberry Township Market Profile”)- (Graphic taken from: twp.cranberry.pa.us)
