The Final Challenge of Battle of Minds 2017 was to develop a Behavioral Awareness Campaign to change perception of Citizen of Dhaka City. The resources were limited to only what we can accumulate without being dependent on policy changing or developing new infrastructure. The Idea of our campaign is to introduce a fictional character "Boka Naki" while Educating Citizen to fill up the knowledge gap between behavior and consequences by creating awareness through Humor. Case for the challenge: https://drive.google.com/open?id=1I5g7Dk_C7lzW8ybE_NdOQteCZXZIKn79 2D Game Prototype: https://boaknaiv1.netlify.com/