The magazine consistently uses the same masthead, a letter Q, in the top left corner of the cover to identify the brand across issues. All cover images are model shots where the artist or band is deliberately dressed and posed. Larger cover images of artists are prioritized over the title to attract viewers and promote the featured content. A framed layout is used to make the center images on some covers stand out professionally and draw the eye.

1. Magazine Analysis. House Style.

2. Masthead. All the Q magazines have the same masthead, this is to keep consistency throughout the magazines and the viewer will always know which magazine it is that they are purchasing. The masthead could also be seen as a logo, since it is just the letter Q, this is short and will make people remember this brand name. The masthead in this magazine is always in the same place (the top left). Also it is sometimes overlapped by the main images on the cover as you can see in all these covers. Doing this attracts the viewer as they will be tempted in by the artists shown in larger on the cover.

3. Images All the images used in the ‘Q’ magazine are all model shots, this means that they artist or band have posed for the shot and have been dressed purposely for the magazine cover. They will have certain clothes and make-up for the shot needed. The R.E.M and Lily Allen images are both in front of the title ‘Q’, this is because it is more important than the title and that these are the main part of the magazine that the publisher is trying to get across.

4. Layout The magazine in the middle and to the right both have a certain layout. They have a frame that surrounds the images in the centre of the magazine cover, this makes the magazine look professional and makes the images stand out and be the first thing that you see. Also the splash creates a frame over the images again this makes the image stand out as well as the caption that goes with it.