15. Title page
Summer Divider
Everyday Opening
Summer June
Summer August
Summer July
Fall Divider
Fall Sept
SL
coverage
ladder planning
BOOK ORGANIZATION
Title page
SL Divider
Everyday Opening
SL Vacation
SL Fashion
Everyday Pep rallies
SL Tech
SL Friends
SL
Ask readers what they want
Conduct surveys and interviews for insights
Uncover ways to work their ideas into the book
Plan individual and collective stories
One-of-a-kind experiences
Common activities and events
Brainstorm fresh angles and new ideas
Discover unique aspects of repeatable stories
Add stories that have not appeared in the book
Get each reader in the book at least 3 times:
once as a person and twice as a personality
More coverage
Thematic and section links, profiles
More photographs
Packages, strips, folios, creative portraits
More quote options
Headlines, stories, captions, random
Specialty coverage
Showcases, buddy pix, recognition ads
Make a list of traditional section coverage story ideas
Lifestyles 25%
Academics 15%
Clubs15%
Sports20%
Community25%
Individual portraits
Group shots
Advertising
People/topic index
Chronological Organization
Time-focused coverage
Seasonal, quarterly, monthly, weekly, daily
On-time ideas
Time-specific
Homecoming, holidays,
testing days, events
Anytime ideas
Timeless, on-going
Entertainment, friends,
studying, meetings
Unexpected ideas
Activities, events that occur randomly
Community (reference)
Portraits, groups, ads, index
Single Topic with angles
Vacations abroad
Visiting relatives
Packing for travels
Making new friends
Blended coverage with varied topics
School life changes
First homework/tests
Sports practices
Club t-shirts
Coordinate realistic printer deadlines
…Staff (mini-deadlines with sharper daily focus)
…Self (micro-deadlines with set of manageable tasks)
Interview every individual in school
Find out what they think, feel, say, do
Uncover entertaining ways to tell stories
Interview substantial numbers of individuals for each story idea
Tell the complete story
Offer differing perspectives
Interview through polls and surveys, focus groups and one-on-one inquiries
Every photograph contributes dramatic impact to telling the stories of the year.
Action
Candids capturing peak of the moment
Reaction
Candids showcasing emotional responses
Snapshot/environmental portraits
Posed photos telling one-of-a-kind storiesor featuring unique personalities
Illustration
Icons adding dimensions to verbal content
Digitally altered and/or posed photos symbolizing visual content
Content variety: before, during and after
75-80% action
10-15% reaction
5-10% snapshot/illustration
5 Ws & H
Ask who, what, when, where, how much
Objective short answer
Provide factual and numerical details
Multiple choice
Offer readers a collection of details
Subjective
Gain quotable, anecdotal reactions from readers
5 Ws & H
Ask why, how in the forms of “tell me about” & “describe for me”
Multiple choice
Offer readers a collection of opinion
Subjective
Gain quotable, anecdotal reactions from readers
