Planning involves establishing organizational goals and determining how to accomplish them. An organization's mission statement captures its basic purpose and distinguishes it from others. Examples provided include Audi's mission to "delight customers worldwide" and McDonald's and KFC's missions related to food service. Organizing groups resources, activities, and people to achieve goals efficiently. Audi organizes production across facilities. Leading influences people toward common goals while motivating provides reasons to work for the organization's benefit. Controlling evaluates and regulates ongoing work to ensure goal achievement, as seen in Audi addressing a fuel issue in China. Types of controlling include feedback, feed forward, and concurrent control.