This document provides information about Nike Corporation, including:
- Background on Nike's founding in 1962 and its mission to bring inspiration and innovation to every athlete.
- Nike's vision is to be the world's leader in athletic wear. Its goals are to eliminate waste and harmful substances.
- An analysis of Nike's environment including the growing athletic industry, competitive landscape, and how economic and technological changes can impact Nike.
- A SWOT analysis and discussion of Nike's strategies to maintain its leading market position in the athletic industry.
The document discusses strategic management concepts and questions related to a strategic management exam. It includes 5 questions related to strategic planning, analysis of the external environment, industry forces, diversification strategies, and internal analysis methods. Key concepts discussed include the strategic management process, Porter's five forces model, environmental scanning, and generic strategies. The questions require analysis and discussion of these strategic management topics for various organizations.
Hitting The Wall Nike And International Labor Practicesjoelnshisso
Nike adopted a strategy of outsourcing all manufacturing to low-cost countries to reduce costs. While this saved on wages, it led to issues with working conditions and ethics. Nike failed to properly manage its outsourcing relationships and communicate its values to contract manufacturers. When reports of unethical practices surfaced, the company was unprepared and its reputation suffered. Moving forward, Nike learned to be more transparent and conduct marketing audits to improve social responsibility and regain consumer trust.
Nike is launching a new line of compressed apparel called Proton. The apparel is manufactured using high temperature and pressure to compress cotton items by 90%, reducing their size by 10x when compressed. Nike sees opportunities to expand into new markets by marketing the apparel for travel, gifts, and everyday wear beyond just sports. Market research shows demand for branded apparel is growing in India, especially among high income travelers who could benefit from compressed clothing that saves space. Nike plans to target these consumers as well as businesses through various promotional campaigns.
1. Nike faced allegations of using sweatshops and substandard working conditions in overseas factories. This damaged Nike's reputation.
2. A lawsuit was filed against Nike for making false claims about its labor practices. The court ruled Nike's statements were considered advertising and must be factual.
3. While negative publicity can impact perception, Nike has continued financial success, suggesting the impact on sales is minimal and short-lived for a major brand. Consumers are often more focused on product attributes than labor practices.
Training Report on Recruitment & Selection {National Steel Authority of India}FellowBuddy.com
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# Underachievers can find peer developed notes that break down lecture and study material in a way that they can understand
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Apollo Tyres Limited is a major Indian manufacturer of automobile and commercial vehicle tires. Some key points:
- Apollo has manufacturing facilities in Kerala, Gujarat, and Maharashtra with a group turnover of Rs. 2656.81 crore.
- It has partnered with Michelin to offer world-class tires with advanced technology to Indian consumers.
- Apollo leads the Indian market in all tire segments and focuses on developing new products with quality and safety features.
- It has a history dating back to 1972 and has expanded significantly over the years through new facilities, acquisitions, and partnerships.
This document provides an overview of Nike, including their value chain, branding, marketing strategy, target market, distribution channels, and supply chain. Nike operates globally in the sports apparel and footwear industry. They design and produce products across many sports and outsource most manufacturing while maintaining their brand through endorsements and marketing. Their goal is to enhance responsiveness, reduce risks and costs, and provide efficient global supply while meeting customer needs.
The document discusses strategic management concepts and questions related to a strategic management exam. It includes 5 questions related to strategic planning, analysis of the external environment, industry forces, diversification strategies, and internal analysis methods. Key concepts discussed include the strategic management process, Porter's five forces model, environmental scanning, and generic strategies. The questions require analysis and discussion of these strategic management topics for various organizations.
Hitting The Wall Nike And International Labor Practicesjoelnshisso
Nike adopted a strategy of outsourcing all manufacturing to low-cost countries to reduce costs. While this saved on wages, it led to issues with working conditions and ethics. Nike failed to properly manage its outsourcing relationships and communicate its values to contract manufacturers. When reports of unethical practices surfaced, the company was unprepared and its reputation suffered. Moving forward, Nike learned to be more transparent and conduct marketing audits to improve social responsibility and regain consumer trust.
Nike is launching a new line of compressed apparel called Proton. The apparel is manufactured using high temperature and pressure to compress cotton items by 90%, reducing their size by 10x when compressed. Nike sees opportunities to expand into new markets by marketing the apparel for travel, gifts, and everyday wear beyond just sports. Market research shows demand for branded apparel is growing in India, especially among high income travelers who could benefit from compressed clothing that saves space. Nike plans to target these consumers as well as businesses through various promotional campaigns.
1. Nike faced allegations of using sweatshops and substandard working conditions in overseas factories. This damaged Nike's reputation.
2. A lawsuit was filed against Nike for making false claims about its labor practices. The court ruled Nike's statements were considered advertising and must be factual.
3. While negative publicity can impact perception, Nike has continued financial success, suggesting the impact on sales is minimal and short-lived for a major brand. Consumers are often more focused on product attributes than labor practices.
Training Report on Recruitment & Selection {National Steel Authority of India}FellowBuddy.com
FellowBuddy.com is an innovative platform that brings students together to share notes, exam papers, study guides, project reports and presentation for upcoming exams.
We connect Students who have an understanding of course material with Students who need help.
Benefits:-
# Students can catch up on notes they missed because of an absence.
# Underachievers can find peer developed notes that break down lecture and study material in a way that they can understand
# Students can earn better grades, save time and study effectively
Our Vision & Mission – Simplifying Students Life
Our Belief – “The great breakthrough in your life comes when you realize it, that you can learn anything you need to learn; to accomplish any goal that you have set for yourself. This means there are no limits on what you can be, have or do.”
Like Us - https://www.facebook.com/FellowBuddycom
Apollo Tyres Limited is a major Indian manufacturer of automobile and commercial vehicle tires. Some key points:
- Apollo has manufacturing facilities in Kerala, Gujarat, and Maharashtra with a group turnover of Rs. 2656.81 crore.
- It has partnered with Michelin to offer world-class tires with advanced technology to Indian consumers.
- Apollo leads the Indian market in all tire segments and focuses on developing new products with quality and safety features.
- It has a history dating back to 1972 and has expanded significantly over the years through new facilities, acquisitions, and partnerships.
This document provides an overview of Nike, including their value chain, branding, marketing strategy, target market, distribution channels, and supply chain. Nike operates globally in the sports apparel and footwear industry. They design and produce products across many sports and outsource most manufacturing while maintaining their brand through endorsements and marketing. Their goal is to enhance responsiveness, reduce risks and costs, and provide efficient global supply while meeting customer needs.
Business strategy, corporate strategy, swot analysis & swot matraxAli jili'ow
Business strategy has been concern for many managers and investors, in order for any organization to be successful in its missions and vision, organization should establish and implementing the best strategy that can conform to all organization's corporate and business levels. As famous scholar has already said ''business without strategy is like a ship without compass''.
Nevertheless, this report discusses the background of Nike Corporation, mission and vision statement of the company, the company's SWOT analysis in the form of Matrix, the corporation's competitive Profile matrix, External factor evaluation matrix, Internal factor evaluation matrix, the report also identifies and evaluates Nike's current corporate and business level, finally the this report recommends the best strategy that Nike should pursuit in order to be successful in the athletic market. Nike Corporation is being chosen because there are no corporations that operate officially here in Mogadishu, Somalia and what is more, data availability is relatively difficulty.
This document provides a strategic analysis of Nike. It begins with an external environmental analysis, noting Nike's strong brand and emerging growth opportunities in markets like China, Brazil, and home fitness. An internal analysis identifies strengths in innovation and brand recognition, and weaknesses in competition. A SWOT analysis further examines strengths, weaknesses, opportunities, and threats. The document then discusses Nike's current strategy, and strategic options for success, including market penetration, diversification, and adapting to local markets. It concludes that Nike has strong global presence but needs strategies to establish itself in emerging markets.
Nike is a major American company that designs, markets and sells athletic footwear, apparel, equipment and accessories. It was founded in 1969 and has headquarters in Beaverton, Oregon. Nike sells products under several brands including Nike, Jordan, Hurley and Converse. It has operations worldwide and manufactures products through independent contractors. Nike focuses on categories like running, basketball, football, training and sportswear. It competes with companies like Adidas, Puma and Under Armour. Nike aims to be the most authentic, connected and distinctive brand through innovation and inspiring athletes globally. It has strong brand recognition but also faces weaknesses like labor issues and limited presence in emerging markets.
This document provides an overview of Nike's innovation process and history. It discusses Nike's transition from solely distributing shoes to developing its own, including innovative products like the Fuelband smartwatch and Flyknit shoes. Nike focuses on continuous innovation through R&D and engaging customers. It has a vertically integrated supply chain and uses star athletes to promote its brand. The document also notes Nike's marketing strategies of advertisements, sponsorships, and developing brand identity to establish itself as the leader in athletic footwear and apparel.
Nike is a atheletic American shoe maker company,founded by Bill Bower man and Phil Knight as Blue ribbon support in 1962 and later in 2003 the name was changed to NIKE.
Havingits headquaters in Beaverton,Oregon in the Polan metropolitan area.Its one of the renowned,biggest as well as the leading supplier for trendy athletic shoes worlwide.Not only shoes its also manufacture clothes and apparels as well . And as it gives a sale of 3.7 billion $ which makes this manufacturer control 47% of the atheletic shoe market . It supplies its product in more than 100 countries worldwide .And I must say with its beautiful design and sporty look as well for its high quality material NIKE has achieved that legendary as well as remarkable place in the shoe industry. Nike has grown to be the industry largest sports and fitness industry. The motive of Nike is to bring inspiration and innovation to every athlete in the world Nike is been compared with the leading competitor which are Adidas, Reebok and as well as Puma etc. The report also gives a brief description about how the marketing analysis take place in the particular shoe brand by discussing its strength, weaknesses, opportunity and also focusing some of the market strategies
Running head GLOBAL STRATEGIC ANALYSIS-NIKEGLOBAL STRATEGIC ANA.docxcowinhelen
Running head: GLOBAL STRATEGIC ANALYSIS-NIKE
GLOBAL STRATEGIC ANALYSIS-NIKE 20
Global Strategic Analysis-Nike
Name
Institution
Executive Summary
In the business world today, organizations have decided to market their products at an international level. This means that there is the use of bigger resources in terms of manpower, technology, and other resources which support the industrial business activities. However, despite the fact that most of the MNEs have the resources and capabilities to take their businesses global, there still is a need for them to develop strategies which will be used as guidance for the entire activities of the business both in the local market environments and in the global markets. This report hence is meant to give a global strategic analysis of a firm, in this case, the Nike Company, and provide a suitable internationalization plan for the company. First, a global strategy can be defined as business activities in organizations which act as the organization's strategic guide to globalization. This means that as the world becomes much more interconnected, businesses too are allowed to expand their revenue areas to outside the borders of the company's parent nation. Globalization does not just mean having a business in one foreign nation but several. This comes with milestones such as changing cultures, laws, and competitors who the MNE has to be able to handle in order to be successful in its expansion plans. A global business strategy such as the one used by the Nike Company is meant to ensure the business has the ability to benefit from the vast opportunities and rewards which come with worldwide trading (Marc J. et al 2010)
In order to proficiently write this analysis, the main elements were divided into some eight groups which include an overview of our chosen company together with its strategic background, the condition of the industry of the company, the company's capabilities and strengths internally, its cultural conditions as an institution, analysis of the company's industrialization efforts, and finally, an analysis of the governance and corporate social responsibility of the company.
Contents
Executive Summary 1
Overview and Key Strategic Background of Nike 3
Characteristics 3
Current International Operations 5
Recent Strategic Initiatives 6
Domestic and International Rivals 7
Tripod 1: Industry Conditions. 8
Top five markets 8
Five forces affecting Nike's industry. 8
Key Competitiveness of Nike in Value chain. 10
Competitiveness of Generic Strategy. 10
Strategy Tripod 2: Internal Resources and Capabilities. 11
Strategy tripod 3: Institutional and Cultural Conditions. 12
Entrepreneurship and Internationalization of the Firm. 14
Internationalization 15
Internationalization: Structure, Strategy, and Learning. 16
Strategizing governance and Corporate Social Responsibility. 17
References. 19
Appendices 20
Overview and Ke ...
Success report on_marketing_strategy_for_nike_incNeenad Mba
Nike has grown from a small importer of Japanese shoes into the world's largest athletic shoe and apparel company. It achieved this success through sponsoring high-profile athletes, developing innovative products, and investing heavily in marketing with slogans like "Just Do It". While Nike dominates the footwear market, it faces threats from increasing competition and counterfeiting. It also struggles with issues around labor conditions in its overseas factories. To maintain its leading position, Nike must address these labor issues, stay ahead of competitors through product development, and leverage opportunities in new online markets.
This document provides a case write-up for Nike that includes:
1. A short history of Nike's founding by Bill Bowerman and Phil Knight.
2. Analysis of Nike's mission statement, objectives, strategies, and competitive positioning using tools like Porter's 5 Forces, SWOT analysis, and strategic frameworks.
3. Recommendations that Nike should continue its focus on innovation, brand strength, and staying ahead of trends to maintain success in the athletic footwear industry.
Running head WEEK 3 ASSIGNMENT 1 1WEEK 3 ASSIGMENT 12We.docxrtodd599
Running head: WEEK 3 ASSIGNMENT 1
1
WEEK 3 ASSIGMENT 1
2
Week 3 Assignment 1
Strayer University
BUS499 Business Administration Capstone
Dr. Grizzell
01/20/2019
April Monk
Introduction
The Nike company is a giant multinational company whose mission is to produce and market footwear together with other accessories. Additionally, the company offers services and sells other equipment. the company is affected by both external and internal factors. Given that the company is a leading supplier in athletic apparel and footwear, it records huge revenues. The company was listed in 2018 as number 89 in the Fortune 500 category of giant companies in the United States. The list is based on how much revenue a corporation makes. Nike is the most expensive sportswear company with a net worth of approximately $29.6 billion as at 2018.the corporation supplies sportswear worldwide. additionally, the company has embraced technology which ensures that it maintains its sales. The company has more than 74,400 employees worldwide. Although the company makes huge profits, application of industrial-based model and resource-based model can increase returns to above average. The company’s vision and mission contribute to its success (Nike, 2010).
Globalization
Change in global trends has hugely affected the Nike Corporation. The company has opened a total of 45 offices all over the world excluding offices located in the United States. The company has spread it tentacles to other continents becoming a member of almost all sport events. Nike products are distributed through the contracted shops spread all over the world. In total, the company has 700 shops outside United States. Globalization has expanded the company’s net worth by increasing sales. This ensures that the company is able to compete with other similar sportswear firms. The company is able to reach its customers all over the world due to its marketing designs. Nike has embraced globalization as a marketing strategy and this ensures that its products reach all potential customers. additionally, the company has entered into marketing agreements with global marketing companies such as Amazon and Sweatshops. Globalization has also affected the way this company undertakes its advertisement campaign. The company has now embraced global trends of advertisement such as celebrities and international athletic teams. The company has also entered into official contracts with major leagues such as the National Basketball Association (NBA) to become their official uniform supplier.
Technology
Nike has incorporated new technology in its production process. The company applies new and innovative technology in manufacturing, marketing and customer services. The company was among the first global corporations to adopt marketing using the internet, managing its operations and communications via email technology and applying advanced communication technologies such as Broadcast. Application of such technologies in marketing.
Assignment on Marketing Plan of Nike shoes Al Shahriar
Nike is the largest seller of athletic footwear and apparel in the world. It designs, develops, and markets athletic footwear, apparel, equipment, and accessories. Nike's marketing strategy focuses on creating a lifestyle brand through innovative product design, sponsorship of athletes and teams, and large marketing campaigns. The marketing mix discusses pricing, placement in distribution channels, extensive advertising and promotion, and high-quality customer service. The target markets are recreational athletes, fitness enthusiasts, competitive athletes, sports fans, and students across various age groups and demographics globally.
Nike Corporation is a major global footwear and apparel company headquartered in Oregon. It was founded in 1964 and has grown to become the world's leading athletic shoe and apparel brand. Nike utilizes an innovative strategic planning approach focused on research and development. It employs a divisional organizational structure with functional departments to facilitate rapid decision making. Nike's leadership style varies by division but emphasizes empowering managers while communicating a unified vision. The company leverages information technology extensively for managerial controls and innovation.
The document provides a financial ratio analysis of Nike, Inc. (NKE) conducted by two students. It includes:
1) A brief background history of Nike and recent developments.
2) Analyses of Nike's profitability ratios from 2012-2013 which show improving returns and margins.
3) Analyses of Nike's financial stability ratios from 2012-2013 which show increasing working capital and debt coverage but also higher total debt levels.
4) A conclusion that Nike's shares may not be worth investing in due to an expensive price-to-earnings ratio above what conservative investors typically pay.
The document provides a financial ratio analysis of Nike, Inc. (NKE) conducted by two students. It includes:
1) A brief background history of Nike and recent developments.
2) Analyses of Nike's profitability ratios from 2012-2013 which show improving returns and margins.
3) Analyses of Nike's financial stability ratios from 2012-2013 which show increasing working capital and debt coverage but also higher total debt levels.
4) A conclusion that Nike's shares may not be worth investing in due to an expensive price-to-earnings ratio above what conservative investors typically pay.
Running head Nike Inc. 1Nike Inc.9Nik.docxglendar3
Running head: Nike Inc. 1
Nike Inc. 9
Nike Inc.
Strayer University-BUS 499
April Monk
02/24/2019
Introduction
Nike Inc. is one the largest footwear manufacturing company across the globe that deals with designing, developing footwear, equipment, service and accessories. Nike products are sold in approximately 110 countries with about 20,000 retail accounts. By the end of 2018, the multinational company operated 1,182 stores globally with 392 of them situated in the United States. Nike has incorporated various business and corporate level strategies to ensure that it continues being one of the most successful companies in the globe. Just like any other multinational company, Nike experiences a great extent of competition from other firms thus it is very important for it to develop new business strategies which will act as a competitive advantage to address the competition from other firms.
Business level strategies
Business level strategies are plans that a company develops to describe how it aims at building a sustainable competitive advantage. The nature of competition in various industries has been changed due to these strategies which have allowed further developments in products quality and cost. Nike uses a business level strategy that is similar to a differentiation strategy. When a company incorporates the differentiation strategy it aims at being unique by providing products and services that are greatly valued by customers (Petrie, 2016). The strategy is aimed at distinguishing products and services with other similar products offered by competitors in the market. The differentiation strategy entails paying key attention to various aspects of a product such as the design, features and brand image in order to successfully come up with a unique product. Nike has been able to build the image of their brand and differentiate themselves from their competitors through product innovation, development of technology and offering high quality products.
Nike does not utilize the cost leadership strategy to a great extent because the products that it produces are higher end prices that the customers are willing to pay for due to the value and uniqueness they see in them. A cost leadership strategy is aimed at maximizing the level of profits by decreasing the production costs. Through personalization procedures such as NikeID and college sponsorships, Nike has been able to convince customers that their products are one of a kind and have been able to greatly create value for the customer. However, the company has incorporated the strategy in various instances such as in the late 1990s whereby it decreased the cost of its athletic shoes and other sporting equipment’s. Nike does not also incorporate a focus strategy to a great extent because it has a wide market segment. They have various products ranging from shoes to sporting equipment that are sold worldwide. Instead of using a focus strategy, the company aims at being the best in.
Running head: Nike Inc. 1
Nike Inc. 9
Nike Inc.
Strayer University-BUS 499
April Monk
02/24/2019
Introduction
Nike Inc. is one the largest footwear manufacturing company across the globe that deals with designing, developing footwear, equipment, service and accessories. Nike products are sold in approximately 110 countries with about 20,000 retail accounts. By the end of 2018, the multinational company operated 1,182 stores globally with 392 of them situated in the United States. Nike has incorporated various business and corporate level strategies to ensure that it continues being one of the most successful companies in the globe. Just like any other multinational company, Nike experiences a great extent of competition from other firms thus it is very important for it to develop new business strategies which will act as a competitive advantage to address the competition from other firms.
Business level strategies
Business level strategies are plans that a company develops to describe how it aims at building a sustainable competitive advantage. The nature of competition in various industries has been changed due to these strategies which have allowed further developments in products quality and cost. Nike uses a business level strategy that is similar to a differentiation strategy. When a company incorporates the differentiation strategy it aims at being unique by providing products and services that are greatly valued by customers (Petrie, 2016). The strategy is aimed at distinguishing products and services with other similar products offered by competitors in the market. The differentiation strategy entails paying key attention to various aspects of a product such as the design, features and brand image in order to successfully come up with a unique product. Nike has been able to build the image of their brand and differentiate themselves from their competitors through product innovation, development of technology and offering high quality products.
Nike does not utilize the cost leadership strategy to a great extent because the products that it produces are higher end prices that the customers are willing to pay for due to the value and uniqueness they see in them. A cost leadership strategy is aimed at maximizing the level of profits by decreasing the production costs. Through personalization procedures such as NikeID and college sponsorships, Nike has been able to convince customers that their products are one of a kind and have been able to greatly create value for the customer. However, the company has incorporated the strategy in various instances such as in the late 1990s whereby it decreased the cost of its athletic shoes and other sporting equipment’s. Nike does not also incorporate a focus strategy to a great extent because it has a wide market segment. They have various products ranging from shoes to sporting equipment that are sold worldwide. Instead of using a focus strategy, the company aims at being the best in.
1Running head NIKE COMPANYPAGE 12NIKE COMPANYNIKE C.docxeugeniadean34240
1
Running head: NIKE COMPANY
PAGE
12
NIKE COMPANY
NIKE COMPANY
Student name
Institution
Contents
3NIKE Company
31. Executive summary
42. Problem statement
43. Company profile
43.1Introduction
53.2 Mission statement
53.3 Values Statement
63.4 Vision Statement
63.5 Strategic Alternative Slogan
63.6 Industry Size
63.7 Industry Profitability
73.8 Industry Cyclicality
74. Industry Entry and Exit Barriers
74.1 Entry Barriers
84.2 Exit Barriers
84.3. Current strategy
115. Code of ethics
116. Facts and figures in governance, accountability and reporting
116.1 Reporting Practices
126.2 The Value of Reporting
126.3 Stakeholder Engagement and Report Reviews
146.4 Feedback on reporting
147. Company analysis
147.1The Strengths/ Weaknesses for Nike Corporate
147.2 Board of Directors - Strength
157.3 Board of Directors - Weakness
157.4 Environmental Analysis
15Internal – Strength and weakness
167.5 Challenges and struggles of Nike Company
198. Competition
198.1 Competition vs. Nike
198.2 Footwear Industry –Revenues, Players, Market Share
208.3 Manufacturing options
218.4 Strategic Outsourcing
218.5 The Evolution of Manufacturing in Third World Countries
228.5 Nike
238.6 Reebok
248.7 Adidas
248.8 Talk
258.9 New Balance
259. Summary and conclusion
27References
NIKE Company
1. Executive summary
When an organization such as Nike, opts to be a global entity, often, it experience a huge profits in its final accounting. Sadly, other businesses such as Nike must be at a position of overcoming some difficult obstacles set before it establishes a successful business in the foreign countries (Frisch, 2009). Most of the issues associated with these vast industries include the child labor laws, low wages, and the outsourcing’s effects on the aggregate sales. Due to this reason, the most widely known organizations have already presented several cases in defense to their positions on conducting business in the foreign countries. One such good instance is Nike’s sweatshop labor case that stirs up some controversy over the ethical business practices. Even after Nike Company has made several attempts at recovering from the bad press that it had received from the sweatshops, the organization still struggles to defeat the negative feelings that have already been created in the people’s mind, especially across the United States.
Additionally, this company faced various challenges from the word go. With the increase in technology, the organization is facing a very high competition caused by its reluctance to use of modern advertisement platforms as well as sticking to traditional marketing approaches (Frisch, 2009). The issue has resulted in reduced total sales as well as reportedly small profits. Thus, this paper seeks to present help Nick Co. Improves the already tarnished image in legal and ethical issues, as well as competitively survives in the market. 2. Problem statement
When Nike’s company op.
This document analyzes the financial performance of Nike from 2013-2014 using various ratios. It finds that Nike's return on equity and gross profit margin increased from 2013-2014, while its net profit margin, selling expense ratio, and working capital ratio decreased over this period. Overall, the analysis concludes that while Nike remains a stable and profitable company, it does not recommend purchasing shares due to the long payback period of over 30 years.
This document analyzes the financial performance of Nike from 2013-2014 using various ratios. It finds that Nike's return on equity and gross profit margin increased from 2013-2014, while its net profit margin, selling expense ratio, and working capital ratio decreased over this period. Overall, the analysis concludes that while Nike remains a stable and profitable company, its expenses are rising and it takes a long time for investors' money to be recouped, so purchasing shares is not recommended. The document also includes sections on Nike's history, products, and references.
This document analyzes the financial performance of Nike from 2013-2014. It includes an analysis of profitability ratios like return on equity and net profit margin, stability ratios like working capital ratio and debt ratios, and a price-earnings ratio. While some ratios like gross profit margin and return on equity increased from 2013-2014, other ratios declined like ability to control expenses. Overall, Nike remained financially stable but the document recommends not purchasing shares due to the long payback period.
The activity of note taking can be considered part of Writing across the Curriculum, Good note-taking can play a huge role in your academic success but not everyone has the note-taking skill necessary to make use of this beneficial practice. The activity of note taking is very crucial; however you can improve your note-taking skills and grades, while learning more with less effort.
Transport is the act of moving, carrying and conveying items and people from one place to another. Communication on the other hand refers to the process of transferring information between individuals, groups and places. Transport and communications facilities enable people to interact by travelling, moving commodities and spreading information.
Business strategy, corporate strategy, swot analysis & swot matraxAli jili'ow
Business strategy has been concern for many managers and investors, in order for any organization to be successful in its missions and vision, organization should establish and implementing the best strategy that can conform to all organization's corporate and business levels. As famous scholar has already said ''business without strategy is like a ship without compass''.
Nevertheless, this report discusses the background of Nike Corporation, mission and vision statement of the company, the company's SWOT analysis in the form of Matrix, the corporation's competitive Profile matrix, External factor evaluation matrix, Internal factor evaluation matrix, the report also identifies and evaluates Nike's current corporate and business level, finally the this report recommends the best strategy that Nike should pursuit in order to be successful in the athletic market. Nike Corporation is being chosen because there are no corporations that operate officially here in Mogadishu, Somalia and what is more, data availability is relatively difficulty.
This document provides a strategic analysis of Nike. It begins with an external environmental analysis, noting Nike's strong brand and emerging growth opportunities in markets like China, Brazil, and home fitness. An internal analysis identifies strengths in innovation and brand recognition, and weaknesses in competition. A SWOT analysis further examines strengths, weaknesses, opportunities, and threats. The document then discusses Nike's current strategy, and strategic options for success, including market penetration, diversification, and adapting to local markets. It concludes that Nike has strong global presence but needs strategies to establish itself in emerging markets.
Nike is a major American company that designs, markets and sells athletic footwear, apparel, equipment and accessories. It was founded in 1969 and has headquarters in Beaverton, Oregon. Nike sells products under several brands including Nike, Jordan, Hurley and Converse. It has operations worldwide and manufactures products through independent contractors. Nike focuses on categories like running, basketball, football, training and sportswear. It competes with companies like Adidas, Puma and Under Armour. Nike aims to be the most authentic, connected and distinctive brand through innovation and inspiring athletes globally. It has strong brand recognition but also faces weaknesses like labor issues and limited presence in emerging markets.
This document provides an overview of Nike's innovation process and history. It discusses Nike's transition from solely distributing shoes to developing its own, including innovative products like the Fuelband smartwatch and Flyknit shoes. Nike focuses on continuous innovation through R&D and engaging customers. It has a vertically integrated supply chain and uses star athletes to promote its brand. The document also notes Nike's marketing strategies of advertisements, sponsorships, and developing brand identity to establish itself as the leader in athletic footwear and apparel.
Nike is a atheletic American shoe maker company,founded by Bill Bower man and Phil Knight as Blue ribbon support in 1962 and later in 2003 the name was changed to NIKE.
Havingits headquaters in Beaverton,Oregon in the Polan metropolitan area.Its one of the renowned,biggest as well as the leading supplier for trendy athletic shoes worlwide.Not only shoes its also manufacture clothes and apparels as well . And as it gives a sale of 3.7 billion $ which makes this manufacturer control 47% of the atheletic shoe market . It supplies its product in more than 100 countries worldwide .And I must say with its beautiful design and sporty look as well for its high quality material NIKE has achieved that legendary as well as remarkable place in the shoe industry. Nike has grown to be the industry largest sports and fitness industry. The motive of Nike is to bring inspiration and innovation to every athlete in the world Nike is been compared with the leading competitor which are Adidas, Reebok and as well as Puma etc. The report also gives a brief description about how the marketing analysis take place in the particular shoe brand by discussing its strength, weaknesses, opportunity and also focusing some of the market strategies
Running head GLOBAL STRATEGIC ANALYSIS-NIKEGLOBAL STRATEGIC ANA.docxcowinhelen
Running head: GLOBAL STRATEGIC ANALYSIS-NIKE
GLOBAL STRATEGIC ANALYSIS-NIKE 20
Global Strategic Analysis-Nike
Name
Institution
Executive Summary
In the business world today, organizations have decided to market their products at an international level. This means that there is the use of bigger resources in terms of manpower, technology, and other resources which support the industrial business activities. However, despite the fact that most of the MNEs have the resources and capabilities to take their businesses global, there still is a need for them to develop strategies which will be used as guidance for the entire activities of the business both in the local market environments and in the global markets. This report hence is meant to give a global strategic analysis of a firm, in this case, the Nike Company, and provide a suitable internationalization plan for the company. First, a global strategy can be defined as business activities in organizations which act as the organization's strategic guide to globalization. This means that as the world becomes much more interconnected, businesses too are allowed to expand their revenue areas to outside the borders of the company's parent nation. Globalization does not just mean having a business in one foreign nation but several. This comes with milestones such as changing cultures, laws, and competitors who the MNE has to be able to handle in order to be successful in its expansion plans. A global business strategy such as the one used by the Nike Company is meant to ensure the business has the ability to benefit from the vast opportunities and rewards which come with worldwide trading (Marc J. et al 2010)
In order to proficiently write this analysis, the main elements were divided into some eight groups which include an overview of our chosen company together with its strategic background, the condition of the industry of the company, the company's capabilities and strengths internally, its cultural conditions as an institution, analysis of the company's industrialization efforts, and finally, an analysis of the governance and corporate social responsibility of the company.
Contents
Executive Summary 1
Overview and Key Strategic Background of Nike 3
Characteristics 3
Current International Operations 5
Recent Strategic Initiatives 6
Domestic and International Rivals 7
Tripod 1: Industry Conditions. 8
Top five markets 8
Five forces affecting Nike's industry. 8
Key Competitiveness of Nike in Value chain. 10
Competitiveness of Generic Strategy. 10
Strategy Tripod 2: Internal Resources and Capabilities. 11
Strategy tripod 3: Institutional and Cultural Conditions. 12
Entrepreneurship and Internationalization of the Firm. 14
Internationalization 15
Internationalization: Structure, Strategy, and Learning. 16
Strategizing governance and Corporate Social Responsibility. 17
References. 19
Appendices 20
Overview and Ke ...
Success report on_marketing_strategy_for_nike_incNeenad Mba
Nike has grown from a small importer of Japanese shoes into the world's largest athletic shoe and apparel company. It achieved this success through sponsoring high-profile athletes, developing innovative products, and investing heavily in marketing with slogans like "Just Do It". While Nike dominates the footwear market, it faces threats from increasing competition and counterfeiting. It also struggles with issues around labor conditions in its overseas factories. To maintain its leading position, Nike must address these labor issues, stay ahead of competitors through product development, and leverage opportunities in new online markets.
This document provides a case write-up for Nike that includes:
1. A short history of Nike's founding by Bill Bowerman and Phil Knight.
2. Analysis of Nike's mission statement, objectives, strategies, and competitive positioning using tools like Porter's 5 Forces, SWOT analysis, and strategic frameworks.
3. Recommendations that Nike should continue its focus on innovation, brand strength, and staying ahead of trends to maintain success in the athletic footwear industry.
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WEEK 3 ASSIGMENT 1
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Week 3 Assignment 1
Strayer University
BUS499 Business Administration Capstone
Dr. Grizzell
01/20/2019
April Monk
Introduction
The Nike company is a giant multinational company whose mission is to produce and market footwear together with other accessories. Additionally, the company offers services and sells other equipment. the company is affected by both external and internal factors. Given that the company is a leading supplier in athletic apparel and footwear, it records huge revenues. The company was listed in 2018 as number 89 in the Fortune 500 category of giant companies in the United States. The list is based on how much revenue a corporation makes. Nike is the most expensive sportswear company with a net worth of approximately $29.6 billion as at 2018.the corporation supplies sportswear worldwide. additionally, the company has embraced technology which ensures that it maintains its sales. The company has more than 74,400 employees worldwide. Although the company makes huge profits, application of industrial-based model and resource-based model can increase returns to above average. The company’s vision and mission contribute to its success (Nike, 2010).
Globalization
Change in global trends has hugely affected the Nike Corporation. The company has opened a total of 45 offices all over the world excluding offices located in the United States. The company has spread it tentacles to other continents becoming a member of almost all sport events. Nike products are distributed through the contracted shops spread all over the world. In total, the company has 700 shops outside United States. Globalization has expanded the company’s net worth by increasing sales. This ensures that the company is able to compete with other similar sportswear firms. The company is able to reach its customers all over the world due to its marketing designs. Nike has embraced globalization as a marketing strategy and this ensures that its products reach all potential customers. additionally, the company has entered into marketing agreements with global marketing companies such as Amazon and Sweatshops. Globalization has also affected the way this company undertakes its advertisement campaign. The company has now embraced global trends of advertisement such as celebrities and international athletic teams. The company has also entered into official contracts with major leagues such as the National Basketball Association (NBA) to become their official uniform supplier.
Technology
Nike has incorporated new technology in its production process. The company applies new and innovative technology in manufacturing, marketing and customer services. The company was among the first global corporations to adopt marketing using the internet, managing its operations and communications via email technology and applying advanced communication technologies such as Broadcast. Application of such technologies in marketing.
Assignment on Marketing Plan of Nike shoes Al Shahriar
Nike is the largest seller of athletic footwear and apparel in the world. It designs, develops, and markets athletic footwear, apparel, equipment, and accessories. Nike's marketing strategy focuses on creating a lifestyle brand through innovative product design, sponsorship of athletes and teams, and large marketing campaigns. The marketing mix discusses pricing, placement in distribution channels, extensive advertising and promotion, and high-quality customer service. The target markets are recreational athletes, fitness enthusiasts, competitive athletes, sports fans, and students across various age groups and demographics globally.
Nike Corporation is a major global footwear and apparel company headquartered in Oregon. It was founded in 1964 and has grown to become the world's leading athletic shoe and apparel brand. Nike utilizes an innovative strategic planning approach focused on research and development. It employs a divisional organizational structure with functional departments to facilitate rapid decision making. Nike's leadership style varies by division but emphasizes empowering managers while communicating a unified vision. The company leverages information technology extensively for managerial controls and innovation.
The document provides a financial ratio analysis of Nike, Inc. (NKE) conducted by two students. It includes:
1) A brief background history of Nike and recent developments.
2) Analyses of Nike's profitability ratios from 2012-2013 which show improving returns and margins.
3) Analyses of Nike's financial stability ratios from 2012-2013 which show increasing working capital and debt coverage but also higher total debt levels.
4) A conclusion that Nike's shares may not be worth investing in due to an expensive price-to-earnings ratio above what conservative investors typically pay.
The document provides a financial ratio analysis of Nike, Inc. (NKE) conducted by two students. It includes:
1) A brief background history of Nike and recent developments.
2) Analyses of Nike's profitability ratios from 2012-2013 which show improving returns and margins.
3) Analyses of Nike's financial stability ratios from 2012-2013 which show increasing working capital and debt coverage but also higher total debt levels.
4) A conclusion that Nike's shares may not be worth investing in due to an expensive price-to-earnings ratio above what conservative investors typically pay.
Running head Nike Inc. 1Nike Inc.9Nik.docxglendar3
Running head: Nike Inc. 1
Nike Inc. 9
Nike Inc.
Strayer University-BUS 499
April Monk
02/24/2019
Introduction
Nike Inc. is one the largest footwear manufacturing company across the globe that deals with designing, developing footwear, equipment, service and accessories. Nike products are sold in approximately 110 countries with about 20,000 retail accounts. By the end of 2018, the multinational company operated 1,182 stores globally with 392 of them situated in the United States. Nike has incorporated various business and corporate level strategies to ensure that it continues being one of the most successful companies in the globe. Just like any other multinational company, Nike experiences a great extent of competition from other firms thus it is very important for it to develop new business strategies which will act as a competitive advantage to address the competition from other firms.
Business level strategies
Business level strategies are plans that a company develops to describe how it aims at building a sustainable competitive advantage. The nature of competition in various industries has been changed due to these strategies which have allowed further developments in products quality and cost. Nike uses a business level strategy that is similar to a differentiation strategy. When a company incorporates the differentiation strategy it aims at being unique by providing products and services that are greatly valued by customers (Petrie, 2016). The strategy is aimed at distinguishing products and services with other similar products offered by competitors in the market. The differentiation strategy entails paying key attention to various aspects of a product such as the design, features and brand image in order to successfully come up with a unique product. Nike has been able to build the image of their brand and differentiate themselves from their competitors through product innovation, development of technology and offering high quality products.
Nike does not utilize the cost leadership strategy to a great extent because the products that it produces are higher end prices that the customers are willing to pay for due to the value and uniqueness they see in them. A cost leadership strategy is aimed at maximizing the level of profits by decreasing the production costs. Through personalization procedures such as NikeID and college sponsorships, Nike has been able to convince customers that their products are one of a kind and have been able to greatly create value for the customer. However, the company has incorporated the strategy in various instances such as in the late 1990s whereby it decreased the cost of its athletic shoes and other sporting equipment’s. Nike does not also incorporate a focus strategy to a great extent because it has a wide market segment. They have various products ranging from shoes to sporting equipment that are sold worldwide. Instead of using a focus strategy, the company aims at being the best in.
Running head: Nike Inc. 1
Nike Inc. 9
Nike Inc.
Strayer University-BUS 499
April Monk
02/24/2019
Introduction
Nike Inc. is one the largest footwear manufacturing company across the globe that deals with designing, developing footwear, equipment, service and accessories. Nike products are sold in approximately 110 countries with about 20,000 retail accounts. By the end of 2018, the multinational company operated 1,182 stores globally with 392 of them situated in the United States. Nike has incorporated various business and corporate level strategies to ensure that it continues being one of the most successful companies in the globe. Just like any other multinational company, Nike experiences a great extent of competition from other firms thus it is very important for it to develop new business strategies which will act as a competitive advantage to address the competition from other firms.
Business level strategies
Business level strategies are plans that a company develops to describe how it aims at building a sustainable competitive advantage. The nature of competition in various industries has been changed due to these strategies which have allowed further developments in products quality and cost. Nike uses a business level strategy that is similar to a differentiation strategy. When a company incorporates the differentiation strategy it aims at being unique by providing products and services that are greatly valued by customers (Petrie, 2016). The strategy is aimed at distinguishing products and services with other similar products offered by competitors in the market. The differentiation strategy entails paying key attention to various aspects of a product such as the design, features and brand image in order to successfully come up with a unique product. Nike has been able to build the image of their brand and differentiate themselves from their competitors through product innovation, development of technology and offering high quality products.
Nike does not utilize the cost leadership strategy to a great extent because the products that it produces are higher end prices that the customers are willing to pay for due to the value and uniqueness they see in them. A cost leadership strategy is aimed at maximizing the level of profits by decreasing the production costs. Through personalization procedures such as NikeID and college sponsorships, Nike has been able to convince customers that their products are one of a kind and have been able to greatly create value for the customer. However, the company has incorporated the strategy in various instances such as in the late 1990s whereby it decreased the cost of its athletic shoes and other sporting equipment’s. Nike does not also incorporate a focus strategy to a great extent because it has a wide market segment. They have various products ranging from shoes to sporting equipment that are sold worldwide. Instead of using a focus strategy, the company aims at being the best in.
1Running head NIKE COMPANYPAGE 12NIKE COMPANYNIKE C.docxeugeniadean34240
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Running head: NIKE COMPANY
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NIKE COMPANY
NIKE COMPANY
Student name
Institution
Contents
3NIKE Company
31. Executive summary
42. Problem statement
43. Company profile
43.1Introduction
53.2 Mission statement
53.3 Values Statement
63.4 Vision Statement
63.5 Strategic Alternative Slogan
63.6 Industry Size
63.7 Industry Profitability
73.8 Industry Cyclicality
74. Industry Entry and Exit Barriers
74.1 Entry Barriers
84.2 Exit Barriers
84.3. Current strategy
115. Code of ethics
116. Facts and figures in governance, accountability and reporting
116.1 Reporting Practices
126.2 The Value of Reporting
126.3 Stakeholder Engagement and Report Reviews
146.4 Feedback on reporting
147. Company analysis
147.1The Strengths/ Weaknesses for Nike Corporate
147.2 Board of Directors - Strength
157.3 Board of Directors - Weakness
157.4 Environmental Analysis
15Internal – Strength and weakness
167.5 Challenges and struggles of Nike Company
198. Competition
198.1 Competition vs. Nike
198.2 Footwear Industry –Revenues, Players, Market Share
208.3 Manufacturing options
218.4 Strategic Outsourcing
218.5 The Evolution of Manufacturing in Third World Countries
228.5 Nike
238.6 Reebok
248.7 Adidas
248.8 Talk
258.9 New Balance
259. Summary and conclusion
27References
NIKE Company
1. Executive summary
When an organization such as Nike, opts to be a global entity, often, it experience a huge profits in its final accounting. Sadly, other businesses such as Nike must be at a position of overcoming some difficult obstacles set before it establishes a successful business in the foreign countries (Frisch, 2009). Most of the issues associated with these vast industries include the child labor laws, low wages, and the outsourcing’s effects on the aggregate sales. Due to this reason, the most widely known organizations have already presented several cases in defense to their positions on conducting business in the foreign countries. One such good instance is Nike’s sweatshop labor case that stirs up some controversy over the ethical business practices. Even after Nike Company has made several attempts at recovering from the bad press that it had received from the sweatshops, the organization still struggles to defeat the negative feelings that have already been created in the people’s mind, especially across the United States.
Additionally, this company faced various challenges from the word go. With the increase in technology, the organization is facing a very high competition caused by its reluctance to use of modern advertisement platforms as well as sticking to traditional marketing approaches (Frisch, 2009). The issue has resulted in reduced total sales as well as reportedly small profits. Thus, this paper seeks to present help Nick Co. Improves the already tarnished image in legal and ethical issues, as well as competitively survives in the market. 2. Problem statement
When Nike’s company op.
This document analyzes the financial performance of Nike from 2013-2014 using various ratios. It finds that Nike's return on equity and gross profit margin increased from 2013-2014, while its net profit margin, selling expense ratio, and working capital ratio decreased over this period. Overall, the analysis concludes that while Nike remains a stable and profitable company, it does not recommend purchasing shares due to the long payback period of over 30 years.
This document analyzes the financial performance of Nike from 2013-2014 using various ratios. It finds that Nike's return on equity and gross profit margin increased from 2013-2014, while its net profit margin, selling expense ratio, and working capital ratio decreased over this period. Overall, the analysis concludes that while Nike remains a stable and profitable company, its expenses are rising and it takes a long time for investors' money to be recouped, so purchasing shares is not recommended. The document also includes sections on Nike's history, products, and references.
This document analyzes the financial performance of Nike from 2013-2014. It includes an analysis of profitability ratios like return on equity and net profit margin, stability ratios like working capital ratio and debt ratios, and a price-earnings ratio. While some ratios like gross profit margin and return on equity increased from 2013-2014, other ratios declined like ability to control expenses. Overall, Nike remained financially stable but the document recommends not purchasing shares due to the long payback period.
The activity of note taking can be considered part of Writing across the Curriculum, Good note-taking can play a huge role in your academic success but not everyone has the note-taking skill necessary to make use of this beneficial practice. The activity of note taking is very crucial; however you can improve your note-taking skills and grades, while learning more with less effort.
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Dualism, main assumptions of dualism, similarities, differences, and why plan...Ali jili'ow
This document discusses dualism, development thinking, planning, and why planning is needed in developing countries. It begins by outlining the main assumptions of dualism theory, including that traditional and modern sectors develop separately with little interaction. It then discusses definitions of planning and reasons why planning is important in developing contexts, such as rapid population growth, resource scarcity, and poverty. As an example, issues around development in Nigeria are described. The document also provides an overview of strategic planning processes and gives an example strategic plan for a local mineral water organization.
Policy, procedure, types of policy, characteristics of policy & policy an...Ali jili'ow
There has been a widespread confusion among students regarding the meaning of policy and procedure and the difference between these terms, some people talk about policy, meaning of a policy and procedures manual, Others talk about policy meaning the implicit framework that guides our day to day actions on the job while still Others emphasize that policy is made by boards within an organization.
However, this paper highlight very briefly what is a policy meaning and definition of policies, types of policy stages of policy cycle, elements of policy¸ criteria for good policy, policy analysis approaches, forms of policy analysis approaches, differences between policies and procedures, characteristics of policy and stages of policy process, the paper arranged as Q/A format.
Introduction
Undergraduate students find difficult to prepare detailed, clear and concise assignment and course projects, because their research experience is quite limited, it's far worse when course instructor/lecturer send them to prepare marketing plan in second or third semester. Nevertheless, this paper presents (step-by step) what is a marketing plan is all about technically, we choose very popular bank named Citibank in the United States, I hope students will meet their requirements about how to write detailed and neatly arranged marketing plan. If you find it useful, don't hesitate to download and use it. Please be advised not to copy, paraphrase it.
DIFFERENCE BETWEEN PROPOSAL, RESEARCH & REPORTAli jili'ow
This document provides information on proposals, research, and reports. It defines a proposal as a written presentation that clarifies a research problem, purpose, methodology and budget. Research is defined as a systematic search for knowledge on a topic. There are different types of proposals including new, revised, supplemental and continuation. The document also discusses writing a research proposal, what constitutes research, characteristics of good research, and how to prepare and structure reports. It provides guidance on the key differences between proposals, research and reports.
Is islamic insurance substitute to conventional insuranceAli jili'ow
Islamic insurance has captured the attention of Muslims and non -Muslims throughout the world, due to its tough establishment of Islamic principles which are based on the idea of brotherhood, mutual co-operation and solidarity.
Do you believe that Islamic insurance could be substitute to conventional insurance?
Personnel planning, recruitment process and hr challenges in the 21st centuryAli jili'ow
This Paper discusses personnel planing, recruitment, selection and the procedure for planning Organization's human resources requirements, and subsequently recruitment process. Finally the paper focuses very briefly on the challenges that HR managers are facing in the 21st century.
Report on consumer's level of awareness and rights in mogadishu, somaliaAli jili'ow
This Paper highlights Consumer's level of Awareness, Consumer Empowerment and Rights in Mogadishu Somalia, First of all the paper provides an overview about Somalia, Demographic characteristics of Somali Population, it discusses very briefly Somali's first survey after decades of chaos and energy, it also discusses Consumer Protection & Empowerment in America, Africa, Asia and Europe, Finally it compares Somalis consumer protection with that of South East Asian Nations.
Corporate social respobsibility:Is it positive or negative, Contradictory vie...Ali jili'ow
This paper emphasizes weather corporate social responsibility is positive or negative,the paper presents concepts, history and definition of social responsibility, finally the paper discusses different arguments that supports or challenges this concept.
Report on consumer's level of awareness and rights in mogadishu, somaliaAli jili'ow
This report Presents consumer's level of awareness and rights in Mogadishu Somalia.Primarily the report shed lights on an overview about Somalia,the Somali's demographic characteristics,Consumer protection in America, Asia, Europe and Africa, particularly in East Africa,it also compares the consumer protection in South East Asian Countries with in Somalia.
This document provides an overview of contracts and takaful (Islamic insurance) concepts. It defines a contract as a legally binding agreement between two or more competent parties. Contracts are classified as formal or informal. The key elements of a valid contract are identified as offer, acceptance, intention to create a legal relationship, consideration, and capacity. Takaful is discussed as an alternative to conventional insurance that is based on mutual cooperation rather than risk. The differences between takaful and conventional insurance contracts are outlined.
1. Assignment: Organization & Business Management Page 1
Student ID :CGSSO00019731
Student Name : Ali Ibrahim Jili'ow
Course Code : BMOM5203
Course Name : Organization & Business Management
Program : Master of Business Administration (MBA)
Semester : Two
Facilitator : Dr. Amina Sheik Omar
Date due : 30/12/2015
Submission date : 29/12/2015
2. Assignment: Organization & Business Management Page 2
TABLE OF CONTENTS
PART ONE: NIKE CORPORATION INC
Introduction----------------------------------------------------------------------------------------------------4
Background ----------------------------------------------------------------------------------------------------4
Founders for Nike---------------------------------------------------------------------------------------------4
Vision and mission overview--------------------------------------------------------------------------------4
What is Mission-----------------------------------------------------------------------------------------------5
Nike's Mission ------------------------------------------------------------------------------------------------5
Nike's Vision --------------------------------------------------------------------------------------------------5
Nike's goal ----------------------------------------------------------------------------------------------------5
Importance of mission statement ---------------------------------------------------------------------------5
Benefits of mission statement -------------------------------------------------------------------------------5
Objectives ------------------------------------------------------------------------------------------------------6
Environmental analysis for Nike ---------------------------------------------------------------------------6
What are the key laws and regulations under which the company it operates? ----------------------7
How the state of the economy does influence Nike's product? -----------------------------------------7
What new technology strongly effect for Nike? ----------------------------------------------------------8
What changes in a population may affect the company's customer base? ---------------------------8
How does the company's relationship with the supplier affect its profitability? --------------------8
What companies compete with the company you select? ----------------------------------------------8
Competitive analysis for Nike ------------------------------------------------------------------------------9
SWOT Analysis for Nike------------- -----------------------------------------------------------------------9
Nike's strategy -------------------------------------------------------------------------------------------------9
Conclusion -----------------------------------------------------------------------------------------------------9
3. Assignment: Organization & Business Management Page 3
PART TWO: CORPORATE SOCIAL RESPONSIBILITY
Introduction --------------------------------------------------------------------------------------------------11
Background --------------------------------------------------------------------------------------------------11
Theory of corporate social responsibility ----------------------------------------------------------------11
What is corporate social responsibility ---------------------------------------------------------------- 11
Defination of Corporate Social Responsibility ----------------------------------------------------------11
Discussions abour corporate social responsibility ----------------------------------------------------- 12
Advocates of Corporate Social Responsibility --------------------------------------------------------13
Opponents 0f CSR ------------------------------------------------------------------------------------------14
Advantages of CSR------------------------------------------------------------------------------------------15
Disadvantages of CSR --------------------------------------------------------------------------------------16
Conclusion ---------------------------------------------------------------------------------------------------16
References ----------------------------------------------------------------------------------------------------17
Appendix A : Some of the Nike's products------------------------------------------------------------19
4. Assignment: Organization & Business Management Page 4
PART ONE: NIKE CORPORATION INC
Introduction
Sporting industry has been active and contest for the twenty first century, sporting activities are
taking place across the world wide, without any obstacles and limitations. Sports became now
days a universal language. However in this assignment I shall try to highlight NiKE INC. it's a
popular company in Sports industry that produces, designs, makes for athletic clothes and shoes,
the assignments will highlight the background of the company, mission and vision statement of
the company, the company's goals, market share, target customers, major competitors, SWOT
analysis of the company, environmental and legal issues, challenges and its strategy.
Background
Most competitive sports and Fitness Corporation on the earth is Nike now. Its headquarters is in
Beaverton, Oregon. The Pacific Northwest is Nike's place of origin. It has expanded their
horizons to every corner of the globe. Nike's labour forces estimated approximately 24,300
people. Nike operates on six continents. It employs suppliers, shippers, retailers and service
providers amounting to a total workforce of close to 1 million people.
Founders for Nike
Earlier, Nike was established as an importer of Japanese shoes in 1962, the founders, Bill
Bowerman and Phil Knight worked as a partnership under the name, Blue Ribbon Sports.
However Nike holds a global market share of approximately 37 percent (answers.com).
In 1958, Phil Knight, a business major at the University of Oregon, and a miler on the track
Team, shared with his coach, Bill Bowerman, dissatisfaction with the clumsiness of American
running shoes. They formed a company in 1964 to market a lighter and more comfortable shoe
designed by Bowerman. In 1968, this company became NIKE, Inc. named for the Greek goddess
of Victory.
Vision and Mission Overview
Vision Statement
Vision Statement is about what an organization eventually wants to achieve; it captures the
company‟s objective. Vision is a representation of what the firm wants to be and, in broad terms,
what it wants to finally achieve. Therefore vision statement points the firm in the direction of
where it would eventually like to be in the years to come. h (Michael A. Hitt, 2009)
5. Assignment: Organization & Business Management Page 5
Mission statement
Mission statement is a explanation of what an organization actually does, the products and
services it plans to provide, and the markets in which it will compete (Rotheaermel, 2015)
Vision statements reflect a firm‟s values and aspirations and are intended to capture the heart and
mind of each employee and, hopefully, many of its other stakeholders. A firm‟s vision tends to
be enduring while its mission can change in light of changing environmental conditions.
A vision statement tends to be relatively short and concise, making it easily remembered
(Michael A. Hitt, 2009)
1a. Nike's Mission Statement
Nine‟s mission statement is to bring inspiration and innovation to every athlete in the world
1b. Nike's Vision
Vision: To be world's leader in athletic wear
1c. Nike's Goal
Nike's goal is to bring inspiration and innovation to every athlete in the world.
Nike's long term goals
Nike's long term goals will be
1). Eliminating the concept of waste in our product design, use of materials, energy, and any
resource that cannot be readily recycled, renewed or reabsorbed back into nature.
2) Eliminating all substances that are known or suspected to be harmful to human health or the
health of biological or ecological systems.
1d.Importance of mission statement
To ensure unanimity of purpose within the organization
To provide basis or standards for allocating organizational resources
T o establish general tone or organizational climate
To serve as vocal point for individuals to identify with in the organizations purpose
To facilitate the translation of objectives
To specify organizational purpose
1e. Benefits vision Statement
A vision might provide a direction for the company for the next five to 10 years,
transparency of purpose & It provides direction
It captures the company‟s aspiration.
6. Assignment: Organization & Business Management Page 6
provide sense of collective prospect & Settles diverse view points
encourage shared expectations of workers & managers
Projects ordered & significance support
1F. Goals
Nike's goal is its final target is pursuits to achieve, how ever having a goal is very essential
because without a goal the company may not move any direction.
Nike’s objectives
Provide an environment in which develops people to maximize their contribution to Nike.
Identify focused consumer segment opportunities Provide quality and innovative services and
products internally and externally
b. Environmental analysis for Nike
Nike operates Worldwide, its world's first class in athletic wear. Nike like other companies on
this planet doesn't operate in a vacuum; instead it operates an environment where by there has
been challenges as well as opportunities.
B1.Industry: the industry that Nike competes was growing over that past generation and actually
it is still growing with its new challenges, if we look back the profile of shoe industry it seems
that it has faced a dramatic evolution over the last fifty years, however the industry faces many
challenges from those who produce identical products.
B2. Competitive analysis
Sporty industry has been contesting over the last few decades; this contest reached its
expansion after 1990s. The main goals for Nike's competitors are to put her out of the market and
to generate much profit. However the company facing tough competition from Adidas, Puma
and Reebok
B3. Political and regulatory analysis
Businesses do not operate in a vacuum, but they actually they operate in an environment where
governments are constantly producing new laws, rules and regulations
B4. Political: Political situation changes constantly, , the company also having a trouble with
employment regulations, labour unions, governments, changing administrations, environmental
activists dispute all these challenges, Nike is striving to cope with all these obstacles regardless
of their level and severity.
7. Assignment: Organization & Business Management Page 7
B5. Social analysis
In this twenty first century a number of changes are occurring within the society, as demographic
, social and economic changes, these changes effect Nike's productivity when the company
producing its product or delivering,
B6. Human resources analysis
To sustain its productivity Nike will always require analyzing its current and future human
resources needs, to reach that end the company will require dealing with governments' labour
laws and most importantly labor unions.
B7. Macroeconomic factors
Macro economic factors the effect with Nike's operations include people's income, demand and
supply trends tests and fashion, also there is there is a growing completion that Nike
corporation faces and as the matter of fact these competition will resist Nike
B8. Technological changes
Many technological changes have been taking place all over the world for the past two decades.
Changing technology is becoming a major threat to many companies that is within the business
because systems that is used to work few month before may be outdated
1. What are the key laws and regulations under which the company it operates?
Nike as other corporations in field of business, it doesn't operate in a vacuum, but it operates an
environment and even diversity surroundings whereby more laws, rules and regulations
exist.Nike operates diverse environment where by different rules and regulations exist.
Conducting business in communist countries is not preferred where the company may
nationalize, also making a business in some environment might be entry in early stage, in some
cases quota and tariffs may also hinder Nike's operations outside its parent country like
Venezuela or North Korea.
2. How the state of the economy does influence Nike's product?
As the matter of fact, the state of the economy effects Nike's products and its operation as whole.
Unstable economy is a threat for Nike and other businesses on the ground, in poor economy the
market would not constitute better performance, nonetheless poor economy leads to poor
production and consequently sells will decline for Nike. Due to slumping of economy Nike
8. Assignment: Organization & Business Management Page 8
reported that over 1400 jobs were to be cut out of whooping, 35000 jobs that Nike consists of
nationwide, surprisingly these cuts would be first since 1998 and 1999, the cut would affect the
economy of individual jobs, executive stated that the cut not for economic but for reorganizing
the company.
3. What new technology strongly effect for Nike?
As the world's business becoming more globalized, due to globalization, a technological change
occurring everywhere, to keep abreast with this dynamic world, Nike is always trying to
maintain its improvement and innovation strategy..
4. What changes in a population may affect the company's customer base?
population changes is a threat to many business as Nike, and this changes comes from different
angles, as society's income, changes in buying pattern, age, gender and birth rate. Many of these
change not only effect for Nike, but the entire business. For instance, Nike's main target
customers are youth who in the field of many kinds of sport , if world's number of birth rate
declines, means Nike's productivity will decline ultimately, in countries where older people are
much more compared to the youth, the window of opportunity for Nike will be less.
5. How does the company's relationship with the supplier affect its profitability?
This question seem to be very obvious, in manufacturing process, one of the most important
thing that company requires in its production process is the raw materials, nothing can be done
without it. In order to make the operation more efficient and smooth having the required raw
material becomes very essential, however getting the raw material that with right quality, with
right quantity, with the right place, with the right time and with right cost will not be possible
without a good relationship with the supplier, thus good relationship with supplier is the key to
the success of the business.
5a. Nike's relations with suppliers
Nike has always been trying to maintain good relations with its suppliers, however Nike‟s
technique for managing supplier responsibility has to a great extent evolved since the 1990s,
when the media discovered declared child labor, low paid workers, and poor working conditions
in several Asian countries (Rammohan, 2013).
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6. What companies compete with Nike? Do they compete price, quality or other factors?
Nike is currently facing touch completion from many companies like, Adidas, Reebok, Under
Armour, Li Ning, Toys R us, Taylormade, PVH, Crocs, Rebook, PhatFarm, Atac, Sketcher, these
companies compete with Nike in different ways as Brand, Price, Quality and other factors social
responsibility, Nike is facing better completions from Puma, Rebook and Adidas in price,
quality and brand.
7. Are new competitors to the company likely?
In recent years, there have been many contests in athletic industry, many companies are making
profit some time like Nike, this may inspire others to enter the market, and Nike Inc. is the
number one in sportswear. And it can capable to resist the competition from existing as well as
the new entered companies.
7a. Competitive analysis for Nike
The sporty shoe industry is gradually becoming a universal oligopoly. There are numerous
barriers to Entrance prevents new entrants from capturing considerable market share. Nike can
enjoy Economies of scale that create cost advantages over any new competitors; Today‟s athletic
shoes are extremely technical.
C. SWOT Analysis for Nike
C1.Strength
Nike is strong at research and development.
Nike is a very competitive organization.
Nike has no factories. It does not tie up cash in buildings and manufacturing workers.
Nike is a global brand
Innovative designs & Nike Strongly controls over its own distribution channel
C2. Weaknesses
Nike does have a diversified range of sports products.
Market is becoming saturated and consumers may become sick of Nike brand and move to
other smaller, more individual brands.
Negative image portrayed by poor working conditions in its overseas factories
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C3. Opportunities
Nike's Product development offers many opportunities.
The brand is severely defended by its owners whom truly believe that Nike is not a fashion
brand There is also the chance for Nike to develop new products such as sport wear.
The company might also be developed globally, building upon its strong worldwide brand
identification.
Increased female participation in athletics
New technology and innovation to stay on top of market needs
C4. Threats
Continuing challenges in import/export duties
Strong competition from some of its major challengers in all branches of the business
Negative image due to "sweatshops"
Increase in the Price of Raw materials
Negative image created by the sponsored athletes
Nike will always face threats from pressure groups and human rights campaigners over fair
trade and wages in the third world can potentially damage brand and customer loyalty.
C5. Nikes strategy
Nike‟s overall corporate strategy focuses on Delivering value to shareholders, consumers,
suppliers, employees and the community, Nike can achieve this by continuing to focus on its
mission: To bring inspiration and innovation to every athlete in the world. And according to Nike
co-founder Bill Bowerman, if you have a body, you are an athlete.
Nike will pursue this strategy to be the leader in athletic industry
Conclusions
Although Nike's industry is becoming more and more competitive, the company is doing well,
Nike's has a global brand; the company operates so many countries, so the company facing many
obstacles in the real ground but dealing with appropriately, the good news is that the company
initiated a code of conduct that regulates its operational worldwide. The company also managed
to tackle the Negative image portrayed by poor working conditions in its overseas factories.
Nonetheless the company's future market is dynamic and very hopeful to be the leader in athletic
wear worldwide.
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PART TWO
CORPORATE SOCIAL RESPONSIBILITY
Introduction
The relationship between companies and the public has witnessed a remarkable change in the
past few years. Identifying the role and responsibilities of business in society has been the pursuit
and concern of many scholars for decades. In recent years the relationship between corporations
and society had witnessed a enormous revolution from the traditional classical view of business
as profit maximizing economic agents to a more ethical viewpoint that analyzes the better impact
of business on civilization (Safwat, 2015)
However this part I will try to discuss the theory of corporate social responsibility, its historical
background, meaning and definitions, advantages and disadvantages of corporate social
responsibility and lastly I shall try to present the different views about corporate social
responsibility, pro and opponents of this concept.
Background
The origins of Corporate Social Responsibility dates back to the 1960s, when issues such as the
social rights movement and ecological activism became part of the open debate. During this
time, some companies initiated to question their responsibilities in areas such as staffing
employees from minority groups and caring to the surroundings. (Sources: www.cga-pdnet.org).
According to one of the oldest known written documents, that account of Genesis by the biblical
writer Moses, human being was instructed by his Creator to “fill the earth and govern it”
(Genesis 1, 28), and is later challenged (The Berlin International Economics Congress, 2012)
Theory of Corporate Social Responsibility
Company's Social Responsibility is one of the theories that is regularly used by different people
under a variety of names, as philanthropy and patronage, nevertheless, this concept is presented
also as “corporate responsibility,” corporate governance” and “responsible business, the concepts
has advocates as well as opponents (Melikyan, 2010).
What is Corporate Social Responsibility?
Business social responsibility has been much admired amongst companies and top corporations.
particularly in the 21st century when environmental concerns, human rights, labor rights, fair
trade and many other concerns are becoming gradually more important to clients, stakeholders
and companies alike (Kan, Corporate Social Responsibility: A Profitable Alternative, 2012).
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Company's social responsibility is not something that is obliging by law for businesses to pursue
and implement. Companies who want to carry out business more responsibly and contribute for
the better of society often prefer to implement Corporate Social Responsibility strategies (Kan,
2012).The relationship between business and the general public has experienced a remarkable change in
the past few years. Globalization, ethical consumerism, ecological concerns, firm government regulations,
and increasing strength of the civil society, are all factors that required businesses to re-evaluate their task
in the public (Safwat, 2015).
Definition of Corporate Social Responsibility
There is no official definition of Corporate Social Responsibility. Number of authors defines
differently. A comprehensive definition of Corporate Social Responsibility was given by Carroll, who
stated that “The social responsibility of business covers the economic, legal, ethical, and optional
expectations that the public has of organizations at a given period of time” (Carroll, 2006, p. 16).
A Carroll, provided complete definition of Corporate Social Responsibility he stated that “The
social responsibility of business encompasses the economic, legal, ethical, and discretionary
expectations that society has of organizations at a given point in time” (Carroll, 2006, p. 16).
Discussions regarding advocates and opponents of Corporate Social Responsibility
According to Aya Mohamed (2015) , recognizing the role and responsibilities of companies
within the public has been the pursuit and concern of many scholars for our present generation.
More debates have been evaluated on the topic of who should start Corporate Social
Responsibility activities.
According to the literature of Corporate Social Responsibility there are three possibilities.
Corporate Social Responsibility is a obligation imposed by government regulation, with the
result of similar CSR programs because of the obligation to comply with regulation.
CRS is not led by government, but by union of companies, activist and Accountable
managers that begin Corporate Social Responsibility framework and distribute the benefits of
Corporate Social Responsibility, upholding its use in their businesses.
Corporate Social Responsibility is based on the at company level in early stage in the search
for strategic advantage and the alteration of different social and environmental threats in
opportunities as a competitive advantage (Catalin, 2014)
Therefore, company's approach towards Corporate Social Responsibility varies between two
extremes either of dismissing the view completely or supporting best practices out of genuine
13. Assignment: Organization & Business Management Page 13
belief that Corporate Social Responsibility is a vital part of their business actions (Safwat,
2015).Within the globe of business, the main "responsibility” for companies has traditionally
been to get profit and enhance shareholder wealth, However, in the last decade, a
associations defining broader corporate responsibilities–for the environment, for local
communities, for working conditions, and for ethical practices–has gathered momentum and
taken hold.
Advocates of corporate social responsibility
Corporate Social Responsibility advocates point out that no organization exists in isolation.
They believe that businesses, without exception, have an obligation to contribute as well as
draw from the community, on which they rely so heavily.
Proponents of Corporate Social Responsibility argue that socially responsible practices can
have a positive impact on the organization by improving employee recruitment and retention,
managing environmental risks by reducing harmful accidents, and differentiating brand to
achieve greater consumer loyalty.
Charles Handy makes a convincing and logical argument for the purpose of a business laying
beyond the goals of maximizing profit and satisfying shareholders above all other
stakeholders in an organization.
Philipp Kauffmann, a partner at the Center for Innovative Leadership, based in Amsterdam,
argues corporations that do not act in a socially responsible manner are discovering they are
not capable to attract or to retain “high potential” persons
According to Argandona ( 2008) companies should be socially responsible? Because society
represent most stake holder groups expectations, demands or requests.
Corporations should act accordingly within the society they operate, because the society
reflects the interest of of all stake holders, their demand, expectations and demands
(Argondona, 2011)
According to Stigson (2002) “it is clear that society expects much more from companies than
simply a well-made product or a reliable service at the right price” (p. 24)
Freeman (1984). Freeman argued that managers should tailor their policies to satisfy the
needs of all the stakeholders, not just those of the shareholders.
In 1932 American commentator Merrick Dodd argued „corporations, like persons, should
make every effort to be good corporate citizens by contributing to the public to a greater
14. Assignment: Organization & Business Management Page 14
extent than is generally Required‟ and therefore the corporation as an economic institution
has a social service as well as a Profit making function. (Kercher, 2006).
According to Svensson and Wood (2008:308), businesses are not just accountable for their
own economic requirements but are also expected to consider society‟s economic well-being.
Opponents of Corporate Social Responsibility
M. Friedman (1970) argued that Corporate Social Responsibility provide only the personal
gain of company managers in increasing their reputation in the public, consequently leading
to higher personal wages, while shareholders would experience loss because companies were
not profiting from Corporate Social Responsibility activities as these activities would incur
Only expenses.
One of a very active opponents of Corporate Social Responsibility, Gerard Fontana, advisor
to the European trade Union Confederation, claims that corporations use Corporate Social
Responsibility concept as a means to reduce public authorities and to weaken their role in the
the public; to reduce the role of trade unions; as well as to replace public laws and
regulations by corporate Codes of Ethics or Codes of Conduct which do not have any legal
value.
According to Milton Friedman (1970), the social responsibility of business begins and ends
with increasing profits, where the self-interested actions of millions of participants in free
markets should lead to positive outcomes for the society.
Milton Friedman and other conservative critics have argued against corporate social
responsibility, stating that a corporation's purpose is to maximize returns to its shareholders
and that it does not have responsibilities to society as a whole.
Milloy‟s argument is similar to the reasoning of Adam Smith and Milton Friedman they also
claim the CEOs are being hired to maximize share holders wealth as they put their money
into the business.
Steve Milloy, a mutual fund manager and Critic of Corporate Social Responsibility,
proclaimed the following: “Shareholders do not hire CEOs to be the U.N., to act like a
government or to be a charity. They were hired to make money for Shareholders, (as quoted
in Weiss, Kirdahy, & Kneale, 2008, para. 5).
According to Schaefer (2008) business should legally maximize long-term shareholder
wealth, because they invest the money not knowing whether they will generate money or not.
15. Assignment: Organization & Business Management Page 15
Whole concept of Corporate Social Responsibility is irrelevant to business (Freeman &
Liedtka, 1991), through those who see the significance, but think it is a bad idea for business
(Friedman, 1962), to the enormous group of authors who think that Corporate Social
Responsibility has strategic importance to business (Asongu1, 2007).
One of a very active challengers of Corporate Social Responsibility is, Gerard Fonteneau, the
consultant to the European trade Union Confederation, he says that this strategy corporate
social responsibility is increasing at a moment the multinational economic and financial
groups, definitely the international market economy itself, are going through a serious
internal crisis; witness many socially and ethically „‟irresponsible‟‟ practices: deceitful
bankruptcies, uncertain purchases, cheatings in the accounts, very high manager salaries,
disrespect for basic values. (Melikyan, Corporate Social Responsibility:A Fashion Trend or a
Serious Approach?, 2010).
My view point: It seems certain that there are many arguments for and against corporate
social responsibility regarding corporation's rule within the society, although the main
purpose of making business is to make a profit, this doesn't necessarily mean companies
should ignore the society it works within it, I am inclined the advocates of social
responsibility and I do believe that corporations has responsibility with in the public it
operates with in it, ignoring society's responsibility will be disastrous because corporations
don't operate in a isolation, they require the society in one way or another, and it's the society
that provides corporations all they required as money to sustain their operations, human
resources to make operations smooth and most importantly all the cash it covers it's expense
daily, in my point of view without Corporate Social Responsibility, corporation cannot gain
their desired results and altimetry will be out of the market
Advantages of Corporate Social Responsibility
1) Corporations are performing more responsibly towards their workers, environment and the
public at large.
2) Corporate Social Responsibility helps to bring the businesses and the public closer through
diverse community directed projects.
3) Corporate Social Responsibility makes the corporations to Think globally and act locally.
4) Business‟ activities are obtainable in their Codes of Conduct and Codes of ethics presented in
the websites which leads to transparency of their functions
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5) Corporate Social Responsibility activities help companies to advance their brand images, to
obtain more clients which in its turn in most cases leads to rising of the companies‟ revenues.
Disadvantages of Corporate Social Responsibility
a) Some corporations are presenting excellent examples of their Corporate Social Responsibility
activities and demonstrate a responsible attitude towards the people.
b) In pursuing their wellbeing, some companies often act very recklessly causing huge damages
to the atmosphere and community.
Some large corporations are carry out Corporate Social Responsibility activities on a community
in slight level butthey are damaging the planet on a greatly. (sources: Hasmik Melikyan 2010)
During the 1990s, criticism of corporate practices escalated. A series of corporate scandals
emerged in the US. Numerous environmental Disasters caused by global corporations occurred
(Broomhill, 2007)
Awareness of the use of sweatshops and child labour in developing countries attracted the
attention of community activists in developed societies, the 1990s therefore witnessed an
explosion in civil group activism which led to both protests against and engagement with,
corporations (Bendell 2004)
Conservative opponents of Corporate Social Responsibility politics say: merely profit
maximization allows companies to work well and complete their duty towards society (Rusconi,
2010)
Conclusions
Initially the main reason of most companies doing a business has been making money, and
maximizing share holder's wealth, whatever the circumstances are. This concept has now
considerably been changed throughout the world; the idea of social responsibility has come into
light. The concepts of Corporate Social Responsibility has been on the spot light for many
scholars and researches, however corporations should act appropriately when conducting their
business activities with the society. The corporation's main aim should not only be profit
generation but they should bear in mind their responsibility towards the environment and the
society at large.
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