Bamtech Media faced challenges in managing workflows across multiple developer teams and resolved these issues by implementing Jira for better ticket management and automation. The team standardized workflows, created automated links between tickets, and enhanced visibility into project progress. Key lessons included the importance of customizing tools and forming a cross-functional council to guide product directions.

1. Baseball and Video Delivery
How Bamtech uses Jira to Scale
JUDETTE PLATZ | PROGRAM MANAGER, MOBILE | BAMTECH MEDIA
KRISTY SAUNDERS | DIRECTOR, PROGRAM MANAGEMENT | BAMTECH MEDIA

2. Agenda
The Problem We Faced
The Solution We Found
The Tools We Used
Lessons Learned & What’s Next

3. MLB Advanced Media
Texas Rangers vs. New York Yankees
August 26, 2002
Credit: Getty Images

4. Bamtech Media
Credit: HBO

5. PRODUCT & ENGINEERING
Creating user
stories for up to
17 different
developer teams

6. PRODUCT & ENGINEERING

7. Same Team Structure, Different Workflows

8. PRODUCT WORKFLOW

9. Agenda
The Solution We Found
The Problem We Faced
The Tools We Used
Lessons Learned & What’s Next

10. Single Source of Truth
Create a clear path to the single
source of truth.
The Solution
Goal 1
Goal 2
Goal 3
Goal 4
Goal 5

11. Easy Ticket Creation
Clean up screen views showing bare
necessities and use automation to
copy essential fields instead of
creating from scratch.
The Solution
Goal 1
Goal 2
Goal 3
Goal 4
Goal 5

12. Automatic Links
Automate the creation of links between
tickets and limit the types of links used.
The Solution
Goal 1
Goal 2
Goal 3
Goal 4
Goal 5

13. Standardize Workflows
Create workflows that utilize prescribed
statuses and transitions.
The Solution
Goal 1
Goal 2
Goal 3
Goal 4
Goal 5

14. Report Progress
Find a tool that allows Product teams
visibility into their network of tickets
and overall progress of a product.
The Solution
Goal 1
Goal 2
Goal 3
Goal 4
Goal 5

15. The Solution
Single Source
Ease Creation
Automate Links
Workflows
Progress
SOURCE
DESCENDANT

16. The Solution
Single Source
Ease Creation
Automate Links
Workflows
Progress

17. The Solution
Single Source
Ease Creation
Automate Links
Workflows
Progress

18. The Solution
Single Source
Ease Creation
Automate Links
Workflows
Progress

19. The Solution
Single Source
Ease Creation
Automate Links
Workflows
Progress

20. DESCENDANT
PRODUCT WORKFLOW V2
SOURCE

21. Agenda
The Solution We Found
The Problem We Faced
The Tools We Used
Lessons Learned & What’s Next

22. EASY TICKET CREATION
Create on Transition
Using Bob Swift’s Create on
Transition (COT), we’re able to
create and copy information into
projects automatically.
Transition Prompt
Giving a transition prompt
allows for an action to be
understood.
Automations
Transitions perform multiple
actions. Automation of links
eases ticket creation.

23. SEE HOW TICKETS RELATE
Structure
Almworks add-on provides a
view of networks of tickets and
in-line ticket editing.
Ticket Links
Quickly and easily see a
hierarchy of related tickets.
Progress Report
Report against multiple
projects and dependencies.

24. EXTEND VISIBILITY
ScriptRunner
Adaptavist’s ScriptRunner
allows teams to extend their
agile boards to have more
transparency.
Show Source Epics
Bring in overall product epics in
order to keep in line with other
teams.
Clone Projects
Easily setup a network of
projects and workflows in a few
minutes.

25. Agenda
The Solution We Found
The Problem We Faced
The Tools We Used
Lessons Learned & What’s Next

26. Scaling JIRA
Prioritize JIRA as a first-class project.
LESSONS LEARNED

27. Marketplace
Extend and customize your Atlassian
Suite of products to suit your needs.
LESSONS LEARNED

28. Atlassian Council
Cross-functional team collectively
deciding the direction of Atlassian
products in the company.
WHAT’S NEXT

29. You can have brilliant
ideas, but if you can't get
them across, your ideas
won't get you anywhere.
- Lee Iacocca
FINAL THOUGHT

30. Thank you!
JUDETTE PLATZ | PROGRAM MANAGER, MOBILE | BAMTECH MEDIA
KRISTY SAUNDERS | DIRECTOR, PROGRAM MANAGEMENT | BAMTECH MEDIA