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A Product Manager and a Designer Walk into a Bar
The document outlines insights from product managers and designers on collaboration and the division of responsibilities in product development. It emphasizes the importance of effective communication, co-creation, and shared accountability within teams to achieve successful outcomes. The text also highlights various strategies for feedback processes and the contextual nature of project attributes.
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A Product Manager and a Designer Walk into a Bar
- 1. A Product Managerand a Designer walk into a bar
- 2. Sherif’s top three fordealing with these ‘hipster’ designers… SHERIF MANSOUR PRINCIPAL PRODUCT MANAGER @SHERIFMANSOUR
- 3. Sherif’s top three fordealing with these ‘hipster’ designers… #1 “… but is this simple, fast and easy to use?” #2 “…. Ahh, but will the UI scale?” #3 “Oh that looks nice… Let’s leave that for phase two”
- 4. A Product Managerand a Designer walk into a bar
- 5. Alastair’s top three whenworking with these product people ALASTAIR SIMPSON HEAD OF DESIGN, PLATFORM & COMMS @ALANSTAIRS
- 6. Alastair’s top three whenworking with these product people #1 The “sacrificial lamb” design option #2 “yeah… we’ll have to user test that” #3 “I don’t recall <product manager> saying anything about it being out of scope”
- 7. A Product Managerand a Designer walk into a bar
- 8. Agenda Roles and responsibilities Feedbackprocess Personal reflections
- 9. Agenda Roles and responsibilities Feedbackprocess Personal reflections
- 10. UNIDENTIFIED PRODUCT MANAGER Ispec out the feature, do the mockups and hand it over to design.
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- 14. August IBM Plans to hire 100designers KPMG Acquires Cynergy March Facebook Acquires Hot Studio May Accenture Acquires Fjord 2013 2014 March July GE Opens Design Studio BCG Acquires Strategic &Creative October Capital One Acquires Adaptive Path 2015 January Facebook Acquires Teehan+Lax April BBVA Acquires Spring Studio May McKinsey Acquires Lunar Wipro Acquires Designit July
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- 17. THE RESPONSIBILITY SHIFT Designspecialist growth → Product Manager • Customer research • Problem definition • Roadmap • User journeys • Personas • Wireframes • Prototyping • Information architecture • Vision painting • Strategy
- 18. THE RESPONSIBILITY SHIFT Designspecialist growth → Product Manager • Customer research • Problem definition • Roadmap • Personas • Prototyping • Vision painting • Strategy Designer • Customer research • User journeys • Wireframes • Information architecture
- 19. THE RESPONSIBILITY SHIFT Designspecialist growth → Product Manager • Customer research • Problem definition • Roadmap • Strategy Visual Designer • Customer research • User journeys • Wireframes • Vision painting UX Specialist • Personas • Information architecture • Prototyping • Customer research
- 20. THE RESPONSIBILITY SHIFT Designspecialist growth → Product Manager • Roadmap • Strategy Visual Designer • User journeys • Wireframes • Vision painting UX Specialist • Information architecture • Prototyping Researcher • Customer research • Personas • Problem definition
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- 23. If you’ve gota standard across teams, you probably haven’t got effective teams. SAID ME, SUMMIT 2017
- 24. Considerations for responsibilities Projectattributes Every project is different. How you approach each project should be contextual to what needs to be done. Who plays captain? If you aren’t hiring “senior” staff members all the time, who wears the captain badge? Different skillset You want to play to each others strengths. Opportunities for growth Every person has a different path for growth - how can you balance these? c
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- 26. Have a conversation Have a conversation Planof attack R&R Play 🍺 or ☕ What needs to be done over who does it
- 27. Have a conversation Plan ofattack R&R Play 🍺 or ☕ Project X Plan What Who Status Notes @sherif @alastair @agnes @sherif
- 28. Have a conversation Plan ofattack R&R Play 🍺 or ☕
- 29. Put roles asideand ensure there is a healthy balance between business, user and technical concerns. HENRY TAPIA, LEAD DESIGNER (CONFLUENCE)
- 30. Have a conversation Plan ofattack R&R Play Roles & Responsibilities atlassian.com/team-playbook/plays/roles-and-responsibilities or
- 31. Have a conversation Plan ofattack R&R Play Roles & Responsibilities atlassian.com/team-playbook/plays/roles-and-responsibilities Proceed with caution! or
- 32. Have a conversation Plan ofattack R&R Play AHMED SIDKY: “EVOLVING AGILE LEADERSHIP” www.youtube.com/watch?v=aCsGsX9YXJc or
- 33. Have a conversation Plan ofattack R&R Play KRISTO KÄÄRMANN (CEO, TRANSFERWISE) http://bit.ly/productequalspeople Our product is an outcome of the people we hire and the decisions they make. or
- 34. Outline responsibilities … but proceedwith caution! Having a conversation Build relationships The single, most important cure to any team challenges. Plan of attack Start by putting all that needs to be done in one place.
- 35. Agenda Roles and responsibilities Feedbackprocess Personal reflections
- 36. The definition ofsuccess in a feedback session is NOT whether you've won, but how much you've tested yourself, and how much you've learned. BILLIE MANDEL, ATLASSIAN
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- 39. How the customer explainedit How the project leader understood it
- 40. How the customer explainedit How the project leader understood it How the designer designed it
- 41. How the customer explainedit How the project leader understood it How the designer designed it How the programmer wrote it
- 42. How the customer explainedit How the project leader understood it How the designer designed it How the programmer wrote it What the customer really needed
- 43. Teams constantly bicker overturf, blaming the various disciplines for their inability to meet deadlines. ALAN COOPER
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- 45. Co-creation & joint accountability ALASTAIRSIMPSON & SHERIF MANSOUR
- 46. Design as ateam sport Co-creation as a team sport Roadmap as a team sport Research as a team sport
- 47. Research as ateam sport CO-CREATION
- 48. Share research findings Research as ateam User testing & interviews Everyone must participate in user testing/interviews bit.ly/atlassian-atlab
- 49. How to… Share research findings Usertesting & interviews
- 50. Design as ateam sport CO-CREATION
- 51. Just because Ihave design in my job title, doesn’t mean I am the only one who can solve design problems @ALANSTAIRS - SUMMIT 2017
- 52. Design as a team Crazy8s Personas Giving feedback http://bit.ly/crazy-8s
- 53. Design as a team Crazy8s Personas Giving feedback bit.ly/ADG-Personas
- 54. Design as a team Crazy8s Personas Giving feedback Help non designers give design feedback human PQ technical PQ
- 55. Roadmap as ateam sport CO-CREATION
- 56. Roadmap as a team Understand inputs Alignon problems “Bottoms-up” success metics “Why won’t PM put ______ on the roadmap?!”
- 57. Roadmap as a team Understand inputs Alignon problems “Bottoms-up” success metics Product Vision Company goals Feedback channels Business Model Roadmap
- 58. Roadmap as a team Understand inputs Alignon problems “Bottoms-up” success metics Julie Zhuo, Facebook bit.ly/buildingproduct JULIE ZHUO, FACEBOOK bit.ly/buildingproduct Teams that fall in love with a problem have more successful outcomes than teams that fall in love with particular solutions. …knowing that a problem is worth solving continues to be motivating even when a team doesn’t come across the right solution…
- 59. Roadmap as a team Understand inputs Alignon problems “Bottoms-up” success metics “Natural way”: Solution → Metric Everyone evolved: Problem → Solution → Metrics
- 60. Design as a teamsport — Crazy 8s Personas Giving feedback Co-creation as a team sport Roadmap as a team sport — Align roadmap inputs Problems over solutions “Bottoms up” Success metrics Research as a team sport — User testing/interviews Sharing research findings
- 62. Succeed as ateam CO-CREATION
- 63. Fail & Succeedas a team CO-CREATION
- 64. Agenda Roles and responsibilities Feedbackprocess Personal reflections
- 65. Co-creation is essential tobuilding a shared understanding Focusing on the ‘what’ over the ‘who’ helps teams scale
- 66. A Product Managerand a Designer walk into a bar R&R FEEDBACK PROCESS Beware of “standard” R&R Have a conversation: plan of attack, responsibilities play and build relationships Are you doing feedback right? Building product is a team sport: research, design and roadmap as a team THANKS! @SHERIFMANSOUR, @ALANSTAIRS