Today's world is a DevOps one, and as a Product Manager that means you're part of the dev team. As teams transition from building products to running services, you must adapt your role as teams embrace DevOps and create dedicated Site Reliability Engineering (SRE) teams. Consider these questions: What's your role during an incident? How do you communicate to customers? Are you incorporating reliability metrics into your product roadmap? The good news is, you can contribute to running services just as much as building products. In this talk, learn how Product Managers on the JIRA team contribute to incident management and review, support a green build culture, plan for reliability, and roll out features and experiments in a services-first world. Dave Meyer, Senior Product Manager, Atlassian