Bart Vanhaelewyn - imec-mict-UGent Digitale media - en dan zeker de smartphone en sociale media - verstrengelen zich steeds meer in alle aspecten van ons dagelijks leven. Dat heeft heel wat voordelen, maar steeds meer Vlamingen ondervinden ook een gevoel van druk en afhankelijkheid van die digitale media. Dringt een digitale detox zich op? En is dat voor iedereen de beste oplossing? Bart Vanhaelewijn geeft antwoorden.

1. Digimeter 2017
Measuring digital media
trends in Flanders
Apestaartjaren - Mediawijscongres 17/05/2018

2. "DIGIBESITY": FINDING BALANCE IN A MOBILE MEDIA LIFE

3. Eric Pickersgill, http://www.removed.social/

4. Eric Pickersgill, http://www.removed.social/

5. Eric Pickersgill, http://www.removed.social/

6. Eric Pickersgill, http://www.removed.social/

7. Advertising campaign "Phone Wall" by Ogilvy & Mather China, commissioned by Center for Psychological Research, Shenyang

8. Advertising campaign "Phone Wall" by Ogilvy & Mather China, commissioned by Center for Psychological Research, Shenyang

9. Advertising campaign "Phone Wall" by Ogilvy & Mather China, commissioned by Center for Psychological Research, Shenyang

10. http://www.telegraph.co.uk/news/2016/09/25/crowd-turns-its-back-on-hillary-clinton-as-photo-captures-the-ag/

11. DIGIBESITY: CONCERN ABOUT THE NEGATIVE IMPACT ON (MENTAL)
HEALTH
https://thinkdifferentlyaboutkids.com/
• Negative impact on the ability to concentrate in class
• Increased emotional and social problems
• Higher risk of depression
• Higher risk of sleep deprivation
• Higher risk factor of suicide

12. SMARTPHONE REMAINS 'RISING STAR'; ONTHE SAME LEVEL AS LAPTOP
Smart wearables included in survey: smart sportwatches, smart wristbands/activity trackers, smart
watches, foot pods, smart clothing and smart glasses.
Adoption degree of 'smart' devices

13. ADOPTION SMART DEVICES CLOSELY RELATEDWITH AGE
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
15-19 20-29 30-39 40-49 50-59 60-64 65+
Adoption degree 'smart devices' split by age group
digimeter 2017
Smart wearables included in survey: smart sportwatches, smart wristbands/activity trackers, smart
watches, foot pods, smart clothing and smart glasses.

14. Most indispensable device
Evolution
2015
2016
2017
SMARTPHONE MOST INDISPENSABLE DEVICE
Most indispensable device
Split by age group
TV set

15. MONTHLY USE SOCIAL MEDIA: FACEBOOK #1,
STRONG GROWTHYOUTUBE (+6), INSTAGRAM (+5) AND PINTEREST (+5)

16. NUMBER SOCIAL MEDIA USED MONTHLY BASIS: 'LOCKED IN' INCREASINGLY
RARE; DIVERGENCE HAS BECOMETHE STANDARD
21%
19%
18%
16%
10%
7%
10%
20%
16%
17%
18%
12%
8%
10%
0
1
2
3
4
5
5+
Total population 15+
≥4:
26%  30%
1%
8%
10%
21%
21%
14%
25%
2%
7%
11%
18%
20%
18%
25%
0
1
2
3
4
5
5+
15-24
2016
2017
3%
14%
19%
20%
13%
10%
21%
4%
7%
18%
23%
18%
13%
17%
0
1
2
3
4
5
5+
25-34
≥4:
60%  63%
≥4:
44%  49%

17. 17
19%
40%
58%
60%
31%
24%
11%
19%
42%
57%
55%
32%
31%
8%
Phone call via landline
Phone call via mobile network
E-mail
SMS
Facebook Messenger
WhatsApp
Snapchat
Daily communication services
2016
2017
DAILY COMMUNICATION: SMS DECREASING (-5),
WHATSAPP INCREASING (+7)

18. MESSAGING: MESSENGER/SNAPCHAT RELATEDWITH AGE;
WHATSAPP FLATTENED PROFILE

20. IS EVERY 'DIGITAL NATIVE' COMFORTABLEWITH USING DIGITAL MEDIA?
15-19 20-29 30-39 40-49 50-59 60-64 65+ Total
I feel worried about using technology 17% 26% 30% 27% 35% 29% 32% 30%
I have avoided technology because it is unfamiliar to
me
13% 9% 16% 22% 30% 38% 41% 26%
Technological terminology sounds confusing to me 11% 10% 16% 16% 30% 34% 41% 25%
I have difficulty understanding most technological
matters
14% 6% 14% 14% 28% 39% 43% 24%
I hesitate to use technology for fear of making
mistakes I cannot correct
7% 7% 12% 15% 25% 31% 36% 21%
I can't keep up with important technological
advances
10% 12% 13% 22% 25% 19% 29% 20%
When given the opportunity to use technology, I
fear I might damage it in some way
9% 4% 9% 8% 14% 19% 24% 13%
I lack confidence that I can learn technology-related
skills
10% 2% 3% 9% 13% 10% 22% 11%
% agree on at least 4 out of 8 statements in table on the left
7%
5%
11%
13%
24%
29%
35%
20%
15-19
20-29
30-39
40-49
50-59
60-64
65+
Total
Technology anxiety
~ 23.000
~ 36.000
~ 86.000

21. DIGIBESITY: CONCERN OF MANY, BUTWITH MANY DIMENSIONS
& ONE GENERATION SUFFERINGTHE MOST
Total
population
20-29 30-39
Fear of missing out (FOMO)
I get anxious when I can't chack my phone to see
what my friends are up to.
7% 11% 9%
You miss a lot of updates and event
announcements without a Facebook account
37% 60% 53%
Invasion digital applications
I feel my personal life is being invaded by digital
applications
41% 51% 50%
Dependency social media
I am spending too much time on social media 34% 56% 42%
I can't spend a day without social media 27% 26% 23%
Total
population
20-29 30-39
Work-life balance
I have to be in touch with my
work even during my vacation
due to digital applications
21% 31% 31%
My work is invading my personal
life through my smartphone
16% 19% 26%
Time pressure
The amount of time I spend on
my smartphone is sometimes
causing problems
23% 34% 30%
Pressure on quality time with family
I spend less time with my family
due to digital applications
15% 24% 19%
Habit formation
Ik gebruik mijn smartphone om
de tijd te doden
49% 82% 72%
Mijn smartphone gebruiken is een
gewoonte voor mij
58% 83% 78%

22. 2 GENERATIONS "DIGITAL NATIVES"

23. DIGIBESITY AT WORK
Information overload Distraction Blurring contexts

24. DIGIBESITY AT WORK
Information overload Distraction Blurring contexts

25. Managers overloaded with information
Managers don't get enough relevant information
Paradox:
DIGIBESITY AT WORK - INFORMATION OVERLOAD

26. DIGIBESITY AT WORK - INFORMATION OVERLOAD
1. Indicate a commitment to rationalism and competence
2. Receive enormous amounts of unsolicited information
3. Check out the information already acquired
4. Demonstrate justification of decisions
5. "Just in case"
6. Play safe and get all information possible
7. Information as a currency: not to get left behind colleagues
Why managers obtain so much information that they can become overwhelmed by it:

27. DIGIBESITY AT WORK
Information overload Distraction Blurring contexts

28. 26%
23%
39%
37%
22%
19%
14%
10%
27%
30%
19%
35%
40%
28%
37%
Total population
15-19
20-29
30-39
40-49
50-59
60-64
65+
Student
White collar worker
Blue collar worker
Public servant/teacher
C-level
Self-employed
Liberal profession
I sometimes waste time at work by using the internet for personal purposes
DIGIBESITY AT WORK - DISTRACTION

29. DIGIBESITAS AT WORK - DISTRACTION
I find it hard to focus on my job when I
receive an e-mail or a message.
38%
During my work I strongly feel the urge to
immediately respond to e-mails and
messages.
32%
If I would be less occupied with quickly responding to e-mails and messages, I would be...
... more productive
34%
... delivering a higher quality
20%
... more efficient
36%
 leads to increased levels of work related stress, F(2, 1107)= 149.378; p<.001
1-2 3-4 5-6
1-2 67% 33% 1%
3 45% 53% 3%
4-5 27% 65% 8%
Work stress
Telepressure
(Rij-percentages: som rijen = 100%)(Row %: sum row=100%)
1-2 3-4 5-6
1-2 66% 33% 1%
3 52% 47% 1%
4-5 30% 63% 7%
Work stress
Productivity
(Rij-percentages: som rijen = 100%)(Row %: sum row=100%)

30. DIGIBESITY AT WORK
Information overload Distraction Blurring contexts

31. DIGIBESITY AT WORK- BLURRING CONTEXTS
Dettmers,Vahle-Hinz, Bamberg, Friedrich and Keller, 2016: Effect 'always on' on level of cortisol,
'start of the day mood' and perceived control over leisure activities.
Boswell and Olson-Buchanan, 2007: increased work-to-life conflict, claimed by both the employee
and the partner of that employee
Derks and Bakker, 2010:
"The costs of e-mail seem to be disproportionally loaded on the
recipient who has to deal with excessive amounts of e-mail and the
pressure to answer these e-mails as soon as possible. A smartphone
increases the flexibility of an employee but facilitates working long
hours with a risk of disturbed work-home balance at the same time.
Technology in itself is neither a demand nor a resource; it is how we
deal with it."

32. DIGIBESITY: NEED FOR A 'DIGITAL DETOX'?

33. DIGIBESITY: NEED FOR A 'DIGITAL DETOX'?

34. https://www.neckermann.be/nl/vakantie/digital-detox/
DIGIBESITY: NEED FOR A 'DIGITAL DETOX' HOLIDAY?

35. CONCERN OF MANY (MANY DIMENSIONS)
≠ CURE FOR MANY (NO 'ONE SIZE FITS ALL'- REMEDY)
NEED FOR TOOLS
SELF-ASSESSMENT
& CUSTOM-MADE DIAGNOSIS
BECAUSE …
• UNDERESTIMATION
• PUT FINGER ONTHE SPOT?

36. DIGIBESITY: MORE SELF REGULATING BEHAVIOR
65%
55%
52%
61%
50%
43%
24%
52%
61%
69%
68%
57%
54%
48%
41%
58%
15-19
20-29
30-39
40-49
50-59
60-64
65+
Total
population
Imposing rules to regulate
smartphone behavior
2016
2017
digimeter 2017; filtered on smartphone owners (N=1.823)

37. MobileDNA: NEWTOOL SINCE JANUARY 24TH 2018
(LAUNCH KOP OP-CAMPAIGN)
https://mobiledna.be/
https://kopop.be/

38. DIGIBESITY: MobileDNA

39. DIGIBESITY: MobileDNA

40. PATTERNS (MOBILE DIAGNOSIS)

41. PATTERNS (MOBILE DIAGNOSIS)

42. SMARTPHONE DEEPLY INTEGRATED IN EVERYDAY LIFE...

43. ... BUTWHEN PROBLEMS EMERGE, SMARTPHONE AND DIGITAL MEDIA ARE
TREATED AS SILOS

44. Immanuel Kant:
1. I see a tiger
2. I think I'm in danger
3. I feel afraid
4. I run away
(3) and (4) derive from (2), not (1).
DIGIBESITY IS A SYMPTOM, NOT THE CAUSE
1. I receive an email at 22h
2. I think I'm in danger of displaying lack of ambition
3. I feel anxious to respond as quickly as I can
4. I cc or bcc ten other people, just to make sure
(3) and (4) derive from (2), not (1).
Dennett, C., & Johnson, M. (2018). Technology-Based Solutions. In P. Thomson, M. Johnson & J. M. Devlin (Eds.), Conquering Digital Overload. Leadership
strategies that build engaging work cultures (pp. 145-157). Palgrave Macmillan, Cham.
Cause is not email as such, but:
- feeling of under-confidence;
- anxiety about how others (boss, colleagues, clients) perceive you
E.g. "e-mail overload":

45. NOT ALL SOLUTIONSTO DIGIBESITY ARETECHNICAL IN NATURE
VNWereldvoedselprogramma:"always on" en "urgency" kernbegrippen voor agentschap.
Enrica Porcari, Chief Information Officer, legt uit hoe ze hiermee omgaat:
"Emergency response is part of our DNA. It’s in our employment contracts.
And the leadership has to demonstrate what is expected. If it’s urgent I say it.
But not everything is urgent.And it is not acceptable that something becomes
urgent for many, due to poor planning by a team member; especially as a
recurring issue."
[...]
"‘I don’t expect colleagues to work on Saturday or Sunday, so I don’t send email
on the weekend. Emails sent late and on the weekend sends wrong signals and
people will feel obliged to react.’ Like all senior managers, she confesses to keep
abreast of issues on email over the weekend: it’s the nature of the business. But
she is mindful of the effect that a mail from the director has on employees
when sent after hours. So she typically sends mails in a batch on Sunday evening.
In this case, a leadership style seems to be a stronger motivator than digital
engagement policies.

46. DON'T BLAMETECHNOLOGY (ALONE)

47. DON'T BLAMETECHNOLOGY (ALONE)

48. DON'T BLAMETECHNOLOGY (ALONE)
https://www.telegraph.co.uk/news/newstopics/howaboutthat/12103150/Rembrandt-The-Night-Watch-The-real-story-behind-the-kids-on-phones-photo.html

49. BartVanhaelewyn
Bart.Vanhaelewyn@imec.be
https://www.linkedin.com/in/
bartvanhaelewyn/
@BartVHael