The document discusses techniques used in music videos to convey meaning and engage audiences, including: 1) Miley Cyrus' "Wrecking Ball" video uses matching lyrics and imagery to show how they are related. 2) Record labels influence the image an artist portrays in their videos within their genre. 3) Katy Perry appeals to both male and female audiences through her outfits in "ROAR" which get less revealing over the video. 4) Rihanna uses intertextuality like a Porsche to show her wealth and lifestyle which builds the narrative.

1. Compariso
n

2. Wrecking
Ball

3. • Within Miley Cyrus’ song ‘Wrecking Ball’
the lyrics and the shot on the screen
interlink with each other showing to the
audience that they are related. For
example, the wrecking ball comes in the
shot demolishing a wall made for this
video. Coincidently, the use of Miley
singing the line; ‘You wreck me’, allows the
audience to pair both the lyric with the
image on the screen together.

4. Lorde – Record Label’s
image

5. • Lorde’s record labels; Lava Records,
Universal Music Group and Republic
Records, will have discussed with Lorde
what they want her video to portray
especially within the genre of music she is
in. This has allowed all the focus to be on
the artist and a small narrative to portray
the lyrics.

6. Katy Perry – Pop
Genre

7. • Katy Perry within her new song ‘ROAR’
appears wearing different outfits
throughout the video. The use of the outfit
getting less with volume allows her to
appear seductive for the audience also,
creating male gaze. This will allow Katy to
appeal to the male audience aswell as the
music appealing to the female.

8. Rhianna –
Intertexual

9. • In many artists videos they use
intertexuality to build upon an item within
their shots. For example Rhianna has
used a Porsche Turbo within her video to
show wealth within her lifestyle. This is
built upon by the house she drives away
from which allows the audience members
to immediately recognise the wealth
Rhianna has. We tried to carry this on in
our video with the car and the poker game.

10. Fergie Framing

11. • The use of framing is a major part within the
music videos and that is why I have used Fergies
video as an example as it is clear the label want
her to be the main focus of the video making her
center of the screen. This takes the audiences
attention away form everything else in the shot
and we focus purely on the artist. We tried to
take this framing technique and use the rule of
thirds in our shots allowing LUNA to be main
focus aswell as being center of the screen for
close up and mid shots.

12. P!NK Lighting

13. • The lighting in this shot is clear to
distinguish where our attention needs to
be on. For example, in P!NK’s video the
lighting around her is dark and full of dull
colours then she is lit up by a bright spot
light making her stand out in the shot. This
links to the genre she is within due to the
attention being solely on her and nothing
else within these shots. We tried this when
LUNA stood at the front door it allows all
the attention to be on her looking for her
boyfriend.

14. P!NK – Mise-enscene

15. • The teddy bear in this video is used not
only at the beginning but also at the end of
the video. This is important to recognise
as this is a recurrence within the video as
it’s a symbol of her childhood which she
keeps relating back to. This then
corresponds with the lyrics within her song
as it all about her previous experiences
which is then portrayed through the prop
of the teddy bear.

16. Kelly Clarkson – Use of
photo

17. • The use of the photograph allows the
audience to immediately have a sense of
her past within the song. This is evident in
Kelly Clarkson’s video where she is having
an argument with her husband and that’s
when the photo comes in to the video.
This was then adopted to be in our video
to give a clear sense of time they had
spent together.

18. Taylor Swift – School
Bus

19. • In Taylor Swifts song she uses a school
bus travelling to show a duration of time
has passed. We used this idea to then
allow it to be shown clearly that the
boyfriend has left and then time has
passed before he then goes to the night
with the boys playing the poker game and
drinking.