What is CRM, Uses of CRM, Why CRM, How its done, Top 5 CRM, Future Trends in CRM, Why companies need CRM

1. CUSTOMER RELATIONSHIP MANAGEMENT
By T .Revathi

2. 2 What is CRM
It allows business to manage relationships and the data associated with them.
The idea behind CRM is to gather all information regarding a client within organization to give a view of unified
and holistic of a customer.

3. 3
TODAY’S BUSINESS ISSUES
Existing services have safe market, but then to achieve its vision their is no
strategy or scope
Problems
• To maintain customer relationship to increase profit.
• Retain clients
How its done
• The client needed a highly secure, centralized web application to act as a
single platform for all their airline supply chain members to share information,

4. BUSINESS
OBJECTIVE
• To understand research process expand
service
• To meet the needs of focus group(Ticket
booking agents / customers)
• Increase the market share
• To sustain in market
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5. RESEACH
OBJECTIVE
COMPANIES RESEARCH OBJECTIVE
• Is there a need for service in market
• What are the preferences of target group
• How should the service be positioned in market
COMPANIES RESEARCH QUESTIONS
• Target market vs Target audience?
• How to reach the your target market?
• Marketing strategies that influence the target audience?
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6. SIGNS WHY
YOU NEED
CRM
• Better Customer Services.
• Increase Work Capacity.
• Simplified Marketing and Targeting.
• More Success for your Company.
• You suffer from who’s on first syndrome.
• Inscribers are going up and everyone blames marketing.
• You don't know your last activity with your key contact.
• The whole picture is fuzzy.
• Organization are at risk, if key people leave the company.
• Your team is making for the better tool.
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7. WHY CRM • Better Customer Services
• Increase Work Capacity
• Simplified Marketing and Targeting
• More Success for your Company
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8. QUANTITIVE RESEARCH
How CRM has become an indispensable tool in today’s business, here are some 2017
CRM statistics culled from various sources:

9. QUANTITIVE RESEARCH
How CRM has become an indispensable tool in today’s business, here are some 2017 CRM statistics culled from various sources:
• ROI on CRM is approximately $5 to every $1 invested (Baseline)
• 79% of leads fail to convert without CRM (Pardot)
• 30% of all leads fail as a result of bad data sources (Cyber Sphere)26% is the recorded adoption rate for CRM (Salesforce)
• 65% boost in sales quotas is realized by businesses with CRM (Innopple Technologies)
• 41% revenue increase is attained with CRM (Trackvia)
• 60% of the time, CRM is used for email marketing by small businesses (MarketingCharts.com)
• 47% of the time, leads nurtured in a CRM system are converted (Annuitas Group)
• 300% improvement in conversion rates with CRM in place (Cloudswave)
• 40% improvement in average purchase value with CRM (Cloudswave)
• 23% reduction in lead cost with CRM (Cloudswave)
• 47% improvement in customer service with CRM (Capterra)
• 26% improvement in retention via Social CRM (Nucleus Research)
• 74% of businesses using CRM report better customer relationships (Software Advice)
source by: https://financesonline.com/top-5-crm-software-small-business-2017/

10. TOP 5 CRM
COMPANIES •HubSpot
•Pipedrive
•Freshsales
•Zoho CRM
•Insightly
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11. 5 CRM TRENDS
TO EXPECT
Artificial intelligence
Mobile CRM
Social CRM
Integration options
Big data and predictive analysis
more info by:http://www.destinationcrm.com/Articles/Editorial/Magazine-Features/10-CRM-Trends-to-Watch-in-2017-115513.aspx
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12. THANK YOU
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