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Strategic Evaluation and
Control
Yashodeep K. More
Definition
 Strategic evaluation and control could be
defined as the process of determining
the effectiveness of a given strategy in
achieving the organisational objectives
and taking corrective action wherever
required.
Purpose of Strategic Evaluation
 The purpose of strategic evaluation is
to evaluate the effectiveness of
strategy in achieving organizational
objectives.
Participants in Strategic
Evaluation
 Shareholders
 Board of Directors
 Chief executives
 Profit-centre heads
 Financial controllers
 Company secretaries
 External and Internal Auditors
 Audit and Executive Committees
 Corporate Planning Staff or Department
 Middle-level managers
Strategic Evaluation and Control
 Strategic evaluation operates at two
levels:
• Strategic level - wherein we are concerned
more with the consistency of strategy with the
environment.
• Operational level – wherein the effort is
directed at assessing how well the
organisation is pursuing a given strategy.
Process of Strategic Evaluation and Control
Barriers in Evaluation
 Limits of control
 Difficulties in measurement
 Resistance to evaluation
 Rely on short-term implications of
activities
Performance MeasurementPerformance Measurement
&&
MonitoringMonitoring
Purpose of Performance
Measurement
 Provide evidence of how well the approved
procedures are meeting the requirements.
 Obtaining the best value for money spent
 Enabling fair competition
 Encouraging competitive and efficient
markets.
 Improve decision making and facilitate
continuous improvement
Appropriate Measure
 Measuring in organizational performance is
one of the important part of Strategic
Evaluation.
 It Consist two Criteria:
1. Quantitative Factor
2. Qualitative Factors
Quantitative Factors
 Return on investment
 Return in Equity
 Profit Margin
 Market Share
 Debt-to-Equity
 Earning per Share
Qualitative Factors
 Consistency
 Consonance
 Advantage
 Feasibility
Problems in Measuring &
Monitoring Performance
Short-Term Orientation
Goal Displacement
•Behavior Substitution
•Sub-Optimization.
Summary
 Strategic Evaluation and Control
 Performance Measurement & Monitoring
Thank You…

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Strategic evaluation