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Strategy Implementation Services for SMEs
ProServ…a journey of trust and evolution!
2003
ProServ opened
shop!
2006
First client in
Saudi Arabia
2007
IT Process Maps
(ITIL)
2010
Balanced
Scorecard
2014
ProServ set foot
in UAE
2019
RPA & Data
Analytics 2019
2020
ProServ is a leading professional services provider with demonstrable expertise in:
Our Services
CPM EBPM
& DT
ITIL
BIG
DATA
Strategy Implementation & Corporate
Performance Management (CPM)
Business Process & Digital Transformation
Information Technology Infrastructure Library
(ITIL) & ISO 20000
Big Data
Our Clients
What’s your current situation?
It’s all about you
It’s not about us…
What are you set to achieve?
Did you try anything to get to your desired outcome?
Around the Globe
According to the World Bank, there are between 25-
30 million formal SMEs in emerging markets.
SMEs represent 99% of all
the country’s firms and
accounts for 63% of net new
jobs in the U.S.
SME Businesses have been seen failing
40
30% in 2nd
year
70% in
10th year
20% in 1st year
50% in 5th year
SME
63%
CBInsights analysed reasons for SMEs failure as
Why do SMEs fail?
Customer ignorance 7%
Poor marketing 7%
Lack of business model 9%
Poor product offering 9%
Lost to competition 10%
Lack of right team 12%
Cashflow problems 15%
No market need 22%
Wrong pricing and costing 9%
All for one - lack of Strategy
Direction Customer People
Internal
business
process
Finance
Strategic Planning to setup
Competitive Advantage
By neglecting strategic planning, SMEs may never
achieve their full performance and growth potential, and
their business continuity could be at risk.
Vision
Mission
Core values
Where are
you?
Where you
want to be?
How to get
there?
Measure
and assess
Review and
improve
On the other hand
SMEs that engage in strategic planning are more likely to achieve:
Sales growth Return on Investment Profit margins
Employee growth
& retention
Innovation Edge
Given all evidence, why most SMEs do not
engage in strategic planning & execution?
Strategic planning barriers include:
Lack of time & resources Lack of expertise and
inadequate knowledge
Reluctance to share
strategic plans with
employees
They can’t justify the
investment in time and
money (cost-benefit)
They are crippled
by technology
The strategic planning
literature is designed
for big corporations
Barriers lead to misconceptions..
That strategy planning is only for large organizations, and
small businesses don't need it.
The “classic” approach to strategic planning doesn’t work
very well for small businesses. The traditional methods
found in textbooks are designed for large organizations.
So SME’s opt-out and avoid managing their business with
a clear strategic approach losing on the great benefits of
having a clearly defined and measurable strategy in place.
They end up losing to competition, experience decline in
profits and in many cases being wiped out of the market.
Introducing
Strategy development &
execution can be complicated &
tedious. But doesn’t have to be!
Why do you need a strategy
To survive in a fast changing world
Stay successful and ahead of competition
Manage growth and take advantage of business opportunities
Make best use of current resources
Strategic Planning allows you to be proactive about the future
Counters excessive inward and short-term thinking
Directs all the organization towards a common vision
ProServ contributed to the development and implementation of strategy for
Finetool Saudi Arabia, and starting its performance management journey.
Case Study Finetool Saudi Arabia
• Misconception that strategy is only for
large companies, execution is complex
• Strategy initiative on low priority due to
work overload, no experience in
facilitating project understanding
• No common understanding of ‘expected
results’, definition of objectives & KPIs
• Absence of system to measure KPIs,
monitor progress
Challenge
• Onboarding strategy workshop, introduction to balanced scorecard,
corporate performance management approaches
• Facilitated articulation of company’s strategic direction, core values,
expected results, strategic objectives and KPIs
• Implemented an automated performance management system to
monitor progress in real time dashboards, and take corrective action
• Participated in monthly performance management reviews and
progress reports
Solution
Outcome
Increase in performance
management staff’s
productivity25%
Enhanced employee
morale and commitment
Through involvement in strategy
development and implementation
Centralized
management of initiative
through automated monitoring
tools
Many SMEs are currently in a dilemma. They struggle to have a
sense of direction and how to effectively lead their companies in
the post pandemic era.
Augmented Reality (AR)
Robotic Process Automation
Digital Transformation
Artificial Intelligence (AI)
Internet of Things (IoT)
Machine Learning (ML)
What is progrow?
progrow is a web-meeting highly-focused strategy service that contributes to
SME’s strategy development, implementation, and monitoring.
Good practice
17+ years of
field experience
Balanced
scorecard
framework
The Balanced Scorecard
An Integrated Strategic Planning & Performance Management System that:
Communicates a vision,
mission and strategy to
employees and
stakeholders
Aligns operations to a
company vision and
strategy
Provides a framework to
prioritise projects, services,
products and resources
Ensures strategic metrics
(KPIs) & targets are used
to measure progress
Vision & Strategy
Financial
Internal
Business
Processes
Learning &
Growth
Customer
The Logic Of Integrated Strategic Planning &
Management with a Balanced Scorecard
Customer/ Stakeholder/ Market Needs
Strategic Initiatives
Projects and action plans that drive results
Performance measures and targets
Captures whether an organisation is performing at the desired level or not
Strategic objectives and strategy maps
Key strategy components connected to tell a cause-and-effect value creation story
Strategic themes and results
Main focus areas (pillars of excellence) driving key results
Perspectives
Different view of organisational performance
Vision
Picture of the future
Mission
Purpose of what we do
People Speak
“The name reflected the balance
between the short- & long-term,
financial & nonfinancial, lagging &
leading, and external & internal.”
Drs. Kaplan & Norton,
The Balanced Scorecard: Translating
Strategy into Action
How will your journey unfold?
An example of the final output
Vision Global leaders in the provision of affordable groceries and hygiene products
Mision Deliver quality products to a culturally diverse set of customers when they want them and at affordable prices
Strategic themes Business growth Operational effectiveness Team culture
Strategic results
Low prices attracting new and existing customers,
market leaders in all regions
Productivity gains through use of new technology
driving lower price points
Highly skilled and motivated people attracted to
work and stay in our business
Strategic objectives and strategy map Measures Targets Initiatives
Financial
• Net Profit
• Operating Costs
• Revenue in target markets
• ↑ 5% per year
• ↓ 3% per year
• ↑ 12% per year
• Implement new financial
accounting system
• Simplify supply chain payment
system
Customer
• % Market Share Index
• % Customer Satisfaction Index
• ↑ 3% per year
• ↑ 5% increase in index next period
then stabilize
• Competitive market studies for
new regions
• In store customer assistance
programme
Internal processes
• New products as % of sales
• Brand awareness score
• Cost efficiency index
• 12% this year
• ↑ 5% per year
• > 90% every reporting period
• Create improved product
development process
• Formalise marketing procedures
• Training programme for new stock
process
Organisational capacity
• Employee development plans
• Technology training index
• Supply chain satisfaction index
• 95% in place
• 85% staff trained
• 85% satisfied
• Product and marketing training
programme
• New stock and marketing
application implementation
• Supply chain education
programme
Customer Focus - Integrity - Quality - Family - Community - Team Work
Increase revenue
Increase
profitability
Reduce costs
Increase market
share
Improve customer
satisfaction
Improve product
offerings
Improve
marketing
process
Improve stock
reliability
Improve cost
control
Improve
knowledge and
skills
Improve use of
technology
Improve supply
chain
progrow: Main Deliverables
Web-meeting strategy workshops
vision and mission statements, and
core values
strategic objectives‘key performance indicators (KPI’s)
Targets for each KPI Initiatives and action plans
One-page strategy mapUser-friendly software
Clarity on your strategic direction
Laser focus on your value proposition
Clarity on where you are and where you
want to be, and more importantly, how to
get there
Effective performance measurement thru
user friendly ‘state-of-the-art’ software,
with minimal human data entry
By the end of the progrow journey
you will finally achieve:
Which potentially
leads to…
Proactive focus on the needs of your
customer and other stakeholders
An edge over your competitors, more
happy clients and staff
More growth potential, and better
utilization of resources
Emad Ghattas
Regional Director
emad.wadie@i-proserv.com
Fadi Nasser
Director of Strategy
fadi.nasser@i-proserv.com
Let’s talk!
i-proserv.com

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progrow Strategy Implementation Services for SMEs

  • 1. Start small. Grow fast Strategy Implementation Services for SMEs
  • 2. ProServ…a journey of trust and evolution! 2003 ProServ opened shop! 2006 First client in Saudi Arabia 2007 IT Process Maps (ITIL) 2010 Balanced Scorecard 2014 ProServ set foot in UAE 2019 RPA & Data Analytics 2019 2020
  • 3. ProServ is a leading professional services provider with demonstrable expertise in: Our Services CPM EBPM & DT ITIL BIG DATA Strategy Implementation & Corporate Performance Management (CPM) Business Process & Digital Transformation Information Technology Infrastructure Library (ITIL) & ISO 20000 Big Data
  • 5. What’s your current situation? It’s all about you It’s not about us… What are you set to achieve? Did you try anything to get to your desired outcome?
  • 6. Around the Globe According to the World Bank, there are between 25- 30 million formal SMEs in emerging markets. SMEs represent 99% of all the country’s firms and accounts for 63% of net new jobs in the U.S. SME Businesses have been seen failing 40 30% in 2nd year 70% in 10th year 20% in 1st year 50% in 5th year SME 63%
  • 7. CBInsights analysed reasons for SMEs failure as Why do SMEs fail? Customer ignorance 7% Poor marketing 7% Lack of business model 9% Poor product offering 9% Lost to competition 10% Lack of right team 12% Cashflow problems 15% No market need 22% Wrong pricing and costing 9%
  • 8. All for one - lack of Strategy Direction Customer People Internal business process Finance
  • 9. Strategic Planning to setup Competitive Advantage By neglecting strategic planning, SMEs may never achieve their full performance and growth potential, and their business continuity could be at risk. Vision Mission Core values Where are you? Where you want to be? How to get there? Measure and assess Review and improve
  • 10. On the other hand SMEs that engage in strategic planning are more likely to achieve: Sales growth Return on Investment Profit margins Employee growth & retention Innovation Edge
  • 11. Given all evidence, why most SMEs do not engage in strategic planning & execution? Strategic planning barriers include: Lack of time & resources Lack of expertise and inadequate knowledge Reluctance to share strategic plans with employees They can’t justify the investment in time and money (cost-benefit) They are crippled by technology The strategic planning literature is designed for big corporations
  • 12. Barriers lead to misconceptions.. That strategy planning is only for large organizations, and small businesses don't need it. The “classic” approach to strategic planning doesn’t work very well for small businesses. The traditional methods found in textbooks are designed for large organizations. So SME’s opt-out and avoid managing their business with a clear strategic approach losing on the great benefits of having a clearly defined and measurable strategy in place. They end up losing to competition, experience decline in profits and in many cases being wiped out of the market.
  • 13. Introducing Strategy development & execution can be complicated & tedious. But doesn’t have to be!
  • 14. Why do you need a strategy To survive in a fast changing world Stay successful and ahead of competition Manage growth and take advantage of business opportunities Make best use of current resources Strategic Planning allows you to be proactive about the future Counters excessive inward and short-term thinking Directs all the organization towards a common vision
  • 15. ProServ contributed to the development and implementation of strategy for Finetool Saudi Arabia, and starting its performance management journey. Case Study Finetool Saudi Arabia • Misconception that strategy is only for large companies, execution is complex • Strategy initiative on low priority due to work overload, no experience in facilitating project understanding • No common understanding of ‘expected results’, definition of objectives & KPIs • Absence of system to measure KPIs, monitor progress Challenge • Onboarding strategy workshop, introduction to balanced scorecard, corporate performance management approaches • Facilitated articulation of company’s strategic direction, core values, expected results, strategic objectives and KPIs • Implemented an automated performance management system to monitor progress in real time dashboards, and take corrective action • Participated in monthly performance management reviews and progress reports Solution Outcome Increase in performance management staff’s productivity25% Enhanced employee morale and commitment Through involvement in strategy development and implementation Centralized management of initiative through automated monitoring tools
  • 16. Many SMEs are currently in a dilemma. They struggle to have a sense of direction and how to effectively lead their companies in the post pandemic era. Augmented Reality (AR) Robotic Process Automation Digital Transformation Artificial Intelligence (AI) Internet of Things (IoT) Machine Learning (ML)
  • 17. What is progrow? progrow is a web-meeting highly-focused strategy service that contributes to SME’s strategy development, implementation, and monitoring. Good practice 17+ years of field experience Balanced scorecard framework
  • 18. The Balanced Scorecard An Integrated Strategic Planning & Performance Management System that: Communicates a vision, mission and strategy to employees and stakeholders Aligns operations to a company vision and strategy Provides a framework to prioritise projects, services, products and resources Ensures strategic metrics (KPIs) & targets are used to measure progress Vision & Strategy Financial Internal Business Processes Learning & Growth Customer
  • 19. The Logic Of Integrated Strategic Planning & Management with a Balanced Scorecard Customer/ Stakeholder/ Market Needs Strategic Initiatives Projects and action plans that drive results Performance measures and targets Captures whether an organisation is performing at the desired level or not Strategic objectives and strategy maps Key strategy components connected to tell a cause-and-effect value creation story Strategic themes and results Main focus areas (pillars of excellence) driving key results Perspectives Different view of organisational performance Vision Picture of the future Mission Purpose of what we do
  • 20. People Speak “The name reflected the balance between the short- & long-term, financial & nonfinancial, lagging & leading, and external & internal.” Drs. Kaplan & Norton, The Balanced Scorecard: Translating Strategy into Action
  • 21. How will your journey unfold?
  • 22. An example of the final output Vision Global leaders in the provision of affordable groceries and hygiene products Mision Deliver quality products to a culturally diverse set of customers when they want them and at affordable prices Strategic themes Business growth Operational effectiveness Team culture Strategic results Low prices attracting new and existing customers, market leaders in all regions Productivity gains through use of new technology driving lower price points Highly skilled and motivated people attracted to work and stay in our business Strategic objectives and strategy map Measures Targets Initiatives Financial • Net Profit • Operating Costs • Revenue in target markets • ↑ 5% per year • ↓ 3% per year • ↑ 12% per year • Implement new financial accounting system • Simplify supply chain payment system Customer • % Market Share Index • % Customer Satisfaction Index • ↑ 3% per year • ↑ 5% increase in index next period then stabilize • Competitive market studies for new regions • In store customer assistance programme Internal processes • New products as % of sales • Brand awareness score • Cost efficiency index • 12% this year • ↑ 5% per year • > 90% every reporting period • Create improved product development process • Formalise marketing procedures • Training programme for new stock process Organisational capacity • Employee development plans • Technology training index • Supply chain satisfaction index • 95% in place • 85% staff trained • 85% satisfied • Product and marketing training programme • New stock and marketing application implementation • Supply chain education programme Customer Focus - Integrity - Quality - Family - Community - Team Work Increase revenue Increase profitability Reduce costs Increase market share Improve customer satisfaction Improve product offerings Improve marketing process Improve stock reliability Improve cost control Improve knowledge and skills Improve use of technology Improve supply chain
  • 23. progrow: Main Deliverables Web-meeting strategy workshops vision and mission statements, and core values strategic objectives‘key performance indicators (KPI’s) Targets for each KPI Initiatives and action plans One-page strategy mapUser-friendly software
  • 24. Clarity on your strategic direction Laser focus on your value proposition Clarity on where you are and where you want to be, and more importantly, how to get there Effective performance measurement thru user friendly ‘state-of-the-art’ software, with minimal human data entry By the end of the progrow journey you will finally achieve: Which potentially leads to… Proactive focus on the needs of your customer and other stakeholders An edge over your competitors, more happy clients and staff More growth potential, and better utilization of resources
  • 25. Emad Ghattas Regional Director emad.wadie@i-proserv.com Fadi Nasser Director of Strategy fadi.nasser@i-proserv.com Let’s talk! i-proserv.com