Tim Watson, Independent Email Marketing Consultant
49% of email marketers in the recent Econsultancy Email Marketing Census 2012 said the lack of email strategy was a major barrier to effective email marketing.
Customer Intelligence & Analytics - Part IV: An Evolutionary Process: Moving ...Vivastream
The document discusses different approaches to marketing optimization including campaign prioritization, customer rules, and full optimization. It shows that full optimization, which considers all business objectives, constraints, and allocation options simultaneously, typically yields the highest expected return compared to other approaches that make incremental decisions or do not consider all factors. Real-world examples are provided to illustrate the benefits of optimization over simpler approaches.
This document discusses traditional marketing versus modern marketing and provides recommendations for target customer segments. It identifies two main target segments - B2B and Marketer Mary. B2B customers have greater value, long-term relationships, and the lowest churn rates. Within B2B, Owner Ollies accounts for 73% of total customers and 56% have less than 25 employees, requiring only basic tools. Owner Ollies also have lower churn rates. The document recommends focusing on B2B and Owner Ollies segments as they provide higher lifetime value and lower customer acquisition costs.
Not doing content marketing? Where’ve you been? Creating and sharing valuable content helps brands stay relevant and meaningful. If you don’t use it to sell, and keep it authentic and high quality, content marketing can be a great way to build customer loyalty.
A sales consortium provides resources at variable costs to grow wealth through a sales-driven approach rather than fixed costs. It offers a portfolio of products and support services. Revenue is shared between marketing, sales, order management, execution and support. The consortium aims to be a single point of contact for customers' needs through integrated sales of products, channels, and services. It provides transition phase support to customers to reduce costs and time to achieve targets.
The document discusses customer relationships and how to get, keep, and grow customers. It provides examples of different customer archetypes and how their roles, budgets, motivations, and influences impact getting their business. It also discusses paid and free demand creation activities, as well as calculating customer acquisition cost and lifetime value to understand the balancing act between acquiring and retaining customers. Physical products are compared to web/mobile products in terms of different customer relationship challenges and opportunities.
Confessions of a Marketing Automation Usergetinfo12345
Marketing automation is a great software tool. To make it shine for everyone, you need to build on solid marketing practices, align with people/groups and employ strong demand generation processes.
The document provides guidance on running a successful Google AdWords campaign through 7 steps: 1) Signing up on the Google AdWords website; 2) Choosing between Starter or Standard Editions; 3) Selecting language and location for ads; 4) Writing ads and landing pages; 5) Choosing relevant keywords; 6) Setting a budget; 7) Setting up an account and payment information. It emphasizes that relevance is key through targeting the right audience with keywords, ad text, and messaging to improve clickthrough and conversion rates.
Customer Intelligence & Analytics - Part IV: An Evolutionary Process: Moving ...Vivastream
The document discusses different approaches to marketing optimization including campaign prioritization, customer rules, and full optimization. It shows that full optimization, which considers all business objectives, constraints, and allocation options simultaneously, typically yields the highest expected return compared to other approaches that make incremental decisions or do not consider all factors. Real-world examples are provided to illustrate the benefits of optimization over simpler approaches.
This document discusses traditional marketing versus modern marketing and provides recommendations for target customer segments. It identifies two main target segments - B2B and Marketer Mary. B2B customers have greater value, long-term relationships, and the lowest churn rates. Within B2B, Owner Ollies accounts for 73% of total customers and 56% have less than 25 employees, requiring only basic tools. Owner Ollies also have lower churn rates. The document recommends focusing on B2B and Owner Ollies segments as they provide higher lifetime value and lower customer acquisition costs.
Not doing content marketing? Where’ve you been? Creating and sharing valuable content helps brands stay relevant and meaningful. If you don’t use it to sell, and keep it authentic and high quality, content marketing can be a great way to build customer loyalty.
A sales consortium provides resources at variable costs to grow wealth through a sales-driven approach rather than fixed costs. It offers a portfolio of products and support services. Revenue is shared between marketing, sales, order management, execution and support. The consortium aims to be a single point of contact for customers' needs through integrated sales of products, channels, and services. It provides transition phase support to customers to reduce costs and time to achieve targets.
The document discusses customer relationships and how to get, keep, and grow customers. It provides examples of different customer archetypes and how their roles, budgets, motivations, and influences impact getting their business. It also discusses paid and free demand creation activities, as well as calculating customer acquisition cost and lifetime value to understand the balancing act between acquiring and retaining customers. Physical products are compared to web/mobile products in terms of different customer relationship challenges and opportunities.
Confessions of a Marketing Automation Usergetinfo12345
Marketing automation is a great software tool. To make it shine for everyone, you need to build on solid marketing practices, align with people/groups and employ strong demand generation processes.
The document provides guidance on running a successful Google AdWords campaign through 7 steps: 1) Signing up on the Google AdWords website; 2) Choosing between Starter or Standard Editions; 3) Selecting language and location for ads; 4) Writing ads and landing pages; 5) Choosing relevant keywords; 6) Setting a budget; 7) Setting up an account and payment information. It emphasizes that relevance is key through targeting the right audience with keywords, ad text, and messaging to improve clickthrough and conversion rates.
Portrait Interaction Optimizer is a real-time decisioning solution that provides recommendations for the best next action for each customer interaction. It analyzes customer data and context to determine the right message or offer to engage customers across channels. Case studies showed increases in revenues, customer satisfaction, retention, and cross-selling from optimizing interactions with real-time recommendations.
This document discusses understanding and predicting customer behavior through analytics. It describes a customer analytics maturity model that progresses from exploring customer data to real-time decisioning based on predictions. The final stages optimize customer contacts and interactions by matching customers to the right offers through the right channels. The goal is to improve the customer experience, increase satisfaction and value, and boost retention through personalized, timely engagements.
This document discusses predictive customer analytics and Portrait Software's solutions. It describes Portrait's customer analytics maturity model, which progresses from basic reporting and exploration to predictive modeling and real-time decision making. It also highlights how Portrait's tools allow users to understand customer behavior through interactive data visualization, predict outcomes through automated modeling, and optimize interactions in real time.
Portrait Dialogue can orchestrate customer communications across channels like email, web, mobile, and call centers to optimize the customer journey. It allows businesses to understand customer behavior, predict needs, and automate targeted communications at different stages like onboarding, cross-selling, and retention. The case studies show how Thomas Cook uses it to deliver personalized travel information at different stages, and how Volkswagen Australia uses it to build loyalty among existing customers and prospects.
INSIGHT ACTION
Home
Building On the Benefits of Pay-Per-Click AdvertisingPardot
Join us in this informative webinar as Jeffrey Demers, Director of Search Engine Marketing, Wakefly, Inc., walks us through:
- The basics of Pay-Per-Click advertising
- How to reach the right audience using Google AdWords and boost your ad performance by choosing the right keywords and writing compelling ads
- Best ways to stretch small PPC budgets to the max and still reach business goals
- How to craft a winning PPC strategy based on improving value and decreasing waste
This webinar is ideal for businesses that are new to online advertising, as well as existing AdWords users who want to get more results from their online advertising investment. Encore presentation from April 2012.
ICICI Bank: Fueling Interactive Marketing through AnalyticsCustomer Centria
The document sheds light on the needs of today's consumers; the marketing paradox and consumer touch points. Communication through various channels.
The document also elaborates on the concept of Marketing as a bridge, Customer Experience Management and the Customer Analytics framework.
Latency, Need based marketing, Channel innovation and the optimization process is also mentioned in the document.
This document provides information about Group 2 for an assignment, which includes 6 members identified by name and student ID number. It also includes historical background information about AIS as Thailand's first mobile service provider and its evolution over time from 1990 to 2011. Key events include becoming publicly listed in 1991, expanding services and developing new technology. The document evaluates AIS's brand positioning and strategies over this period from being product-centric to becoming more customer-centric and focused on customer experience management. It outlines AIS's vision, mission and evaluation of its brand messaging. The document provides an overview of AIS's customer relationship management approach and components like analytical, operational and collaborative functions. It describes AIS's business strategies across different areas including
More than 70% of B2B purchase cycles are self-directed, trust-based, social — and invisible to vendors and suppliers. Buyers place more importance on the lifetime experience than the purchase, and they expect to realize value long before they purchase your solution. These days, it’s about the journey, not the ultimate purchase.
So how do you reach these 70% to influence their buying decisions – when they haven’t visited your site yet?
On December 6, 2011, Optify and Search Marketing hosted a free webcast on how to market along the buyer’s journey. The live webcast was led by Erez Barak, VP of Products and co-founder at Optify, and Christine Crandell, President of New Business Strategies, a marketing strategy consulting firm. Following the presentation, the speakers participated in a Q&A session gathered from the webinar attendees.
Watch the webcast to learn:
How to identify the stages of the Buyer’s Journey
How to align marketing and sales to the Buyer’s Journey
Why companies can accelerate their revenue cycle with this approach
The full recording and Q&A are available here -http://www.optify.net/webinars/marketing-along-the-buyers-journey/?preview=true&preview_id=28240&preview_nonce=07821c66ee
This document discusses the benefits of advanced keyword modeling. It provides examples of companies that saw increased revenue through better keyword targeting and optimization. These include a large electronics retailer finding traffic for end-of-life products, a UK travel site matching keywords to top ranking pages, and an ecommerce site optimizing paid and organic performance. The document discusses how keyword modeling can help understand searcher needs and intent to identify new products/services, influence content, and optimize paid search and SEO. It provides examples of keyword segmentation, mapping keywords to actions and pages to improve performance. Overall, the document promotes the business value of advanced keyword research and modeling techniques.
This document provides an agenda for a presentation on Google AdWords. The presentation covers an introduction to AdWords, how Google ranks ads, the importance of account structure, how to choose keywords, and how to write effective ads. It also includes a live demo and Q&A section. The goal is to teach attendees how to successfully use PPC advertising to create business success.
Tony Spelkens is a customer intelligence consultant at SAS Institute. He discusses steps companies can take to become more customer-centric, from basic customer data to predictive models that power personalized campaigns. Customer intelligence maturity progresses from segmentation and targeted newsletters to event-based marketing and offers optimized for individual customers. Case studies show how Zappos focuses on culture but also handles high customer contact volumes, and how Tesco in the UK increased coupon redemption five-fold using targeted vouchers for products customers bought or may buy. Taking a customer-centric approach requires using data intelligence to understand individuals rather than just culture.
We wanted to share our current thinking on how you can build “robotic” systems to enhance the e-commerce customer experience. The key elements:
* automated customer surveys to understand voice-of-customer and Net Promoter® Score in real-time
* automated customer segmentation by lifetime value
* automated customer segmentation by loyalty (using Net Promoter Score)
* process to help customers needing immediate response
* clustering customer issues together for longer-term strategic fix
* close-loop monitoring of results (Net Promoter Score and other metrics)
* Responding to customers with updates on your actions
You could roll-your-own solution, but we believe CustomerGauge has all the parts you need to start this now – and we have proof points from our major e-commerce clients including Canon, Philips and Vodafone.
Philips: Automatic Loyalty Measurement and Retention MarketingCustomerGauge
Serge Acker, Director of Philips Online Global Flagship store explains how they measure customer loyalty by automatically asking customers to rate every transaction. Using Voice Of Customer and the Net Promoter Score, they fix problems and prioritise strategic changes. He also outlines how they are moving into automating retention and word-of-mouth marketing using NPS. This presentation explains how business can build their own Loyalty "Robot" and was given at eCommerce Expo in London, Oct 20 together with Adam Dorrell of CustomerGauge, provider of the measurement system to Philips.
Webinar - 5 Tips for Productive Multi-Channel Customer ServiceMoxie
This presentation provides 5 tips for productive multi-channel customer service:
1. Maximize first contact resolution to reduce costs of resolving issues over multiple contacts.
2. Leverage a unified knowledgebase that is deployed everywhere and focuses on high-volume content.
3. Right channel customers by offering self-service and live support across multiple channels to meet customer needs.
4. Create customized agent workspaces that provide needed information with minimal clicks or keystrokes.
5. Push customers to the right channels by promoting self-service and live support options on websites and in communications.
This webinar provided 10 tips for outsmarting PPC competition in 2013. The tips included being well-organized in ad testing, using bid management and reporting tools, learning how to use scripts and macros, utilizing third-party retargeting, analyzing data to find optimal ad positions, focusing on quality score, using creative ad extensions, testing different creative styles, maintaining an active PPC lifestyle, and comparing your account's performance to competitors. The webinar concluded with a question and answer session and offers of free assessments for attendees' PPC accounts.
The document outlines The Power Parthenon Strategy for geometric business growth. It explains that there are three ways to grow any business: 1) increase the number of clients, 2) increase the average transaction value, and 3) increase the frequency of repurchase. It shows that a 10% increase in each of these three areas results in a 33% increase in total revenue. The rest of the document provides 30 proven ways to focus on increasing the number of clients, average transaction value, and transaction frequency to exponentially grow a business.
Evaluation of the barriers and shortcomings that hinder the SMS practices in...ExternalEvents
http://www.fao.org/globalsoilpartnership/en/
This presentation was presented during the Eurasian Soil Partnership workshop that was held on 29 February - 02 March 2016 in Bishkek, Kyrgyzstan.
Strategic evaluation and control is the process of determining the effectiveness of an organization's strategy in achieving objectives and taking corrective actions when needed. It operates at both the strategic level, assessing consistency with the environment, and operational level, evaluating how well the strategy is being pursued. Participants in strategic evaluation include shareholders, directors, executives, managers, and auditors. Key aspects of the process include performance measurement, monitoring, and addressing barriers like limits of control, measurement difficulties, and resistance to evaluation. Performance is measured both quantitatively using metrics like profits and market share, and qualitatively considering consistency, advantage, and feasibility. Short-term thinking and goal displacement are challenges to effective performance measurement and monitoring.
Portrait Interaction Optimizer is a real-time decisioning solution that provides recommendations for the best next action for each customer interaction. It analyzes customer data and context to determine the right message or offer to engage customers across channels. Case studies showed increases in revenues, customer satisfaction, retention, and cross-selling from optimizing interactions with real-time recommendations.
This document discusses understanding and predicting customer behavior through analytics. It describes a customer analytics maturity model that progresses from exploring customer data to real-time decisioning based on predictions. The final stages optimize customer contacts and interactions by matching customers to the right offers through the right channels. The goal is to improve the customer experience, increase satisfaction and value, and boost retention through personalized, timely engagements.
This document discusses predictive customer analytics and Portrait Software's solutions. It describes Portrait's customer analytics maturity model, which progresses from basic reporting and exploration to predictive modeling and real-time decision making. It also highlights how Portrait's tools allow users to understand customer behavior through interactive data visualization, predict outcomes through automated modeling, and optimize interactions in real time.
Portrait Dialogue can orchestrate customer communications across channels like email, web, mobile, and call centers to optimize the customer journey. It allows businesses to understand customer behavior, predict needs, and automate targeted communications at different stages like onboarding, cross-selling, and retention. The case studies show how Thomas Cook uses it to deliver personalized travel information at different stages, and how Volkswagen Australia uses it to build loyalty among existing customers and prospects.
INSIGHT ACTION
Home
Building On the Benefits of Pay-Per-Click AdvertisingPardot
Join us in this informative webinar as Jeffrey Demers, Director of Search Engine Marketing, Wakefly, Inc., walks us through:
- The basics of Pay-Per-Click advertising
- How to reach the right audience using Google AdWords and boost your ad performance by choosing the right keywords and writing compelling ads
- Best ways to stretch small PPC budgets to the max and still reach business goals
- How to craft a winning PPC strategy based on improving value and decreasing waste
This webinar is ideal for businesses that are new to online advertising, as well as existing AdWords users who want to get more results from their online advertising investment. Encore presentation from April 2012.
ICICI Bank: Fueling Interactive Marketing through AnalyticsCustomer Centria
The document sheds light on the needs of today's consumers; the marketing paradox and consumer touch points. Communication through various channels.
The document also elaborates on the concept of Marketing as a bridge, Customer Experience Management and the Customer Analytics framework.
Latency, Need based marketing, Channel innovation and the optimization process is also mentioned in the document.
This document provides information about Group 2 for an assignment, which includes 6 members identified by name and student ID number. It also includes historical background information about AIS as Thailand's first mobile service provider and its evolution over time from 1990 to 2011. Key events include becoming publicly listed in 1991, expanding services and developing new technology. The document evaluates AIS's brand positioning and strategies over this period from being product-centric to becoming more customer-centric and focused on customer experience management. It outlines AIS's vision, mission and evaluation of its brand messaging. The document provides an overview of AIS's customer relationship management approach and components like analytical, operational and collaborative functions. It describes AIS's business strategies across different areas including
More than 70% of B2B purchase cycles are self-directed, trust-based, social — and invisible to vendors and suppliers. Buyers place more importance on the lifetime experience than the purchase, and they expect to realize value long before they purchase your solution. These days, it’s about the journey, not the ultimate purchase.
So how do you reach these 70% to influence their buying decisions – when they haven’t visited your site yet?
On December 6, 2011, Optify and Search Marketing hosted a free webcast on how to market along the buyer’s journey. The live webcast was led by Erez Barak, VP of Products and co-founder at Optify, and Christine Crandell, President of New Business Strategies, a marketing strategy consulting firm. Following the presentation, the speakers participated in a Q&A session gathered from the webinar attendees.
Watch the webcast to learn:
How to identify the stages of the Buyer’s Journey
How to align marketing and sales to the Buyer’s Journey
Why companies can accelerate their revenue cycle with this approach
The full recording and Q&A are available here -http://www.optify.net/webinars/marketing-along-the-buyers-journey/?preview=true&preview_id=28240&preview_nonce=07821c66ee
This document discusses the benefits of advanced keyword modeling. It provides examples of companies that saw increased revenue through better keyword targeting and optimization. These include a large electronics retailer finding traffic for end-of-life products, a UK travel site matching keywords to top ranking pages, and an ecommerce site optimizing paid and organic performance. The document discusses how keyword modeling can help understand searcher needs and intent to identify new products/services, influence content, and optimize paid search and SEO. It provides examples of keyword segmentation, mapping keywords to actions and pages to improve performance. Overall, the document promotes the business value of advanced keyword research and modeling techniques.
This document provides an agenda for a presentation on Google AdWords. The presentation covers an introduction to AdWords, how Google ranks ads, the importance of account structure, how to choose keywords, and how to write effective ads. It also includes a live demo and Q&A section. The goal is to teach attendees how to successfully use PPC advertising to create business success.
Tony Spelkens is a customer intelligence consultant at SAS Institute. He discusses steps companies can take to become more customer-centric, from basic customer data to predictive models that power personalized campaigns. Customer intelligence maturity progresses from segmentation and targeted newsletters to event-based marketing and offers optimized for individual customers. Case studies show how Zappos focuses on culture but also handles high customer contact volumes, and how Tesco in the UK increased coupon redemption five-fold using targeted vouchers for products customers bought or may buy. Taking a customer-centric approach requires using data intelligence to understand individuals rather than just culture.
We wanted to share our current thinking on how you can build “robotic” systems to enhance the e-commerce customer experience. The key elements:
* automated customer surveys to understand voice-of-customer and Net Promoter® Score in real-time
* automated customer segmentation by lifetime value
* automated customer segmentation by loyalty (using Net Promoter Score)
* process to help customers needing immediate response
* clustering customer issues together for longer-term strategic fix
* close-loop monitoring of results (Net Promoter Score and other metrics)
* Responding to customers with updates on your actions
You could roll-your-own solution, but we believe CustomerGauge has all the parts you need to start this now – and we have proof points from our major e-commerce clients including Canon, Philips and Vodafone.
Philips: Automatic Loyalty Measurement and Retention MarketingCustomerGauge
Serge Acker, Director of Philips Online Global Flagship store explains how they measure customer loyalty by automatically asking customers to rate every transaction. Using Voice Of Customer and the Net Promoter Score, they fix problems and prioritise strategic changes. He also outlines how they are moving into automating retention and word-of-mouth marketing using NPS. This presentation explains how business can build their own Loyalty "Robot" and was given at eCommerce Expo in London, Oct 20 together with Adam Dorrell of CustomerGauge, provider of the measurement system to Philips.
Webinar - 5 Tips for Productive Multi-Channel Customer ServiceMoxie
This presentation provides 5 tips for productive multi-channel customer service:
1. Maximize first contact resolution to reduce costs of resolving issues over multiple contacts.
2. Leverage a unified knowledgebase that is deployed everywhere and focuses on high-volume content.
3. Right channel customers by offering self-service and live support across multiple channels to meet customer needs.
4. Create customized agent workspaces that provide needed information with minimal clicks or keystrokes.
5. Push customers to the right channels by promoting self-service and live support options on websites and in communications.
This webinar provided 10 tips for outsmarting PPC competition in 2013. The tips included being well-organized in ad testing, using bid management and reporting tools, learning how to use scripts and macros, utilizing third-party retargeting, analyzing data to find optimal ad positions, focusing on quality score, using creative ad extensions, testing different creative styles, maintaining an active PPC lifestyle, and comparing your account's performance to competitors. The webinar concluded with a question and answer session and offers of free assessments for attendees' PPC accounts.
The document outlines The Power Parthenon Strategy for geometric business growth. It explains that there are three ways to grow any business: 1) increase the number of clients, 2) increase the average transaction value, and 3) increase the frequency of repurchase. It shows that a 10% increase in each of these three areas results in a 33% increase in total revenue. The rest of the document provides 30 proven ways to focus on increasing the number of clients, average transaction value, and transaction frequency to exponentially grow a business.
Evaluation of the barriers and shortcomings that hinder the SMS practices in...ExternalEvents
http://www.fao.org/globalsoilpartnership/en/
This presentation was presented during the Eurasian Soil Partnership workshop that was held on 29 February - 02 March 2016 in Bishkek, Kyrgyzstan.
Strategic evaluation and control is the process of determining the effectiveness of an organization's strategy in achieving objectives and taking corrective actions when needed. It operates at both the strategic level, assessing consistency with the environment, and operational level, evaluating how well the strategy is being pursued. Participants in strategic evaluation include shareholders, directors, executives, managers, and auditors. Key aspects of the process include performance measurement, monitoring, and addressing barriers like limits of control, measurement difficulties, and resistance to evaluation. Performance is measured both quantitatively using metrics like profits and market share, and qualitatively considering consistency, advantage, and feasibility. Short-term thinking and goal displacement are challenges to effective performance measurement and monitoring.
Vapour Permeable Air Barriers: Real World Evaluation - What Works, What Doesn...Lorne Ricketts
As insulation and airtightness requirements increase, vapour permeable liquid and self-adhesive air barrier membrane products are rapidly gaining traction in the North American marketplace. This presentation looks at real world testing of various types of these membranes and identifies potential strengths and weakness of these types of products.
The document discusses various strategic analysis tools and concepts for evaluating a business's current position and planning its future direction. It covers internal and external audits, SWOT analysis, PEST analysis, Porter's five forces, and different types of strategies for growth, competitive advantage, and contingency planning. Corporate culture and its influence on strategic planning are also mentioned.
The document discusses software project evaluation and size and cost estimation. It provides an overview of different levels of estimation and introduces project evaluation, which assesses whether a project is worthwhile and fits an organization's strategy. Size estimation techniques discussed include function point analysis, which estimates lines of code, and object point analysis, which is for 4GL development projects. Cost estimation involves cost-benefit analysis, cash flow forecasting, and techniques like net present value and internal rate of return. Accurate estimation is challenging but important for project budgeting and management.
The document discusses strategic evaluation and control. It defines strategic evaluation as determining the effectiveness of a strategy in achieving objectives and making corrections. Strategic evaluation is the final step of the strategic management process and involves assessing factors, measuring performance, and taking corrective actions. It ensures the strategy and implementation meet objectives. Strategic evaluation and control tests strategy effectiveness and provides a way for organizations to determine if their strategy is guiding them as intended towards objectives.
Techniques of Strategic Evaluation & Strategic Manik Kudyar
The document discusses strategic evaluation and control. It defines strategic evaluation as determining the effectiveness of a strategy in achieving objectives and making corrections. Key aspects of strategic evaluation include assessing internal/external factors, measuring performance, and taking corrective actions. Strategic control ensures the strategy and its implementation meet objectives. Techniques for strategic evaluation include gap analysis, SWOT analysis, PEST analysis, and benchmarking. Strategic control types are premise control, implementation control, strategic surveillance, and special alert control.
This document discusses different modes that companies can use to enter international business, including exporting, licensing, franchising, foreign direct investment, and strategic alliances. It describes the key features and differences between indirect exporting, direct exporting, intra-corporate transfers, licensing, franchising, contract manufacturing, management contracts, turnkey projects, greenfield investment, mergers and acquisitions, and joint ventures. It also provides the advantages and disadvantages of each entry mode.
Strategic performance management involves aligning employee performance with organizational goals. It is a proactive partnership between employees and management. Performance management helps improve individual and team performance to deliver sustained organizational success. Strategic performance management provides frameworks and indicators to help formulate strategy, allow strategic insights, and inform strategic decision making. Key frameworks include the balanced scorecard and performance prism. Performance indicators should be relevant, clearly defined, and drive progress toward objectives. Targets provide measurable marks of achievement aligned with objectives. Strategic performance management is crucial for effective organizational development and growth.
Strategic evaluation and control is the final phase of strategic management. It operates at two strategic and operational levels to assess consistency with the environment and pursuit of strategy. The purpose is to evaluate strategy effectiveness in achieving objectives. It tests strategy effectiveness and keeps the organization on track to objectives through feedback and corrective actions. Strategic evaluation involves participants across the organization and provides lessons for new planning, though barriers like measurement difficulties must be addressed.
The document discusses various barriers to effective communication at different levels - physical, semantic, socio-psychological, organizational, and cross-cultural. It provides examples of different types of barriers such as noise, language differences, attitudes, organizational structure. Some ways to overcome barriers mentioned are using simple language, active listening, understanding different cultural perspectives, and creating an open and trusting environment.
This three part series provides a complete overview of End-to-End Customer Engagement and reveals the proven best-practices of In-Store Clienteling; Multi-Channel Campaign Management and Analytics; Ecommerce and Consumer-Facing Digital Technologies.
PART 1: In-Store Clienteling
The panel of industry experts offer an informative, in-depth look at In-Store Clienteling including:
• Clienteling defined: the trends and technologies of In-Store Clienteling
• Managing the shift in the retailer-customer relationship
• Culture change: techniques for creating a Clienteling culture
• Implementation: best-practices in capturing, converting and keeping customers
• Calculating the ROI: real-world examples
• Clienteling outlook: what the future has in store
LeadLife & 3Forward: 4 Key Actions That Define and Build a Sales Funnel that ...LeadLife
As the second quarter hits, many B2B sales and marketing leaders are looking at their sales pipelines and starting to realize their year is in jeopardy. Worse, the executive team is starting to speculate where the issues lie.
It’s very likely that inadequate sales are a result of valuable time wasted on non-qualified prospects.
With 68% of companies stating they don’t have a defined Marketing-Sales funnel process and 61% sending every lead directly to sales*, it's no wonder that sales is struggling.
LeadLife and Matt Smith, strategic sales expert, and EVP for sales enablement consultants 3Forward present the four key actions you can take today to reduce these problems and turn your pipeline into profitability.
1) How to define your perfect prospect
2) Get sales and marketing working together to define a qualified lead
3) How a lead nurturing strategy will develop a digital conversation with leads early in the buy cycle
4) Why tracking lead behaviors and score based on interest can make your sales team more profitable
1. The document discusses understanding online retail, with a focus on Amazon and Staples' 2011 sales figures, online retail models, and strategies for multi-channel and pure play retailers.
2. Key considerations for online retailers include developing a clear value proposition, sourcing and delivering products effectively, and leveraging various marketing channels like search, email, social media, and affiliates.
3. Building an online store requires focusing on essential elements like search, navigation, product pages, checkout, and technology platforms to meet business requirements. Testing and iterating the store is important for success.
How Staples Bridged Analytics with Campaign ExecutionVivastream
Staples uses data analytics and insights to improve their marketing campaigns and reduce customer attrition. They analyze transactional, behavioral, and other customer data to understand customer patterns and predict future behaviors. Staples then uses these insights to execute targeted marketing campaigns through different channels. Their examples showed how predictive modeling of transaction data helped reduce attrition, and qualitative research and multi-channel analysis informed campaigns to increase online conversion rates and attachment rates in baskets.
How Staples Bridged Analytics with Campaign ExecutionVivastream
Jim Foreman of Staples discussed how the company bridges analytics with campaign execution. Staples generates large amounts of customer data from transactions, surveys, and online behavior. They use exploratory, reactive, and predictive analytics on this data to gain insights. Insights are then applied to outbound and inbound marketing campaigns to improve metrics like reducing customer attrition and increasing online conversion rates. Real-life examples were provided. Foreman emphasized starting with key metrics, testing offers and segments, and continually refining the process to transform data-driven insights into high-performing campaigns.
This presentation was given at a Markedu marketing web seminar presented to marketers from more than 20 countries.
The title Power Up Your Direct & Digital Marketing is also the name of a workshop/seminar which Markedu intend to bring to a number of cities in Europe and the Middle East in 2012.
The speaker is Michael Leander - an accomplished international marketing expert, trainer and speaker. He has presented current marketing topics to professionals in more than 35 countries.
The Power Up Your Direct & Digital Marketing event format is focused at bringing direction to focus on the many areas of marketing that are often neglected.
In this web seminar presentation Michael Leander covered only bits and pieces of what attendees at one of the workshops in the physical space will experience.
This document provides a summary of a web seminar on powering up direct and digital marketing. The seminar covered topics like focusing on fundamentals over new trends, dealing with communication overload, using walk-in-the-park website techniques, customer profiling, web analytics, and multichannel marketing. It also included tips on setting objectives, driving traffic, converting visitors, testing calls to action, and acquiring the right customer data.
SugarCon 2013: CRM and Marketing Automation: Understanding the Customer Relat...SugarCRM
Tim Price, Act-On
Sophisticated business managers recognize that not only is the definition of customer relationships changing, but requirements in the earlier stages of the sales funnel are evolving as well. Maintaining a holistic view of the process, recognizing that Marketing Automation and CRM are both natural extensions of one another is essential, however few fully understand how they coexist effectively. In this session, learn the similarities and differences, as well as how, when integrated, the two technologies deliver a whole that is exponentially more efficient and complete than the sum of its parts.
This document provides guidance on developing an effective marketing strategy. It discusses developing customer intimacy, clear branding, and measuring meaningful ROI. The marketing elements involve phasing strategy, tactics, and execution to deliver results. Strategic goals include respectful engagement and valuable solutions. Decision making uses statistics, ROI metrics, and research. The plan outlines tactical channels, a strategic mind map, and "wow factors" like scratch campaigns and apps to generate interest. The conclusion emphasizes hitting revenue targets through social media, branding, campaign building, and relevant daily content.
Ljubljana: Michael Leander at Lisac & Lisac Tom Schreiter eventMichael Leander
Michael Leander's email marketing presentation from the Tom Big Al Schreiter event in Ljubljana, Slovenia - organized by Lisac & Lisac on 14 April 2011.
Get more like this:
http://www.michaelleander.me
The document provides information on three individuals:
1) The first individual is the CEO and founder of Provado Marketing, Inc. and NameGoat.com, with over 8 years of experience blending technical, design, and marketing skills.
2) The second individual has 8 years of experience as a developer at companies, with formal degrees in computer science and marketing.
3) The third individual has broad experience as a designer for traditional and new media agencies.
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17. Email value proposition
• Be first to know
• Special offers
• Competitions
• Deals and savings
• Birthday gift
• Convenience
• New product information
• Value add content
• Exclusivity & privileges
23. Map your customer journey
Regular
One purchase
purchase
Lapsing
Prospect
Signup Lapsed
Scenario 1 1,000 7,000 15,000 2,000 5,000
Scenario 2 10,000 1,000 12,000 2,000 25,000
24. Scenario 1 vs 2
Scenario 1 Scenario 2
Win-back lapsed
Lapsed 5000 25000
5% 250 1250
Existing regular 15000 12000
New regular 15250 13250
Convert one time to regular
One purchase 7000 1000
15% 1050 150
Existing regular 15000 12000
New regular 16050 12150
25. Database growth questions
• Value of an email address?
• What is growth per month?
• What is loss per month? What are causes?
• Address count with no email/permission?
• What % web visitors signup?
• How many opt-out during purchase?
• Performance and value by signup source?
• What incentives increase signup?
• Have existing processes been optimised?
• Have all contact points been reviewed?
26. Prospect & one purchase
• When to use an incentive?
• What is the normal time before purchase?
• What is most common product?
• What are most common first purchase?
• What incentive to use?
27. Regular customers
• What is the customer segmentation?
• Who are the best customers?
• What revenue % is from regular?
• What revenue is from best?
• How to cross sell based on history?
• What sort of up sell?
30. Transaction data drill-down
Average spend per customer per segment
Customer criteria
Product category Male Female 25-35 … ALL
A £12.00 £11.00 £23.00 £11.50
B £2.00 £5.00 £0.80 £4.30
C …
31. Customer classification
1. Demographic
– Population characteristics, age, gender, social class
2. Preferences
– Own expressed preference.
3. Behavioural
– Purchasing behaviour e.g. value of products, product
category, loyalty, RFM
4. Value
– Lifetime value, last 12 months gross margin
32. Customer classification (2)
1. Geographic
– Area e.g. country, city, urban/rural, north-south
2. Psychographic
– Psychological factors e.g. lifestyle, personality
3. Geodemographic
– Combine the places where people live with their
underlying characteristics and behaviour e.g. Acorn,
Mosaic and Prizm
4. Attitudinal and needs
– Risk in financial services, views on gambling
33. Campaign data drill down
Campaign objective …
Subject line …
Open Click
ALL 15% 5%
Male 10% 4%
Female 20% 7%
Single 8% 2%
…
35. Analysis of intervals
First Last Purchase
purchase purchase Quantity purchases interval (days)
Sue 04/04/2011 15/01/2012 5 57.2
John 02/11/2011 04/04/2012 2 77
Nigel 03/12/2011 30/01/2012 1 58
Sarah 12/05/2011 25/10/2011 8 20.75
…
Average 53.24
Standard deviation 23.51
84% of people who buy again will do so within
period average+standard deviation. In this case
76 days.
36. Contact policy
• Triggers and transactional
– Confirmation
– Welcome campaign series
– Abandon basket
– Replenishment and reminders
– Post purchase
– Pre/post event
– Web action response
• Bulk email frequency
• Follow up, non-openers & clickers.
38. Have a process
Define
Objective Develop Execute and
Create test Review what
and tests and report
hypotheses and why
optimisation define cells results
metric
39. Have a plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
Subject Subject Calls to Subject Use of Time of
lines. lines. action lines. images. day/day
From Calls to size, Email Email of week.
name. action placeme length format.
copy nt.
Offers.
41. How long will all this take?
Very small list size 2 to 3 days
Limited number of products/services
Niche market
Online pure play business
Small to medium list 3 to 6 days
Wider range of products/services with limited distinct categories
Wider demographic
Online pure play
Medium to large list 5 to 10 days
Several complementing categories of products/services
Integrated marketing
Online and offline
Large list 10+ days
Large range products
Wide customer demograhpic
Multi-channel integrated marketing
Online and offline
42. Customer hierarchy
Value Signup
Contact & Message
Relevance
Message, copy & Relevance
creative
Deliverability & Value. What’s in it for
permission management me
43.
44. Thank you for listening
Questions? Let’s connect…
• Twitter
– @tawatson
• LinkedIn
– http://uk.linkedin.com/in/tawatson
• Web
– www.zettasphere.com
• Blogs
– dmaemailblog.com/author/tim-watson/
– www.smartinsights.com/author/tim-watson/